Download - What does a Community Manager do
What does a Community Manager do?
Alicia Ortega Herrero @alicia0rtega
1. What does a Community Manager do?
What does a Community Manager do?
! Shares relevant content
! Acts like a Customer Care Department ! Leads a community of users and clients ! Helps solve reputaBon crisis
What DOESN’T a Community Manager do?
! Sell products or services
! Play computer games or chat with their friends ! Repair computers
! Stay online
2. Skills
Skills
! Good reader and writer
! EmpatheBc
! Good under pressure ! Love their job
3. Personal branding
Personal branding
! If you don’t want someone to see it, don’t post it
! You are only one person
! Your blog is your home
! Talk one-‐to-‐one
4. Managing professional accounts
Managing professional accounts
! You should know EVERYTHING about your company
! Pick a company that shares your philosophy
! ARer all, it’s just a job
! But it’s your job and doesn’t have to be a secret
! *Tip: Work for the clients, but be paid by the company
5. Managing user/fan communities
Managing user/fan communities
! Don’t feed the troll
! Try to accept every point of view
! Don’t forget why you’re doing it
Activity
Activity A
! Someone is commenBng every post with curse words.
Activity B
! You are the CM in a train company and one of your trains has just had a huge accident, with hundreds of vicBms.
Activity C
! By mistake, you post your Candy Crush points on your company’s TwiWer account.
Activity D
! One of your clients posts a photo on TwiWer showing a roWen leWuce and saying they bought it this morning at your establishment.