Download - William sbarzaglia ssocial commerce
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William Sbarzaglia
Social commerceL’evoluzione dell’e-commerce: dal social network al carrello
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Chi sono
✤ InteRa srl - www.intera.it
✤ Progettazione web
✤ SEO e web marketing
✤ E-commerce specialist
✤ CMS Open Source TYPO3
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Problema e soluzione
problema, esigenza
soluzione, proposta
vendere on-line
sito e-commerceebayportali e-commercesocial commerce
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
L’e-commerce non è un’impresa semplice✤ Concorrenza ✤ Prima pagina su Google✤ La conversione
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Cosa possiamo fare?
✤ La grafica e il layout
✤ Cura nella presentazione dei prodotti
✤ Usabilità
✤ Registrazione
✤ Fase di checkout
✤ SEO: ottimizzazione sui motori di ricerca
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
L’utente che acquista è indeciso
✤ E’ un buon prezzo?
✤ Il sito è affidabile?
✤ Lo compro adesso?
✤ Guardo altrove?
✤ Mi serve sul serio?
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Quanto vale un consiglio di un amico?
✤ Ho già comprato lì e mi sono trovato benissimo
✤ E’ un buon prezzo!
✤ Eccoti il link al prodotto che stai cercando
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
I social network nell’e-commerce
✤ Un mezzo per avere feedback su un prodotto
✤ Strumento per la viralità di un prodotto
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Il social commerce
✤ Il Social Commerce è la monetizzazione dei social media usando l'e-commerce [wikipedia]
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
L’evoluzione dell’e-commerce
✤ ebay vendita tra utenti
✤ l’espansione dei social network: “market place” per gli e-commerce
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Due approcci e-commerce sui social
1. spingere il prodotto sui social (bottoni social sui prodotti, link sui social al sito web)
2. aprire un negozio sui social
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Spingere il prodotto sui social
Alcuni esempi:zalando.it landsend.com
venerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzaglia
I prodotti su Pinterest
Un social network fatto di immagini!
venerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Aprire un negozio sui social
Applicazioni e-commerce per Facebook
Piattaforme e web service social commerce
venerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Il social commerce di Lady Gaga
Un e-commerce completo su Facebook
venerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzagliavenerdì 20 aprile 12
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Social commerce - William Sbarzaglia
Conclusioni
✤ i social network: una spinta per i vostri prodotti
✤ social commerce come un’opportunità in più!
venerdì 20 aprile 12
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Social commerce - William Sbarzaglia
g r a z i e
email: [email protected]: @william_sbarza
venerdì 20 aprile 12