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2010Executive Summary
Travel & Tourismeconomic impacT
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CHAIRMAN:
Geoffrey J W Kent
Chairman & CEO
Abercrombie & Kent
VICE CHAIRMEN:
Edouard Ettedgui
Group Chief Executive
Mandarin Oriental Hotel Group
Maurice Flanagan CBE
Executive Vice Chairman
Emirates Airline & Group
Michael Frenzel
Chairman of the Executive Board
TUI AG
Mark Harms
Chairman & CEO
Global Leisure Partners LLP
Stephen P Holmes
Chairman, President & CEO
Wyndham Worldwide
Manfredi Lefebvre DOvidio
Chairman
Silversea Cruises
Brett Tollman
President
The Travel Corporation
EXECUTIVE COMMITTEE:
Marilyn Carlson Nelson
Chairman
Carlson
Alex Christou
Managing Partner
Accenture
Jeff Clarke
President & CEO
Travelport
Andrew Cosslett
CEO
InterContinental Hotels
Group PLC
Qiang Duan
Chairman
Beijing Tourism Group
Sebastin Escarrer
Vice Chairman & CEO
Sol Meli
Manuel Fernando Esprito Santo
Chairman
Esprito Santo Tourism
Edward P Gilligan
Vice Chairman
American Express Company
Pansy Ho
Managing Director
Shun Tak Holdings Limited
Hubert JolyPresident & CEO
Carlson
Richard R Kelley
Chairman
Outrigger Enterprises Group
Tom Klein
Group President
Sabre Travel Network &
Sabre Airline
Executive Vice President
Sabre Holdings
Gerald Lawless
Executive Chairman
Jumeirah Group
J W Marriott, Jr
Chairman & CEO
Marriott International, Inc
Alan Parker CBE
Chief Executive
Whitbread plc
Gilles Plisson
CEO
Accor
Charles Petruccelli
President Global Travel Services
American Express Company
Christopher Rodrigues CBE
Chairman
VisitBritain
Jeffrey C Rutledge
Chairman & CEO
Travel Guard Worldwide, Inc
Jyotsna Suri
Chairperson & Managing Director
Bharat Hotels Ltd
Jonathan M Tisch
Chairman & CEO
Loews Hotels
GLOBAL MEMBERS:
Talal Al Bahar
Chairman & Managing Director
IFA Hotels & Resorts
Mohammed Al Habbai
CEO
Dubailand
Ted J Balestreri
Chairman & CEO
Cannery Row Company
Fabio Barbosa
CEO
Grupo Santander Brazil
Simn P Barcel
Chairman & CEO
Barcel Hotels & Resorts
Raymond Bickson
Managing Director
Taj Hotels, Resorts and Palaces
Giorgio Boscolo
CEO
Boscolo Group
Rattawadee Bualert
President
lebua Hotels & Resorts Co, Ltd
Gabriele Burgio
President & CEONH Hoteles
Chris J Cahill
COO
Fairmont Rafes Hotels
International
Jim Compton
Executive Vice President, Marketing
Continental Airlines
Tony Fernandes
Group Chief Executive Ofcer
AirAsia
Frank Fiskers
President & CEOScandic Hotels
Mark P Frissora
Chairman and CEO
The Hertz Corporation
Naresh Goyal
Chairman
Jet Airways India Ltd
Arthur de Haast
Global Chief Executive Ofcer
Jones Lang LaSalle Hotels
James Hogan
CEO
Etihad Airways
Raimund Hosch
President & CEO
Messe Berlin GmbH
Miltos Kambourides
Managing Partner
Dolphin Capital Partners
Gary L Kessler
President & CEO
Carey International Inc
Dara Khosrowshahi
President & CEO
Expedia Inc
Sir Nigel Knowles
Joint CEODLA Piper
Ali Kolaghassi
Vice Chairman & CEO
Saraya Holdings
RK Krishna Kumar
Vice Chairman
Taj Hotels, Resorts & Palaces
Jabu Mabuza
CEO
Tsogo Sun Group
Luis Maroto
Deputy CEO
Amadeus IT Group SA
Yunxin Mei
President
Beijing Tourism Group
Richard Mortimore
Managing Director
Reed Travel Exhibitions
Geoff Muirhead CBE
Group Chief Executive
The Manchester Airports Group
Hamza Mustafa
CEO
Istithmar Hospitality & Real
Estate Business
Christopher J Nassetta
President & CEO
Hilton Worldwide
Jerry Noonan
Consultant
Spencer Stuart
Deepak Ohri
Chief Executive Ofcer
lebua Hotels & Resorts Co, Ltd
Frits D van Paasschen
President & CEO
Starwood Hotels & Resorts
Worldwide Inc
Andy PayneManaging Director
Wilderness Safaris
Jean Gabriel Prs
President & CEO
Mvenpick Hotels & Resorts
Dionsio Pestana
Chairman
Group Pestana
Fernando Pinto
CEO
TAP Portugal
Bob Puccini
CEO
The Puccini Group
David Radcliffe
Chief Executive
Hogg Robinson Group
Jay Rasulo
Chairman
Walt Disney Parks and Resorts
Marty Salfen
General Manager
Global Travel &
Transportation Industry
IBM
Per Setterberg
CEO
Global Refund Group
Jasminder Singh
