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오라클 CRM On Demand 솔루션소개

한국오라클 CRM On Demand 팀이연오영업대표

Agenda

SasS(Software as a Service)Oracle CRM Offering Oracle CRM On Demand Key Features and Business BenefitsCOD Korea Team Today!!!

What’s happening in the SaaS Market?

• Software as a Service (SaaS) is booming…• The first market to move heavily to this model is CRM• Other markets are emerging for this model including HCM and ERP

• Changing the dynamics of applications market for vendors, partners and for customers.

• Some analysts claim it will take 30%+ of the total market, some claim much higher.

“By 2009, more than 50% of new SFA deployments will be based on software as a service (SaaS) delivery models.”

Oracle’s Vision of CRMThe Oracle Advantage

On Premise On DemandHybrid

4.6 Million+ ‘live’ CRM customer end-users

globally

• #1 CRM Market share globally

• 1,000+ CRM customers in APAC, out of 5,500+ Applications customers

• A proven blueprint for CRM implementation success

• Built on industry standards

• Most widely-deployed across key industries

ORACLE Siebel CRM, 3 flavors…

• Siebel Enterprise• U$ 3250 / user + 22% maintenance• On Premise• Deep Industry Functionality• Analytics is $$ add-on

• Siebel Professional• U$ 995 / seat + 22% maintenance/year• On Premise• Limited Industry Functionality• Analytics is $$ add-on

• Siebel CRM On Demand • U$ 70 / user / month• On Demand(Sales, Marketing, Service)• Limited Industry Functionality• Analytics is included• No Maintenance of 22%• No cost for H/W, DBMS etc

Only Oracle ProvidesOn Premise or On Demand or Both

Consumable CRMCRM OD R14

Business Processes

Ad hoc, Simple, DepartmentalDivisional

Deliberate, SophisticatedEnd to End, Comprehensive

Strategic CRMSiebel 8, PSFT, EBS

Bus

ines

s St

rate

gy

Ada

ptiv

eTr

ansf

orm

atio

nal

Integration

Migration

Extension

Typical drivers for CRM On Demand solution

• They need it next week or next month• They don’t have a (large and/or trusted) IT department• They only have OPEX budget• They have some kind of end-date in mind…• They have an appetite for big change management

program (in short term)

Introducing Oracle CRM On Demand

• Fast - live in days or weeks (not months or years)

• Simple - rent, don’t buy software, hardware & infrastructure- intuitive application

• Easy- all you need is a browser and an internet connection

CRM On Demand – Rapid Innovation

Release 3• Offline• Outlook

Sync• Partners &

Competitors

Release 2• Attachments• Advanced

Import

Release 1• Sales• Marketing• Service • Analytics

Release 5•Web Services enablement

Release 7• Call Center

On Demand

Release 9• Branding• Lotus

Notes integration

Release 4• Outlook Email

Integration• Products &

Assets• Globalization

Release 6• Industry Editions• Sales Process

Coach• Desktop

integration

Release 8• Advanced

Calendar• Group

Sharing• Segmentation

Wizard

Release 10• Custom Tabs

& Tables• Multiple sales

processes• Intelligent

scripting• Data mgmt

Delivering value faster than other on demand solutions

Release 11• Email

campaigns• Forecasting

multi-currency rollups

Release 12• Analytics

enhancements• Forecast

visibility

Release 13• Prebuilt

integration to Oracle EBS

Release 14• Next-generation

usability • Advanced

customization and administration

• Enterprise integration

• Expanded CRMQ4-03Q1-04

Q2-04Q3-04

Q4-04Q1-05

Q2-05Q3-05

Q4-05Q1-06

Q3-06Q1-07

Q2-07

Oracle CRM On Demand

Comprehensive Solution• Robust sales, marketing and service functionality• Pre-built Industry-specific editions for faster time to valueEmbedded Best-practices• Increased user adoption with tutorials, wizards, and task-

based layouts• Innovative capabilities such as Sales Process Coach and

AssessmentsPowerful Analytics• Real-time feedback, historical trending and predictive

analysesFlexibility• Powerful capabilities to easily customize, integrate and

extend solution to meet unique needsUnmatched Business Results• CRM and hosting expertise, and industry leadership• Blueprint and services for customer success

Embedded Analytics withBuilt-in Data Warehouse

Customization, Integration & Extension

World-Class Hosting Infrastructure

SalesMarketing Service

Built-in Contact Center

Industry Specific CRM

The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process levels

Pre-built Industry-Specific Editions

Financial Services

Referral/lead managementHousehold/contact management

Financial profiling and portfolio trackingCustomer analysis

Life Sciences

Medical education/events managementComplex relationship management

Medical field sales planning and forecasting

High Tech

Asset management Marketing fund management

Account, contact, & opportunity mgmtQuota management

Automotive

Dealer profilingVehicle & dealer service management

Retail and Fleet opportunity management

Industry Leading Hosting Services

Oracle On Demand Hosting• AFCOM and Network World - Data

Center of the Year 2005• Over 500 Enterprise customers with

most rigorous requirements• Operations based on industry-standard

frameworks• E.g. ISO/IEC 17799 Information

Security Management Standard• SAS 70 Type II audits every 6 months

Benefits• Single vendor commitment• Operational excellence• Responsiveness• Investment in future services

