E-COMMERCE IN CHINA

Prepared by: Stacy Lee 李晓倩Beijing University of Technolo

gy

INTRODUCTION• Development of

Internet & e-commerce• EC applications in

China• Strengths• Weaknesses• Future

Development of Internet in China• 1987: 1st email• 1994: allowed to enter Internet• 1995: Chinese people began to use Internet• 2007: Internet users: 137 million Computers: 59.4 million Chinese websites: 849 thousand

Development of EC in China• 1990s: adoption of EDI• 1998: the 1st online sale• 1999-2001: infant stage• After 2005: robust development

CHINA

Beijing

Shanghai

Chongqing

Shenzhen

Hong Kong

Taipei

EC Applications in China

• Payment & Transport Methods

• Types of EC Products & Services

• Mobile EC

•Payment & Transport Methods-Common Payment

Methods:

Cash on delivery

Remittance from post office

Bank payment

Visa card

-Transport Methods

Rely on official agenciesA person will send your

products home

Back

•Types of EC Products & Services

• Products: books, music and video pr

oducts, gifts and toys, telecom products, sporting goods, office supplies, apparel, & cosmetics.

consumer electronics, food & health products.

•Types of EC Products & Services• Services:

-Online traveling services -Employment placement & job market -Real estate, insurance & stock trading online -Banking & personal finance online -Online delivery of digital products, entertainment, & media -E-knowledge -Online intermediary agency -E-government

Back

•Mobile EC- Cell phones

development -455 million people own at

least one cell phone -97.8% of people live in cities

have at least on cell phone- Cell phones EC - Download digital products - Order useful messages - Charged from cell phone

fees

• STRENGTHS- Huge market- Government: open

minded- Chinese people:

willing to learn- Win-win

•WEAKNESSES

- Lack of credit- Fake products - Lack of legislation- Piracy

• FUTURE

- Complete the legislation

- Complete online services

- E-Government

QUESTIONS?

THANK YOU!谢谢！

Welcome to China~中国欢迎您 ~