Chairman & CEO
Radisson Edwardian Hotels
Jeff Smisek
Chairman, President & CEO
Continental Airlines
Khalid A bin Sulayem
Director General
Dubai Department of Tourism and
Commerce Marketing
Hiromi Tagawa
President & CEO
JTB Corp
Yassin K Talhouni
CEO
Zara Investment Holding Co Ltd
Jaume Tpies
President
Relais & Chteaux
Robin Tauck
President
R Tauck & Partners LLC
Matthew D Upchurch
CEO
Virtuoso
Michel Vauclair
Senior Vice President
Global Asset Management
Oxford Properties Group
Philip Wolf
President & CEO
PhoCusWright, Inc
Valdimir Yakushev
Managing Partner
S-Group Capital Management
Tim Zagat
Co-Founder, Co-Chair & CEO
Zagat Survey LLC
HONORARY MEMBERS:
Andr Jordan
Chairman
Andr Jordan Group
Jonathan S Linen
Adviser to the Chairman
American Express Company
Lord Marshall of Knightsbridge
Chairman
Pirelli UK plc
Sir Frank Moore, AO
Chairman
FT Moore P/L
Frank Olson
Retired Chairman of the Board
The Hertz Corporation
Grard Plisson
Co-Chairman, Supervisory Board
Accor
Carl Ruderman
Chairman
Universal Media
Tommaso Zanzotto
President
TZ Associates Ltd
CHAIRMAN EMERITUS:
James D Robinson III
General Partner
RRE Ventures
WTTC Chairman (1990-1994)
IMMEDIATE PAST CHAIRMAN:
Vincent A Wolngton
Chairman
Global Alliance Advisors LLC
WTTC Chairman (2004-2007)
FORMER CHAIRMEN:
Sir Ian Prosser
Retired Chairman
InterContinental Hotels
Group PLC
WTTC Chairman (2001-2003)
Harvey Golub
Non-Executive Chairman
AIG Inc
WTTC Chairman (1996-2001)
Robert H Burns
Chairman
Robert H Burns Holdings Limited
WTTC Chairman (1994-1996)
PRESIDENT & CEO:
Jean-Claude Baumgarten
9 February 2010
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THe WorlD Travel & Tourism council (WTTc), WHicHis THe Business leaDers Forum For Travel & Tourism,
Has spenT 20 Years DevelopinG iTs economic impacT
researcH For THe BeneFiT oF Travel & Tourism Decision-
maKers WHeTHer in THe privaTe or puBlic secTor.
THis compreHensive researcH uses THe FrameWorK oF
Tourism saTelliTe accounTs.
s T stt at (Tsa) tk db t d t d,WTTc d td Tsa b, g 181 t, d t d
b d b t t T & T t d ky t
tbt t tty d yt. T th tgth
h. i th t t- y h ty dwy, t d h
d gt y-kg d tt d.
o 2010 h, g dd -t wth oxd e, th t
T & T th 181 t, w th wd . it dg T & T
by hhd, b, gt, ght d -dy t, d t t y th
tbt bth dt d tt t, thby qtyg T & T tbt t
g dt dt (GDp) d yt.
i wth th td th t 2009, T & T tty w ht hd by th dt d hg
kt xd y t, wth hhd ttg bk t d t
dg b t bdgt. Th t T & T tt w gft. Yt thgh
T & T tty w dd, t t yd 235 th wd t y,
gtg 9.4% gb GDp.
athgh th g tht th gb y h d t y h, w xtg th k-
dd ky T & T Dd th ht t t b gd, wth bth
t d hhd tg t d t d t t xdt.
nth, dt th t b gwth td, h f tht t th g t
t. o th xt t y, T & T w t t gw t th
wd hght-ty t d y.
egg w b th g t gwth, bth t dt d
tt T & T. Bt g dd hd tt
t dd, t kt, btd by dty t tg w tb dt d
.
i tt th btt t hd, w dghtd t t y wth th 2010 ext sy
WTTc Travel & Tourism: Economic Impact.
Jean-Claude Baumgarten
President & CEO
World Travel & Tourism Council
Geoffrey J W Kent
Chairman, World Travel & Tourism Council and
Chairman & CEO, Abercrombie & Kent
1
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CONTENTS
Ky Ft t G 3
sy e it d r Gwth 4
ow ct Td 6
Wd sy cht d Tb 8
ct & stt 9
Th T T Tb
G Dt pdt 10
eyt 12
vt ext 14
itt 15
Dft 16
THe economic impacT oF Travel & Tourism
use oF maTerial is auTHoriseD, proviDeD source is acKnoWleDGeD
1-2 Queen Victoria terrace, SoVereign court, London e1W 3Ha, uK
TeL: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. emaiL: [email protected]. www.wtt.g2
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3
Direct Industry T&T Economy as a whole Direct Industry T&T Economy as a whole
WORLD
2010 Wd T & T c
1-2 Queen Victoria terrace, SoVereign court, London e1W 3Ha, uK
TeL: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. emaiL: [email protected]. www.wtt.g
6,000 -
5,000 -
4,000 -
3,000 -
2,000 -
1,000 -
0 -2005 2006 2007 2008 2009 2010 2015 2020
Gross Domestic Product (GDP)Th tbt T & T t GDp xtd t
9.2% (us$5,751 b) 2010 t 9.6% (us$11,151 b) by 2020.
