dry bath, dry your bath
TRANSCRIPT
Segmentation Postpartum mother
• Taiwan tradition • Easily get cold • Infection to the wound
Be unable to take bath but still want to take bath
Outdoor activities
• Without water for bath • Travel with few luggage • Clean only some part • Nature environment • Adventurous
Feel uncomfortable after sweating
Elderly caring
• Lying on bed for long time
• disable • Easily feel (get) cold
Hard to get to the bathroom to get bath
Postoperative caring
• Wound would easily be infected
• Hard to move
Need to keep the wound dry
Position
U.S.P
Convenient to carry
Easy to use without water
Nature and be produced by professional
from J&J
Product--Dry Bath
• Including herbal ingredients
• Non-alcoholic components
• Heat-generating component
• Can be torn one by one
Dry Bath
Dry Bath
Dry Bath
Dry Bath
Dry Bath
Price
• a bottle is 25ml
• a set including 5 bottles
• a set costs$199
Dry Bath
Dry Bath
Dry Bath
Dry Bath
Dry Bath
Place
• Travel accessory stores
• Pharmacy
Campaign—experiential marketing
• Where?
on the floor of travel goods in shopping malls
• How?
→set up three treadmills and a big screen
→people try to win the mission
→ people would be tired and brow beaded with
sweat
→try some “dry wash”