driven by ai: the arrival of the era of cloud based cockpit

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Driven By AI 云端一体化汽车数字座舱时代的到来 The Arrival of the Era of Cloud Based Cockpit 伟世通公司副总裁 延锋伟世通投资有限公司总经理 Vice President of Visteon Corporation General Manager of Yanfeng Visteon Investment Corporation 黄晓 Xiaopei Huang

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Page 1: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Driven By AI

云端一体化汽车数字座舱时代的到来The Arrival of the Era of Cloud Based Cockpit

伟世通公司副总裁延锋伟世通投资有限公司总经理

Vice President of Visteon Corporation

General Manager of Yanfeng Visteon Investment Corporation

黄晓蓓Xiaopei Huang

Page 2: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

1 2 3历史回顾

History

技术演变

Technology Evolution

未来展望

Tomorrow

Agenda | 目录

2

Page 3: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Agenda | 目录

1 2 3历史回顾

History

技术演变

Technology Evolution

未来展望

Tomorrow

3

Page 4: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

What is Cockpit Electronics? | 座舱电子产品范围

Complete and innovative portfolio positions Visteon for continued growth

全面和创新的产品组合助力伟世通持续发展4

Page 5: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

First Car Radio | 第一台车载收音机

From simple, monophonic AM radios to complicated and sophisticated infotainment systems to present day smartphone

connectivity and the constant stream of social media, the history of car audio infotainment has certainly come a long way.

1922 - The first car radio was installed for $200. Chevrolet

installed an in-car radio whose antenna covered the whole roof, with

a large battery under the front seat and big speakers in the back.

1930s - The first mass commercial radios began to be fitted to

Ford Model Ts & Model As. Motorola offered car radios retailed for

about $130 – that was about one third of an entire car price.

5

Page 6: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

1930: First Commercial In-Car Radio by Motorola

1952: First Radio With FM by Blaupunkt

1953: Becker Mexico Introduced

1955: First “Music On Demand” playing seven-inch vinyl records

1963: First All-Transistor Radio by Becker’s Monte Carlo

1965: First Eight-Track Tape Player jointly introduced by Ford and Motorola

1969: First Stereo by Becker’s Europa with the tuner amplifying two channels instead of one

1970–1977: Cassette-Tape Players, heralded the creation of branded aftermarket cassette-tape players

1982: Bose Becomes First Premium Stereo System

1985: First automotive navigation system by Etak & First Factory-Installed In-dash CD Player by Becker Mexico

2000: Bluetooth Appeared

2007: Ford introduced the SYNC System

2014: Apple and Google introduced CarPlay and Android Auto

You know the rest of the history…

In Car Radio History | 车载收音机的发展历史

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Page 7: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

1986-2000 2001-2005 2006-2009

Dual FM/AM Receiver

4 Channel Amplifier

CD Drive

Navigation Computing Module

Renesas CPU

FM/AM/Digital Radio

CD/DVD

2D / 2.5D Map Navigation

Bluetooth Hands Free

MOST25 Network

FM/AM/SDARS/HD

CD/DVD/HDD Drive

2D / 2.5D / 3D Map Navigation

Bluetooth Hands Free

MOST25 / 50 Network

FM/AM/SDARS/HD

CD/DVD/SSD Drive

2D/2.5D/3D Map Navigation

Bluetooth Hands Free

MOST50/150 Network

3G/LTE

Cloud Content

Native App

2010-2015 2016-2020

FM/AM/SDARS/HD

CarPlay/Android Auto/CarLife

Virtual Assistant

ADASIS Horizon

AI / AR

Auto App Store

OTA/ Cybersecurity

Ethernet/LTE/5G/V2X

Large Display (10”+)

Cockpit

In Vehicle Infotainment History | 信息娱乐系统的发展历史

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Page 8: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Instrument Cluster History | 驾驶信息系统的发展历史

1st electronic cluster1st speedometer

Partly reconfigurable LCD cluster

12.3” fully configurable clusters

Early instrument clusters

with multiple gaugesDriver information integrated

into a central touch screen

1905 1976 20102005 20181986

1st LCD cluster

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Page 9: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

1 2 3历史回顾

History

技术演变

Technology Evolution

未来展望

Tomorrow

Agenda | 目录

9

Page 10: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Microprocessor Evolution | 微处理器的技术演变

The number of transistors is increasing

晶体管数量不断增加

The number of microprocessors continues to increase

微处理器核数不断增加

Continuous improvement of chip manufacturing process

(10 microns to 10 nanometers)

芯片制造工艺不断提升 (10微米→10纳米)

