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6 al 17 de junio

PAÍSES ÁRABES / Middle East

EGIPTO

16 de junio de 2005 de Patricia a Hebba

Paulo writes a weekly column which is published in several different newspapers and magazines around the world. The columns are timeless as they deal with our everyday questions, through them, Paulo shares some of the moments he has lived, reflex and stories. We would love to include Egypt with the syndication of these articles.

These columns are very successful, with a faithful following. In some countries, this collaboration has been going on for 7 consecutive years now, as in the case O' Globo (Brazil), Reforma (Mexico) or Ecuador (El Universo) in a weekly basis. He has also been collaborating with El Semanal (Spain) and Ta Nea (Greece), TV Hören + Sehen (Germany) or Freizer -Kurier- (Austria) for several years. Please check our web page for details: http://www.santjordi-asociados.com/articles.htm#columns

We would like to present this collaboration to an important newspaper, like Al Ahram for example. We have a package of 8 articles aimed the summer season. I would be grateful if you could help me to find a contact for the editor in chief at Al Ahram or of another newspaper that could be interested in this offer.

17 de junio de Heba a Patricia

Please send me the 8 articles and I will see where is the most appropriate place.I am thinking of Al Ahram English edition (Al Ahram Weekly) so allow me to have a look and get back to the people of Aharam and reply to you.Gladly.

Las envío

SIRPUS

8 de junio de Patricia a Ana

Querida Ana:

Espero que estés bien. Desde el viaje a Egipto que no tengo noticias tuyas.

En primer lugar te informo que ayer salió por correo el contrato de "Veronika decide morir" y un adenddum al contrato de "El Alquimista" donde se incluye Egipto a los territorios.

En cuanto te sea posible, te agradecería que me informaras de cómo están los temas: si has llegado a un acuerdo con un editor en Egipto y las conversaciones con Antoine para seguir sumando territorios.

Por otro lado, ¿tienes información reciente de las ventas en Marruecos y Túnez?

Finalmente, me gustaría retomar el tema de las columnas, empezando con Marruecos. He estado revisando los archivos y me da la impresión de que no hemos recibido las entrevistas de las revistas femeninas. ¿Tu tienes noticias? Eran las entrevistas con Femme du Marroc, y otra revista más. Podrían ser una buena opción para iniciar una colaboración.

Estamos haciendo una selección de columnas para que se publiquen como un "pack de verano". Comentamos juntas la mejor estrategia, si te parece.

Te informo que en All Prints están trabajando con la web de Paulo, y en breve estará en el aire.

Espero tus noticias. Gracias y un abrazo,

10 de junio de Víctor a Patricia

Acabamos de recibir el addendum al contrato de El Alquimista y el contrato de Veronika. Gracias. Purtroppo, hay una pequeña omisión: en el listado de países falta Mauritania (que ya tiene Marsam) y quizás se debería incluir Palestina, que aunque no es un estado, por lo que parece, pronto lo será. En fin, un pequeño detalle. ¿Qué fem? Te adjunto el listado de países árabes. Abraçada i bon cap de setmana.

13 de junio de Patricia a Victor El contracte dona exclusivitat a tots els paisos árabs, i en el cas de l'Alquimista posava excepte Egipte. L'Ana va demanar expressament afegir Egipte, cosa que és molt raonable. En l'esperit del nostre acord, s'entén que s'afegeix Mauritània i si vols Palestina. Em sembla burocràtic tornar a fer adendums per aquesta minúcia. A partir d'ara, podem posar com a territori "Países árabes" con exclusividad y "World" sin exclusividad. Et sembla bé? El que espero són novetats respecte "Antoine" i Egipte!

OTROS

SIRIA/ARMENIA Hamazkayin

9 de junio de Patricia a Khatchig

I am writing to you to tell you that The Zahir in English has just started its journey, beginning in the Uk and India and will travel to South Africa and America and finally to Australia over the next few months.

I also wanted to to let you know that Paulo Coelho will be the guest on a CNN programme today called "Business International" The writer will be talking to Becky Anderson about O Zahir.This will be broadcast on CNNInternational today at 11.00 GMT. The programme will be repeated throughout the day on the news.

The author was at the Oxford Union on Tuesday (http://www.oxford-union.org/last) answering questions from a large group of university students which was a huge success. Yesterday he was at the Front Line Club, the war correspondents club in London at an event hosted by Emily Buchanan, the award winning journalist and BBC broadcaster, for the official launch. The guests include journalists, influential members of the Front line Club and a selection of booksellers.

Best wishes and I hope to be able to get back to you soon with more feedback,

AND

I am contacting you after going through our correspondence and I was wondering if you could let me know why you wanted me to send you the follwing column by Paulo:"O outro lado da Torre de babel", Is this because it is going to be published?

Gemma, my colleague who is in charge of the columns, has informed me that Aztag has four overdue invoices and that she has not had any news from them for some time.

As things stand I think it would be best to stop sending them columns until this situation has been sorted out. We are very sad about taking this decision but it is important that Paulo's columns should be valued as the author's other work and a newspaper should not stop answering our mails and not pay their invoices.

On the other hand, please remember that we would like to see your marketing plan as well as the cover with the texts. It would be a good idea to have these before the Summer holidays.

Could you also confirm O Zahir's publication date?

9 de junio de Khatchig a Patricia

Aztag had temporarily discontinued publishing Paulo's articles in the following weeks of the assasination of the former prime minister. We had decided to resume after some time, but we had to postpone a couple of times due to dedicating most of our columns to the turmoil that was created after the assasination. We resumed publication last week.

This means that we have not published more than 15 articles that were sent by Ms. Gemma. I have mentioned the fact that we have discontinued the publication of the articles temporarily a number of times.

Regarding the invoices, I would like to tell you that Aztag WILL pay all of them (even for the articles we haven't published yet) and there is NO intention whatsoever to disrespect the author or Sant Jordi. Believe me, even if there were such an intention, I wouldn't hesitate a second and pay the invoices myself. Our friends-- and we do consider Sant Jordi a friend of our newspaper/publishing house/cultural organization-- are the most valuable thing we have; we would not allow that friendship to be compromised for any reason whatsoever.

Again, I apologize to Sant Jordi and Ms. Gemma for any misunderstanding and for all the delay. Unfortunately, since I was away from the country a number of times in the past months and our staff is small and overstretched, these problems arose.

Regarding O Zahir, I spoke to the publishing House's director and we will set a publication date soon. I have not finished translating the book yet, but I thing I will have it ready in the next couple of months.


We have just heard that the programme featuring Paulo will in fact be shown this evening on a programme called Business International at 22.00 GMT by CNN International.

Our apologies for the confusion.

And

Thank you for your message.

I really appreciate that our friendship is above all misunderstanding. Iwould like to apologize for the misunderstanding regarding the publicationof these articles.

We would really like to continue publishing these columns and I hope theyare still interested in doing so. Please let us know when they need us to

sedn them more.

I hope our collaboration continues to be as sucessful with both the booksand articles as it has been so far.


Attached please find the colour ad of The Zahir, from Harper Collins, whichhas already appeared in The Guardian and will be in Times and Telegraph.

This advert is along the lines of a cinema campaign which thye will becarrying out throughout the whole of the month of June.

Saudi Arabia

8 de junio de Patricia a Della cc a Seema

As I have not had a response to my last email, I am sending it again in caseyou have not received it. If you have, please excuse me for theinconvenience.

Awaiting your news,

-----Mensaje original-----De: Patricia Martin [mailto:[email protected]]Enviado el: jueves, 26 de mayo de 2005 14:05Para: [email protected]: Mônica R. Antunes; [email protected]: Conference Paulo Coelho

Dear Della,

This is Patricia Martin from Sant Jordi Asociados.

Before confirming Paulo Coelho's presence at the conference, I would be grateful if you could send me some more details: the theme and objectives of the conference, what exactly would Paulo's participation involve, a list of the other participant, as well as any other details that you may think will be interesting.

JOURNALIST

8 de junio de Patricia a Nigel


Asunto: Paulo Coelho's interview

Dear Nigel,

I hope everything is fine.

I presume that you already know that Paulo is planning a visit to the London next week.

I am contacting you to find out if the interview has already been publishedand if you could possibly send us a copy for our files.

I would be grateful if you could send us the name of the person that we

should contact to ask for permission to upload the article on to ourwebsite, and to be able to hold of the article as a word document.

GAZZAZ

10 de junio de Patricia a Hatoum

Thank you for your message and for your interest in Paulo Coelho.

Your message has been forwarded to Sant Jordi Asociados, the literary agencyin charge of the author's rights worldwide.

I am afraid that I still haven't managed to speak to the author about thismatter, however, in principle I believe it must be of interest to him. Iwould be grateful if you could send us more details presenting the project;i.e. the name of the make, the price, the duration and the responsibilities tobe included in the contract.

As far as the book signing session is concerned, I would also be grateful ifyou could send us some more information: the date, the place where it wouldtake place and the type of publicity or promotion to be given to this event.

I look forward to hearing from you.

9 de junio de Hatoum a Patricia

Thank you for your prompt reply.

I am the VP marketing for a major retail network called Gazzaz. We havearound 24 outlets in Saudi Arabia. The range of the products we sellcover all the luxury, fashion and lifestyle items covering fragrances,cosmetics, crystal, jewelleries, leather products and so other ones. TheGazzaz network can be considered as the Harrods of Saudi Arabia and itis genuinely a national heritage.

Our interest in Mr. Coelho originates from the fact that this greatauthor is one of the few "non Arab " authors that described the Arabculture with unprecedented passion and enthusiasm.

Accordingly, we would like to host Mr. Coelho in Saudi Arabia and to besponsored by the writing instruments department of Gazzaz. The scheduleof the event depends on the availability of Mr. Paulo. Ideally it wouldcover the following :

- 2 autograph sessions in Jeddah and Riyadh- One dinner event- Probably a university lecture- A TV interview - A press campaign announcing the event.

That is basically the brief outline of his visit.

I would like to call you and speak about it. Accordingly, I wouldappreciate if you can give me the time and day of convenience bearing inmind that Friday is a day off and that the timing here is GMT +3

10 y 13 de junio de Patricia a Ihab

Dear Ihab,

You can phone now, if you want, and speak with Mônica Antunes, the literary agent of Paulo, and the director of the agency.

17 de junio de Patricia a Ihab

I was waiting to for you to speak to Mônica Antunes about this proposal. Theauthor, in principle is extremely interested in this idea.

I would be grateful if you could send us all the details of the proposal as clearly aspossible so that we can discuss this with Paulo and come to a finaldecision.

It would be very important for us to see the possible dates forthe book signings, with details of the events and the press campaign.

I hope to hear from you at your earliest convenience.

OTROS-LEBANON

17 de junio de Patricia a Rola

This is Patricia Martin from Sant Jordi Asociados, the literary agency incharge of Paulo Coelho's rights worldwide. The author has asked me to contact you about the posibility of organizing avisit to Dubai. From what I have gathered from your message, theorganisation that your husband belongs to, the Young President'sOrganization, invites speakers to give conferences on a regular basis.

I would be grateful if you could let me know the conditions, as well asfuther details such as possible dates. I would also like to see a list otherpersonalites who have participated as speakers until now.

I hope to hear from you and thank you again for showing interest in PauloCoelho.

IRAN

8 de junio de Patricia a Arash

SOLO PARA ACORDARME:

I have done that, I don't know if it reaches the destination or not, but if it didn't it two weeks, please let me know. (27 de mayo)

As I have not had a response to my last email, I am sending it again in caseyou have not received it. If you have, please excuse me for theinconvenience.-----------------Thank you for your message and congratulations for the number 1 positionsince publication. Well done too for increasing the sales by three, this isreally impressive...

Could you please let us know how many copies you printed and soldof The Zahir - you had mentioned that you would be printing 10.000 copies?Could you confirm the retail price?

Of course, sorry for my reference to Eleven minutes, I know it was not

published but sometimes my mind works on automatic. Yes, please, compare thesales of The Zahir with the sales of The Devil and Miss Prym during the sameperiod.

I am sure you will be able to also overcome the problem with the bookstores.

Looking forward hearing from you soon.






And:




Attached please find the colour ad of The Zahir, from Harper Collins, whichhas already appeared in The Guardian and will be in Times and Telegraph.


16 de junio de 2005 de Patricia a Arash

I hope you are fine.

Two weeks have gone by since your last e mail, and unfortunately, we haven'treceived the promotional materials or the books.

Is there any way of checking up on where the package is ?

On the other hand, as I have not had a reply to my last email, I am sendingit again just in case you have not received it. If you have, please excuseme for the inconvenience.

17 de junio de Arash a Patricia

I am sorry for the delay, We have already sold about 15000 copies, and the next 5000 copies are on the way. The retail price is 38000 rls for hard

cover and 25000 rls for paperpack. 1 us$= 9500 rls.

LÍBANO

El último mensaje/pendiente la web

2 de junio de Rana a Patricia

Thank you for your comments, and Monica's. Actually we thought that the bowpicture is more full of meanings than the Kazakhstan one. Coelho's fixedlook, his hand gesture, his attitude, the expression on his face, the factthat he's aiming at one target are quite relevant to the Zahir. This pictureholds many feelings, a mental decisive attitude, and much more. All of thesewere going inside of the author in his wonderings and quest for his wife.

