e commerce international market 1
TRANSCRIPT
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Thailand E-Commerce Trend 09 1 สิ�งหาคม 2552
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Global - E Commerceand Thailand
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World Internet Users and Population Stats
updated on March 31, 2009. Source : http://www.internetworldstats.com/stats.htm
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Thailand Internet Population
~16.1 million (24 %) from 66 millionsource: NECTEC ปี� 2008
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E-Commerce Trend Year 2010
• สิ� อม�ความหลากหลายมากขึ้��น (Rich Media)• ม�ความฉลาดมากขึ้��น (Behavioral)• Mash Up (ผสิมผสิาน-เชื่� อมโยง)• Social Commerce– Review, บอกต่ อ
• ม�ความเปี!นท้#องถิ่� น (Local) มากขึ้��น• ชื่ องท้างการขึ้ายท้� แปีลกไปี
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สิ� อม�ความหลากหลายมากขึ้��น (Rich Media)
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ม�ความฉลาดมากขึ้��น (Behavioral)
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Social Commerce
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Social Commerce
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Mash Up (ผสิมผสิาน-เชื่� อมโยง)
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PhysicalLocation(สถานที่��)
Demographic
Information
(ข้อมู�ลสถ�ติ�)
Behavior(Date & Time)พฤติ�กรรมู(วั�น-เวัลา)
One-to-One Targeting
IP, Geo LocationIP, Geo
Location
Cookie, Session,
Time
Cookie, Session,
Time
Member Profile
Member Profile
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ม�ความเปี!นท้#องถิ่� น (Local) มากขึ้��น
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Thanks
• ดาวน(โหลด Slide ได#ท้� • http://www.slideshare.net/pawoot