dzire milk shake

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Tanmay Jauhary Dzire Milk Shake

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College Assignment

TRANSCRIPT

Page 1: Dzire Milk Shake

Tanmay Jauhary

Dzire Milk Shake

Page 2: Dzire Milk Shake

Identification of opportunity

Product introduction

Competitor analysis

Planning the research design

Data analysis

Evaluation and conclusion

Flow of research

Page 3: Dzire Milk Shake

Opportunity identification Different from flavored milk segment

Only nestle is branded competitor in the milk shake segment Other competitors are local restaurants and café shops

Hypothesis statement“New generation kids and youngsters do

not like simple milk ,they like added flavors and shakes in milk, so good

market opportunity”

Page 4: Dzire Milk Shake

Dzire milk shake Size:

200 ml, 500 ml, Tetra pack family pack 1 liter.

Price:

200 ml: 16 Rs/-500 ml: 30 Rs/-1 liter: 55rs/-

Page 5: Dzire Milk Shake

Dzire milk shakeIngredients

Fruit extracts and milk; a complete foodSugar, caramel [E150c], Emulsifiers [E322, E471], raising agent[E500], vitamin, mineral, contains no artificial colors.

Nutritional information:

Per 100 ml:190 calories, 8 g protein, 40 g carbohydrate, 0.5 g fat (0 g saturated fat), 5 mg cholesterol, 30% Daily Value of calcium, 125 mg sodium, vitamins: as per fruit ingredients.

Page 6: Dzire Milk Shake

Dzire milk shakeFlavors:

mango flavorOrange StrawberryChocolateVanillaBananaAppleCheeku

Page 7: Dzire Milk Shake

Target placesPLACE: Delhi-NCR, Mumbai, Bangalore.

•Shopping malls,• retail outlets, vending machine.•College canteen, •health center, Clubs.

Page 8: Dzire Milk Shake

Competitor AnalysisMilk shake segment

NESTLE- FUNSHAKE, in flavors of banana, chocolate, kesar elaichi, strawberry, mango.

And other competitors are local café, restaurant etc. in the milk shake segment

Page 9: Dzire Milk Shake

Substitute competitorsFlavored milk:

•Amul – kool café, nutramul energy drink, flavored tetra pack, amul kool thandai. Price: Rs.20-Rs.60

Packaging: cans, tetra pack, bottlesAvailability: Through Amul

parlours, super stores, canteens

Page 10: Dzire Milk Shake

Contd…

Mother dairy- “CHILLZ”: kesar elaichi, cool vanilla, chocolate swirl.

Price: Rs.10/-Packaging: Poly packsAvailability: Through mother dairy

parlours only.

“Heritage”- chocolate, strawberry, pineapple, badam.

Price: Rs. 12/-Packaging: 200 ml bottles.Availability: canteen, kiosks, super

stores.

Page 11: Dzire Milk Shake

Contd…Fruit juice:

RealTropicanaAppy fizz

Soft drinks

Page 12: Dzire Milk Shake

RESEARCH DESIGN

Page 13: Dzire Milk Shake

RESEARCH OBJECTIVE

To utilise all the resources efficiently in identifying the business opportunities and techniques for selecting samples and collecting data

Page 14: Dzire Milk Shake

RESEARCH METHODS USED1. PRIMARY METHOD

--- QUESTIONNAIRES

--- ORAL SURVEYS

2. SECONDARY DATA

3. TWO STAGE DECISION

Page 15: Dzire Milk Shake

SAMPLING METHOD USED

•JUDGEMENT SAMPLING•Sample Size - 100

•PRODUCT WOULD BE LAUNCHED IN CITIES:-DELHIMUMBAIBANGALORE

• LAUNCH TIME=2 MONTHS

Page 16: Dzire Milk Shake

TARGET POPULATION

SCHOOLSCOLLEGESSHOPPING MALLSGYMS,HEALTH CARE CENTRES(NUTRITIOUS FOOD)

Page 17: Dzire Milk Shake

QUESTIONNAIRE

questionnire.docx

Page 18: Dzire Milk Shake

Data Analysis

Page 19: Dzire Milk Shake

50%

18%

17%

15%

Respondents

StudentsHouse wifeWorking ProfessionalBusiness Professsional

Page 20: Dzire Milk Shake

80%

20%

Do you like Milkshake?

YesNo

Page 21: Dzire Milk Shake

56.25%

6.25%

25.00%

10.00%

Composition (YES)

StudentsHouse WifeWorking ProfessionalBusiness Professional

Page 22: Dzire Milk Shake

Milk ShakeFlavoured Milk

Both

0

5

10

15

20

25

30

35

40

45

50

15

15

50

Preference

Preference

Page 23: Dzire Milk Shake

6.25%

12.50%

37.50%

43.75%

Consumption Frequency

DailyMonthlyAlternateWeekly

Page 24: Dzire Milk Shake

YesNO

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

87.50%

12.50%

Health Conscious

Health Conscious

Page 25: Dzire Milk Shake

Taste

Health

Convinience

40

25

15

Reason for drinking MilkshakeReason for drinking Milkshake

Page 26: Dzire Milk Shake

37.50%

18.75%

12.50%

12.50%6.25%

Brand share

AmulNestleMother DiaryHeritageOthers

Page 27: Dzire Milk Shake

Student

House w

ife

working P

rofessi

onal

Business

Professi

onal0%

20%

40%

60%

80%

100%

120%

50%

20%10% 5%

25%

20%30%

30%

15%

30% 35%35%

7%

10%

15%

5%

3%

20%10%

25%

AvailabilityPackagingNutritious ValueFlavourPrice

PREFERRED FEATURES

Page 28: Dzire Milk Shake

Mango Strawberry Vanilla Banana Apple Orange Cheeku Choclate0

5

10

15

20

25

30

35

40

45

20

30 30

25 25

15

20

40

Students choice

Students

Page 29: Dzire Milk Shake

Mango Strawberry Vanilla Banana Apple Orange Cheeku Choclate0

0.5

1

1.5

2

2.5

3

3.5

0

2

3

2

1 1

0

3

House wife

House wife

Page 30: Dzire Milk Shake

Mango Strawberry Vanilla Banana Apple Orange Cheeku Choclate0

1

2

3

4

5

6

7

8

9

2

7

5

6

8

4

7

6

Business Pro-fessional

Business Professional

Page 31: Dzire Milk Shake
Page 32: Dzire Milk Shake

Recommendations

• Chhotu pack

•Launching places

• hospital, gyms, health centers

• Shelf space• Availability of flavors

Page 33: Dzire Milk Shake

THANK YOU