As to the publication date of the book, the proofreader told me that he'sdoing his best to get done with the final part as fast as possible. i needto check with our Press manager to see when he might be able to submit theblue print then start printing.

Yesterday i went to Virgin, and i felt kind of a little shrink at heart wheni saw the French edition. I hoped to have the Arabic edition displayed bythis week as expected...but not to worry....everybody is waiting for theArabic book to be out and i feel that it is going to hit good sales ratesonce on the market. This 's what counts after all.

As to the press, 5 leading lebanese newspapers has been notified. I'll beinforming you when they will talk about the book.

7 de junio le envío dos links con artículos en Al Ahram y sobre la visita de Paulo a Egipto, Cairo Magazine

9 de junio de Patricia a Rana





9 de junio de Karim a Patricia

Thanks for the email Patricia, I will make it a point to watch theinterview, I hope you are well, and send my regards to Paulo.


Thx for the update. Such a success!

I just want to inform you that the web translation in ongoing. I'm handling this myself, and since i'm responsible for many things at a time, especially the promotional plan for the Zahir, i'm finding little time to concentrate on the translation...Not to worry though. By the way, Adnan has left to Canada. So whenever you need anything, just contact me and C.C Mr. Karim.


I just wanted to quickly clear up the following: the CNN programme was shown at 10.00 GMT and it probably won't be shown again.

In any case the publication in English is good news. I hope the Arabic edition will soon be a success.


Attached is a 3-page article written by Joumana Haddad on the Zahir,itwas released in An-Nahar newspaper on Wednesday 6th of June 2005. Although, some critics have been addressed to Mr. Coelho, It's still a very good article and mentions that the Zahir is already expected to hit shelves as first on the Best-seller books list.


Thank you for your message. I can see that you are very busy, and I understand that you have a lot of work. This is normal on the eve of a big launch!

I would have liked to have had Paulo's web translated into Arabic at the time of the broadcast of the ads, but if this was not possible...

I am writing to you to tell you that we will of course keep you posted with all interesting information that we receive. There is a DVD on its way to you with the HC UK cinema campaign as well as their colour ad which has already appeared in The Guardian, the Times and the Telegraph, as well as the video interview with Paulo and photographs of the author were takenrecently at his house in St.Martin. They could be offered to the press for articles related to the O Zahir launch.

I would now like to go over a few points regarding the launch:- What use will you be making of the video of the general interview? I am re-sending this on a cd just in case you haven't been able to see this or download this from our FTP site.

- I would be really grateful if you could send me the press release that you are using for our files together with a brief description in English if the text is in Arab. Our advice is that you include the photos of Kazakhstan,The Genesis, the general interview and a message from the publisher.

- Did you receive the article by Cristina Lamb (The Sunday Times) which you could offer for publication?

- Could you send me the link to your web where the banners for The Zahir?

- Could you let me know which newspaper in Arabic will be printing the first chapter, the Genesis and the interview? Have you been able to negottiate a deal for their publication?

I can assure you that other countries have mentioned that publishing these materials in the press has caused a lot of expectation.

Please visit our website for quotes that could be used for the promotion from the countries where the book has already been published:

http://www.santjordi-asociados.com/zahir.htm

13 de junio de Mônica a Karim

I am contacting you as two weeks have gone by and I would like to know whathas been decided in Egypt? I would love to hear from you.

14 de junio de Karim a Mônica

I am still waiting for brahim's answer, from my end everything is ready, andit's really up to dar al shorouk.


Thank you for your message. I would love to able to read the article. If youhave time I would love to read it,is there a French or English version?


Apologies for being this late in sending you over the translation of theweb. It's ok though...launching the book is a priority at the moment. That'swhy i'm closely following up with the proffreader to make sure that the bookis fully free of mistakes, no matter how little.

Im looking forward to recieve the DVD and the HC UK cine campaign and therest of the materials.

As to the FTP interview, we'll surely make use of it after the launching ofthe book.

The promotional kit that was sent to the newspapers include: a translationof the Press release originally made by Flammarion, our back cover text, theGenesis in Arabic, the definition of the Zahir according to us added to itthe definition of the verb from which the word Zahir derives, two pics ofCoelho, an Excerpt about freedom from the 1st chapter of the book. 5newspapers have received all this and we summoned them all to publish theexcerpt instead of the 1st chapter since we couldn't book any space. TheParlimentary Elections made room for nothing actually, but politics.

I haven't received the article by Christina Lamb yet. I'd love to have it.In the An-nahar article i've sent you, they say that Coelho based Esthercharacter on Lamb's.

The poster of the Zahir is already out. It will be distributed soon to theVirgin and the bookshops


Hi Patricia...plz note that the poster of the Zahir has been made as a pop up on our website " www.all-prints.com" . I've asked our webdeveloper if it's possible to make it kind of a motion picture.


Thank you for your message. You have no idea how much I am looking forward to seeing your edition on the market!

I am sending you the link to the article written by Christina Lamb, a war correspondent,published in the Sunday Times some weeks ago which made front cover on theNews Review.

It would be great to be able get this article published in Arabic as itwould be fantastic support for the O Zahir launch.

I strongly recommend reading it. Below, you will find the article and theweblink with the article. The rights obviously, belong to The Sunday Times.We have heard that it is already being circulated via the news agencies.

Please let me know if it gets published.


Thanks! I have managed to see the pop up on your website, and it looks really good.

I'll send it to Paulo now.

ISRAEL

5 de junio de Dana a Patricia

envía la lista de bestsellers de Maariv:no 7 on the Maariv newspaper top list The Zahir, israel [דנה עינב]

5 de junio de Dana a Mônica

Of course the book was published, on May 22nd as we declared. we had all thepreview ads and teaser in the internet portal. and as I sent you before ascan of one list in which the book is already on the 7th place and inanother on the 6th!We are all preparing for the book fair, I will keep you posted with theprogress on the lists and send you samples.We don't have reveiws yet but the book sellers accepted the book very welland we are sure it will show in the sales.

7 de junio de Patricia a Dana

Remember, for the Paulo's web page I need:

- The first chapter of O Zahir in word/PDF file- The general interview translated into Hebrew- The Gnesis of O Zahir translated into Hebrew

7 de junio de Dana a Mônica

Hi Monica,I am happy to announce that the Haaretz daily paper has 10 books of Yedioth in their list, in different categories. The Zahir is in the 5th place already in the fiction section, isn't that great?!moving onDana

-----Original Message-----From: שירלי יצחקי Sent: Tuesday, June 07, 2005 11:35 AMTo: הוצאת ספריםSubject: 10אנחנו ! :הנה רשימת רבי המכר של מחר במוסף ספרים של הארץ דיו חוור / הארלן קובן 2הזאהיר / פאולו קואלו 5כל בית צריך מרפסת / רינה מיטרני 9

פרנויה / גוזף פיינדר 10________אל תשלח ידך אל הנער / הרב לאו 1לא כך כתוב בתנך / זקוביץ ושנאן 5עומדים בטור / יאיר לפיד 6מגילת חיים / חיים ישראלי 10___________תפילילה / מיכל כהן-חי ומאיה חנוך 4__________ טיולים בעקבות סופרים / עידית שכטר פייל 6


I am writing to you to tell you that Paulo will answer these questions. I am very sorry about the delay but last week he was in Poland and he is now on his way to the UK. He will try to answer them as soon as he gets back.

I will send them to you as soon as possible.


thankswe will wait


I would be grateful if you could foreward this message to the person in charge of the press and the PR as as unfortunately I do not have their e-mail.

I would be grateful if you could confirm that the first chapter of the book has been published in Laisha.

Has the interview and the article also been published in Yedioth? And the Genesis and the article by Cristine Lamb?

On the other hand, I sent a conference script called "The Meaning of Life" You can use the part of the text that Laisha would like. Will they be using this?

Do you have any further comments?

I would be grateful if you could send us the original press by mail for our files.


I forwarded to Shirly


We have received the 6 books of "The Zahir"; They looks very nice! Congratulations.

I would be grateful if you confirm the books have also been sent to the Instituto Paulo Coelho in Brazil.

Please send us the original press articles as well as the promotional materials for our files as well as the latest news about the launch, could you let me know how the book has been received by the book sellers and the booksellers and readers.Could you let me know about the position on the bestsellers lists, etc.

And about the ad campaign?

Also, please remember that for the Paulo's web page I need the following:

The first chapter of O Zahir in word/PDF fileThe general interview translated into HebrewThe Génesis of O Zahir translated into Hebrew

I would be very grateful if you cools end these to me.

7 de junio de Dana a Patricia I am not sure we also sent to Brazil, could you please send me the full address again and Number of copies required ( and save me the visit to the filing room to look at the contract...)regarding all the rest, I hope PR will update you soon. I have collected all the published material I came across and sent out as you asked, and I am keeping on


4 books (10 in total)

Instituto Paulo CoelhoAv. Nossa Senhora de Copacabana, nº 749, sala 40422050-002 - Rio de Janeiro - RJBrazil


We have received the copy of the best sellers list, from yesterday and today. Could you let me know which books are in the first three positions? Thank you in advance, Patri


dan brown, harlan coben, joseph Finder, Haled Husseini and some Israeli writers are the "friends" on the top of some of the lists

8 de junio de Mônica a Dana

Thank you for your message. Fantastic ! Congratulations to you and to all your team.

We will keep our fingers crossed that O Zahir will reach nº1





We will of course keep you all posted with all interesting information that we receive. There is a DVD on its way to you with the HC UK cinema campaign as well as their colour ad which has already appeared in The Guardian and will be in this weekend's Times and Telegraph.

Best wishes and I hope to be able to get back to you soon with more


Paulo is requesting the material to add to his web page immediately, as he has for all other editions.

I am sorry but we can't understand why you cannot send them to him. Is therean important reason?

If you visit his Paulo's webpage:http://www.paulocoelho.com/ozahir/livro/index.html you will be able to seethat Yedioth are the only publisher to have launched the book and not to havesent the material.

I would be very happy if you could clear this up for me.


We are still waiting for the answersThanks


Paulo is in London at the moment. He will try to answer them as soon as he gets back.

And




Sorry for the delayhere are 3 e-mails including the requested material for the Zahir web-site.One I received as PDF but 2 are word documents, I hope you can manage with themPlease let me know

And

I wanted to surprise you and scan the list, but most of us are away on a Holiday we have here, so I am faxing you, and I hope you will receive it well, I am also sending the original pages by mail.

In Yedioth Ahronoth news paper, since Friday we are on NO. 2 on the list!!!! Hurray!!!

We are all very happy about it .it is rather quick, don't you say?!

have a great week


It is fantastic, thank you very much! We have received the lists by fax, and we are almost at nº1 judging by the sales!

Let's see if we make it next week, let us keep our fingers crossed.


yes, we are all hoping for a soon enter to the first place, and working on it


I wanted to say thank you very much for sending the ads and the posterswhich arrived in the office a few days ago.


you are welcomewe entered no. 4 in Haaretz news paper, that's very good, keeping onI sent a poster to Brazil too


Unfortunately it was impossible to organize an interview with Paulo on Thursday morning because the author is travelling.I would be grateful if you could thank Ilana Dayan foir her interest and we will see if we can organize something at a later date.

EUROPA

ESPAÑA

PLANETA

6 de junio de Carlos a Mônica

Hemos estado viendo el estado de los trabajos de la web de El Zahir y,tal como comentamos en nuestra conversación del viernes por la tarde, teconfirmo que hemos podido anticipar el calendario inicial. Así, una primeraversión de la página estará operativa este mismo jueves (día 9). En lossiguientes días, los contenidos se irán ampliando y, en paralelo,actualizando. Marcela os tendrá al corriente de la labor. Estoy copiando,asimismo, a Ricardo Sabanes para que, en su caso, haga las correspondientesllamadas a la web desde cada una de las páginas locales de las editorialesamericanas.

Lamento, además de los malentendidos, la situación creada, aunqueestoy convencido de que el éxito final de la novela nos hará contemplar enel futuro lo sucedido como algo episódico.

7 de junio de Mônica a Carlos

Muchas gracias por tu mensaje y por la rápida atención. Agradeceré queMarcela nos mantenga al corriente.

En todo caso, estoy segura de que El Zahir será un gran éxito en castellano.

9 de junio de Patricia a Carlos

Te escribo para informarte que "El Zahir" en inglés acaba de despegar en Inglaterra y la India, y pronto viajará a Sudáfrica y a los Estados Unidos en los próximos meses.

Una entrevista de Paulo en la CNN en español se emitió ayer en el telediario de las 9 (horario Europeo) y se repetirá varias veces en los espacios de noticias a lo largo del día. Es un importante apoyo para la edición en español, ya que la televisión de pago en América está muy extendida. La entrevista en la CNN en inglés se emitirá hoy.

Paulo Coelho estará también en la CNN Internacional hoy a las 11 horas (Londres, UK) como invitado al programa "Bussiness International". El escritor conversará con Becky Anderson sobre su nuevo libro "El Zahir".

