driving technical change
TRANSCRIPT
DRIVING TECHNICAL CHANGE
Terrence Ryan
DOES THIS SOUND FAMILIAR?
THE PROCESS
• Identify the Skeptics • Match to countering tactics • Tactics implement Strategy
SKEPTICS
The People in your Neighborhood
THESE ARE CARICATURES.
PEOPLE ARE MUCH MORE COMPLEX
THIS IS A WAY OF UNDERSTANDING THEM
UNINFORMED
• Symptoms – Don’t know
• Cause – Never came across it
• Prognosis – Easy to change – Initial change likely to be
other persona
HERD
• Symptoms – “No one told us to use the
technique.” – “Are we allowed to do
that?” • Cause
– Look to a strong leader to tell them what to do
• Prognosis – Easiest to change – You have to be willing to
lead
THE CYNIC
• Symptoms – Have not tried technique – Question effectiveness – Question degree of
effectiveness
• Cause – Doubt without proof – Trying to score points
• Prognosis – "ey can be converted with
miles and miles of proof
THE BURNED
• Symptoms – Had past failures with
technique. • Cause
– Umm… Past failures • Prognosis
– Hard to change – Can be done if you prove
previous implementation was • misapplied • #awed • de$cient
THE TIME CRUNCHED
• Symptoms – “I don’t have time for it”
• Cause – Do not believe they can
afford the time to learn and implement
• Prognosis – "ey can be converted if
you prove that technique will save them time
THE BOSS
• Symptoms – Don’t care about this
level of detail
• Cause – Not really their bailiwick
• Prognosis – Hit or miss – Make your solution a $x
to their problems
THE IRRATIONAL
• Symptoms – Resist any a%empts to
introduce method – Hides as another type – Brings up objections that
don’t conform with previous behavior
• Cause – Doesn’t ma%er
• Prognosis – Can’t change, don’t worry
TACTICS
What to Focus on
EXPERTISE
• Use these techniques for yourself • Don’t wait for your organization • Gain an expertise not just a familiarity
EXPERTISE - PERSONAS
• Effective on: – Uninformed – Herd – Cynic – Burned
DELIVERY
• Be passionate • Don’t be zealous • “Have you tried…” vs “You should…”
DELIVERY- PERSONAS
• Effective on: – Uninformed – Cynic – Burned – Irrational – Boss
DEMONSTRATE
• Show, don’t tell • Write an application in a weekend • Solve a group problem
DEMONSTRATE- PERSONAS
• Effective on: – Uninformed – Herd – Time Crunched – Cynic – Burned – Boss
COMPROMISE
• Be passionate • Don’t be zealous • “Have you tried…” vs “You should…”
COMPROMISE- PERSONAS
• Effective on: – Uninformed – Cynic – Burned – Irrational – Boss
SYNERGY
• Connect implementing your technique with a larger concern – Security – Regulations Compliance
SYNERGY- PERSONAS
• Effective on: – Boss
PRESSURE
• Network Externalities – Electronic peer pressure – Create a solution that people really need that relies
on your technique
PRESSURE- PERSONAS
• Effective on: – Uninformed – Herd – Time Crunched – Cynic – Burned
BRIDGING
• Create something enticing that is halfway between where you are and where you want to be – Bridging Framework
BRIDGING- PERSONAS
• Effective on: – Time-Crunched – Herd
PUBLICITY
• Get your code reviewed • Open Source your solution • Apply for awards
PUBLICITY- PERSONAS
• Effective on: – Uninformed – Cynic – Burned – Boss
TRUST
• Be honest • Don’t lie by: – omission – spin
• Avoid FUD
TRUST- PERSONAS
• Effective on: – Healthy Cynic – Burned – Irrational
STRATEGY
What to do big picture wise.
IGNORE THE HOSTILE
HARNESS THE CONVERTED
CONVINCE MANAGEMENT
CONCLUSIONS
Now what?
