Download - Why Your Business Needs a Blog
CONNECTING THE DOTS…Blog
I HAVE BAD NEWS …
a traditional
Website=
Dinosaur
YES, MY FRIENDS…IT’S A BLOG!
GOOGLEWhy Google is Google=
Relevant, dynamic, credible content
Blogs trump “Websites” in
placement
HOW PEOPLE WHAT INFORMATION BEFORE THEY
BUY
Thought: I’m tired all the time. I need more energy!
Search: “Natural Remedy Lack of Energy”
“I’M NOT READY TO BUY ANYTHING YET!I DON’T KNOW WHAT TO BUY. I NEED MORE INFORMATION…
AHA! INFORMATION!
CONTENT TO MULTIPLE CHANNELS
FB
• Post here as a link
• Or upload here
YourBlog
• Add to a post
• Add to a page
Twitter• Tweet link• Or links to
above
BRANDING: WHAT IT LOOKS LIKE
The Most Important thing in Real Estate Location.Location.Location.
In Branding it’s:Consistent! Consistent! Consistent! Find themes and color schemes that “match” your other sites. Use profile photos taken in the same decade!
BRILLIANT BRANDING
•A consistent brand carries your message further by making a deeper impression that lasts longer
BAD BRANDING=NO BRANDING
Is this even the same guy???
WHAT DO I BLOG ABOUT?(THIS IS PART OF YOUR BRAND)
The most important things in Blogging: Anticipated. Personal. Relevant. Information that would/should be expected
from you. Information that serves, educates,
entertains, informs, & creates a connection for your reader.
Should serve them as much (or more) than you.
What do you want to be “known for?”
FREE BLOGSITES* Posterous – easiest & free, ltd & not best for google Tumbler-- easiest & free, ltd & not best for google Blogger-- easy & free, better/not best but better for google Typepad -- free, not best for google Wordpress.com—free, not best for google (easiest to move to self hosted WP later) Wordpress.org – Self Hosted *(Must pay for hosting $10 or less/month.)
Free sites to add blog posts to: Squidoo Hubpages Inside919
THIS IS YOUR NEIGHBORHOODYOU BLOG = HOME
BLOG SITE
FREE UP TIME WITH & GET PEOPLE TO YOUR BLOG!
RSS by email! Instead of a ‘newsletter’ Instead of just posting other people’s
content, post yours! Get more bang for your buck! (see last slide) Post on other relevant blogs Re-purpose your posts & add to larger
relevant blogs Link to other relevant people’s blogs Write down ideas when they strike! Schedule posts
THE EXTRA BONUSES OF A BLOG
RSS reader, or subscribe by email
How many people have your website show up in their inbox each week?
More readers=Make More MoneyYou can edit & change it!=Save Money!