El pasado martes, el autor estuvo en la Oxford Union (http://www.oxford-union.org) respondiendo a las preguntas de un grupo numeroso de estudiantes universitarios, acto que fue un gran éxito. Ayer miércoles, estuvo en el Front Line Club, el club de corresponsales de guerra de Londres, en un acto conducido por Emily Buchanan, la galardonada periodista y presentadora de la BBC, para el lanzamiento oficial del libro. Los invitados incluyeron periodistas influyentes miembros del Front Line Club y una selección de libreros.

Por supuesto, os mantendremos informados con toda la información interesante que vayamos recibiendo.

Por otro lado, hace dos días os enviamos un DVD por correo que contiene el anuncio de cine que forma parte de la campaña de Harper Collins UK, además de un anuncio a todo color que apareció en The Guardian y que saldrá este fin de semana en Times y The Telegraph.

Por el momento, nada más. Espero que me comentes que es lo que te parece.

9 de junio de Marcela a Patricia

Patricia, bon dia. Ja podeu entrar al site de El Zahir. Per completar elscontinguts, properament pujarem el joc a la intro, les descàrregues(audiocapítol, fons d'escriptori i e-cards) i a principis de juliol elvídeo en versió comprimida per internet. El vídeo no el volem divulgarabans que als llibreters.D'altra banda, ens agradaria tenir una salutació del Paulo especial pelsseus lectors d'Espanya. Idealment en audio, o si no, escrita. Si creieu queno és possible tenir-ho, treurem el botó de la web.

10 de junio de Patricia a Marcela

La web està molt bé, us felicito, molt armònica. Sembla ser que en Paulo no pot fer la salutació especial; per això, millor treure el botó. Ja sé que comentes que posareu el joc més endavant; et convido a que vegis el de Flammarion, que està molt bé i el podeu utilitzar. Si teniu una altra idea, tambè estarà bé. El que si que t'ofereixo és el premi de Flammarion: els lectors poden guanyar tres pàgines manuscrites de "El Zahir" amb format PDF. Te les faig arribar en el següent e-mail. De temes a afegir, et suggeriria: - un apartat d'escriure a l'autor- alguna foto de la Catedral de Vitoria, escenari important del llibre que pot ser un punt fort pels lectors d'aquí.- l'entrevista general- primer capítol. I després, hauria d'haver algun link amb totes les Planetes d'Amèrica Llatina.

Crec que res més; anem parlant. I gràcies per enviar de part meva el missatge pel Ricardo Sabanes.

13 de junio de Patricia a Xavier Mallafré

Espero que tot vagi bé.

Em poso en contacte amb tú per un tema del que ens agradaria saber la teva opinió.

El fet és que una psicòloga de Colombia, Gloria H., ha acusat a en Paulo de plagi. Diu que l'hi ha copiat un text, concretament una columna que vam publicar a El Espectador (Colomiba) recentment i que de fet, recull un text del que en Paulo afirma que no és l'autor encara que li encantaria.

Aquesta dona, suposo que per promocionar-se a ella i a la seva columna que es publica a un diari regional, ha començat a publicar articles i fer declaracions dient que el Paulo la còpia. A més, ara també ha començat a concedir entrevistes on diu que no anirà als Tribunals (encara que té està segura de que guanyaria) però que té el dret de dir-ho. Afegeix que l'Alquimista és un plagi de'n Borges i diu que en Paulo "copia todo lo que puede".

Et passo els links on veuràs tot això que t'explico, amés de la columna per a la teva referència. La notícia ha arribat fins i tot a Noruega.

El que tenim ganes de fer nosaltres és demandar-la a ella per injúries, però ens agradaria molt sentir la teva opinió.

13 de junio de Xavi a Patricia/Mônica

Recién llegado de un periplo suramericano durante 2 semanas me pongo aanalizar desde el punto de vista de la legislación y la jurisprudencia(colombiana y universal) el tema de referencia.

Os envío mis comentarios a lo largo de esta semana.

Os llamo en cuanto tenga una composición de lugar del tema más exacta.

13 de junio de Patricia a Xavi

No es que creamos que tengamos que hacer una acción judicial, de hecho lo que quería era transmitir nuestra rabia ante esta situación. Una acción judicial siempre trae mucho ruido y no suele ir bien para ninguna de las partes.

Lo que quiero saber es cuál es tu opinión de cómo actuar.

13 de junio de Xavi a Patricia

Coincido en lo de no plantear ninguna acción.

Si he pedido a Francesc y Gabriel que nos trasladen toda la informaciónsobre GH y expongan el marco jurídico en el que se inscribiría la acción(evaluación riesgos en caso de juicio) si la contraparte lo planteara-afirma que no ahora pero en su nota también se desprende que ha pasado delagradecimiento a Paulo a la crítica pública del incidente desde su visión-.

Le envío a Xavi todos lo que ha aparecido en prensa hasta el momento.

15 de junio de Xavi a Mônica

Después de 48 horas y de recibir la inquietud por parte vuestra solicitandonuestra sensibilidad jurídica sobre el asunto de referencia permíteme

corroborar la nota de Gabriel, de Carlos y de Francesc al respecto: creooportuno practicar la templanza y la serenidad esperando que los mediosdejen de hacerse eco de la noticia.

Nuestra visión del tema:

Te adjunto una breve y acelerada nota elaborada por nuestro abogado deconfianza en Colombia en el que verás que,

Afirmación de la señora Gloria Huertas

Según la legislación Colombiana, cualquier causa legal que pretenda laseñora Gloria Huertas con respecto a la nota del Espectador debe efectuarse

- Ante el Juez Civil del domicilio del demandado (lo que complica efectuarel proceso para una persona desde Cali por un hecho de hace más de un año),

- Ya existe un reconocimiento público que efectivamente Paulo no es elautor (aclarando el origen del contenido de la columna publicada) lo quediluye uno de los elementos clave para dar sustancia a la eventual causa,

- El resarcimiento económico por daños y perjuicios es poco interesantetras capitalizar la notoriedad mediática (si habláramos de un premio conuna importante dotación económica la situación podría adquirir unarelevancia distinta).

Creo importante reiterar la indicación de Gabriel de no haber recibidohasta hoy eco en los medios colombianos hacia Planeta al respecto.

Todo lo anterior, hasta el momento, debe inscribirse en una comunicaciónpública donde GH ha indicado su voluntad de no instar una acción legal alrespecto.

Concluyo coincidiendo con lo indicado en e-mails recientes por miscompañeros del proyecto en Colombia y en España en el sentido de esperarque el tema se diluya en breve.

Afirmación sobre posible plagio a Borges

La complejidad en instar una causa en un entorno en que,

- La afirmación no es de GH sino de un tercero (lo que hace perder lacredibilidad a la misma),

- El tiempo que el órgano judicial toma en estos casos (más de un año yhasta siete años),

- La complejidad que el órgano competente en este caso debería ser unfiscal en Cali (eco mediático siempre favorable al demandado por ser menospopular),

junto con la experiencia en algún caso poco gratificante desde el punto devista judicial en demandas por injuria y calumnia (una vez ya probada lainexistencia de plagio) que hemos experimentado desde el Grupo Planeta y nose ha fallado a nuestro favor, nos hace recomendar también en este casoesperar a la dilución de la noticia.

(See attached file: análisis implicaciones jurídicas GH contra PC y PCcontra GH.doc)

Espero la pronta solución del tema quedando a vuestra disposición en lamedida que creais conveniente otro curso de acción según se sucedan losacontecimientos, debiendo en este caso someterlo previamente aespecialistas jurídicos de primer orden en propiedad intelectual.

ARCHIVO:

TEMA PAULO COELHO:

Afirmación de la señora Gloria Huertas sobre el plagio presentado: Revisado el tema en cuestión, haciendo la respectiva aclaración sobre la premura del tiempo, me permito precisar que:

Una acción por plagio se encuentra encaminada a reivindicar la paternidad sobre una obra artística, literaria o científica, en la cual un tercero manifiesta públicamente ser el autor, usurpando los derechos que al verdadero autor le corresponden.

De acuerdo a la ley colombiana vigente sobre la materia, la protección del derecho de autor se encuentra encaminada al resarcimiento de los respectivos daños y perjuicios, en la cual el titular de dicha acción (autor) debe probar efectivamente: 1. la paternidad de la obra y 2. La existencia de un tercero que afirma ser el autor (plagiario).

De acuerdo a lo anterior es competente el Juez Civil del domicilio del demandado y el proceso se tramita a través de una acción verbal de única instancia.

Como opinión personal sobre el manejo dado por la Agente del autor, efectivamente se aclara que el texto original no es de autoría de Paulo Coelho, con lo que se está reconociendo públicamente que efectivamente el no es el autor, lo que significa una aclaración al contenido de la columna publicada por Coelho, tal y como se puede leer en la comunicación enviada al diario El País y el Espectador, con lo que se eliminaría uno de los elementos para configurarse el plagio.

Afirmación sobre posibles plagios a Borges en la obra El Alquimista:

Respecto a esta afirmación, la acción pertinente sería la de formular la respectiva denuncia penal por injuria y calumnia, acción penal conforme a la cual la carga de la prueba corresponde al denunciante.

En virtud de que la afirmación no es de ella sino de un tercero, del cual no se conoce su nombre, como primera medida debería determinarse efectivamente quien es la persona que hace dicha afirmación.

En este orden de ideas el funcionario competente es un fiscal de la ciudad de Cali.

15 de junio de Marcela a Patricia

Patricia, respecte als teus comentaris.

- Respecte a la salutació especial pels lectors, ok dono instruccions per

treure el botó.- Pel que fa al joc, ja hem pogut veure el que hi ha Flammarion. El nostreva per una altra banda i té una part important de producció. Quan eltinguem llest, si us sembla bé, el penjaré a la intro. També m'interessa elpremi (pàgines pdf). Espero que me les facis arribar.- Ok respecte a l'apartat d'escriure a l'autor, si creieu que podemgarantir que contestarem en un temps prudencial. Indiqueu-me com ho hem defer.- Afegim foto Catedral de Vitoria a la galeria de fotos.- L'entrevista tenim previst penjar-la tant aviat ens dongui llum verda laLaura Franch, igual que la génesis (que de moment la hem tret), per si honecessitem per mitjans.L'audiocapítol està en edició i tot seguit el penjarem.


T'adjunto el premi del què hem parlat. No és un PDF, perdona, és un JPG.

Respecte a escriure a l'autor, una possibilitat és que fem un link a la pàgina de'n Paulo. Ell té un equip de gent que respón en el seu nom en castellà, portugués i anglès.

De tota manera, ho deia més aviat per obrir la possibilitat de que la gent deixi les seves dades i així tens més informació del lectors que compren Coelho.

Ja em diràs.

Una abraçada,

Círculo de Lectores

8 de junio de Patricia a Silvia

Me pongo en contacto contigo para enviarte la respuesta que hemos enviado, en nombre de Paulo, aceptando la invitación para participar en el evento de Bertelsmann.

¿Quién será nuestro interlocutor para organizar esta visita? Mônica acompañará al autor a Berlín.

¿Cómo está la preparación de la presentación de Paulo y el libro en NY? Puedo ayudarte con sugerencias.

Respecto al proyecto de agendas, recuerda que estoy a la espera de que me confirmes la participación o no de Círculo este año.

Finalmente, te informo que hemos cerrado el contrato para "El Zahir".

---------------

Invitación respuesta:

Dear Mr. Walgenbach,

Thank you very much for your kind invitation to Paulo Coelho.

On behalf of the author, I would like to say that it is an honour toparticipate as a distinguished guest of Direct Group's presentation at theInternational Management Congress in December in Berlin. I would also liketo inform you that I will be in Berlin with the author.

Paulo Coelho is very enthusiastic with the international project with theclubs for his book "To be like a flowing river " (Ser como un rio quefluye... )

We will keep in contact with the team in Spain to finalize the details ofthe trip.

The author sends his best wishes. Thank you again.

Best regards,

Mônica R. Antunes

Sant Jordi Asociados agencia literariamonica@santjordi-asociados.comwww.santjordi-asociados.comtel: +34 93 224 0107

8 de junio de Silvia a Patricia

gracias por tu email. Te mando loa nota que te debo al respecto de laagenda, pero mientras, dime ¿De dónde saldrán Coelho y Mónica hacia berlin,desde Barcelona?


Todavía no lo sé; en principio, Mônica desde Barcelona y Paulo desde Pau (Tarbes). Podemos empezar si quieres a mirar vuelos y hoteles. Los tickets deben ser bussiness class. Paulo se suele hospedar en una suite doble; ten en cuenta de que es fumador. A Mônica, con una habitación individual le es suficiente. Si hay alguna cosa más, te informo.

También, agradecería que me enviaras en cuanto la tengáis, una propuesta de agenda con las actividades que se van a llevar a cabo, para someterla al autor (horarios, actos,etc).

Ayer me llamó Joan desde Nueva York. ¿Sabes cómo le fue la presentación?


me acaba de llamar Joan, empieza ahora su presentación. ¡A ver qué tal!

Te confirmo que este año no haremos el Stacionary, para concentrarnos en ellibro exclusivo de los artículos de prensa.