Growthr GDp gwth th T & T ey xtd
t b 0.5% 2010, -4.8% 2009, bt t g 4.4%
th g 10 y.
EmploymentTh tbt th T & T ey t tt
yt xtd t 8.1%, 235,758,000 jb 1
y 12.3 jb 2010, t 9.2% tt yt, 303,019,000
jb, 1 y 10.9 jb by 2020.
Visitor Exportsext g tt t xtd t gt
6.1% tt xt (us$1,086 b) 2010, gwg (
t) t us$2,160 b (5.2% tt) 2020.
InvestmentT & T tt ttd t us$1,241 b, 9.2%
tt tt, 2010. By 2020, th hd h us$2,757 b
9.4% tt tt.
9.2%
2010
0.5%
8.1%
6.1%
9.2%
T & T tty w ht hd by th gb , wth T & T ey
GDp ttg by 4.8% 2009. e , th t wdwd t dd
235 jb t y.
T & T y - k tht th wd y - xtd t b gd
. at gwth jt 0.5% 2010, T & T ey GDp ky t gw by
3.2% 2011, wth t bdg th d h 2010 d t xt y.
10-year trend
WORLDTravel & Tourism Employment
(000 jobs)
WORLDTravel & Tourism GDP
(2000 constant US$ bn)
300,000 -
250,000 -
200,000 -
150,000 -
100,000 -
50,000 -
0 -2005 2006 2007 2008 2009 2010 2011 2020
KEY FACTS AT A GLANCE2010 Travel & Tourism economic researcH
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4
in 2010 THe WorlDs Travel & Tourism is eXpecTeD To
GeneraTe us$5,751 Bn oF economic acTiviTY (GDp). THe
inDusTrYs DirecT impacT incluDes:
ECONOMIC IMPACT
HoWever, since Travel & Tourism ToucHes all secTors
oF THe economY, iTs real impacT is even GreaTer. THe
WorlDs Travel & Tourism economY DirecTlY anD
inDirecTlY accounTs For:
US$ 1,986 bnequivalent to 3.2% of total GDP
Direct Industry GDP
81,913,000jobs representing 2.8% of total employment
Direct Industry Employment
US$ 5,751 bnequivalent to 9.2% of total GDP
Economy GDP
235,758,000jobs representing 8.1% of total employment
Economy Employment
US$ 1,936 bnequivalent to 10.9% of total exports
Exports, Services & Merchandise
US$ 1,241 bnequivalent to 9.2% of total investment
Capital Investment
US$ 436 bnequivalent to a 3.8% share
Government Expenditure
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5
in 2010, Travel & Tourism in THe WorlD is ForecasT To
see real GroWTH/Decline oF:
REAL GROWTH
0.7 %to US$1,986 bn
OVER THE NEXT TEN YEARS, THe WorlDs Travel & Tourism
is eXpecTeD To acHieve annualiseD real GroWTH oF:
0.5 %to US$5,751 bn
-0.1%to 81,913,000 jobs
-0.3 %to 235,758,000 jobs
Economy Employment
4.0 %to US$3,650 bn in 2020
4.4 %to US$11,151 bn in 2020
2.5 %to 104,740,000 jobs in 2020
2.5 %to 303,019,000 jobs in 2020
4.7 %to US$14,950 bn in 2020
5.2 %to US$2,160 bn in 2020
5.3 %to US$2,757 bn in 2020 3.1%to US$744 bn in 2020
Direct Industry GDP
Economy GDP
Direct Industry Employment
Direct Industry GDP
Economy GDP
Direct Industry Employment
Economy Employment
Demand - T & T Visitor Exports - T & T
Capital Investment - T & T Government Expenditure - T & T
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OVERVIEW OF CURRENT TRENDS
6
Travel & Tourism is one oF THe WorlDs mosT imporTanTsecTors anD emploYers anD Has also Been one oF THe leaDinG
GroWTH secTors since WTTc FirsT sTarTeD measurinG Travel
& Tourisms impacT 20 Years aGo.
a w th wth th t, Travel & Tourism activity was hit hard by the
credit and housing market collapses experienced by many countries last year, whh
tggd th dt th Gt D. Wd GDp by 2.1%
t, wth dd j dd T & T th t
y td. Hhd td t , btttg w-t ht-h
d dt t x g-h t, d t dd b
t bdgt.
a sloW recoverY is eXpecTeD, GaininG momenTum THrouGH
2010 anD 2011
Wth th T & T t t, tt
w hd dyd, y
dy, xdg dtt. Fy, th a(H1n1)
z d td t y
kt, t t t th t t th
d w gd, d gt t
g gt dwy.
i q d dt th ,
tby a, gg tty d
yt ttd th t.Global Travel
& Tourism Economy GDP declined by 4.8%
in 2009 and this contraction resulted in almost
5 million jobs being lost. a g xd
gft tt T & T ey
GDp. itt tt by 5.1% t 877
d xdt t
hy by 8.5% th qz hhd
td dg tt t,
wh b t (bth dt d tt)
dd by 8.0% d T & T tt
dd by 12%. oy dt dg dt t d 2009 d th by y 0.7%
t.
nth, Travel & Tourism still employed
over 235 million across the world 8.2% of all
employment even in such a depressed year for
activity as 2009, and generated 9.4% of world
GDP.
