Succesvol werven met LinkedIn Deel 1 (Werkgeversmerk) Erik van Maanen
Erik van Maanen
Global Account Manager, Sales & Marketing Director, Country Manager
Ook 11 jaar gewerkt als Recruiter / Executive Search Consultant
MBA, Business Consultant
Bij LinkedIn help ik, als Global Account Manager, grote bedrijven een
sterk werkgeversmerk te bouwen en ‘employer of choice’ te worden en
dus hun wervingseffectiviteit te optimaliseren.
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
Agenda
• Sterk werkgeversmerk
• ‘Employer of Choice in de hearts
and minds van uw doelgroep’
• Talent Pool
Aflevering 1
BUILD
THE WORLD IS
CHANGING FAST…
1940’s 1980’s 2010’s 2050’s 1860’s 1900’s
TALENT ACQUISITION & HUMAN RESOURCES TOO Candidates
More Connectivity
More Choice
More Channels
1980’s 1990’s 2000’s 2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Social media is here to stay, embracing its power is the key
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business1
1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Professionals use LinkedIn for
3 valuable reasons
Knowledge The definitive professional
publishing platform
Network We connect the world’s
professionals
Identity The professional
profile of record
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
are passive and not
looking to move
75%
60%
of them are open
to opportunity!!
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The best recruiters
act like marketers
Social media keeps the conversation going (bi-directional) 1
…because you need to nurture your audience (the right messages to the right audiences at the right moment)
Sales is one-to-one, marketing is one-to-many 2
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Creating ‘followers’ will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Members are 61% more likely to share information as a result of following your company
61%
95%
Followers are 95% more likely to respond to an InMail
79% of members are interested in job opportunities from companies they are following 79%
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn has
every audience you care about…
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
ENGAGE
We recommend
3 simple steps
Your followers &
Your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit
Your LinkedIn journey
RECRUIT ENGAGE BUILD
Who you are
Your people
What makes you different
Your Culture
Your Values
Your EVP
Make it clear and simple
Continuity
Build your brand Inside Out
Build your brand Outside In
19
Build your brand LinkedIn Career Page as solid foundation
20
Build your brand Relevant Content: dynamic Career Pages
Accelerate follower growth
Reach out to potential clients & candidates and convert them into followers
BUILD
Targeted Campaigns
300% Follower base increase - Symphony Teleca
Your total number of followers 8,230
Samsung
Samsung
Leverage your employees BUILD
Employee Profile
Ads
Views on your employee profiles this month
8,084
Recruiters have 10x more traffic than the average member 10x
of page views are members looking at members 76%
RECRUIT
Promote your
jobs
Proactively source
talent
ENGAGE
Update
followers
Tailor your
content
Your LinkedIn journey Summary
BUILD
Grow your
followers
Leverage
Employees
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Erik van Maanen Global Account Manager
LinkedIn Confidential ©2013 All Rights Reserved
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