10

Page 11: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

OS Technology Evolution | 操作系统的技术演变

RTOS: Real time / Security / Reliability

实时操作系统:实时性 / 安全性 / 可靠性

GPOS: Multiple applications / Eco-System Supported

通用操作系统:多任务/ 开发生态支持

Automotive Multi-OS (Hypervisor): RTOS + GPOS

车载多操作系统 (超级管理程序 ): 实时操作系统 + 通用操作系统

~2000 2005 20172010 2015

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Page 12: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Big Data & OTA (1/2) | 大数据与在线更新(1/2)

Connectivity enables big data analytics and OTA update

车载互联支持大数据分析与在线更新

2010 20202015

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Page 13: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Big Data & OTA (2/2) | 大数据与在线更新(2/2)

User

OEM Dealer

DB, Service,

ManagementRestaurant, Gas Station, Insurance,

Shop, etc. 3rd Party ServicesOver the Air Update

Lower the update cost and Increase update frequency

Have the capability to update via demand

Big data analytics and OTA are different applications, but combination is powerful

虽然大数据分析与在线更新是不同的应用,但是形成组合后功能强大13

Page 14: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Cyber Security (Multiple Lines of Defense)

信息安全防护机制 (多维度防御)

OTA

在线更新

Device Management

设备智能管理

CRM Management

用户偏好管理

Car as a Service

人性化车载服务

Cloud Service | 云服务

Integrate cloud contents with big data analytics make the cockpit more intelligent

集成大数据分析的云服务内容将使座舱更智能化14

Page 15: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Personalized Online Streaming with AI inside

带人工智能的个性化在线流媒体服务

Active Push Online Content enabled by AI

由人工智能激活的在线内容

Virtual Assistant (AI robot agent)

虚拟助理 (AI机器人助手)

Remote Control e.g. A/C, battery charging, etc.

远程控制,如A/C,电池充电等。

Vehicle Usage Analytics

车辆使用情况统计

Vehicle Health & Diagnostics Knowledge Graph Service

车辆健康与诊断知识图谱服务

Update to date map via OTA

通过OTA更新的地图

Online Service | 在线服务

Online service is customized for OEM

在线服务是可以根据车厂要求定制的15

Page 16: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Customized Apps for OEM

车厂定制的应用程序

Carplay

CarLife

Other Customized Apps

其他定制程序

Customized Data for Vehicle

定制车辆数据

Integrate with OEM CRM

与车厂 CRM集成

OEM Link | 车厂连接服务

Provide seamless user experience in car & mobile devices

提供了汽车和移动设备端的无缝用户体验16

Page 17: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

B r o u g h t I N B u i l t I N B e a m e d I N

V e h i c l e

A r c h i t e c t u r e s

A P P

S t r u c t u r e s

2000 202020152010

APPs | 车载应用程序

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Page 18: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Complete separation and isolation of guest OSs | 完全独立和隔离的多个子操作系统

Hardware device assignment or controlled device sharing | 硬件分配管理或控制设备共享

Temporal separation with guaranteed CPU budget | 确保CPU资源的时间分隔算法

Spatial separation of memory, cores, hardware devices | 支持内存、内核、外设设备的空间分离

Hypervisor | 操作系统超级管理程序

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Page 19: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

HD 360-degree Surround View with object detection

带目标物检测功能的高清360度全景视图

Augmented Reality with ADAS | 基于增强现实的ADAS功能

LDW: Lane Departure Warning | LDW: 车道偏离预警

FCW: Forward Collision Warning | FCW: 前向碰撞预警

PCW: Pedestrian Collision Warning | PCW: 行人碰撞预警

PSW: Parking Slide Warning | PSW: 停车滑行预警

TSR: Traffic Sign Recognition | TSR: 交通信号识别

TLR: Traffic Light Recognition | TLR: 交通信号灯识别

Integrated ADAS into smart cockpit to reduce design complex

将部分高级驾驶辅助系统功能整合到智能座舱中以减少设计的复杂性

Integrated ADAS | 高级驾驶辅助系统集成

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SmartCoreTM ECU Consolidation | SmartCoreTM 控制芯片集成

20

SmartCoreTM

Domain Controller

Application processor

Operating system

Instrument cluster

software stack

Vehicle informationprocessor

Application processor

Operating system

SW

Service

SW

Service

SW

Service

HMI

Multi-core processor

Hyp

erv

iso

r

Cluster

OSInfotainment

OS

HMI

Cluster SW

All-Digital

Instrument Cluster

ECU #1

Central Information

Display (CID)

ECU #2

Vehicle informationprocessor

2-D / 3-D graphics 2-D / 3-D

graphics

SW SW

20

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Traditional Smartphone

projection

Smartphone plus

APP platform

Closed Smartphone Smartphone plus

Infotainment Evolution | 车载娱乐系统的技术演变

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Page 22: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Analog Hybrid Digital