The global economy has now moved into
a recovery phase, although the pick-up in
developed economies is expected to be gradual
as households, corporations and governments
all battle to rebuild their balance sheets. Bt
wd GDp t td by td
tg gwth gg xtd t
xd by 3% 2010 d 3% 2011.
Dt t gg ht-t dt t tty, the recovery in world Travel
& Tourism is expected to be a gradual one,
wth bth f d hhd xg t
y d tg t t xdt.
itt tt t t by
2% th y wth dg t g
1% wh b t dg w g
d, by jtd 1%.
G t dt dt d dy ttg
g jt, T & T tt
xtd t d th d t y, by
1%. Thus, Travel & Tourism Economy GDP isforecast to grow by just % in 2010 overall. But
stronger second-half momentum will continue
into 2011 to boost growth next year to 3%.
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7
In the longer run, Travel & Tourism will sustain
its leading role in driving global growth, creating
jobs and alleviating poverty. egg ,
t, xtd t b g gwth,
btg bth tt t wth ch
t t d t 95 t th
dtt by 2020 d gtg gy
bt dt t t. i dd t,
gwg , d ty ,
xtd t d t w dtt
y g fd, wh th ty
ht bk bth dt d tt w
t t . ad t by th T &
T dty w t w dt d kt.
o, th T & T ey t t
gw by 4% t btw 2010
d 2020, tg 300 jb by 2020
9.2% jb d 9.6% gb GDp. This
conrms that Travel & Tourism will continue
to grow in importance as one of the worlds
highest-priority sectors and employers.
as Travel & Tourism re-asserTs iTs inHerenT DYnamism
NOTE ON METHODOLOGY
rt y h dd dtt th x t whh T & T t,
fg th t t ty t y- d d-k. ad t dt w
dbt t th gt. Th x why th t h dd by WTTc d
t t oxd e, whh w dgd t dt t th hgg d th T & T dty d
gt d th ght th t-hgg tg t, th t t whth
t- b-t d-k.
Th h d t th t T & T dd by WTTc, whh
hghghtd th ext sy d th yg 181 dd ty t, bd td
T stt atg (Tsa) thdgy. Th thdgy g t tht d th dt
t t, wg th ky t T stt atg td th tt (2008)
utd nt Recommended Methodological Framework (rmF).
Th rmF T Dt G Dt pdt (TDGDp) bdy qt t th T & T
Dt idty g by WTTc/oxd e. addg t th dt dty th -
ddd td dty th dty y h, tt d t gt d -t
xt dg, t th bdt th t T & T T & T
ey GDp.
i ddt t th td Tsa, dtd Tsa h b d WTTc by t,
g d t d th bt t dd th t t y td t th
td t. Th dtd td dd wth t Tsa t, y d by th nt sttt
of wkg y wth th nt T adtt, d t x th xtg t
dt d th ttt t, d t bd th ty t dt d f th t T &
T t.
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15 -
12 -
9 -
6 -
3 -
0 -
-3 -
-6 -
-9 -
-12 -
-15 -
SUMMARY CHARTS AND TABLE
esTimaTes anD ForecasTs
2010 2020
WORLDWIDE US$ bn % of Total Growth1 US$ bn % of Total Growth2
Personal Travel & Tourism 3,111 8.4 1.6 5,793 8.8 4.1
Business Travel 819 1.3 -1.8 1,589 1.4 4.3
Government Expenditures 436 3.8 2.6 744 4.0 3.1
Capital Investment 1,241 9.2 -1.7 2,757 9.4 5.3
Visitor Exports 1,086 6.1 0.9 2,160 5.2 5.2
Other Exports 850 4.8 5.9 1,908 4.5 6.5
T&T Demand 7,543 9.4 1.1 14,950 9.5 4.7
Direct Industry GDP 1,986 3.2 0.7 3,650 3.2 4.0
T&T Economy GDP 5,751 9.2 0.5 11,151 9.6 4.4
Direct Industry Employment3 81,913 2.8 -0.1 104,740 3.2 2.5
T&T Economy Employment3 235,758 8.1 -0.3 303,019 9.2 2.5
12010 real growth adjusted for ination (%); 22011-2020 annualised real growth adjusted for ination (%); 3000 jobs
WORLD
Travel & Tourism Economy GDP
(Real Growth, %)
WORLD
Travel & Tourism Visitor Exports
(Real Growth, %)
WORLD
Travel & Tourism Economy Employment
(Real Growth, %)
WORLD
Travel & Tourism Investments
(Real Growth, %)15 -
12 -
9 -
6 -
3 -
0 -
-3 -
-6 -
-9 -
-12 -
-15 -
1990 1995 2000 2005 2010 2015 20201990 1995 2000 2005 2010 2015 2020
8
8 -
7 -
6 -
5 -
4 -
3 -
2 -1 -
0 -
-1 -
-2 -
-3 -
-4 -
-5 -1990 1995 2000 2005 2010 2015 2020
6 -
5 -
4 -
3 -
2 -
1 -
0 -
-1 -
-2 -
-3 -1990 1995 2000 2005 2010 2015 2020
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9
CONCEPTS & STRUCTURE
i d t qty th t T & T, w th wk T stt at (Tsa). o tt bd dd-d y T
& T t tty, th t d t d y
hg dt k tdt dt (gt, t, t, t).