En cuanto al viaje de Coelho y Mônica, supongo que de todo se ocuparán losalemanes, así que la semana que viene les daré los detalles de todo lo quetienen que tener en cuenta.


me urge saber si hay posibilidad de que los polacos tengan derechos paralibrerías de Ser como un río que fluye. Si así fuera, sería su "leadingtitle for spring 2006".

Tienen que saberlo cuanto antes, ¿Cómo lo veis?

And

a los alemanes les corre prisa hablar con Diogenes para hacer la traducciónde Ser como el rio que fluye. ¿Habéis hablado ya con ellos? ¿Pueden nuestrosalemanes hablar ya con Diogenes?


Gracias por tus mensajes.

Todavia no hemos hablado con Diógenes ni con otros editores del proyecto.

Pensamos que lo mejor es Bertelsman se responsabilicen directamente por latraducción.

Respecto a Polonia, Mônica lo está consultando con Paulo. Te digo algo loantes posible.


vale, pero piensa que los alemanes estarían más tranquilos si supieran queDiogenes ya sabe del proyecto y no estarán a la contra. Dime si podéishablar con Diogenes y los otros editores para tranquilizar a los nuestros.


De momento, preferimos esperar y no hablar con Diogenes ni con los otros editores hasta que no tengamos el contrato con las copias iniciales que se imprimirían en cada país. Por lo que entendimos en la reunión, estas serían confirmadas después de la presentación en NY, junto con las fechas de publicación. Si no podemos ofrecer información detallada y real, nos van a inundar con dudas. Mônica habló con Harper Collins UK por casualidad de este proyecto y se mostraron entusiasmados. No temas a Diogenes; los derechos son exclusivamente de Paulo.


Només repetir-te per escrit el que te he dit per telèfon: la maleta és una passada, molt elegant, ens ha encantat.

Moltes felicitats, espero que tingui molt éxit entre els llibreters i s'aconsegueixin els objectius.

Quan sigui possible, envia'm un altre pack ja que la Mônica se l'ha endut a Noruega i no he pogut mirar el video.

PROA (CATALÁN)

7 de junio de Manel Erruz a Patricia

T'envio el pòster per els punt de venda, amb la foto que vas enviar-me. Crec que ha quedat molt bé.Em dius que us sembla?A partir d'aquí, si és ok, comencem a desenvolupar tots els materials de pre-campanya que us anirem enviant per el vostre vist-i-plau, ja que volem distribuir-los a mitjans del mes de juliol, et recordo quins eren:- Pòster (és el que et presento) inicialment estava previst postals però la xarxa de vendes veu més impactant el pòster.- Punt de llibre- Llibret amb el primer capítol- Banner

- E-mailing- Maling a la Base de Dades (Sobre + carta + Llibret amb el primer capítol + Punt de llibre)

Referent a les imatges que hi ha a l'adreça ftp, no hem pogut baixar-les (ens dona el mateix error: la contrasenya o id son incorrectes).Estem en contacte

7 de junio de Patricia a Manel

Gràcies, em sembla molt bonic. Endavant, doncs.

Intento copiar-te les fotos a un CD i te les faig arribar.

9 de junio de Patricia a Isidor






Por otro lado, hace dos días os enviamos un DVD por correo que contiene el anuncio de cine que forma parte de la campaña de Harper Collins UK, además de un anuncio a todo color que apareció en The Guardian y que saldrá este fin de semana en Times y The Telegraph. He aprovechado para incluir el video de la entrevista general y la transcripción.

9 de junio de Isidor a Patricia

Benvolguda Patrícia: em sembla fantàstic tot plegat i suposo que ja has vistque la cosa comença a fer boca per aquests verals. Avui surt una notíca al"El Periódico" que anuncia el gran llançament de setembre de El Zahir, amb150.000 còpies en castellà (Planeta) i 15.000 en català (Proa).Apa, una abraçada.


Gràcies pel missatge. Llegeixo tots els diaris per Internet, però no vaig veure l'article. Me l'enviaràs oi? Sembla que comencem a escalfar motors!

Aprofito per enviar-te la web de Planeta: www.elzahir.net que està una mica a mitges, però que la necessitem per cubrir Llatinoamèrica. Seria important que us plantegèssiu fer un mini site. Què us sembla la idea?

Estic en contact amb el Manel; ja vam aprovar un poster bàsic i suposo que ara veurem la resta de materials. El poster ha quedat fantàstic.

10 de junio de Manel a Patricia

T'envio els materials pre-campanya:1.- Portada i contra del llibret 1er capítol2.- Punt de llibre3.- Mailing a la Base de Dades:

* Sobre: generant expectativa* Carta: T'envio dos versions a nivell de disseny a escollir una. El text t'ho passaré la

setmana vinent.* A més a més, en el mailing s'inclourà el llibret + un punt de llibre

4.- Banner: És una primera versió.

13 de junio de Isidor a Patricia

Bon dia, Patrícia. Sí ja ho vaig rebre fa un parell de setmanes. M'ho vasenviar tu mateixa i suposo que a hores d'ara tot plegat ja és a produccióperquè volem deixar enllestia la primera edició (la dedicada i numerada) araa mig juliol.

13 de junio de Mònica Rocamora a Patricia

Estem a punt de treure una edició de butxaca del títol de referència, però m’he adonat que el contracte que vam signar al gener 2003 per aquesta obra no preveu aquesta modalitat d’edició. Confio que això no serà un problema i que no tindreu inconvenient a enviar-me una addenda (o un contracte, si ho preferiu) que prevegui aquest tipus d’edició, amb un royalty del 10% com estem fent habitualment. Digue’m també quants exemplars hem d’enviar (5 i 5, com per les primeres edicions?) 13 de junio de Patricia a Manel

Espero que estiguis bé. T'he trucat i t'he deixat un missatge.

Els materials queden preciosos. L'únic comentari que tinc a fer-te és que nosaltres no voliem desvetllar què un dels escenaris és Kazahistan a fora del llibre (de la contracuberta). LLavors, em sembla que és en el punt de llibre, posaria alguna cosa com "l'estepa de l'Àsia Central" o alguna cosa així.

Em pots tornar a enviar el banner? Em dona un missatge d'arxiu danyat.

14 de junio hablamos Manel y yo por teléfono

PRE CAMPANYA:

Julio pre-campaña:Punto de venta, entrega proofs a los libreros, primeros materiales

22 de agosto: se empieza a hacer la campaña ya en el punto de venta y a nivel comercial

Mediados julio: primeros banners

Campaña Internet,estudiando el mejor momento, en julio o el 22 de agosto: llibres.comVilaweb.comEn estas dos hacen la misma acción que Planeta, envío de un mail a la base de datos de personas interesadas en cultura y libros.

banners, pre-reserva de libros

enoticias.compágina web en catalán de noticias, destinada básicamente a líderes de opinión y periodista.campaña de banners, pre reserva de libros.

Campaña de mailings a dos listas:1- VIPS COELHO - 500 fieles2- Lista de gente que ha pedido info de libros en general

De todas formas, me envía un resumen


Em sembla que no t'he agraït l'article que ja vaig rerbre fa uns quants dies. Bé, també de part de la Mônica.

17 de junio de Josep a Patricia

Estem acabant de tancar el text d'EL ZAHIR per portar-lo a la impremta.Ja sé que vols el text en word i el primer capítol en pdf, si no ho recordomalament. T'ho enviaré de seguida.

Però ara t'escric per demanar-te unes fotos d'en Coelho. Fa temps que ensvau enviar unes fotos de Paulo Coelho al Kazakhstan. No les vam guardar iara consideràvem d'utilitzar-ne alguna, sigui per la solapa o per lacontracoberta. Ens les podríeu tornar a enviar?

17 de junio de Patricia a Josep

Si pot ser, m'agradaria tenir tant el llibre complert com el primer capítol en PDF. Recorda d'afegir-hi el simbol tribal, i digue'm a la pàgina on es troba.

Tambè, t'agraïria que ens envièssiu l'entrevista general i la gènesis en català. També t'ho torno a enviar, per si de cas.

Ara t'envio les fotos de Kazahistan en dos missatges.

Gràcies i bon cap de setmana, Patrícia

GRANICA

Enviamos el contrato agendas año 2006

GRECIA

6 de junio de Mônica a Glykeria

First of all I would like to wish you the best of luck as today is the bigthe day!

I was wondering if you have received any feedback yet from the booksellerson their feelings towards the novel? How about the display of the book inthe book stores?

I have my fingers crossed!

7 de junio de Glykeria a Mônica

Thank you so much for your message. The booksellers and the readers just loved the cover of the book and we are sure that will love the book too.The display of the book has already been sent to the bookstores.We thank you very much for your support. We will do the best for Paulo as always.Best wishes

7 de junio de Mônica a Glykeria

Thank you for your message. Please, keep us informed on the position of thebook and its presence in the bookstores. How is the presence of the book /orhow is the book being displayed at the point of sale?

On the other hand,I would be grateful if you could send us the books and thepromotional and press material for our files. How is the minisite going?

Finally, we were still wondering what alternative have Livani come up withto substitute the bus campaign?

I hope to hear from you. Thank you in advance.

9 de junio de Patricia a Glykeria




We will of course keep you all posted with all interesting information that we receive. There is a DVD on its way to you with the HC UK cinema campaign as well as their colour ad which has already appeared in The Guardian and will be in this weekend's Times and Telegraph, as well as the video interview with Paulo.


9 de junio de Patricia a Glykeria


13 de junio de Ermioni a Patricia

I am sending you the files of our site for your site.Thank you in advance.

14 de junio de Patricia a Ermioni

Thank for your message. I have sent the file for Paulo's web. I have alsoseen the ministe and it looks really good. Oue suggestion is that you cancomplet the site with the genesis, the first chapter and the general

interview.

How is the launch going, have you got any news?

Monica and I were going over the launch in Greece and we have a few doubts:

- we were still wondering what alternative have Livani come up with tosubstitute the bus campaign?

- Do you have the video of the general interview? Did you manage todownload this from our FTP? How will you be using this in the end. You couldalso use an edited version on your minisite, which is a good idea...

- I would be really grateful if you could send me the press release that youare using for our files together with a brief description in English if thetext in Greek.Our advice is that you include the photos of Kazakhstan, the press materials and a message from the publisher.

- Did you receive the article by Cristina Lamb (The Sunday Times) which youcould offer for publication?

Please visit our website for quotes that could be used for the promotionfrom the countries where the book has already been published:http://www.santjordi-asociados.com/zahir.htm

If articles or reviews have already been published on The Zahir, as well assending the material by post for our files, I would also be grateful if youcould choose quotes that you really like, and that are about the book.Please let me know the name of the media and the publication date.

I also wanted to remind you that we still have to be sent the complimentarycopies and the promotional material.

I hope to hear from you. Thank you very much in advance.

14 de junio de Ermioni a Patricia

Thank you for your message. I am sending you today via DHL the following material. Before that, let me explain you that in Greece we don't have a weekly best - seller list to show to you. Unfortunately, we have to wait for the best-seller lists.1. The two newspapers, VIVLIODROMIO (TA NEA) with the genesis and the interview / and TO THEMA with the prepublication of the first chapter2. The newspaper ELEFTHEROTYPIA, where the article by Christina Lamb has been published/ as well as a copy of the newspaper TA NEA, where from 26/4/2005 they have published the article by Christina Lamb.3. Photos of the biggest bookshop in Greece (ELEFTHEROUDAKIS) and of his front window and new releases stand. We have paid so that the front window is full with Paulo's new title.4. The poster with the final changes which is already to all the bookshops in Greece.5. Please visit as well the site protoporia.gr where the Zahir is in the front page the first book that they propose.6. I am going to send you press releases later this week with translation and everything, as well as the rest of the promotional material.7. As far as the mini-site is concerned, we are going to add the genesis, the first chapter and the general interview and I will let you know of the date. It will be probably tomorrow or the day after.

This is the first part of my e-mail. Tomorrow I will send you another e-mail with the rest of the information requested.

15 de junio de Patricia a Ermioni

Thank you for your message. We have just received the package, the book looks very nice and very elegant.Could you confirm that you have also sent 4 copies to the Institute in Brazil?

We have been going through the press material and everything looks very good.

How has the book been received? Do you have any information yet regarding the sales and the books position on the best sellers list? After Paulo's visit, what is the position of the author in Greece? How is the book being receievd by the press and by the booksellers?

I hope to hear from you. Thank you very much in advance.

PORTUGAL

6 de junio de Mario a Mônica por teléfono

O zahir está com 125.000 copias vendidas e estao na terceira reimpressao commais 10.000 copias. 140.000 copias em total. Mantém a primeira posiçao nasvendas.

O stand na feira foi um sucesso.

7 de junio de Fernanda Cachao a Patricia

Patricia Martin, peço desculpa pela demora. É claro que o Correio da Manhã e eu própria temos todo o prazer em ver publicado na página de Paulo Coelho, o texto sobre Christina Lamb, com o respectivo copyright.Cordialmente, Fernanda Cachão

7 de junio de Patricia a Fernanda

Muchas gracias por tu mensaje y por la atención. Podrás ver el artículo colgado con toda probabilidad mañana.

