Transcript
Page 1: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

LAOS�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

Page 2: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

Page 3: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

we are social�

LAOS�

109,180 �

3,819,929 �MOBILE SUBSCRIBERS�

527,400 �INTERNET USERS�

6,348,800 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

2 %�

60%�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

8 %�

2 %�

URBAN�

27%� 73%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010 �

Page 4: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN LAOS�

MALE:�57%�

FEMALE:�43%�

18-24:�45%�

13-17:�17%�

25-34:�27%�

35--44:�7%�

45-54:�3%�

55-64:�1%�

65+:�1%�

Page 5: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

we are social�

5,400,000 �MOBILE SUBSCRIBERS BY THE END OF 2015 �

ANALYSTS PREDICT LAOS WILL HAVE �

SOURCE: MARKET REPORTS ONLINE �

Page 6: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

we are social�

SHARE OF MOBILE HANDSET MARKET IN LAOS �

SOURCE: PENN OLSON�

NOKIA:�30%�

SAMSUNG:�24%�LG:�

12%�

OTHER:�28%�

SONY-ERICSSON�6%�

Page 7: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

Page 8: We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�[email protected]

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �


Top Related