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WorldWithWatson
김연주 상무
한국IBM Watson 사업부
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Welcome to World With Watson
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Content ConversationComputeCloud
Watson is the AI platform for business
And Developers…
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Watson APIs: Watson Developer Cloud
Data
Insights
Vision
Speech
Language
Embodied
Cognition
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Build
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DONOTPAY.CO.UK
Build
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Build
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Build
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Swizzle Labs x IBM Watson
Digital Market Research
Based on Cognitive Technology
이인영
스위즐랩스, CEO & Co-founder
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데이터의 80% = 비정형 데이터
80%
20%
Unstructured
(Content)Structured
(Number)
비정형데이터속, 숨은보물들
• 시장트렌드
• 소셜이슈
• 브랜드이미지
• 고객피드백
• 상품/서비스개선아이디어
• 비즈니스기회
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비정형 데이터는 사람이 직접 봐야 한다?
정형데이터리서치비정형데이터리서치
VS
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코그니티브 기술 접목 – Before & After
WEB
…
… WEB
Insight Insight
JETS JETS
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전세계적으로 각광받는 텍스트 분석 기술
$2.65 billion
$5.93 billion
2015 2020
CAGR 17.6%
2024
$12.16 billion텍스트애널리틱스시장규모추정 (2015-2024)
Source: Text Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024,
Transparency Market Research, 2016
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현 문제 : 서양언어 중심 & 낮은 접근성
71% 26% 2% 3%
EnglishOther European LanguagesMiddle East LanguagesAsian Languages
1. 영어 / 유럽언어에만치중 2. 정보얻기, 사용하기어려움
11% 39% 21% 25% 4%
Completely Satisfied
Satisfied
Neutral
Disappointed
Very Disappointed
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스위즐랩스 차별화 : 아시아 & 자동화
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Swizzle Labs x IBM Watson
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텍스트 분석 기반 마켓 리서치 프로세스
Swizzle JETS
Engine
IBM Watson APIs
Deep Learning Multi platform
Crawler & Scraper
Natural Language
ProcessingPre-consulting
InsightReporting
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팀: 문화적/기능적 균형
Ian Lee CEO Nick Szabo COO Koo Lee CTO
Kyle Lee CIO Hijbul Alam
Entrepreneur, Data Strategist Entrepreneur, Data Strategist Data Scientist, Developer
Data Scientist, Developer Data Scientist, Developer Data Strategist, Marketer
Grey Geppert
고려대학교경영학과, 마케팅/전략글로벌 광고대행사 AP, 게임사 마케터 경력
UMSL 경영학과, 마케팅/전략비즈니스컨설팅 사업, 디자인사업
고려대학교 컴퓨터학과박사데이터분석, 인공지능분야
아이디어보브공동창업및 서비스 개발데이터 수집 분석/프론트엔드
고려대학교컴퓨터학과연구 교수데이터분석, 인공지능분야
Temple University 경영학과, 마케팅컨텐츠 크리에이터, 마케팅 경력
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Case Study #1 : Entertainment
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Case Study #2 : Education
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Case Study #3 : Finance
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고객 문제에 대한 솔루션 제공
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리서치 프로세스의 자동화
Video
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기회의 확장
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Thank you