ducksboard - building an internet startup in spain (from a coder's point of view)

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Ducksboard building an Internet startup in Spain (from a coder's point of view) [email protected] @aitorciki on twitter

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Talk by @aitorciki at BcnDevCon'11.

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Page 1: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Ducksboardbuilding an Internet startup in Spain

(from a coder's point of view)

[email protected]@aitorciki on twitter

Page 2: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

What is Ducksboard?

Page 3: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● it's a web-based dashboard...

What is Ducksboard?

Page 4: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● it's a web-based dashboard...

● to display SaaS / your own metrics...

What is Ducksboard?

Page 5: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● it's a web-based dashboard...

● to display SaaS / your own metrics...

● with heavy focus on UX...

What is Ducksboard?

Page 6: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● it's a web-based dashboard...

● to display SaaS / your own metrics...

● with heavy focus on UX...

● huge bet on REAL real-time updates...

What is Ducksboard?

Page 7: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● it's a web-based dashboard...

● to display SaaS / your own metrics...

● with heavy focus on UX...

● huge bet on REAL real-time updates...

● and much more in the near future!

What is Ducksboard?

Page 8: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Who are we?

Page 9: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Who are we?

Diego MariñoSerial Entrepreneur, CEO

● proudly dropped out from CS and MBA!● Abiquo founder ($15M in international funding)

Page 10: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Who are we?

Diego MariñoSerial Entrepreneur, CEO

● proudly dropped out from CS and MBA!● Abiquo founder ($15M in international funding)

Jan UrbańskiDatabase Guru, CTO

● PostgreSQL contributor superpowers!● Core Team leader at Flumotion

Page 11: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Who are we?

Diego MariñoSerial Entrepreneur, CEO

● proudly dropped out from CS and MBA!● Abiquo founder ($15M in international funding)

Jan UrbańskiDatabase Guru, CTO

● PostgreSQL contributor superpowers!● Core Team leader at Flumotion

Aitor GuevaraA nice guy..., CTO

● link between Diego and Jan● Web Team leader at Flumotion

Page 12: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Why starting a company?

Page 13: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● we all were in the same place at the same time

Why starting a company?

Page 14: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● we all were in the same place at the same time

● Jan and Aitor wanted to change jobs

Why starting a company?

Page 15: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● we all were in the same place at the same time

● Jan and Aitor wanted to change jobs

● we were looking for our ideal company...

Why starting a company?

Page 16: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● we all were in the same place at the same time

● Jan and Aitor wanted to change jobs

● we were looking for our ideal company...

● … which didn't seem to exist!

Why starting a company?

Page 17: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● we all were in the same place at the same time

● Jan and Aitor wanted to change jobs

● we were looking for our ideal company...

● … which didn't seem to exist!

● we had the money to back an adventure :)

Why starting a company?

Page 18: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

The principles

Page 19: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● lean startup (iterate fast, validate, MVP)

The principles

Page 20: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● lean startup (iterate fast, validate, MVP)

● small team

The principles

Page 21: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● lean startup (iterate fast, validate, MVP)

● small team

● build a culture of transparency

The principles

Page 22: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● lean startup (iterate fast, validate, MVP)

● small team

● build a culture of transparency

● competition? be better!

The principles

Page 23: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● lean startup (iterate fast, validate, MVP)

● small team

● build a culture of transparency

● competition? be better!

● keep it fun, for fuck's sake

The principles

Page 24: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

The USA incubators chronicles

Page 25: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator...

The USA incubators chronicles

Page 26: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

The USA incubators chronicles

Page 27: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 28: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

● TechStars NYC...

The USA incubators chronicles

Page 29: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 30: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

● TechStars NYC... rejected

The USA incubators chronicles

Page 31: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

● TechStars NYC... rejected

● AngelPad...

The USA incubators chronicles

Page 32: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

● TechStars NYC... rejected

● AngelPad... rejected

The USA incubators chronicles

Page 33: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

● TechStars NYC... rejected

● AngelPad... rejected

● SeedCamp...

The USA incubators chronicles

Page 34: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

● TechStars NYC... rejected

● AngelPad... rejected

● SeedCamp... finalists

The USA incubators chronicles

Page 35: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● Y Combinator... rejected

● TechStars NYC... rejected

● AngelPad... rejected

● SeedCamp... finalists

The USA incubators chronicles

Page 36: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Launch early!

Page 37: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● private beta after ~4 months

Launch early!

Page 38: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● private beta after ~4 months

● 3.5K users / 8K beta subscriptions

Launch early!

Page 39: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● private beta after ~4 months

● 3.5K users / 8K beta subscriptions

● 10K widgets

Launch early!

Page 40: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● private beta after ~4 months

● 3.5K users / 8K beta subscriptions

● 10K widgets

● lots of spotted bugs and feedback

Launch early!

Page 41: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● private beta after ~4 months

● 3.5K users / 8K beta subscriptions

● 10K widgets

● lots of spotted bugs and feedback

● but some drawbacks too!

Launch early!

Page 42: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Seed funding

Page 43: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● many Internet investors in Spain

Seed funding

Page 44: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● many Internet investors in Spain

● the MBA-paradox

Seed funding

Page 45: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● many Internet investors in Spain

● the MBA-paradox

● terms are everything!

Seed funding

Page 46: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● many Internet investors in Spain

● the MBA-paradox

● terms are everything!

● choose well

Seed funding

Page 47: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Grow the team

Page 48: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● pending work accumulates

Grow the team

Page 49: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● all commits: 2195

● commits on weekends: 612

● commits between 22:00 and 6:00: 332

● off-hours commit ratio: 43.01%

Grow the team

Page 50: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● pending work accumulates

● learn to delegate

Grow the team

Page 51: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● pending work accumulates

● learn to delegate

● hire someone you can trust

Grow the team

Page 52: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● pending work accumulates

● learn to delegate

● hire someone you can trust

● integrate and motivate!

Grow the team

Page 53: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 54: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Build a culture!

Page 55: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● measure your success

Build a culture!

Page 56: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 57: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● measure your success

● replenish vital forces

Build a culture!

Page 58: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 59: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 60: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 61: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● measure your success

● replenish vital forces

● work hard

Build a culture!

Page 62: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 63: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

● measure your success

● replenish vital forces

● work hard

● take pride in what you do :)

Build a culture!

Page 64: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 65: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Page 66: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

And that's it! Questions?

Page 67: Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

Thanks for listening!Get yours at ducksboard.com!