Trusted By Leading Companies

One Size doesn’t fit all..• News Ltd

• Siebel Enterprise – Call Centre, Classifieds• CRM On Demand – CareerOne, subsidiaries• Time to rollout and independence are drivers for OD• No integration currently

• ANZ Bank• Siebel Enterprise – Callcenter sales/x-sell/retention• CRM On Demand – mortgage brokers

• Telstra• Siebel Enterprise – sales, service, marketing in numerous channels• CRM On Demand – Telstra International Sales

• Akamai• Siebel Enterprise – 3 call centres• CRM On Demand – Sales• Custom integration – of Accounts/Employee/Products/Contacts with Biztalk to sync

two environments

Those Who Chose On DemandWere Left With Fundamental Questions

Who are my most profitable customers?Who are my most profitable customers?

How can I help reps to sell more?How can I help reps to sell more?

How can I build more customer loyalty?How can I build more customer loyalty?

What does my customer really want?What does my customer really want?

How do I close performance gaps among reps?How do I close performance gaps among reps?

Announcing CRM On Demand Release 14 100+ Enhancements – Largest Release to Date

• Next-generation usability • Advanced administration and customization• Flexible data access and visibility• Standards-based integration• Expanded CRM breadth and depth

Features

Benefits• Increased user adoption and productivity • Support highly tailored, company-specific

requirements• Support information management requirements

of matrixed organizations• Inherently low-risk

Next Generation Usability

• Saves time, increases efficiency• Works the way your users do• Improves effectiveness

• Web 2.0 usability features –supports mashups

• Seamless integration with Outlook, Excel, Word

• Advanced search capabilities• Easily adaptable user interface• Extensive online help

Features

Benefits

Increase marketing Effectiveness

• Comprehensive campaign execution and analysis features

• Embedded email marketing

• Create targeted, personalized campaigns

Execute Campaign

Create Targeted Campaign

Assign Leads for Follow-up

Segment Customers

Import Prospect

List

Analyze Campaigns

Features

Benefits• Turnkey marketing solution saves time,

increases productivity

• Improves marketing campaign effectiveness

• Powerful analytics enables focus on highest impact campaigns

Boost Sales Productivity and Effectiveness

• Automatic lead qualification • Two-tier lead management• Sales process coaching • Automatic opportunity assessments • Triangulated forecasting

Easy to replicate the success of your best salespeople

Features

Benefits• Increases lead quality and conversion• Close more deals, more quickly• Improves sales effectiveness

Increase Customer Satisfaction and Loyalty

• 360° customer view• Centralized knowledgebase• Call scripting• Real-time service optimization

with analytics• Customer satisfaction surveys

Easy to use service solution increases customer satisfaction and

loyalty

Features

• More personalized, consistent service• First call resolution• Reduced training costs

Benefits

Customer Insight Through Analytics

• Pre-built dashboards that analyze customer value, profitability, loyalty

• Customer trend reporting• Intuitive report designer to build custom analysis

Features

Benefits• Know who your most important customers are• Proactively address vital customer issues• Strengthen loyalty through better responsiveness

Pre-built Integration To The Back Office

• 360° Customer view• Oracle data quality• Opportunity to Quote• Product catalog

Oracle CRM On Demand

Oracle E-Business Suite

Oracle Application Integration Architecture

Features

Benefits

• Rapidly achieve one view of customer• Combine ease of On Demand with

power of EBS• Increase productivity

COD Korea Team Today!!!

• Business Launching in last August,28th.• One live Customer and eight implementing projects• Global Partner – IBM etc.• Local Partners

• Quintet • Coreplus• Inwoo • SK C&C• BeoTech• Sinai Media• Nexerve• Inconics • Unison

• 20 Trained Consultants

시나이 미디어㈜

일반 현황

매출 현황

회 사 명 : 시나이미디어주식회사

설 립 일 자 : 1995. 5 (2002년 대성그룹 편입)

대 표 이 사 : 이 동 윤

임 직 원 수 : 60명 (R&D, Service 35명 / 영업 및 지원 25명)

회 사 주 소 : 서울시 중구 남대문로 4가 45번지 서울상공회의소 9층

사 업 분 야 : Server & Storage, Network/Virtualization Solutions,

Security Solutions, Data Center 구축,

U-City/GIS/Mobile Business, CRM/ERP/EA Consulting 및 개발 등

“UBIQUITOUS & UTILITY COMPUTING”(Total IT Service Provider of Ubiquitous & Utility Computing)

대외 : SI Business60,00039,00020,000

대내 : 그룹 계열사의 SM시나이미디어

매출액

2008년(예상)2007년도2006년도구 분

(단위 : 백만원)

시나이 미디어㈜ 주요 사업 영역 및 인력 현황

사업 영역

인력 현황

Administrator 16%

Business Sales 26%

R&D, Service58%

Professional with Passion !!

