for Beginners

By Diane K. DanielsonFounder & Chief Social Media Strategist

www.DowntownWomensClub.com

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Why ?

The business meeting

The reunion/girls’ night out

The cocktail party

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Why ? ?• What to read:– Insights from experts and colleagues– Stay up to date (industry/biz/news/trends)– Follow the competition

• What to post - 30/30/30/10 rule:– 30% self promotion– 30% promoting others– 30% your personality– 10% just for fun

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Your @name & icon

• What’s your brand?– @DowntownWoman v. @DianeDanielson

• Icon: – avatar, logo or you?– Be consistent (even across platforms)

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Start by following

• Who to follow?– @breakingnews, @cnn– Industry leaders– http://mrtweet.net/ – Who your friends follow

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Who I don’t follow

• They lock their updates• They tweet as a company, not an individual• There are no “@s” in their tweetstream• They have a beefcake photo• They have offensive tweets• They are clearly spam (get rich, etc.)• They just don’t interest me

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Case Study: Soccer Cleats

• Go to http://search.twitter.com. • Find people tweeting about “soccer cleats”• Follow them

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Case Study: Soccer Cleats

• What do you learn?– Women are a large percentage of purchasers– The international term is “boots”– Guys will buy “boots” just because they want

something new– Orange is the hot new color– Customization is a new trend

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Case Study: Soccer Cleats

• What do you learn?– Competitors– Bloggers– Retailers

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Twitter Search is the New Google

• Real-time search• Set up RSS feeds

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Case Study: Soccer Cleats• Next steps? Follow who the

competition, bloggers and retailers are following.

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Case Study: Soccer Cleats• Back to beginning:

@Name or @Brand? Image, logo or icon? Celebrity? CEO? eRep? What do you tweet about? • Soccer fashion? • Guess whose cleat?• Soccer updates?

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Time Management• Create a schedule• Sampling of Twitter Tools:– www.hootsuite.com times your tweets, tracks links– www.twhirl.org auto shortens links– www.twitthis.com posts what you read with a click– www.twitterfeed.com links your blog to Twitter– Facebook Twitter App links Tweets to Facebook

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Twitter Speak• @[someone’s name]. This is a Twitter user name.• RT or “Retweet”. This means they’re forwarding

along someone else’s tweet.• #[Acronym]. This is a hashtag system where

people can categorize their tweets to help others search for them.

• DM (Direct Message). This means send a private tweet to an individual, i.e. “DM me the details.”

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Why ? ?• Reached out to VIPs• Landed radio interviews• Helped promote Downtown Women’s Club• Virtually attended conferences• Gained most followers by tweeting the

Emmy’s• Made friends while having fun

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Just for fun• http://twitter-friends.com/• http://monitter.com/• http://twitter.com/downloads• http://whofollowswhom.com/

• Want more? Google “twitter applications”

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http://twitter.com/DowntownWoman

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Thank you!

Diane K. Danielson@DowntownWoman

www.dianedanielson.com

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