Amplify your e-commerce business

10 key takeaways from eTradeSummit 2016

# 1

“Facebook knows you better than your inner circle.”

Jonathan Mingoia, soPRISM

You make 70 likes: FB knows you better than your friendsYou make 150 likes: FB knows you better than your family

You make 300 likes: FB knows you better than your spouse

# 2

“Social media platforms are the market places of the future.”

Ralf Priemer, Channel Pilot Solutions

Incredible reachGreat targeting options

Ability to reach consumers earlier in the purchase decision process

# 3

“Ease-of-use is not enough: even the best usability doesn’t make people suddenly want to buy more. Perceived ≠ real

simplicity.” Mirko Melcher, KonversionsKRAFT

Form B is perceived to be easier for consumers, even if it has 5 required fields vs 3

on Form A.

# 4

“Magic happens in people’s head, not in the computer they

are facing: you need to change things in the head of people.”

Mirko Melcher, KonversionsKRAFT

# 5

“Use psychology: find the best combination of behavioral patterns and cognitive biases to boost your conversion

rates.” Mirko Melcher, KonversionsKRAFT

Success factors to boost conversion rates:

1. Instant gratification2. Convenience3. Commitment to your

website4. Positive feedback5. Herding6. Scarcity

# 6

Deva Rangarajan, Vlerick Business School

“B2B e-commerce is going mobile: make your e-commerce tools responsive for mobile.”

# 7

Ralf Priemer, Channel Pilot Solutions

“Market place versus product search engine: different features, different benefits.”

# 8

Bart Van den Brande, Sirius Legal

“A new privacy law comes into force as from the 1st of May 2018, so take the implications into account and change your policy

towards it.”

1. Security and internal processes

• Working with subcontractors that process data

• Record of processing activities• Data security measures• Data protection impact assessment• Data breach notification• Data protection officer

2. Information obligations and rights of data subjects

• Lawfulness of processing (“on which grounds can I process data”)

• Processing of data belonging to a minor (-13 Y/O, -16Y/O)

• Information obligations• Right not to be submitted to profiling• Right to object to automatic decision

taking• Right to be forgotten• Pseudonymous data• Privacy by design• Privacy by default

# 9

E-commerce and omni-channel enable your company to gain many valuable consumer insights

“Even if you are not winning the game, you are winning on knowledge.”

Greet Dekocker, Safeshops

# 10

“Follow up abandoned baskets: re-engage no later than 24 hours. Don’t lose the people who almost

bought something!” Vincent Parisis, Ginsonline

Jeroen Beckstedde

Filip Vandegehuchte

Frederik Sunaert

Shermaine Mina

Stijn Gysel

Thomas Peeters

Our Team @ eTradeSummit

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