easy guide for effective brainstorming

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Easy guide to “implement GTD using Springpad” Marcel Chaudron Twitter.com/chaudron (@chaudron) 22 nd February 2011 Easy guide for effective brainstorming

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Methodology for effective brainstorming

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Page 1: Easy guide for effective brainstorming

Easy guide to “implement GTD using Springpad”

Marcel ChaudronTwitter.com/chaudron (@chaudron)

22nd February 2011

Easy guide for effective brainstorming

Page 2: Easy guide for effective brainstorming

What is the problem?

There are many reasons for setting up brainstorm sessions:

New logoNew websiteNew products

Change managementShare knowledge – training

Ect,

Make sure that the purpose is clear, so that when you know the purpose you can…….

Page 3: Easy guide for effective brainstorming

Effective brainstorming

“Apply seven principles for effective brainstorming”

Page 4: Easy guide for effective brainstorming

Principle 1:

“Let’s go Crazy”

Page 5: Easy guide for effective brainstorming

Let’s go crazy

• In this phase capture all ideas – even ideas that are insane, this is to get all creativity out of your head.

• Don’t use digital tools – ONLY Pen, paper, whiteboards, post it. etc.

• Use mind maps.

• Stand up – don’t sit on a chair.

• Brain storm only with max 7 people, but do this phase alone and write down all your ideas without discussion or looking at the ideas from others.

• Keep the time to max 15 minutes.

Page 6: Easy guide for effective brainstorming

Principle 2:

“Review”

Page 7: Easy guide for effective brainstorming

Review

• Review ideas in a positive way – don’t complain or make fun of somebody's idea, respect ALL ideas.

• The following words are NOT allowed in this phase – No, impossible , to expensive, ugly, not my style, don’t like it, are you nuts?

• Start your feedback with “ YES, and…..”

• Purpose for this phase is to share ideas and get inspired for the next phase of the brainstorm session called Follow your heart.

Keep the time to max 15 min

Page 8: Easy guide for effective brainstorming

Principle 3:

“Follow your heart”

Page 9: Easy guide for effective brainstorming

Follow your heart

• Based on the first review you might get inspired for new ideas or rework your first ideas .

• Work again only with off-lines tools .

• Work alone and don’t discuss with others.

• Use your emotional part of your brain = follow your heart.

• Keep the time to max 10 minutes.

Page 10: Easy guide for effective brainstorming

Principle 4

“Review and select 3 ideas”

Page 11: Easy guide for effective brainstorming

Review and select 3 ideas

• Select three ideas from other people – NOT your own. The other people may select three of your ideas.

• Don’t kill any idea and keep them in an archive for later use or inspiration – NEVER kill or delete ideas, even if they are “insane”.

• Select three ideas from the ideas that are left and score them 1 (best), 2(great), 3 (good).

• Count the score and you have a the best three ideas.

Keep the time to max 20 minutes

Page 12: Easy guide for effective brainstorming

Principle 5

“Elaborate the 3 ideas”

Page 13: Easy guide for effective brainstorming

Elaborate the 3 ideas

• Now you are allowed to use digital tools to elaborate the three selected ideas.

• It is not mandatory to use digital tool, you can also continue using your off line tools.

Page 14: Easy guide for effective brainstorming

Principle 6

”Choose best”

Page 15: Easy guide for effective brainstorming

Choose best

• Based on your own defined criteria you select the best idea.

• In this phase DON’T follow your heart but use your rational part of your brain and make sure the concept is in line with the agreed criteria.

• Criteria difference from company to company – like:• Is it in line with strategy.• What will be the ROI.• Time / cost for execution.

• If you still think the idea is not good – go back to phase “follow your heart” and follow the process again.

Page 16: Easy guide for effective brainstorming

Principle 7

“Rock n Roll”

Page 17: Easy guide for effective brainstorming

Rock n Roll

Just get started on the “real” design and

production of the idea.

Page 18: Easy guide for effective brainstorming

7 principles

Let’s go crazy

Review Follow your heart

Review & select 3

ideas

Elaborate the 3 ideas

Choose best

Rock n Roll

Make sure you stick to the time during the first 4 principles

If the best idea is not with the

3 ideas go direct to the follow your

heart principle

Page 19: Easy guide for effective brainstorming

“Great ideas are born within one hour, but killed in a second”

Page 20: Easy guide for effective brainstorming

More information

For more information visit my site : http://marcel.chaudron.comFollow me on Springpad : http://springpadit.com/ChaudronFollow me on twitter : @chaudron

Image sources:Image on slide 1 : http://www.flickr.com/photos/jakecaptive/49915119/Image on slide 2 : http://www.flickr.com/photos/donnagrayson/195244498Image on slide 4 : http://www.flickr.com/photos/benheine/4561195225/Image on slide 6 : http://www.flickr.com/photos/jurvetson/128239619/Image on slide 8 : http://www.flickr.com/photos/jainbow/4340388732/Image on slide 9 : http://www.flickr.com/photos/35100633@N06/4519996285Image on slide 10 : http://www.flickr.com/photos/23812364@N06/3880757599/Image on slide 12 : http://www.flickr.com/photos/amherd/3527556755