e-commerce project seventh lecture mohammed antour [email protected]
TRANSCRIPT
Marketing plan
Components of marketing plan
Suggested links
Lecture outline
Marketing planMarketing plan is a highly detailed report which contains
researches and reports, to be used by the company to
assess the products situation or the company situation in
general
This kind of reports helps
The marketing department to revise the decisions taken
and their effects on the company inside
The marketing department to revise and understand the
markets both in and out to be work with
Set the objectives and goals for marketing to be applied
Get the needed finance for the future products
Marketing planUsually we apply the marketing plans in one of the
following cases
When we make a yearly plan within the firm general
marketing plan
When we need to apply specific strategy for new
products, new markets, or an attempt to solve strategic
marketing issues from new working approaches
When we prepare for whole new business plan, then the
marketing plan is one of its component, in order to get
the needed financial support
Components of marketing planThe components of the marketing plan is differ according to
its need, while its main out lines are
Vision and mission
Set the goals from the existing marketing plan
Get use from the vision and the goals to be coherence with
the marketing plan goals
Analyze the current situation
Analyze the current products, and the targeted markets
Analyze the used distributing channels, and existing
competitors
Analyze the current financial situation, and the external
environment
Components of marketing plan The market polices, strategies, and goals
Define the market strategies
Define the market goals
Define the financial goals
Market tactics
Define the targeted markets, and the products
Define the promoting tactics, and distribution
channels
Pricing your products
Components of marketing plan Balance, performing analysis
Define the subjected balance for your marketing
campaign
Performance analysis
Application
Other objectives
Internal factors
External factors
The research boundaries
Suggested links http://en.wikipedia.org/wiki/Marketing_plan
http://www.knowthis.com/principles-of-marketing-tutorials/h
ow-to-write-a-marketing-plan/
http://www.quickmba.com/marketing/plan/
http://www.morebusiness.com/templates_worksheets/bplan
s/printpre.brc
http://www.mplans.com/
http://www.websitemarketingplan.com/strategy2/test/treat
ment-a/home-a.htm
Thanks For ListeningQuestions