World Travel & Tourism Demand
of US$7,543 bn in 2010...
less imported goods and services
(including Travel & Tourism
spending abroad) of US$1,792 bn...
...equalsTravel & Tourism Economy
GDP of US$5,751 bn...
...and supports 236 mn jobs across
the World
WORLD
Travel & Tourism Demand in 2010
Personal T&T 41.24%
Govt Expenditures 5.79%
Visitor Exports 14.39%
Business T&T 10.86%
Capital Investment 16.45%
Other Exports 11.27%
WORLD
Travel & Tourism Economy GDP in 2010
Direct Industry GDP T&T Economy GDP
WORLD
Travel & Tourism Employment in 2010
Direct Industry Employment T&T Economy Employment
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GROSS DOMESTIC PRODUCT
2010 2020
10
TopTenT
aBles
Economy GDP 2010US$ bn
1 United States 1,375.9
2 China 499.9
3 Japan 459.3
4 France 284.6
5 Germany 273.4
6 Spain 237.9
7 United Kingdom 231.1
8 Italy 217.1
9 Canada 136.1
10 Australia 123.1
Economy GDP 2020US$ bn
1 United States 2,485.7
2 China 1,948.9
3 Japan 594.8
4 United Kingdom 393.3
5 France 379.9
6 Germany 377.1
7 Spain 341.1
8 India 330.1
9 Italy 292.5
10 Russian Federation 258.2
Economy GDP 2010% of Total GDP
1 Antigua & Barbuda 78.5
2 Aruba 78.0
3 Macau 65.9
4 Maldives 63.4
5 Anguilla 61.0
6 Barbados 48.1
7 Vanuatu 47.0
8 Bahamas 46.5
9 Seychelles 46.4
10 British Virgin Islands 43.7
Economy GDP 2020% of Total GDP
1 Antigua & Barbuda 84.8
2 Aruba 74.8
3 Macau 67.1
4 Maldives 60.3
5 Anguilla 58.9
6 Bahamas 49.9
7 Barbados 49.0
8 Vanuatu 48.9
9 Seychelles 48.6
10 British Virgin Islands 45.9
Economy GDP 2010Real Growth, %
1 Qatar 12.9
2 Lebanon 10.2
3 Zimbabwe 9.1
4 Azerbaijan 9.1
5 Nigeria 7.8
6 Saudi Arabia 7.5
7 Libya 6.9
8 Botswana 6.7
9 India 6.7
10 China 6.5
Economy GDP 10-yr Real GrowthAnnualised, %
1 China 9.0
2 Zimbabwe 8.7
3 Malawi 8.7
4 India 8.5
5 Mongolia 8.1
6 United Arab Emirates 8.1
7 Cape Verde 7.9
8 Thailand 7.9
9 Qatar 7.7
10 Sao Tome and Principe 7.6
ABSOLUTE TERMS
Whh t xtd t d th gt
t (bt t) T & T
ey GDp 2010?
ABSOLUTE TERMS
Whh t xtd t d th gt
t (bt t) T & T
ey GDp 2020?
RELATIVE TERMS
Whh t xtd t d th gt
t (t t) T & T ey
GDp 2010?
RELATIVE TERMS
Whh t xtd t d th gt
t (t t) T & T ey
GDp 2020?
FASTEST GROWING
Whh t xtd t gw th T &
T ey GDp th tt 2010?
FASTEST GROWING
Whh t xtd t gw th T &
T ey GDp th tt 2010 t 2020?
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2010 2020
11
TopTenT
aBles
Direct Industry GDP 2010US$ bn
1 United States 510.9
2 Japan 172.5
3 China 113.4
4 France 107.6
5 Spain 91.8
6 Italy 89.8
7 United Kingdom 89.0
8 Germany 79.1
9 Australia 50.3
10 Brazil 44.9
Direct Industry GDP 2020US$ bn
1 United States 916.5
2 China 500.7
3 Japan 215.8
4 United Kingdom 148.2
5 France 143.0
6 Spain 123.7
7 Italy 121.8
8 India 110.6
9 Germany 103.7
10 Australia 79.7
Direct Industry GDP 2010% of Total GDP
1 Maldives 32.1
2 Macau 31.4
3 Seychelles 24.5
4 Aruba 22.8
5 Vanuatu 18.8
6 British Virgin Islands 18.1
7 Antigua & Barbuda 16.1
8 Anguilla 14.9
9 Bahamas 14.4
10 Barbados 14.1
Direct Industry GDP 2020% of Total GDP
1 Macau 32.0
2 Maldives 31.2
3 Seychelles 25.8
4 Aruba 21.2
5 Vanuatu 19.6
6 Antigua & Barbuda 19.5
7 British Virgin Islands 19.3
8 Fiji 18.7
9 Anguilla 16.9
10 Montenegro 16.2
Direct Industry GDP 2010Real Growth, %
1 Lebanon 11.3
2 Qatar 10.9
3 Sri Lanka 10.2
4 Zimbabwe 9.2
5 China 7.1
6 Malawi 7.0
7 India 6.9
8 Denmark 6.9
9 Cambodia 6.8
10 Namibia 6.8
Direct Industry GDP 10-yr Real GrowthAnnualised, %
1 China 10.4
2 Libya 9.0
3 Malawi 8.6
4 Montenegro 8.6
5 Cape Verde 8.5
6 Romania 8.2
7 Zimbabwe 8.2
8 Namibia 8.2
9 Oman 8.1
10 Gabon 8.1
ABSOLUTE TERMS
Whh t xtd t d th gt
t (bt t) T & T Dt
idty GDp 2010?