9 de junio de Patricia a Mario








13 de junio de Patricia a Mario

Me pongo en contacto contigo por dos temas. Ya sabrás que solemos explicar a nuestros editores vuestro éxito con la distribución a través de correos. Nuestro editor checo está muy interesado con esta posibilidad y está estudiando el tema para hacerlo en su país. Nos hace una pregunta: quién distribuye los libros hasta el punto de venta (o sea, la oficina). La distribuidora de la editorial o es el propio organismo de correos que recoge los libros a nivel central y los distribuye por todo el país?

Por otro lado, nos piden si es posible que les enviéis un box-display para referencia (10 ejemplares). Esta es la dirección:

ARGO PublishersAt. Milan GelnarMilicôva 1313000 Praga 3

Le recuerdo

América

RAYO, EDICIÓN ESPAÑOLA EN USA

6 de junio de Lee a Patricia

The launch date was May 17th. We initialed 20K, with a second printing of 7,500 on April 4th and another 6K on May 19th. We have a total in print of approximately 33,500 copies, with strong and steady sales. And we'll put together the press materials and the finished books and get those off to you right away. Please let me know what else you need from our end and congrats on the wonderful success this book is enjoying around the world.

8 de junio de Patricia a Lee

Thank you for your message and congratulations on the 4th edition. I wouldbe grateful if Rayo could send us, the complimentary copies and thepromotional and PR materials of "El Zahir" at your earliest convenience.


They are doing that right now and will get them off to you shortly.


I am writing to you to confirm that we have received 5 copies of the Spanishedition of "El Zahir" for the USA.

Apart from saying thank you, I also wanted to remind Rayo that according tothe contract we should have received 20 copies. I would be very grateful ifthey could send us the remaining copies.

As far as the materials are concerned, I have see that they are corporate.Have any special promotional materials been designed only for "El Zahir"?

Finally, I would be grateful if you could send all the original pressmaterial as soon as you can for our files.

Looking forward hear from you soon.


Rene Alegria will send you everything on EL Zahir asap. Sorry for the confusion--I thought that's what he sent rather than sending the Latino Book Month material solo. Also, he had 5 copies of the book in his office which he sent right away, and the other 15 are en route from the warehouse now. Pls let me know if you need anything else. Thanks.


Thank you for the explanations. No, for the moment, everything is fine.I just wanted to be kept up to date on the different editions and the salesfigures, especially if the book reaches the best sellers lists.

LATINOAMÉRICA

COLOMBIA, VENEZUELA, ECUADOR, PERÚ Y BOLIVIA

6 de junio de Patricia a Gabriel

Gracias por la gestión.

He estado navegando un poco por Internet, pero no he visto más referencias a este artículo. Por favor, si sale algo más publicado, en el sentido que sea, agradecería mucho que nos avisases.

Un abrazo y gracias como siempre por tu apoyo,

6 de junio de Mônica a Gabriel

Me gustaría mucho felicitarte por la excelente campaña que has llevado acabo en Colombia y el resto de países. Es muy completa y cubre todos loscanales posible. Espero que sea un gran éxito de ventas y pronto nos veamoscompensados. Estoy impaciente por recibir el courier para ver los originalesde la prensa y de los elementos.

Mucha suerte y muchos éxitos. No dejes de enviarme las listas de bestsellers tan pronto se publiquen.

7 de junio de Gabriel a Mônica

Tal como te anuncié, desde la primera semana del lanzamiento "El zahir"conquistó el primer lugar en ventas en Colombia. Estamos muy satisfechos yoptimistas respecto a la marcha del libro. Te seguiremos informando. Porfavor cuando recibas el DHL con las piezas y los originales me cuentas.


Muchísimas felicidades por el número uno en las listas! Por favor, haz extensiva también la felicitación a todo tu equipo.

Te escribo yo en mi nombre y en el de Mônica, ya que ella está de viaje. Hemos recibido el sobre y me gustaría mucho felicitarte también por la excelente campaña que has llevado a cabo en Colombia y el resto de países. Es muy completa y cubre todos los canales posibles.

Mucha suerte y muchos éxitos.

7 de junio de Gabriel a Patricia-Informe lanzamiento

LANZAMIENTO DE EL ZAHIR EN PERU

ENTREGA DE 50 DOSSIERS DE PRENSA. PUBLICACIÓN DE CARTA DE PAOLO COELHO AL PAPA.

SUPLEMENTO FAMILIA DIARIO EL COMERCIO. NOTICIA PROHIBICIÓN DE EL ZAHIR EN IRAN. PUBLICACIÓN DE GENESIS DIARIO EL COMERCIO DE LIMA

JUEVES 26 MAYO. 13 EXHIBIDORES PARA 12 LIBROS CON POSTER EN CABECERAS PUBLICACIÓN DEL PRIMER CAPITULO DE EL ZAHIR EN LA

REVISTA SOMOS DE EL COMERCIO TIRAJE 130,000 EJEMPLARES A NIVEL NACIONAL

4000 SAMPLERS PARA OBSEQUIAR EN SUPERMERCADOS E.WONG Y HIPERMERCADOS METRO.

100 HABLADORES EN PUNTOS DE VENTA 2000 SEPARADORES PARA OBSEQUIAR EN PUNTOS DE VENTA 5 PENDONES PUBLICITARIOS 30 DVD EN CADENA DE SUPERMERCADOS PARA SER

TRASMITIDAS POR VIDEO INTERNO EN LAS CAJAS. MESAS ESPECIALES DE EXHIBICIÓN EN PUNTOS DE VENTA


Realmente, son unas fotos fantásticas. Una excelente distribución y visibilidad en el punto de venta. Gracias por enviarlas junto con el informe de Perú. A ver si siguen las buenas noticias de resultados de ventas.

8 de junio de Gabriel a Patricia

Más información de Colombia. Esta lista es de la revista Cambio. Los libros1, 2 y 4 son de Planeta.


Gracias por la info. Vaya, felicidades, por El Zahir y por el resto de títulos publicados en Planeta.


¿Has tenido alguna noticia del director de El Pais o de Fidel o se ha publicado algo de la columna de Paulo? Me da la impresión que no, pero me gustaría confirmarlo.


Hasta el momento no hemos detectado nada ni hemos recibido respuesta algunade los dos periódicos. Mi opinión es que el asunto no trascenderá más. Eso

espero. No veo cómo podría la señora esta ir más allá de lo que ya hizo. Sime entero de algo les aviso de inmediato.

13 de junio de Patricia a Francesc Solé

Espero que todo vaya bien.

El lanzamiento de "El Zahir" ha sido fantástico en toda AL, en Colombia insuperable. Estamos muy contentas y esperemos que el libro se mantenga número 1 durante mucho tiempo.

Te contacto porque supongo que sabrás que Gloria H., una psicóloga que publica una columna en un diario regional de Colombia, ha acusado a Paulo de plagio a causa de una columna, Cerrar un ciclo. Lo cierto es que Paulo recoge su texto, pero dice claramente que no es suyo, que no sabe de quién es y que le gusta. Te incluyo la columna para que puedas verla.

A pesar de esto, esta mujer sigue dando que hablar, incluso ha concedido una entrevista a Semana, donde dice que no va a ir a los tribunales (no tiene ninguna posibilidad), pero que tiene derecho a decirlo. Pensamos que lo que quiere es precisamente promocionarse a ella y a su columna. En un punto insinúa que El Alquimista es un plagio de Borges y que Paulo suele plagiar.

Lo que tenemos ganas de hacer ahora es demandarla a ella por injurias, pero nos gustaría saber tu opinión.


Espero que todo siga bien.

Te contacto con referencia a Gloria H., la psicóloga que acusa a Paulo de plagio. Nos están llegando noticias de que esta mujer va concediendo entrevistas (Semana) donde dice que no va a ir a los tribunales (no tiene ninguna posibilidad), pero que tiene derecho a decirlo. Pensamos que lo que quiere es precisamente promocionarse a ella y a su columna. En un punto insinúa que El Alquimista es un plagio de Borges y que Paulo suele plagiar.

Además, la noticia se ha publicado fuera de Colombia: en Chile, México, e incluso en Noruega!!

Lo que tenemos ganas de hacer ahora es demandarla a ella por injurias, pero nos gustaría saber tu opinión.

Aguardo entonces tus comentarios.


¿Tu puedes decirme cuál fue el alcance de la noticia de la columna de Gloria H. en Colombia?


Gracias por tu mensaje. De verdad que valoramos mucho tu opinión.

Ahora, nos ha surgido una pequeña duda. Tenemos la impresión de que es posible que este texto no sea de esta mujer, puede ser de Carlos Castaneda. Esto nos lo ha dicho algún lector, pero yo no he podido chequearlo. Jesús Badenes le ha dicho a Mônica que tu probablemente conozcas a algún entendido de la obra de este autor para poder hacer una averiguación.

Lamento darte tanto trabajo añadido al lanzamiento!

Si puedes hacer alguna gestión, te lo agradecería.

Que estas cosas no nos hagan olvidar lo importante: ¿Sigue bien El Zahir? ¿Más listas de bestsellers?


Gracias por tu mensaje. No te preocupes, porque este incidente no afectapara nada nuestro trabajo relacionado con el lanzamiento y las ventas de Elzahir que, entre otras cosas, hemos podido constatar que sigue de primeroen librerías y grandes superficies. Eso es lo importante.Con mucho gusto investigaré lo que pueda sobre lo que me comentas deCastaneda, aunque me parecería un poco raro que la señora de Cali armaraeste escándalo a sabiendas de que su texto no es de su autoría. En fin,todo puede ocurrir.

Adjunto te envío una pequeña nota que salió ayer en un periódico deBucaramanga (Colombia). Lo interesante es que la señora reafirma (y explicapor qué) que no tiene intención de demandar y, además, aclara que lo de Elalquimista "son presunciones".

16 de junio de Mônica a Gabriel

Paulo y yo estamos totalmente de acuerdo con tus reflexiones, daríamos una repercusión tremenda si actuamos legalmente contra ella. Gracias por tu atención y afinada percepción, nos armaremos de paciencia. Gracias por toda atención.

ARGENTINA, CHILE, URUGUAY Y PARAGUAY

6 de junio de Ricardo a Mônica

No puedo aguardar hasta el lunes para darles una gran noticia: apenas publicado, El Zahir ya está primero en la lista de best-sellers de la revista "Ñ" del diario Clarín que se publica hoy, a una semana de su lanzamiento !!! La lista de best-sellers de hoy es la primera que se publica desde que apareció El Zahir. Es la primera vez que un libro de Paulo llega al N° 1 en la semana de ser publicado, y es la primera vez en casi un año que una novela desplaza de ese puesto a "El código Da Vinci" en este mercado. Ah, y las cuatro semanas de publicidad en vía pública, y las tres semanas de radio comienzan el lunes próximo !!! Estoy contento. Gracias, Mónica, tenías razón, en un momento hay que dejar que las cosas sigan su curso

7 de junio de Patricia a Ricardo

Muchas gracias por tu mensaje y por las buenas noticias. Mônica está de viaje pero ha tenido la oportunidad de ver tu mensaje. Yo acabo de recibir un sobre con los materiales de Colombia y son realmente fantásticos. Han hecho un gran trabajo. Estoy con muchas ganas de ver los vuestros y de ver estas listas que nos comentas.

7 de junio de Ricardo a Patricia

Gracias por tu respuesta. Aprecio mucho que te hayan gustado los materiales deColombia, que también son los nuestros aunque te los envía Gabriel Iriarte parano concantrar tantas cosas.

Se están preparando los materiales de Argentina, Chile y Uruguay, paraenviártelos Sant Jordi. Otros los llevaré conmigo a Barcelona la semana próxima,que estaré por allá. Pregunto si entre tantas tareas nos podemos encontrarMónica, vos y yo para cenar, el miércoles 15 o el jueves 16 de junio. Si Mónicano está, vos y yo.

Hay bastante para hablar, y mucho para festejar, como que el sell-out de ElZahir al día domingo 05.06 es del 21,09% en la Argentina y del 19,49% enUruguay; imagínate cuando nos veamos.


Los materiales son preciosos. Destacan mucho en el punto de venta y junto con el poster, crean una mancha suave y elegante. Las fotos que he recibido está muy bien.

Me alegra mucho que el libro ya está en el primer puesto de las listas; en cuanto puedas, me encantaría recibirla (puede ser por e-mail) para nuestros archivos. Ya veo que tienes datos sobre ventas, ¿pero cómo se traducen en libros vendidos? ¿Cómo han acogido el libro la prensa, los libreros, los lectores...? ¿Tienes ya alguna referencia? ¿Dónde sitúa a Paulo en Argentina este lanzamiento?

En principio, Mônica va a estar la semana próxima. Sé que quería irse a Oslo, pero no sé las fechas. Ya hablamos.


Es cierto, informar sólo porcentajes da la sensación de incompleto.

En la Argentina, el sell-in (colocación) fue de 64.500 ejs. aproximadamente. Elsell-out del 21,09% significa 13.603 ejs. vendidos en nueve días. Es muuuuucho,muchísimo, ni siquiera Dan Brown en su mejor momento obtenía esa cifra desell-out.