6035169

총계기술영업지원/관

리

35총 계

8초급 기술자

13중급 기술자

7고급 기술자

InfraInfra(UPS, Cooling, Generator,Global Consulting Group..)

OS(Windows, Linux, Solaris, HP-UX..)

Application(Notes, ERP, Wireless..)

Network(Security..)

7특급 기술자

Clients in Enterprises

ASPIDC

1) 딜로이트 글로벌 선정 아시아에서 가장 빨리 성장하는 500대 기업입니다.

2) 한국 중소,중견 기업들이 가장 선호하는 IT 아웃소싱 파트너 중의 하나입니다.

3) 한국신용평가정보 2006년 종합신용 “A+” 등급의 안정적 기업입니다.

4) Oracle ERP 국내 최다 컨설팅 실적을 보유한 ERP/CRM/HCM 컨설팅 전문기업입니다.

5) Oracle/SAP ASP(주) 시장 점유율 50% 이상의 ERP ASP 운영 서비스 전문기업입니다.

6) 싱가포르 국책 ASP Hub 구축사업, (주)만도 중국법인, (주)희성전자 중국/폴란드법인, (주)넥슨 일본법인 ERP ASP 계약을

체결하는 등 해외 서비스 역량을 인정받고 있는 기업입니다.

고객 성공의 동반자』주식회사 넥서브는 중견/중소기업 고객에게 최적의 IT 서비스를 제공하기 위하여, 2000년 7월창립한 CRM, ERP, ASP 사업 등 컨설팅 전문 기업입니다.

넥서브

인코닉스 회사 소개

Who is Inconics ?

인코닉스는 2001년 12월 회사 창립이래 대·중∙소기업들이 e-Business 환경에 성공적으로 e-Transformation 할수 있도록 IT Consulting Service, SI Service, SM Service 를 지원하고 있으며이와 같은 서비스를 통한 지속적인 고객과의 관계 구축으로 상생발전을 이루고 있습니다.

본사, 홍콩법인, 상해사무소, R&D Center사무소

서울특별시금천구가산동우림라이온스밸리 B-707본사위치

www.inconics.com / www.wiztalk.com홈페이지

1) 유비쿼터스 (RFID, USN, u-SCM, u-Learning, u-Healthcare)2) SCM 관련 Total 서비스 (컨설팅, SI, 자체솔루션 B2Way 등)

3) 3) CRM Solution CRM Solution 서비스서비스 ((구축컨설팅구축컨설팅, , Oracle CRMOD)Oracle CRMOD)4) 반도체유통/기술서비스 (반도체, 모바일솔루션등)

주요사업

50 명종업원수

이성호 (李成鎬)대표

7.9억원 (2007.8월) / 121억(2006년)자본금/매출액

2001년 12월 28일설립일

㈜인코닉스회사명

SCM 영역, 반도체 영역, 유비쿼터스 영역에서의 성공적 사업 경험을 바탕으로 CRM 솔루션 영역을 새로이 준비함으로써 고객에게 다양한 서비스를 제공하고자 합니다.

유비쿼터스

SCM전문서비스

반도체유통/기술서비스

글로벌비즈니스

삼성계열사와지속적신뢰관계

-삼성전자(반도체, LCD, LSI), 삼성코닝, 삼성SDI 등

SCM 관련 Total 서비스역량-자체솔루션, ISP, BPR, SI, Outsourcing 등

산업자원부기술개발과제수행

- u-SCM, e-Seal 등

RFID 전분야의파트너십확보- Active & Passive - Chip, Tag, Reader, Middleware 등

월매출 500만불돌파 (’05.3월)-국내외반도체,모바일솔루션

글로벌사업조직확장

-홍콩법인, 상해사무소

CRM구축서비스

Oracle CRM On Demand-구축컨설팅, 라이센스판매

- 2007.10월 Launch Biz

인코닉스 주요 사업 분야

Inconics Consulting BU’s Client

인코닉스 주요 고객

SuccessReference

유니즌

①글로벌솔루션구축경험 & Best 인력

②고객의다양한니즈충족을위한팀플레이

③고객경쟁력향상을위한컨설팅서비스

Products

Services

OracleOracleHyperionHyperion

OracleOracleSiebel CRMSiebel CRM

CRM ConsultingCRM Consulting

BI(DW/OLAP) ConsultingBI(DW/OLAP) Consulting

OpswareOpsware Automation SuiteAutomation Suite③고객만족을통한지속적파트너관계

Business Area Our Strength

법인설립 2003년 7월 1일

법인상호 ㈜유니즌 (UNISON Co.,Ltd.)

조직구성 한창윤사장외정규직원 20명

기업목표 고객가치향상을위한제품/서비스제공

Next Steps

• Contact me at yeonoh.lee@oracle.com, +82-11-392-6779 or at related COD Partners’ Sales Rep.s.

• Go to http://www.crmondemand.com for live demos, additional product information, and more

• Contact chang.ko@oracle.com for 30 days trial user subscriptions.