ABSOLUTE TERMS
Whh t xtd t d th gt
t (bt t) T & T Dt
idty GDp 2020?
RELATIVE TERMS
Whh t xtd t d th gt
t (t t) T & T Dt
idty GDp 2010?
RELATIVE TERMS
Whh t xtd t d th gt
t (t t) T & T Dt
idty GDp 2020?
FASTEST GROWING
Whh t xtd t gw th T &
T Dt idty GDp th tt 2010?
FASTEST GROWING
Whh t xtd t gw th T &
T Dt idty GDp th tt 2010
t 2020?
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EMPLOYMENT
12
TopTenT
aBles
2010 2020
T&T Economy Employment 2010000 jobs
1 China 60,103
2 India 49,086
3 United States 13,697
4 Indonesia 6,766
5 Japan 6,062
6 Mexico 5,881
7 Brazil 5,333
8 Vietnam 4,539
9 Thailand 4,000
10 Russian Federation 3,538
T&T Economy Employment 2020000 jobs
1 China 89,004
2 India 58,141
3 United States 16,877
4 Indonesia 8,457
5 Brazil 7,785
6 Mexico 7,105
7 Japan 6,851
8 Thailand 5,987
9 Vietnam 5,651
10 Philippines 4,008
T&T Economy Employment 2010% of Total Employment
1 Aruba 92.2
2 Antigua & Barbuda 84.5
3 Macau 68.2
4 Anguilla 61.5
5 British Virgin Islands 57.6
6 Seychelles 56.4
7 Bahamas 56.0
8 Maldives 54.8
9 Barbados 53.3
10 US Virgin Islands 43.0
T&T Economy Employment 2020% of Total Employment
1 Antigua & Barbuda 86.9
2 Aruba 86.2
3 Macau 72.3
4 British Virgin Islands 65.2
5 Seychelles 61.3
6 Anguilla 61.3
7 Bahamas 60.3
8 Barbados 54.7
9 Maldives 52.2
10 US Virgin Islands 48.6
T&T Economy Employment 2010Real Growth, %
1 Lebanon 7.1
2 Zimbabwe 6.4
3 Nigeria 6.4
4 Ecuador 5.5
5 Swaziland 5.0
6 Chad 4.9
7 Namibia 4.4
8 Cambodia 4.2
9 Brunei 3.8
10 Saudi Arabia 3.8
T&T Economy Employment 10-yr Real GrowthAnnualised, %
1 United Arab Emirates 5.7
2 Cape Verde 5.4
3 Fiji 5.4
4 Solomon Islands 5.4
5 Botswana 5.0
6 Nicaragua 4.9
7 Mali 4.9
8 Comoros 4.8
9 Qatar 4.7
10 Guatemala 4.5
ABSOLUTE TERMS
Whh t xtd t gt th gt
t (bt t) T & T
ey eyt 2010?
ABSOLUTE TERMS
Whh t xtd t gt th gt
t (bt t) T & T
ey eyt 2020?
RELATIVE TERMS
Whh t xtd t gt th gt
t (t t) T & T ey
eyt 2010?
RELATIVE TERMS
Whh t xtd t gt th gt
t (t t) T & T ey
eyt 2020?
FASTEST GROWING
Whh t xtd t gw th T &
T ey eyt th tt 2010?
FASTEST GROWING
Whh t xtd t gw th T &
T ey eyt th tt 2010
t 2020?