La acogida del libro:

1. Los libreros lo han destacado en todos los puntos de venta. Algunosescaparates son realmente fabulosos (yo, nunca los había visto asi, y llevotiempo en esto de vender libros de Paulo). Creo que la tarea de haber reunido aalrededor de 400 libreros entre Buenos Aires, Córdoba y Rosario para elpre-lanzamiento potenció el entusiasmo y el good-will del canal.

2. Los lectores se han volcado de manera masiva, básicamente en el canallibrerías (en supermercados va mas lento, este canal no se ha recuperado deltodo). Lo interesante es que en las librerías pequeñas, que han recibido unamenor dotación inicial de ejemplares, el sell-out es del 30%. Creo que se halogrado el efecto buscado;: producir un gran rush inicial hacia la compra dellibro, trepar al Nº 1 de inmediato (¿te acuerdas que esta era una de laspremisas para la Argentina?). Lo bueno es que el índice de sell-out se habíadado sin la publicidad en radio ni en vía pública, que se inició el lunes 06.06.

3. La prensa estuvo publicando noticias anticipadas, pastillas y hasta triviasobre Paulo y El Zahir desde unos 30 días antes del lanzamiento. Destacó laprohibición del libro en Irán, y hasta la publicación de la noticia del robo delcamión con ejemplares de El Zahir ocupó lugares destacados. Otro dato quedestacó fue el del lanzamiento simultáneo en toda América. Como tanto Claríncomo La Nación habían fallado con la entrevista y el adelanto, la estrategia derecurrir a más medios para publicar el reportaje, la génesis y otros textos dePaulo sobre la novela fue más eficaz: en el interior del país, todos los mediosimportantes publicaron adelantos de la novela, el reportaje y otros materiales,

y la cobertura fue mucho mayor, y también más cercana (al habitante de Córdobale impactó más leer el adelanto en La Voz del Interior, su diario, que enCaras).

4. Con este lanzamiento, Paulo vuelve a situarse por encima, lejos, muy lejos,de cualquier otro escritor, extranjero e incluso argentino. En términoscomparativos: 2,8 veces por encima de Dan Brown, o 6,7 veces por encima deBucay, que adelantó la salida de su novedad previendo que si no lo hacíaquedaría ahogado por el aluvión Coelho (y Planeta). En relación a este autor,cuando se publicó su nuevo libro apareció en las listas de más vendidos ficción.Al poco tiempo reapareció clasificado en no-ficción: su editor lo pidió, paratener algo de aire, je je.

5. Y con este lanzamiento, yo, personalmente, estoy aterrizando después de unaño detrás de este zahir. Creo que de ahora en más algo cambiará: mi umbral desatisfacción será de 7,9 veces el que tenía hace seis meses atrás, y seguirá enaumento. Seré un problema para mis colegas (no debe haber nada más pesado que unargentino al que le salen bien las cosas), y ni qué decir para nuestroscompetidores. El problema que yo tendré es que mi asistente y secretaria, Paula,que debutó conmigo con mi viaje a Tarbes y colaboró en todo el proceso hastaahora, puede llegar a creer que siempre será así, adrenalina pura, y se aburrirácuando lancemos el próximo JJ Benítez. En fin.

Más tarde te enviaré pdfs con las listas de más vendidos.

Ah, nos vemos el miércoles en El pescador, el mejor lugar para festejar.


Te envío PDFs con tres listas de best selleres del fin de semana que pasó. LaNación, Clarín (Ñ) y Noticias, que lo sitúan en no-ficción, para bronca delsegundo. Igual, ya hemos pedido que lo re-clasifiquen.










Gracias, son noticias fantásticas, y muy claras. Felicidades por este gran éxito. Por favor, hazlo extensivo a Paula, y a todo el equipo.

Con tu permiso, le reenviaremos tu mensaje a Paulo. Ya he recibido los PDF, que te agradezco.

PD. Ayer te tuvo que llegar un mensaje de mi parte, a través de Marcela, informándote de la emisión de la entrevista de Paulo en la CNN en español.

17 de junio de 2005 de Patricia a Paula

Me pongo en contacto contigo para informarte que hace unos días recibimos el paquete con el dossier de prensa y los materiales de México: son fantásticos! Muchas felicidades, a ti y a todo el mundo!

Están muy bien!

Nos hemos superado, vosotros especialmente. Ahora, solo nos queda esperar que las ventas reflejen el excelente derroche de trabajo y talento.

CHILE

6 de junio de Paola (Chile) a Patricia

Les respondo algunas de sus preguntas.1. Claro que les enviaré por courier en un mes más un dossier de prensa completo, espero con originales y un CD con imágenes de la campaña para que vean lo linda que nos ha quedado.2. Estamos en la lista de los más vendidos en tercer lugar mañana viernes en la Revista de Libros de El Mercurio lo que es muy bueno considerando que estamos hace una semana en la calle. Debiéramos subir al primero la próxima semana.3. Pirateo no hemos detectado aún y en cuanto vea una copia, se los haré saber inmediatamente.4. Respecto a la apreciación de Paulo en Chile quiero hacerles el análisis desde 3 perspectivas distintas. Por el lado comercial, los libreros están frotándose las manos desde que les presentamos el proyecto en el desayuno comercial porque saben que la suma la van a hacer este año con El Zahir. Nos han facilitado más espacio que esperábamos en las vitrinas y las exhibiciones han quedado de lujo porque, además de utilizar materiales especiales como autoadhesivos (elementos no tradicionales en campañas de libros), les hicimos un gran favor al subcontratar instalación para esos materiales gráficos (para asegurarnos su correcta colocación) evitándoles el trabajo a ellos. Además nos hemos esforzado en matener informados a nuestros clientes por email de la campaña (fotos, datos, curiosidades, noticias, etc...) Para que se hagan una idea, hasta ayer una de las principales cadenas de librerías nos entregaba su propio ranking y El Zahir va escapado como primer libro vendido casi en un 50% más que el que le sigue inmediatamente. 5. Respecto a la lectoría, Paulo tiene un piso asegurado de lectores bien macanudo en nuestro país, que se quisiera cualquier escritor incluso chileno y con el contenido de la novela, que a mi juicio muy muy personal, es una de las mejores que he leído de él. Esperamos que micros, metro, radios y otros canales de difusión sean el elemento multiplicador que lo convierta en un libro que irá de boca en boca.6. La tercera parte es la prensa. Y me detengo un poco porque es mi área y pasa algo muy significativo con ellos. Los periodistas chilenos y los lectores también como debe pasarle en todo el mundo, sienten a Paulo como alguien muy cercano. No es un escritor lejano como Gabo. Sienten a Paulo como escritor local, latino, y por ende, casi exigen su presencia. Me ha

costado harto hacerles ver que no están contempladas ni giras ni más entrevistas. No entienden esta distancia. Por eso que he sido tan majadera y hago mi mea culpa Patricia con esto, con el tema de contactos de prensa o la visita de Paulo a Chile o videoconferencias o lo que sea, porque echan de menos al Paulo cercano que vino a presentar un nuevo libro hace algunos años en la Librería Feria del Libro de Providencia. Ta vez, cuando los periodistas lean El Zahir van a entender por qué Paulo no vendrá a Chile. Eso... Creo que están preparando un informe formal de la campaña en cada país, pero como Patricia: me pediste una apreciación personal, te la doy sin problema.Un abrazo para ambas y gracias....

8 de junio de Patricia a Paola

Gracias por tu mensaje y disculpa el retraso en respondere. Por favor, sigue manteniéndonos informadas de todo acerca de las ventas y el lanzamiento, posición del libro en el punto de venta, etc. Tengo muchas ganas de ver los materiales de promo y de prensa. Avísame en cuanto los envíes.

9 de junio de Patricia a Gastón








10 de junio de Paola a Patricia

Me insisten sobre hacerle una entrevista por mail a Mónica en calidad de agente..y otra revista dos preguntas a Paulo por mail?? se puede alguna de ellas??Pregunto " por si a caso" como decimos en Chile.

And

13 de junio

Esta nota apareció de agencias esta mañana. Te la envío para tu registro del caso y espero tus noticias si es que tienes una respuesta oficial o algo que te interese que comuniquemos. El cable viene de EFE.

13 de junio de Patricia a Paola

Me hubiese encantado poder ayudarte, pero lamentablemente, Mônica está a punto de viajar a Oslo y no le es posible conceder entrevistas. Lo siento.Como ya te he comentado, en este momento, Paulo prefiere no conceder más entrevistas y dejar respirar un poco al lanzamiento.

13 de junio de Paola a Patricia Tal y como informa nuestro gte. comercial, ya está pirateado el libro de Paulo. En cuanto le traigan una muestra, te contaremos los detalles de la mencionada edición.

V&R

SIN NOVEDADES

MÉXICO, COSTA RICA, PUERTO RICO, NICARAGUA, SALVADOR Y GUATEMALA

Grijalbo

3 de junio de Pilar a Patricia

En México, estamos sumamente emocionados por los resultados de El Zahir. Hemos logrado colocar en el mercado más de 100,000 ejemplares. Si recuerdan, nunca antes habíamos salido con un tiro así.Nuestro mejor termómetro es Sanborns que tan solo en un fin de semana de exhibición ya había alcanzado la cifra de 570 ejemplares vendidos. ¡¡La respuesta de todos nuestros clientes ha sido formidable!! Están muy contentos con la edición del libro, con la campaña y con los materiales pues lucen en los puntos de venta.El libro está exhibido en todas las librerías, las cadenas departamentales y los autoservicios del país de forma preferente, estamos preparando unas fotos para que puedan ver las exhibiciones. La prensa llama pidiendo más información sobre el libro, sobre el autor, en fin...Adjunto las fotos del espectacular que está en las oficinas.Estaremos en condiciones de enviarles un informe más preciso el próximo viernes, pues hemos iniciado ya con los sondeos del mercado. También les enviaremos los materiales y los recortes de prensa que hasta esa fecha hayan salido.Los lectores en la página Web www.elzahir.com.mx escriben diariamente, les enviaremos todos los correos. Adoran a Paulo! Sobre Puerto Rico, el libro va estupendo los lectores acuden a comprarlo, según nos indica Carlos, Faustino estará la próxima semana con él, seguramente nos dará información de primera mano. No obstante, necesitamos apoyar a Carlos logrando la entrevista pues tiene una fuerte competencia con la edición de Harper. Mónica, Patricia, este ha sido el lanzamiento del año en México.

Y

Cometí un error que lamento sobre la edición de Harper.Después de la visita de Faustino a Carlos, seguramente tendremos más y mejor información.

http://www.elzahir.com.mx/

Te hago llegar algunas fotografías de la campaña en el Metro de la Ciudad de México para "El Zahir".

La librería Artemis de Guatemala nos envía estas fotografías y comentan lo contentos que están con el lanzamiento.Saludos,

8 de junio de Patricia a Pilar

Gracias por tus mensajes (4) y disculpa el retraso en responderte. Las fotos, especialmente las del metro, son fantásticas!

Por favor, sigue manteniéndonos informadas del lanzamiento. posición del libro en las librerías, ventas... ¿cuál dirías que es la posición de Paulo en México y Centroamérica? ¿Qué percepción tienes tu?

No veo el momento de ver los materiales de promo y de prensa. Espero que me los envies en cuanto puedas.

7 de junio de Patricia a Faustino

Me pongo en contacto contigo para informarte que han salido por correo los addendums para la edición económica de Once Minutos y para las ediciones económicas de todas las obras en Puerto Rico. Hablamos de la estrategia para distribuirlos en cuanto los recibas.

Por otro lado, aquí está la propuesta para la renovación de Brida:

Anticipo: 10,000$ Royalties: 15% sobre todas las copias vendidas.


Gracias por tus mensajes (4) y disculpa el retraso en responderte. Las fotos, especialmente las del metro, son fantásticas!

Por favor, sigue manteniéndonos informadas del lanzamiento. posición del libro en las librerías, ventas... ¿cuál dirías que es la posición de Paulo en México y Centroamérica? ¿Qué percepción tienes tu?

No veo el momento de ver los materiales de promo y de prensa. Espero que me los envies en cuanto puedas.

9 de junio de 2005 de Patricia a Faustino




El pasado martes, el autor estuvo en la Oxford Union (http://www.oxford-union.org) respondiendo a las preguntas de un grupo numeroso de estudiantes universitarios, acto que fue

un gran éxito. Ayer miércoles, estuvo en el Front Line Club, el club de corresponsales de guerra de Londres, en un acto conducido por Emily Buchanan, la galardonada periodista y presentadora de la BBC, para el lanzamiento oficial del libro. Los invitados incluyeron periodistas influyentes miembros del Front Line Club y una selección de libreros.





Te escribo respecto a la entrevista de Paulo para Puerto Rico.

Ya que se trata de un pedido personal tuyo, Mônica habló con el autor quién está de acuerdo con concederla. La tendríamos que organizar entre el 15 y el 22 de junio.

El único problema que veo para organizarla es que Carlos me decía que solo la podría hacerse la llamada por la tarde (horario Puerto Rico), y esto no va a poder ser posible.

La hora ideal para el autor es hacia las 16:00 o 17:00 (hora Francia), unos 20 minutos máximo de duración.

Si tu crees que es posible que nos adaptemos a esta propuesta, será un placer organizar la entrevista.

