ebooks

e-readers

José Renato Mannis

José Renato Mannis

O QUE É UM E-READER

o que é um e-reader

Diários Digitales – Apuntes sobre um Nuevo Medio

Universidad Del Pais Vasco - 2.000


Diários Digitales – Apuntes sobre um Nuevo Medio

Universidad Del Pais Vasco - 2.000

“No estamos tanto ante una nueva forma de distribuir

un periódico convencional, como ante un nuevo

medio, aunque éste deberá desarrollar multitud de

aspectos antes de tener una personalidad propia

perfectamente definida. Y, aún así, no parece que

esté llamado a ser el gran medio de comunicación

que devore a los existentes: convivirá con todos

ellos, porque tiene innegables ventajas y también no

pocos inconvenientes.“


COMO É UM E-READER

como é um e-reader

Consumo de energia na troca de página.

Não emite luz, somente reflete: • não cansa a vista • possibilidade de leitura ao ar livre

como é um e-reader

como é um e-reader

O último símbolo de Dan Brown, Lost Symbol, vendeu mais exemplares na

versão eletrônica que na impressa - Veja

Kindle: 1 milhão de unidades vendidas nos EUA - Veja

Kindle 60% do mercado americano / reader da Sony com 35% - Forrester

Research

Para cada 100 livros impressos vendidos pela Amazon, são compradas 48

edições digitais para se ler no Kindle - folha.

como é um e-reader

COMO É USAR UM KINDLE

Controlar o tamanho da fonte é muito interessante...

como é usar um kindle

... mas dificulta o uso de tabelas.


Limitacões...

•Sem cor

•Contraste baixo

•Fonte única – sem escolha para o editor.

•Não há como se orientar por númeração de página

•Tabelas, boxes, colunas pouco viáveis

•Notas de rodapé trabalhosas

•Diagramação sem controle: viúvas,orfãs etc.

Esqueça o projeto gráfico do livro impresso!!


POSSIBILIDADES ATUAIS DE NEGÓCIO

Cuatro Ventajas de un nuevo medio

1. “La inmediatez.” “...puede ser continuamente actualizada.”

“...la interpretación de la realidad, algo que leva tiempo, pero que

es un valor añadido real a la simple información.”

2. “Acceso con alcance global.” “...una nueva forma de difusión

mas sencilla, sin el riesgo además de las devoluciones.”

3. “Coste más reducido para los editores.”

4. “...las empresas pueden vender textos o imágenes de sus archivos.”

possibilidades atuais de negócio

Cuatro Ventajas de un nuevo medio

1. “La inmediatez.” “...puede ser continuamente actualizada.”

“...la interpretación de la realidad, algo que leva tiempo, pero que

es un valor añadido real a la simple información.”

2. “Acceso con alcance global.” “...una nueva forma de difusión

mas sencilla, sin el riesgo además de las devoluciones.”

3. “Coste más reducido para los editores.”

4. “...las empresas pueden vender textos o imágenes de sus archivos.”

“El día que José Saramago pronunció el discurso de aceptación del premio Nobel

de Literatura, ningún periódico lo publico íntegro dada su extensión, pero hubo

alguno lo colocó en la red para que estuviera a disposición de quien lo deseara.

Algún día, las empresas editoras cobrarán por ello.”


POSSIBILIDADES PRÓXIMAS DE NEGÓCIO

“Product placement in a book? Is this a first?”

Esquire

“No opportunity for product placement is missed”

The Guardian


his broad shoulders and headed for the private elevator. On his way

out, he picked up Solomon's iPhone and keys from the hall table.

untraceable. He climbed behind the wheel, put the car in gear, and

crept forward until he heard the sharp crack of the iPhone imploding.

Clutching Solomon's iPhone, Mal'akh crouched down under his

limousine and wedged the phone between the front tire and the

pavement.

Not surprisingly, Peter's iPhone now pinged with an incoming reply

from Katherine.

SMSC. Was I rude invite myself? Smiling, he now pulled out Peter

Solomon's iPhone and admired the text message he had sent

Katherine several minutes earlier.

Katherine Solomon felt a wave of relief to see the name on her

iPhone.

At last.

"Right." Trish headed for the door but paused when she heard

Katherine's iPhone chirp. With luck, the incoming text message

might be information that would grant Trish a reprieve from this

distasteful task. She waited as Katherine fished the iPhone from

her lab coat's pocket and eyed the screen.

The iPhone beeped, indicating Katherine Had left a voice mail.

Mal'akh retrieved it.

Ten miles away, driving south on Suitland Parkway, Mal'akh heard

a distinctive vibration on the seat beside him. It was Peter

Solomon's iPhone, which had proven a powerful tool today. The

visual caller ID now dis-

day morning, but he probably just forgot to turn on his cell. "

Katherine had recently given him a new iPhone, and he still hadn't

taken the time to

"Have you spoken to him? He's late and he's not answering

his phone."

Trish shook her head. "I bet he's still trying to figure out

how to use that new iPhone you gave him."


Anderson seemed to be in a hurry, and Sato once again had her

head buried in her Blackberry. Cellular service, Langdon heard,

was boosted and broadcast to all corners of the Capitol Building to

support the hundreds of government phone calls that took place

here every day.

"Professor," Sato said suddenly, glancing up from her

Blackberry, "despite your insistence that you have no idea

why you're here tonight, perhaps you could shed light on

the meaning of Peter Solomon's ring"

Pulse pounding, Langdon typed a new search into the Blackberry.

He entered the English equivalent of this well-known Greek word.

Sato arrived beside him. "Is this what you asked for?" She

handed him her BlackBerry.

Langdon looked at the eight-by-eight grid of numbers on the

screen.

He turned to Sato and said hurriedly, "I may be abele to

remember enough, but I need you to look up something on the

Internet."

She pulled out her BlackBerry.

"Run a search for 'The Order Eight Franklin Square.' "Sato's BlackBerry pinged loudly, and she yanked the device

from her pocket, studying the incoming message for several

moments.

Sato began dialing a number on her BlackBerry, apparently

seeing this as an opportune moment to check in with her staff.

"What have you got?"

Langdon motioned to her BlackBerry. "Google 'George

Washington Zeus.' "


O CONTRATO COM A AMAZON

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contrato com a amazon

COLOCANDO UM TÍTULONA LOJA KINDLE

colocando um livro na loja kindle

Obrigado!

mobint.com.br

José Renato Mannis

[email protected]

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