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13
TopTenT
aBles
2010 2020
Direct Industry Employment 2010000 jobs
1 India 18,610
2 China 17,123
3 United States 5,070
4 Japan 2,294
5 Brazil 2,209
6 Indonesia 1,952
7 Thailand 1,877
8 Mexico 1,848
9 Vietnam 1,397
10 United Kingdom 1,391
Direct Industry Employment 2020000 jobs
1 China 27,028
2 India 20,915
3 Mexico 6,268
4 Brazil 2,946
5 Thailand 2,643
6 Japan 2,529
7 Indonesia 2,373
8 Mexico 2,227
9 Vietnam 1,795
10 Egypt 1,776
Direct Industry Employment 2010% of Total Employment
1 Macau 40.4
2 Aruba 31.9
3 Seychelles 31.5
4 Maldives 28.1
5 British Virgin Islands 24.6
6 Antigua & Barbuda 22.6
7 Bahamas 19.8
8 Barbados 17.8
9 Vanuatu 17.3
10 Anguilla 17.2
Direct Industry Employment 2020% of Total Employment
1 Macau 40.4
2 Seychelles 34.6
3 Aruba 29.6
4 British Virgin Islands 28.2
5 Maldives 27.3
6 Antigua & Barbuda 27.2
7 Bahamas 21.2
8 Anguilla 19.6
9 US Virgin Islands 18.8
10 Barbados 18.5
Direct Industry Employment 2010Real Growth, %
1 Lebanon 7.9
2 Swaziland 6.5
3 Cambodia 6.3
4 Namibia 5.1
5 Sri Lanka 5.1
6 Zimbabwe 4.9
7 Anguilla 4.3
8 Rwanda 4.1
9 Denmark 4.1
10 Bolivia 4.1
Direct Industry Employment 10-yr Real GrowthAnnualised, %
1 Oman 6.5
2 Solomon Islands 6.3
3 Zimbabwe 6.1
4 Fiji 6.1
5 Cape Verde 6.0
6 Namibia 5.9
7 Montenegro 5.4
8 Libya 5.4
9 Mali 5.4
10 Nicaragua 5.2
ABSOLUTE TERMS
Whh t xtd t gt th gt
t (bt t) T & T Dt
idty eyt 2010?
ABSOLUTE TERMS
Whh t xtd t gt th gt
t (bt t) T & T Dt
idty eyt 2020?
RELATIVE TERMS
Whh t xtd t gt th gt
t (t t) T & T Dt
idty eyt 2010?
RELATIVE TERMS
Whh t xtd t gt th gt
t (t t) T & T Dt
idty eyt 2020?
FASTEST GROWING
Whh t xtd t gw th T &
T Dt idty eyt th tt
2010?
FASTEST GROWING
Whh t xtd t gw th T &
T Dt idty eyt th tt
2010 t 2020?
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VISITOR EXPORTS
14
TopTenT
aBles
2010 2020
Visitor Exports 2010US$ bn
1 United States 140.8
2 Spain 62.5
3 France 57.5
4 China 50.7
5 Germany 46.8
6 Italy 44.8
7 United Kingdom 40.9
8 Australia 27.3
9 Turkey 25.2
10 United Arab Emirates 22.2
Visitor Exports 2020US$ bn
1 United States 284.9
2 China 177.2
3 Spain 101.0
4 France 86.5
5 United Kingdom 77.1
6 Germany 70.4
7 Italy 63.0
8 Hong Kong 51.4
9 Thailand 50.9
10 Australia 50.1
Visitor Exports 2010% of Total Exports
1 Anguilla 79.8
2 Macau 74.9
3 Vanuatu 71.1
4 St Lucia 63.0
5 Antigua & Barbuda 62.9
6 Maldives 62.7
7 Grenada 61.2
8 Bahamas 61.2
9 Cape Verde 59.2
10 Barbados 55.0
Visitor Exports 2020% of Total Exports
1 Macau 78.7
2 Anguilla 76.4
3 Antigua & Barbuda 68.4
4 Vanuatu 68.4
5 Cape Verde 58.8
6 Grenada 58.4
7 St Lucia 57.8
8 St Kitts and Nevis 56.9
9 Other Oceania 55.8
10 Bahamas 55.7
Visitor Exports 2010Real Growth, %
1 Sri Lanka 17.0
2 China 13.1
3 Venezuela 11.8
4 Zimbabwe 10.6
5 Hungary 10.1
6 Lebanon 10.1
7 Bolivia 9.2
8 Denmark 9.2
9 Israel 9.1
10 Japan 8.9
Visitor Exports 10-yr Real GrowthAnnualised, %
1 Montenegro 11.4
2 Solomon Islands 10.1
3 Brazil 9.6
4 Chile 9.5
5 Zimbabwe 9.5
6 Oman 9.4
7 India 9.3
8 Romania 9.2
9 Thailand 9.1
10 Congo 9.1
ABSOLUTE TERMS
Whh t xtd t th gt
t (bt t) T & T vt
ext 2010?
ABSOLUTE TERMS
Whh t xtd t th gt
t (bt t) T & T vt
ext 2020?
RELATIVE TERMS
Whh t xtd t th gt
t (t t) T & T vt
ext 2010?
RELATIVE TERMS
Whh t xtd t th gt
t (t t) T & T vt
ext 2020?
FASTEST GROWING
Whh t xtd t gw th T &
T vt ext th tt 2010?
FASTEST GROWING
Whh t xtd t gw th T &
T vt ext th tt 2010 t 2020?