10 de junio de Pilar a Patricia

No te preocupes. El Martes de la semana próximo enviaremos por UPS un pequeño resumen, asícomo un juego de materiales promocionales y las notas de prensa que habremosrecopilado hasta el Lunes.Sobre Paulo qué puedo decirte...Cada lanzamiento me sorprende más. La gente lo quiere mucho, le agradecen esas palabras de aliento que lesbrinda en cada uno de sus libros. Cuando lean los correos de los lectorespodrán darse cuenta de la importancia que en la vida de cada uno de ellosPaulo ha marcado. Va mucho más allá de las razones y se ubica en lasemociones.

En cuanto a los clientes, todos han hecho la gran apuesta del año con ElZahir, los puntos de venta se ven hermosos con las exhibiciones que hanmontado, con las pilas de libros que van bajando día a día. Estánsatisfechos.

Sobre Centroamérica quisiera proponerles que retomemos el tema que habíaquedado pendiente con la gira de Paulo, esas personas han sido bastanteapaleadas por las condiciones sociopolíticas y económicas de sus países yestán ávidas de tener una voz de fe y esperanza, Paulo puede dárselas.

Un abrazo,Pilar

La nueva novela de Paulo CoelhoEl Zahir. Deja que él ocupe todo tu pensamiento

14 de junio de Faustino a Patricia

Muchas gracias por tu correo. Siento la demora en la respuesta pero volví eljueves pasado de RD con una gripe escandalosa y ayer, lunes, pude dar losprimeros pasos. Hoy tendré respuesta de Carlos y os agradezco de corazóntodo el interés pues nos ayudará enormemente.El Zahir está el número uno, las ventas son estupendas y, al menos por loque he visto en RD, el Zahir domina con autoridad todos los puntos de venta,la presencia es magnífica y los libreros comentan que están el línea, almenos, con Once minutos. Tendremos, no obstante, información más precisapues Pilar está recabando datos para remitiros un informe de todo.Eso es lo que os puedo comentar en esta mañana.Un abrazo,


Gracias por tu mensaje. Espero entonces recibir por UPS los materiales y prensa que se haya publicado hasta la fecha.

Dime una cosa, ¿el libro está en las listas de bestsellers? ¿Se ha colocado nº 1?

And

A Pilar:

Te respondo respecto a la petición de una gira de Coelho por Centroamérica. Seguimos teniendo esta posibilidad abierta, pero por el momento, no va a ser posible hacerla este año debido a compromisos de su agenda. Podemos ver de nuevo, más adelante.


De acuerdo, tan pronto lo reciba te los devuelvo firmados.En cuanto a la distribución en PR lo comentamos tan pronto lo estudie Carlos(de momento trabaja con las ediciones actuales).

Estamos de acuerdo con brida y manda el documento de renovación.Hoy me ha escrito Carlos, pero no dice nada de la entrevista. Está fuera dePR y espero que lo resuelva pronto.Todo sigue estupendamente, tal cual te ha comentado Pilar.


Gracias por tu mensaje. Hacemos la renovación y espero hacértela llegar lo antes posible.

Respecto a la entrevista, no insistas. Ha surgido un tema con Paulo que finalmente, no va a estar en St. Martin. Mejor lo dejamos.


Gracias por tu correo. Le informo a carlos que no fuerce el tema paradejarlo estar. Espero los documentos de la renovación

17 de junio de Patricia a Pilar

Me pongo en contacto contigo para informarte que hace unos días recibimos el paquete con el dossier de prensa y los materiales de México: son fantásticos! Muchas felicidades, a ti y a todo el mundo!

Están muy bien!

Nos hemos superado, vosotros especialmente. Ahora, solo nos queda esperar que las ventas reflejen el excelente derroche de trabajo y talento.

Un abrazo, Patricia

Cordillera: (Gian Carlo)

7 de junio de Gian Carlo a Patricia

Hoy me reuní con la gente de Mediasat que esta en México y miramos este proyecto y que se puede ofertar. Coincidimos un poco en que lo mejor es que el editor francés vea el proyecto como suyo y para eso se les puede ofrecer un porcentaje del PVP.La propuesta que ellos me hacen es que sea del orden del 2% y al igual que el autor tengan un anticipo y luego liquidaciones de venta.Esto permitirá que no lo vean como un proyecto de un tercero sino que como una extensión de las ventas de ellos y faciliten las traducciones.Te parece adecuado esta presentación para una editorial como Anne Carriere. ?Si se hacen unos cálculos rápidos , son 10 títulos a 40.000 unidades por titulo y a un precio de 4 Euros estamos hablando que el 2% equivale a un ingreso de 32.000 Euros.Es atractiva esta cantidad para un editor del tipo de Anne ?.Te pido un poco tus comentarios para ver por donde seguimos avanzando.Quedo a la espera de tus noticias y te envío un afectuoso saludo.

15 de junio de Patricia a Gian Carlo

Gracias por tu mensaje.

Estamos de acuerdo con tu planteamiento de que el proyecto también sea considerado un proyecto de Anne Carriére.Entonces, nuestra propuesta sería:

Anticipo:Paulo Coelho: 56.160 eurosAnne Carriére: 17.280 euros(supone el 60% de las ventas)

Royalties:6,5% Paulo Coelho2% Anne Carriére

40,000 copias por título9 títulosPrecio: 4Euros

Deberemos acotar el tiempo durante el cuál estarán los libros en el quiosco, y garantizar, como en los otros lanzamientos, que las copias no se van a saldar bajo ningún concepto.

Si estás de acuerdo con esta propuesta, nos ponemos en contacto con Anne Carriére.

PUERTO RICO

Grijalbo

Sin novedades

Mosaico

Sin novedades

INDIA

DC Books

7 de junio de Patricia a Thomas

I hope you are fine. I hope that eveything is ready for the launch of O Zahir in Malayalam.

I would be grateful if you could send me an update on the marketing plan as soon as you possibly can so that I can seewhere you have incorporated the latest ideas send see the final details.

On the other hand, remeber that I would be grateful if you send us the proofs of The Zahir as a PDF forour approval, including the copyright page. Please make sure you include the tribal symbol. I would be grateful if you could indicate the exact page where you have inserted the symbol, so that we can find it easily.

Also, Paulo would like the following for his website:

- Cover of the book (which I already have, but just I need it without thebackcover) - First chapter (until p.27 in the original Portuguese manuscript, as faras "com tempo livre para tudo, inclusive...escrever um livro) in PDF.- The general interview translated into Malayalam - The Ginesis of O Zahir translated into Malayalam

He is making a really nice composition on his website: www.paulocoelho.com

9 de junio de Thomas a Patricia

Thank you for the mail.Attached please find the Pages for approval.It is in 3 PDF Files and the 3rd part contains the tribal symbol in Page 73.In the book it appears in Page 229.The Copyright page is Page 4 of first PDF file.

The Indian English edition is out and we wish to release the book this weekitself.Our Bulletin has created interest in our readers and we are expecting goodsales.We are planning a first printrun of 3000 copies.Our Price is Indian Rupees 140. [US$ 3.25].

Let me write you in Detail soon.



I also wanted to to let you know that Paulo Coelho will be the guest on a CNN programme today called "Business International" The writer will be talking to Becky Anderson about O Zahir.This will be broadcast on CNN

http://www.paulocoelho.com/

International today at 11.00 GMT. The programme will be repeated throughout the day on the news.



And

Thank you for your message. The PDF with the symbol and the copyrights are fine, please go ahead.

That is correct, we believe that you should take advantage of the launch in in English in India.Have you sent he books in the bookstores in English in India? They have produced some lovely material, especially the bags.

I just wanted to remind you that I would like you to send the first chapter - until page 27 approx of the Portuguese version for Paulo's website. I would also be grateful if you could send me the cover, the genesis and the general interview in Malayalam.

I would now like to go over a few points regarding the launch:

- Do you have the video of the general interview? did you manage to download this from our FTP?- Have you managed to download the photos of Paulo at home in France from the FTP too?- I would be really grateful if you could send me the press release that you are using for our files together with a brief description in English if the text is in Malayalam. Our advice is that you include the photos of Kazakhstan and a message from the publisher.- Did you receive the article by Cristina Lamb (The Sunday Times) which you could offer for publication?- Have you decided whether to create a minisite devoted to The Zahir or have you included information regarding the book on your web? Please, send us the link.- Could you let me know which newspaper in Malayalam will be printing the first chapter?

I was very happy to hear that the Génesis and the interview in your bulletin have caused so much expectation!

Please visit our website for quotes that could be used for the promotionfrom the countries where the book has already been published.

http://www.santjordi-asociados.com/zahir.htm

Looking forward hearing from you soon.

And



9 de junio de Thomas a Patricia

Thank you for the mail and the information.Let me see the programme.And

Thank you for the mail and the approval.We are selling the English titles through our bookstore chain from 6thonwards. Our first order was for 500 copies.Let me send the required materials soon.

Let me ask you something impossible?Is there any chance to get our author for a function in Kerala, India?We celebrate D C Books Birthday [ August 29] in a big way.Can we get Paulo Coelho this year August 29 ?Best


We have been looking at the possibilities of organizing a visit to India but unfortunately, Paulo will be in Brazil around this time so it would be difficult for him to travel then.Paulo has asked us to tell you that he is extremely honoured to have been invited and that he wishes you all the best for the anniversary. We hope that we can organize a visit to India in the future. On the other hand, contunuing with "The Zahir", do you the date yet for the publication? I wanted to remind you that we are waiting to recieve the materials for Paulo's web together with the PDF of the copyright page and the tribal symbol. Please find below an interseting weblink that has just arrived from India. Google Alert for: paulo coelho

Publisher: Harper CollinsNDTV.com - New Delhi,India... With The Zahir, Paulo Coelho demonstrates not just his powerful and captivating storytelling, but also his extraordinary insight into what it is to be a human ...

Looking forward hear from you soon,

Patricia

INDIA – GUYARATI, IMAGE PUBLICATIONS

Sin noticias

INDIA – TAMIL

Sin novedades

INDIA – HINDI, WISDOM TREE

Sin novedades

INDIA, PUNJABI – UNISTAR BOOKS (EDITORIAL)

Sin novedades

INDIA, MARATHI – UNISTAR BOOKS (EDITORIAL)

SIN NOTICIAS

INDIA, BENGALÍ – GYAN BICHITRA

http://www.ndtv.com/ent/booksreview.asp?id=1693&bookname=The+Zahir

11 de junio de Chunilal a Patricia

Thanks for mail. I have handed over the manuscript to the Publisher of Gyan Bichitra several months back and I enquired of him whether he has got the contract form and he told that he has not received any mail from you. You may send the contract from in my address and I’ll personally deliver it to him. Alternatively it may be sent by e.mail in my address and I’ll download it and take to the Publisher. A few days back I met him to ask whether he is really sincere in publishing the book and he has assured me that he will take it up in October2005 to release it in Calcutta Book Fair which will be held in January 2006. I have also proposed to him that I’ll bear the royalty to be paid to the original writer and that he may return\n the amount after the publication of the book.

INDONESIA

Kepustakaan Populer Gramedia

Sin novedades

ALBAVET INDONESIA

Todavía no hemos tomado una decisión

PT Gramedia

6 de junio de Tanti a Patricia

Thank's a lot your reply. We will be looking forward to receiving the contracts. The Fifth Mountain will be published at about the end of this month, and The Devil and Miss Prym is scheduled for end of July. Meanwhile we will proceed with the translation of Eleven Minutes and The Zahir.

13 de junio de Patricia a Tanti

I am contacting you to plan the promotion of these launches. In general this can be applied to all of the titles, and in my opinion it is important to take the following 2 groups into account:- The Press- The point of sale

I will provide you with as much material as possible that you could offer to the press in order to prepare the launch.In the case of The Zahir and Eleven Minutes, it is more completer than The Fifth Mountain, as the launches are more sophisticated.

I will also be sending the press releases to you that we have written and some photos of Paulo, if you want. As soon as you know the dates of the launch of The Zahir, I would be grateful if you could let me know so that we can organize the marketing plan with plenty of time to spare.

It is really important to organize a good presentation to the press and to the book sellers, that includes information about the author - (a biography, information about international sales, and an advance extract of the book, a letter from the publisher, etc.)

As far as the point of sale is concerned, to obtain a good placement or position in the book shops is essential, in order to gain the booksellers attention and that they become a subscriber and that they recommend the books to their clients. To develop strategies for the bookseller is important:

- Presentations of the new books to the booksellers, explaining the campaigns, the international sales etc.

- Send the book as a present with a letter from the publisher.

To obtain space can be done in several different ways: with displays, some large, some small, dedicated to the complete collection or just to the latest title. with posters announcing the publication of the book, bookmarks, post cards as souvenirs for the readers. bags with the cover of the book or the author's photo can be turned into ads that can be seen outon the streets.

Some publishers make little notebooks with the book on the cover, calendars, key rings and pens.

Finally, if we have a large budget, there is the possibility of planning ad campaigns, press ads, radio, hanging ads on the streets (which has been done in Korea) publicity campaigns on public transport - on buses etc or in stations andon billboards... I have photos that I can send you for reference.

