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World Electronics Forum
Xianmin Xi, JEDECRepresentative in China
January 10, 2011Las Vegas, Nevada
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JEDEC: Who We Are
JEDEC is the global leader in the developmentof standards for the microelectronics industry;
Over 3,000 volunteers work together in 50technical committees;
Nearly 300 member companies worldwide,representing over 90% of total globalsemiconductor revenue;
Semiconductors provide the enabling
technology for thousands of products andservices used every day, including PCs, mobiledevices, medical devices, appliances andautomobiles.
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JEDEC: Who We Are
JEDEC standards are widely adoptedthroughout the world and promote globaltrade;
JEDEC standards are open, voluntary and free
for all to download via its website; JEDEC has published and maintains over
1,000 industry standards and publicationsserving all segments of the microelectronics
industry.
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JEDEC stands firmlybehind the principlethat open, global,
voluntary standardsfoster innovation and
reduce barriers to
free trade.
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Open Standards Promote
Global Trade
Open standards enable and grow markets, andare the basic building blocks of the digitaleconomy;
A single set of standards for the world market,reached through industry consensus, avoidsmarket fragmentation resulting fromincompatible or conflicting standards;
Participation in standards setting isglobalizing; helping to address the issue ofrestrictive regional or national standards asbarriers to trade.
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Open Standards Promote
Global Trade
Standards play a key role in the global economy;defining product types and establishing quality andreliability expectations. This encourages internationalbusiness and removes barriers to trade. Buyers are
more confident, and sellers have a larger market. Standards enable innovation by lowering component
prices while maintaining quality. Competition based onproduct enhancements and differentiation leads to amuch larger market than proprietary products could
foster.
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From a macroeconomics perspective, it issignificant that standards make a greater
contribution to economic growth than patents orlicenses, that export-oriented sectors of the
industry make use of standards as a strategy inopening up new markets, and that standards
help technological change.
Economic Benefits of Standardization published by DIN German Institute for
Standardization e.v., p. 4.
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Standards Enable Markets:Semiconductor Memory
Semiconductor memory standards fromdynamic RAM chips and memory modulesto DDR synchronous DRAM and flashcomponents have enabled huge markets
in PCs, servers, digital cameras, MP3players, mobile and smart phones,automotive and HDTV, to name just afew;
JEDEC has created most of the key standards forsemiconductor memory on the market today, includingthe JEDEC DDR3 SDRAM standard, which is the latestbroadly adopted memory industry standard.
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As applications for flash memoryhave become more diverse, JEDEC
has focused on defining standardsto foster market growth andfacilitate broad adoption, including: Solid State Drives (SSDs)
Universal Flash Storage (UFS) eMMCTM
Standards Facilitate Technology Adoption:
Flash Memory
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Standards Ensure Reliability:Lead-Free Manufacturing
RoHS (Restriction of Hazardous Substances a 2003directive by the European Union) led to one of the mostsignificant shifts in electronics manufacturing processes to
occur in the last 50 years; The transition to the use of lead-free materials redefined
reliability concerns for the entire electronics industry;
JEDEC and IPC collaborated on key lead-free standards*to address the numerous challenges resulting from the
shift
standards which have proven essential to theongoing transition.
*J-STD-020, J-STD-033, J-STD-609, etc.
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On the other side
of the coin,standards mayalso impede free
trade.
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When Standards Act as Barriers to
Trade National and regional standards may adversely
impact global trade, technology advancementand industry development by fragmenting the
market and increasing costs for suppliers; Such actions impede the ability of foreign
companies to access the restricted market,and also limit the ability of companies in the
restricted market to serve external markets; Standards as protectionism are short-sighted
and self-limiting.
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China: An Example of Both Aspects
Principle With its accession to the World
Trade Organization in 2001,China also assumed obligationsunder the Agreement on
Technical Barriers to Trade(TBT Agreement), whichincludes rules and proceduresrelated to standardsdevelopment
China set a goal of basing 70%
of its national standards oninternational standards within5 years of issuing regulationsin 20021
Implementation China has also been actively
pursing the development ofdomestic standards for self-protection in trade in some
sectors2 For example: WAPI vs Wi-Fi
case (2006) The ChineseWAPI standard threatens toblock all Wi-Fi based ITproducts outside of the
Chinese market
1. GTW Executive Summary 2003 Report to Congress on Chinas
WTO Compliance, Dec. 11, 2003
2. USITO Written Comments to the U.S. Government Interagency
Trade Policy Staff Committee, In Response to Federal Register
Notice Regarding Chinas Compliance with its Accession
Commitments to the World Trade Organization.
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China: CMSSC and JEDEC
The Chinese Mobile Storage StandardsCommittee (CMSSC) was formed to developmobile storage standards specifically for the
Chinese market; Over time, JEDEC has engaged with CMSSC to
help convey the benefits of global, openstandards;
CMSSC is now planning to work with JEDEC ondeveloping SSD standards consistent with theglobal JEDEC standards for this technology.
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Support policies that encourage activeparticipation in open, global standardization bymarket players everywhere, and help reduce
non-tariff barriers to global trade.
How Can You Help?
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Questions?
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Thank You