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What is a Niche?
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
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“Big doors swing on little hinges.”
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
W. Clement Stone
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A Signature System is…
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Benefits of having a Signature System
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Create your Signature System
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Naming your Signature System
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Benefit Words and Pharses
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
Easy
Reduce
Learn
How to
Sure-fire
Platinum
Criteria
Exciting
Free
Strategy
Discover
Avoid
Tips
High-end
Premium
Experience
Increase
Simple
Learn how
Mistakes
Now
Maximizing
Master mind
Accelerated
Decrease
Quick
Discover how
Strength
Elite
Application
Diamond
High-income
Improve
Fast
Proven
Techniques
Personal
VIP
Secrets
Profit
Profitable
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Words to describe your Signature System
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
System
Blueprint
System
Blueprint
Formula
Step-by-Step Process
Roadmap
Steps
Ways
Keys
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Signature System Title Title Formulas
“How to __________________________________ so you can ____________________”
“How you can ______________________________ in the next ________________(# days)”
“How to ____________________________________in (#) ____Simple Steps”
____________(#) of Ways to _______________________ so you can _____________”
____________(#) Secrets/Keys/Steps/Strategies to ___________________________”
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
Title Examples
“5 Keys to Putting the Romance Back in Your Marriage”
“5 P’s for a Profitable Preview Call”
“How a Virtual Assistant can Help You Make More Money”
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So, what do you do? Template #1: “From/To” Style
“I have a x-step system that takes [WHO you work with] who are struggling with [PROBLEM]
to [SOLUTION] in [TIMEFRAME].”
Example: “I have a four-step system that takes women who are struggling with their
hormones to feeling like their younger selves again in 90 days or less.”
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
Template #2: “I help” Style
“I help [WHO you work with] who are struggling with [PROBLEM] to [SOLUTION]
in [TIMEFRAME].”
Example: “I help women who are struggling with their hormones to feeling like their younger
selves again in 90 days or less.”
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So, what do you do? Template #3: “I teach/coach/mentor/train” Style
“I teach/coach/mentor/train [WHO you work with] who are struggling with [PROBLEM] to
[LIST SPECIFIC SOLUTIONS] so they [EMOTIONAL HAPPY ENDING].”
Examples:
“I teach women who are struggling with their hormones to increase their energy, stop gaining
weight and eliminate hot flashes so they feel 10 years younger.”
“I teach women entrepreneurs who are struggling with overwhelm to leverage their time,
team and talents, so they can grow their business and have a life they love.”
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
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So, what do you do?
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
Draft YOUR “So, what do you do?” answer here:
(That’s your marketing message!)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
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Where to use your Marketing Message
www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.
Outgoing voice mail message
Email signature
Tagline in your website banner
Banner of your newsletter
Topics for your newsletter articles
Topics for your blog posts
Topic for your signature talk
Website Bio/About Page
Speaker’s Bio/One sheet
Newsletter’s author bio box
Website copy
Business cards
Networking
Live Events
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Create your Signature System and Claim your Space
1. Create and name your Signature System
2. Create your Marketing Message by answering “So, what do you do?”
3. Pick two ways to use marketing message and implement them in the next week
4. Send us an email with:
• your new Marketing Message
• a list of what you have implemented so far
• any ahas or key learnings
5. Email your questions to [email protected]
www.DiscoverYourPowerStrategies.com ©2013 Sherley Grace All rights reserved.