Instrument Cluster Evolution | 驾驶信息系统的技术演变

22

Page 23: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Smart Cockpit | 智能座舱

With technology evolution, cloud communication & artificial intelligence will be greatly increased

随着技术演进,座舱内的云端通讯和人工智能将大幅增加

Artificial Intelligence

人工智能

Cloud

云端

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Page 24: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Cloud Service

Through Ali Eco-system such as

Alipay, Xiaomi, Taobao

OEM Link

Provide end user specified functions

no matter in car or far from car

Online Service

Including traffic information,

weather, navigation, update system etc.

Large Size TFT

10.4”, 12.3” 14”

Key Factors: Attractive HMI, Convenient Cloud Service with Ali Eco-system, OEM Vehicle Services

关键成功因素:酷炫的人机界面,便捷的云服务包括阿里生态系统和人性化的车企服务

Experience – Roewe RX5 IVI | 过往经验 – 荣威RX5车载娱乐系统

24

Page 25: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

1 2 3历史回顾

History

技术演变

Technology Evolution

未来展望

Tomorrow

Agenda | 目录

25

Page 26: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Global Touch Screen & Voice Recognition Volume Forecast (Forecast Year: 2014 )

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

2013 2014 2015 2016 2017 2018 2019 2020

Other 12.00% 11.00% 10.00% 10.00% 9.00% 9.00% 8.00% 8.00%

Other Linux 3.00% 5.00% 6.00% 8.00% 9.00% 11.00% 10.00% 12.00%

GenIVI 1.00% 3.00% 5.00% 6.00% 9.00% 10.00% 12.00% 13.00%

Android 1.00% 4.00% 8.00% 13.00% 17.00% 19.00% 20.00% 22.00%

MS/Windows 12.00% 14.00% 15.00% 13.00% 12.00% 11.00% 10.00% 9.00%

QNX 71.00% 63.00% 56.00% 50.00% 44.00% 40.00% 40.00% 36.00%

(Forecast Year: 2015 )

Global Operation System Share Rate Forecast

Global HUD Volume Forecast Global Display Volume by Inch Forecast

Market Forecast is behind Market | 市场表现超出预期

Cockpit HMI & multi-OS market growth is far beyond market forecasted in recent years

近几年座舱人机交互界面和多操作系统的市场发展远超出市场预期

(Forecast Year: 2014 ) (Forecast Year: 2014 )

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“New Four” Driving Auto Industry | “新四化”引领行业变革

Powertrain Transition

Electro-mobility

Sustainable Growth

Electrified | 电动化

Interconnection

Forever Upgrading

All Things Ecosystem

Networking | 网联化

Artificial Intelligence

Autonomous Driving

Smart Mobility

Intelligent | 智能化

Shared Resources

Shared Experience

Business Integration

Shared | 共享化

“New Four” - China automotive Industry is going through evolution and revolutions

“新四化”- 中国汽车工业正经历着新的变革和产业革命27

Page 28: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

汽车行业的发展趋势

Driver messaging

& warning onlyMessaging between vehicles

& other drivers

Driver messaging

& autonomous operation/ intervention

Auto Industry Trend | 汽车行业的发展趋势

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Vehicle E/E Architecture | 整车电子电气架构的趋势

The trends of cockpit domain is centralization, fusion and vehicle cloud

座舱电子域呈现功能集成化、零件融合化以及云端网络化趋势29

Page 30: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Cockpit Electronics Trends | 汽车座舱电子系统发展趋势

All-digital cockpit

全数字式驾驶舱

Electronic control

unit consolidation

电子控制单元集成化

HMI transforming

to autonomous

人机界面转向自动驾驶

Cockpit electronics is key differentiator on road to autonomous driving

先进的座舱电子系统是实现自动驾驶的关键30

Page 31: Driven by AI: The Arrival of the Era of Cloud Based Cockpit

Cloud Based Cockpit | 云端一体化座舱

Cloud-based cockpit meets new generation consumer expectation & enhances driving experience

云端实时连接满足新一代消费模式,增强驾乘体验

DriveCore

自动驾驶控制

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Future Smart Cockpit | 未来塑电一体化智能座舱

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Partnership | Technology | Collaboration Product Delivery

Parent Companies

3rd Party Partners

OEM CustomersCollaboration and Cooperation | 协同与合作

Collaborating with partners / suppliers, YF Visteon provides up-to-date products and services

通过与合作伙伴和供应商合作,延锋伟世通将提供最新、最优的产品和服务33

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