we are social • FEBRUARY 2013 �
SOCIAL, DIGITAL AND MOBILE WORLDWIDE �KEY STATISTICAL INDICATORS FOR EACH REGION AROUND THE WORLD �
FEB�2013 �
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �
CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
WEARESOCIAL.SG �
3 �
7,018,000,000 �
2,330,000,000 �
1,720,000,000 �
6,400,000,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORKS�
MOBILE SUBSCRIPTIONS�
THE WORLDWIDE PICTURE �FEB�2013 �
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED FEB
2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013). SOCIAL MEDIA: BASED ON
SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT FEB 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012). � 3 �
URBAN� RURAL �
52%� 48%�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
33%�
24%�
91%�
THE INTERNET (WORLDWIDE) �FEB�2013 �
4 �SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) �
BILLION USERS� PENETRATION�2.33 � 33%�
ANNUAL INTERNET USER GROWTH RATE �FEB�2013 �
5 �SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) �
MILLION USERS� PENETRATION�+250 � +3%�
NORTH AMERICA�
CENTRAL AMERICA�
SOUTH AMERICA�
AFRICA�
MIDDLE EAST�
WESTERN EUROPE �
EASTERN EUROPE �
ASIA�
OCEANIA�
CENTRAL �ASIA�
INTERNET PENETRATION BY REGION�FEB�2013 �
6 �SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) �
78%�
44%�13%�
39%�
75%�
48%�
28%�
56%�
32%�
24%�
SOCIAL MEDIA (WORLDWIDE) �FEB�2013 �
7 �SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) �
BILLION USERS� PENETRATION�1.72 � 24%�
ANNUAL SOCIAL MEDIA GROWTH RATES�FEB�2013 �
8 �SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) �
MILLION USERS� PENETRATION�+240 � +2%�
NORTH AMERICA�
CENTRAL AMERICA�
SOUTH AMERICA�
AFRICA�
MIDDLE EAST�
WESTERN EUROPE �
EASTERN EUROPE �
ASIA�
OCEANIA�
CENTRAL �ASIA�
SOCIAL MEDIA PENETRATION BY REGION�FEB�2013 �
9 �SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) �
54%�
36%�5%�
19% �
41%�
48%�
23%�
35%�
28%�
8%�
NUMBERS REPRESENT MONTHLY ACTIVE USER ACCOUNTS. SOURCES: FACEBOOK, SINA AND TENCENT (LATEST AVAILABLE DATA, AS AT FEB 2013) �
TOP SOCIAL NETWORKS BY ACTIVE USERS �FEB�2013 �
10 �
FACEBOOK�
SINA WEIBO �
TENCENT WEIBO�
QZONE �
984 M �
287 M �
277 M �
598 M �
259 M �PENGYOU�
MOBILE SUBSCRIPTIONS (WORLDWIDE) �NOV�2012 �
11 �SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) �
BILLION�SUBSCRIPTIONS�
SUBSCRIPTION�PENETRATION�
6.40 � 91% �
ANNUAL MOBILE GROWTH RATES�NOV�2012 �
12�SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) �
+530 � +5%�MILLION�
SUBSCRIPTIONS�SUBSCRIPTION�PENETRATION�
NORTH AMERICA�
LATIN AMERICA�AFRICA�
MIDDLE EAST�
WESTERN EUROPE �
CENTRAL & �EASTERN EUROPE �
ASIA PACIFIC �
MOBILE SUBSCRIPTION PENETRATION�NOV�2012 �
13�SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) �
101%�
112% � 67%�
103%�127%�
128%�
83%�
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