dynamics of the web analysis of online contents from a dynamic approach by e pop textminer

30
Angus Cheong, PhD. Research Director, eRS Assistant Professor University of Macau [email protected] Feb 24, 2011 Macao

Upload: merlien-institute

Post on 20-Aug-2015

417 views

Category:

Education


1 download

TRANSCRIPT

::::::::

Angus Cheong, PhD.Research Director, eRSAssistant Professor University of Macau

[email protected]

Feb 24, 2011Macao

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Web Mining: discover patterns from the Web

Web content mining aims to extract/mine useful information or knowledge from web page contents.

Web usage mining refers to the discovery of user access patterns from Web usage logs.

Web structure mining tries to discover useful knowledge from the structure of hyperlinks.

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Traditionally,

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

ePOP Web Content Mining Process

WWW WWW CrawlerCrawler ExtractionExtraction

Inde

xin

gIn

de

xin

g

Mining SysMining SysUsersOrder/AssignmentsOrder/Assignments

Real-time

updatingStructured

Segmentation,

categorization,

statistical

analysis

Unstructured

What you need to do is to do mining your diamond in 3 simple steps with our online platform - ePOP TextMiner

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Key features of ePOP TextMiner

FastFast AutomaticAutomatic SimpleSimple

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

When to use?

� If you have a project which deals with huge online user generated content or media content;

� If you have a project which deals with huge qualitative data and want to get statistical results;

� If you have a project which needs to monitor the development of an issue;

� If you don’t have a project, but you want to keep track on what’s going on around;

� If you are a researcher, a consultant, a journalist, or a PR practitioner, you can get most benefit from ePOP TextMiner.

� If you are using CAQDAS, such as NVIVO or Atlas.ti, you may use eTM as your supplemental tool while I use it as a core tool with NVIVO or Atlas.ti as a supplement.

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

What you can get out of TM

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Our products

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

News Feed to a website

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Daily Newsletter to an email receiver

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Reports to your clients

TrendTrend

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Demonstration

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Three simple steps

Using ePOp TextTMiner

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

1. Search: create concept(s)

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

2. Mining: coding assignment

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

2. Mining: human coding

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

2. Mining: auto coding

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

3. Display

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

eRS e-Research & Solutions

[email protected]

www.e-research-solutions.com

Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯Efficiency °Reliability °Sincerity 效率 °可靠 °誠摯

Presented at the Asia-Pacific conference on

Computer-Aided Qualitative Research

24 & 25 Feb 2011, Macau SAR

For more information about our upcoming conferences

Please visit: http://www.merlien.org