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15
TopTenT
aBles
INVESTMENT
2010 2020
Capital Investment 2010US$ bn
1 United States 252.8
2 China 203.4
3 Japan 59.6
4 Spain 46.8
5 France 42.3
6 Germany 39.0
7 Australia 38.9
8 Italy 35.8
9 Russian Federation 34.8
10 India 34.7
Capital Investment 2020US$ bn
1 China 688.5
2 United States 489.3
3 Russian Federation 115.9
4 India 109.3
5 Indonesia 75.6
6 Japan 72.3
7 Spain 72.1
8 Australia 70.3
9 Brazil 63.9
10 Germany 61.8
Capital Investment 2010% of Total Investment
1 Macau 73.4
2 Other Oceania 71.1
3 Aruba 71.1
4 Barbados 54.8
5 Antigua & Barbuda 48.9
6 Anguilla 47.5
7 Cayman Islands 47.4
8 British Virgin Islands 43.4
9 US Virgin Islands 42.0
10 Vanuatu 41.5
Capital Investment 2020% of Total Investment
1 Aruba 75.1
2 Other Oceania 74.5
3 Macau 68.6
4 Barbados 59.7
5 Antigua & Barbuda 55.2
6 Anguilla 49.2
7 Vanuatu 48.6
8 Cayman Islands 47.8
9 Fiji 46.4
10 British Virgin Islands 43.8
Capital Investment 2010Real Growth, %
1 Angola 12.5
2 Taiwan 11.4
3 Botswana 10.8
4 Kuwait 9.2
5 Brazil 6.1
6 Chile 5.7
7 India 5.7
8 Namibia 5.6
9 Thailand 5.5
10 China 5.4
Capital Investment 10-yr Real GrowthAnnualised, %
1 Sao Tome and Principe 22.9
2 Angola 13.7
3 Zimbabwe 10.7
4 Brazil 9.8
5 India 9.7
6 Romania 9.5
7 Lithuania 9.5
8 Libya 9.1
9 Thailand 9.1
10 Saudi Arabia 8.7
ABSOLUTE TERMS
Whh t xtd t d th gt
t (bt t) T & T ct
itt 2010?
ABSOLUTE TERMS
Whh t xtd t d th gt
t (bt t) T & T ct
itt 2020?
RELATIVE TERMS
Whh t xtd t d th gt
t (t t) T & T ct
itt 2010?
RELATIVE TERMS
Whh t xtd t d th gt
t (t t) T & T ct
itt 2020?
FASTEST GROWING
Whh t xtd t gw th T &
T ct itt th tt 2010?
FASTEST GROWING
Whh t xtd t gw th T &
T ct itt th tt 2010 t
2020?
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16
PERSONAL TRAVEL & TOURISM
id dg by dt T & T (dt, ttt, ttt,
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BUSINESS TRAVEL
exdt by gt d t gd d (dt, ttt, ttt,
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GOVERNMENT EXPENDITURES Individual
id t xdt d by gt t d t T & T directly
linked to individual visitors h t (g t g d ), t (g t k)
(g gt/t).
VISITOR EXPORTS
exdt by tt t gd d wth th y. sh bd t dgd ( th b yt t) bth t dg d dg g ttt
dd by th t f t -dt.
TRAVEL & TOURISM CONSUMPTION
GOVERNMENT EXPENDITURES Collective
id tg xdt d by gt td wth T & T, but not directly linked
to any individual visitor. itd, th xdt gy d bh th ty t g, h t
t, t, dtt, ty d t tt , t.
CAPITAL INVESTMENT
id fxd tt xdt by T & T d d gt t d t,
t qt d tt t.
EXPORTS (Non-Visitor)
id gd (h thg, t t) xtd tt t t, t gd
(h , t h) xtd by T & T d bd.
TRAVEL & TOURISM DEMAND
IMPORTED TRAVEL & TOURISM GOODS & SERVICES
Th td T & T (ty dt d f dg t bd d
tt g ttt), th gd td d t t T & T Dd.
TRAVEL & TOURISM ECONOMY GDP
TRAVEL & TOURISM INDUSTRY GDP
i dfd T & T t td T & T d td gd d t ty
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TRAVEL & TOURISM ECONOMY (INDUSTRY) EMPLOYMENT
Th jb gtd by T & T ey (idty) GDp.
DIRECT INDUSTRY GDP
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qt t th T Dt GDp t th un Recommended Methodological Framework.
+
+
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=
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DEFINITIONSDemanD-siDe accounTs
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WTTC CONTACTS
Jean-Claude Baumgarten
President & CEO
U Ibrahim
Chie Operations Ofcer
Eva Aimable
Policy Analyst
Sarieu Caramba-CokerOfce Manager
Nancy Cockerell
Adviser, Policy and Research
Anja Eckervogt
Communications Co-ordinator
Susann Kruegel
Manager, e-Strategy and
Tourism or Tomorrow Awards
Jason Norman
Director, Finance & Company Secretary
Alison Osborne
Manager, Council Membership
Pamela PriestExecutive Assistant
Paulina Tomczyk
Membership Assistant
Zheng Yan
China Marketing Representative
WTTC India Initiative
2010 World Travel & Tourism Council
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T: +44 (0) 1865 268900; : jgt@xd.
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7/29/2019 wttc ec tur
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1-2 Queen Victoria terrace
SoVereign
court
London e1W 3Ha, uK
teL: +44 (0) 20 7481 8007Fax: +44 (0) 20 7488 1008emaiL: [email protected]