![Page 1: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/1.jpg)
Öka försäljningen med hjälp av Google AnalyticsFredrik Lennström
![Page 2: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/2.jpg)
![Page 3: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/3.jpg)
Hur kan man veta vad kunderna vill ha?
![Page 4: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/4.jpg)
x
![Page 5: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/5.jpg)
Virtuella sidvisningar för varje varumärkesrelaterad aktivitet:
![Page 6: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/6.jpg)
Alla mäter och testar?
Alla har missat något i sin mätning
En del har ingen aning om vad de ska mäta
![Page 7: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/7.jpg)
Absolut miniminivå
Funderat över övergripande mål
Satt upp mätning av mål
E-handelsspårning
![Page 8: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/8.jpg)
![Page 9: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/9.jpg)
![Page 10: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/10.jpg)
![Page 11: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/11.jpg)
![Page 12: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/12.jpg)
https://www.klarnacheckout.com/index.php?route=checkout/cart
https://www.klarnacheckout.com/index.php?route=checkout/checkout
https://www.klarnacheckout.com/index.php?route=checkout/success_klarna&checkout_id=https%3a%2f%2fpayment-demo.klarna.com%2fcheckout%2forders%2f143B3BA99240050568C12720000&x_decile=
![Page 13: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/13.jpg)
E-handelsspårning
Tala om för Google vad man säljer?
![Page 14: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/14.jpg)
![Page 15: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/15.jpg)
Interna sökningar
När sökmotorn inte förstår kunderna
![Page 16: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/16.jpg)
Interna sökningar
Google måste underrättas:
/catalogsearch/result/?q=jacket
![Page 17: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/17.jpg)
Refined Keyword
![Page 18: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/18.jpg)
Sökning på gta
![Page 19: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/19.jpg)
Grand theft auto
![Page 20: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/20.jpg)
Sökning på grand theft auto
![Page 21: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/21.jpg)
Ny måndagsrutin?
![Page 22: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/22.jpg)
Klarna Checkout och Google Analytics
• Utmaning med Iframe
• Alla interaktioner skapar en virtuell pageview
• Varje team har sin dashboard
- A/B-testare- produktägare- Key Account Managers
![Page 23: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/23.jpg)
![Page 24: Webbhusets Magento-dag 2014, Fredrik Lennström](https://reader035.vdocuments.pub/reader035/viewer/2022062710/5593527f1a28abc01b8b45c8/html5/thumbnails/24.jpg)
Öka försäljningen med hjälp av Google AnalyticsFredrik Lennström