Download - Yl2013media 15 starcom media_vest tým 2
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Challenge
Brief
Persuade 500 donors to give away minimum 1.000 CZK
per year.
Additional
Give to individual an opportunity to involve anti-corruption struggle
Strengthen individual’s perception of the issue
Budget: 100 000 CZK
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Current situation
People are frustrated!
Corruption
Clientelism
Wasting THEIR taxes!
ALL IN HOUNDREDS BILLIONS!
IS THERE ANYBODY WHO
CARES ABOUT THAT?
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WATCHDOG
Transparency International have been
saving
TENS OF BILLIONS FROM YOUR
TAXES!
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Clever funding
Avg. tax from payroll is 15 632 CZK/month*
Your donation 100 CZK/month with reduction of tax base
And now just imagine how can the drop of water bestir the surface
*source: Czech Statistical Office, 4.Q 2012
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Brief examples
For price of ... you can help TI save money for … and reduce your tax base!
… 1 cement bag/month … several km of highway …
… 1 pencil box/month … new school…
… 4 bears/month you can help save money for…
…anything, thanks to Transparency International!
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Communication ONLINE
Special banners by relevant content
- Articles about political problems
- Galeries with photos of specifical themes
FB status after donation
OFFLINE
- Hypercube on places where is suspicion of
corruption
- Flyers/stickers on events on relevant things
- All with www where people can donate
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Return on „investment“
Conversion rate 0,1%
500 000 views to get 500 donators
= 1 corruption case
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Strenghtening
individual’s perception
of the issue through
real things
Summary Banners/cube/stickers
on places/articles
where is suspicion of
corruption. All with
www
Donate TI
through clever
funding (tax
base
reduction)
„For price of 1 peace of
wood from this bench you
can help TI save money for
whole new park… and you
can also reduce your tax
base!“
TI as watchdog
of your taxes