I will send you materials of "The Fifth Mountain" and "The Devil and Miss Prym", and I hope that we can work on the marketing campaign in July and that before I go on holiday we can finalize the details of the launch of"Eleven Minutes" and "The Zahir".

messages to follow with the materials.

15 de junio de Patricia a Tanti

The cover is very beautiful, please go ahead! All my best,

MONGOLIA, BAL CO. LDT

No tenemos ninguna noticia

TAILANDIA,

8 de junio de Patricia a Ejib


-----------------Dear Eijit,


Mônica is going to talk to the author about the possibility of organizing this visit. I hope to be able to get back to you with some news shortly.

I would like to take this opportunity to ask you how the sales are going of "Eleven Minutes" after 5 months and the back list.

Have any articles about the book been published? Was the genesis and the interview published in the end ?Is it on the best sellers list?

I would be very grateful if you could keep us up to date regarding the situation in Thailand with Paulo's books.

While we are waiting to hear back from you, we will prepare a message with information regarding Paulo's new book "The Zahir" that was released just over a month ago. Please visit our web site link for more information: www.santjordi-asociados.com

Looking forward to hearing from you soon. Thank you in advance.

Nanmeebooks

8 de junio de Patricia a Onchuma


----------------------------Thank you for your message and for the press review. Fantastic.

Please keep me informed about the news regarding the book, the sales and reactions from readers, the press and booksellers.

Let's keep in touch.

15 de junio de Onchuma a Patricia

I will come back to you in a few days with some information for you.Best regards,Onchuma Limsiriwong

SRI LANKA - SAMAYAWARDHANA BOOKSSin novedades

VIETNAM – ALPHA BOOKS COMPANY

6 de junio de Tru Thang a Patricia

We are writing to inform you that we have recieved the book: "The Alchemist"in German version. However, we have not found the translation agreementenclosing with the book. Thus, could you please produce and send us theagreement?

We would like to take this opportunity to express our interest to the book:History of O Zahir. If appropriate, please send us a review copy of thisbook.

7 de junio de Patricia a Tru Thang


The agreement was sent yesterday by mail. My apologies for the delay but Iwas waiting for this to be signed by Mônica Antunes.

In my next message I will send you "O Zahir" in Portuguese and English foryour reference.

Envío O Zahir en english I en portugués

9 de junio de Patricia a Tru Thang

I sent you a message with the English and the Portuguse version of O Zahiron 7th. I would be grateful if you could let me know if you have receievdthem.

Also, on 13th May I sent you various messages with ideas for the promotionfor the launch of The Alchemist. Could you let me know if you have receivedthem and if not I will send them again.

Looking forward to hearing from you.

9 de junio de Tru a Patricia

I am sorry thatnot respond you quickly. Yesterday, I recived all emails yousent: 4 articles on O Zahir by Portugese and full-text of O Zahir.

We will see it carefully and let you know my anser.

TURQUÍA – CAN YAYINLARI

Sin novedades pero me ocupo

PAKISTÁN – URDU, ALHAMBRA PUBLISHING HOUSE

Sin noticias

ÁFRICA

SOUTH AFRICA – AADVARK PRESS

Sin novedades

CIS

RUSIA

6 de junio de Katia a Patricia

Enclosed please find the report from Kiev regarding the sales of O ZAHIR andELEVEN MINUTES in Ukrainian language. I hope to receive the Russian figurestoday, and will send the to you immediately.

6 de junio de Patricia a Katia

I am writing to you about the new addresses for Sophia. Mфnica has pointedout to me that it is not in fact that simple.

The change in address means a change in the country, with different rulesand different laws. If we have a problem with the main market - which isRussia, we will have a contract which has been signed in the Ukraine.We are not sure about how we would be able to proceed in the case of a lawsuit for example.

I understand that the agency address can change as we are paid from the UK.

Could you let us know why exactly the address has been changed ?


As you mentioned we've changed our address, because you are paid from UK. Wehave all legal reasons for this, and the formal relationships between UK and

Russian Synopsis are clear, and let us do it.I asked Yuriy to give the address which will make the whole contract legal.And he asked me to put the Ukrainian address in the contract. But I can seeyour doubts, and will check with him today.

7 de junio de Katia a Mônica

Enclosed please find the report from Sophia. It will show you the sales of O ZAHIR and ELEVEN MINUTES from the week, when Sophia started to sell the books to the booksellers (not to the readers!). The problem of this report is that they do not know how many copies were really sold to the readers. It only shows the quantity of copies sold to the booksellers. For ELEVEN MINUTES the figures are more close to reality, as the booksellers do not order the stock, but only actual number of the copies. But for O ZAHIR they all tried to make a stock to have a book in their warehouses. Please let me know if you will need any comments from Yuriy to these figures.

Таблица и график соотношений продаж книг П. Коэльо с еженедельной градацией

21.03-27.03 28.03-03.04 04.04-10.04 11.04-17.04 18.04-24.04 25.04-01.05 02.05-08-05 09.05-15.05 16.05-22.0511 Minutes hard 1.757 1.149 3.177 2.125 1.986 1.633 192 1.762 1.65611 Minutes paperback 2.400 1.195 2.320 2.386 2.628 2.592 1.056 1.365 1.258O Zahir hard 66 49.582 52.892 83.182 47.162 15.478 1.811 10.401 2.065


The sales reports have not arrived from the Ukraine, Could you please sendthem again? Thanks!

Monica has asked why this information about the sales takes so long ingetting to us? We asked for this information over a month ago.

Is something happening in Sophia? We really have to sort out thiscommunication problem.


Sorry. Here is the attachment. Please note that the problem with this reportis the same with the Russian one. It shows the number of copies sold fromSophia to the booksellers, and the figures of the real sales to the readersthe publisher will receive much later.

It takes now so long to receive information from Sophia partly because thereis nobody in Moscow office, who is in charge of the whole thing. After Olegleft, Uriy started to control everything themselves. He is in touch with me,but still in the other city, and it makes the things slow.Besides, Sophia do not make such reports for themselves, and it came outthat they do not have any other figures beside their sales to thebooksellers. These figures are important, but do not give an exact pictureof what is going on.

In case you find it useful, they can provide me with such information everyweek.


Period

O Z

ahir

Ukr

aini

an

Ele

ven

min

utes

U

krai

nian

1 from 01.04 to 10.04 9000 02 from 11.04 to 17.04 848 1053 From 18.04 to 24.04 102 04 From 25.04 to 30.04 21 525 From 02.05 to 08.05 0 156 From 09.05 to 15.05 1150 7937 From 16.05 to 22.05 369 638 From 23.05 to 31.05 92 16

Total: 11582 1044

No es lo que esperaba, se lo aclaro


I've just received a decision from Sophia. Before they change the wholeofficial structure of the company, please use their Moscow address, we usedalways:

Sophia PublishersKazakova 18/20105064 MoscowRussia


Thank you for your message.The dossier was sent by the marketing manager from Sophia, who prepared thewhole thing. I told her, that you received the report safely.

I am glad you could see the campaign in general. It was really good, inMoscow and St Petersburg, and in provinces. In provinces many booksellersmade their own small promotion campaigns to support their own sales, whichwere also useful and good for the book.As for Ukraine - I know exactly (as I heard from many people, and have seenin internet) that the press coverage was very good. Enclosed you will find areport from Ukrainian PR manager Irina Koval, who worked with media. I alsoplan to visit Kiev maybe in a couple of weeks, to see how things are goingon and to see Irina. In the end of June "Veronica..." should be published inUkrainian and in July - "The devil and Miss Prym", and this is anotherchance to get attention of Ukrainian media.

I'll see Uriy next week on Tuesday to discuss the questions you're askingand other problems. He controls everything himself now, but he also travelsa lot (as he also have an office in St Petersburg), and things are going onslow. But it's getting much better now, and hope we'll solve all theproblems with communication soon - he's getting much more familiar with thewhole thing.

I asked Helen check that the foreign versions of "THE ALCHEMIST" will bedeteted from Sophia's websites. But it does not mean these texts will notappear somewhere else in Internet - our people do not use to clear author'srights for such kind of publications, and you could find the texts ofPaulo's books on many websites. That does not mean that Sophia should behavelike this, of course.

I have a good news for you: "The Genesis..." (in it's latest version) waspublished in a newspaper "Rossia". This is a weekly newspaper, and they'vepublish the article on the 2nd-8th of June. You can take a look at thepublication on their website (www.rgz.ru), and we'll send you the original.

I asked Sophia marketing manager to get in touch with Radio Russia, and tofind out how things are going on with their readings and promotion of theiraudio version . The readings are taking place - I heard them a couple oftimes (just to be sure, that it's happening) and can say, that it's apleasure to listen to the actor. The novel seems different when you listento it, completely new.

I'll come back to you with more information regarding the audio project assoon as possible. Did you have a chance to think about Ukrainian offer foraudio version? I also have a request fro the Russian Bertelsman for book club's rights forPaulo's new novel. I'll send you their detailed offer in separate message

REPORT

New Book by Paulo Coelho“O Zahir”

Aims• Aim

−To inform the readership all over Ukraine, that the long awaited new novel by Paulo Coelho “O Zahir”

• Tasks−To announce the date of release of the book−To encourage the interest of the part readership, which is not familiar with Paulo

Coelho’s titles

Main message• The book you were waiting for;

• Ukraine is the first country in the world which will see O ZAHIR after the author’s motherland – Brazil

Strategy• To encourage the interest to the new novel with wide announcing in

media and advertising • To present the book to the “leaders” of the readership in order to receive

the quotes and create public opinion

Instruments• Press-release: publication of the new novel:

• Promotion in underground (in wagons) in Kiev and Kharkov;• Big posters in Kiev, Kharkov, Dnepropetrovsk, Donetsk, Odess and Lviv

• Posters in bookstores;• Presentation for the journalists (Five main TV channels to attend);

• The book as a gift in different competitions in media.

Press release• Printed media pay a lot of attention to Paulo Coelho’s works and news about him,

as he is one of the most popular writers in Russian-language and Ukrainian society;

• The fact that in Ukraine “O Zahir” will be published right after Brazil and earlier then in other countries could be the addition factor, which increase the interest of

mass-media; • Press-release will give the media enough information about the new book;

Promotion in Kiev’s underground Promotion in underground catches the huge audience in short time. Underground – is a best

place to reach the audience with the announcements.

City Quantity of stations Persons per day (average)

Kiev 39 2 545 000

Kharkov 26 780 000

Since the 5th of April in every wagon will be a poster (if the book will be published on the 9 th of April).

Posters (banners) in the cities• Posters:

− Increase the importance of the new book on the market − Provoke interest in the audience and create an atmosphere of awaiting for the

book; There will be from 100 to 150 posters in every city (Kiev, Kharkov, Dnepropetrovsk, Donetsk, Odess and Lviv) in the crowded places – shopping centers, in the center of the city, en etc.The posters will work for 2 weeks.

The Book as a gift

• “M1” TV channel with the morning program «Guten Morgen» and program «KhoroShow». Music channel, very popular with the young audience (24 hours

broadcasting for 80% of the territory of Ukraine. In both programs there are cultural parts with the competitions. The competitions were taken part among the

readers within 2 weeks (twice a day, in prime-time). The prize was a book.• Radio station “UT-1” – radio net all over the country with the audience of 20,000,000 prs. Every Sunday they have a program about culture, in which the will announce and review the new novel. After release of the new novel (11 April)

there was an hour program with review materials and drawing of the books• Radio station “Hit FM” in the morning program and program “Po Zayavkam”

(“under applications”) will organize the competition for the readers with the new novel as a prize for 10-14 days. There was a drawing of the books that was

followed with its announcement during 14 days• “Gazeta po-Kievski” and “Young Ukraine” will organize the competition for the

readers with the new novel as a prize. At the same time the information about the release of the new book was placed

• 8 Columns by Paulo Coelho will be published in newspaper “Facts” (circulation over 500,000 copies). Dates to check.

• One hour cultural program on the radio “Era” ( one of the most popular radio station in Ukraine that cover the whole territory of the country) was broadcasted with

questions of listeners and drawing of the books; • 2. 30 lasted the program on the radio «Promin» with questions of listeners and

drawing of the books.

Outdoor advertising

Materials EditionLeaflets 70,000 copiesPackets 20,000 copiesPoster A3 210 copiesPoster A2 180 copies

Advertising campaign in Mass Media

Advertising campaign is planned till the end of 2005. Later on every month there are articles in news papers to support the reader interest. We intend to publish reviews by famous

journalists, writers, critics, specialists in culture. On the 7th of April there was a presentation of the new novel O Zahir. As a result 172

articles informing about the new book with announcements, interviews and comments appeared in mass media. Besides within a month the first reviews were published and reviews for

publication the nearest time were prepared.The video interview of Paulo Coelho, that he answered the questions about his new

novel O Zahir was shown on the channel ICTV (one of two leading TV channels in Ukraine). Before the interview there was a short report about the visit of Paulo Coelho to Ukraine the last

year.The interview was forestalled with tree-time daily announcements in prime-time within

two weeks. Announcements and representing of the program were carried out by the most famous Ukrainian TV presenter Ivanna Kobernik.

The list of Mass Media

The name of the issue Circulation Publication date CommentsWhole week (Vsa nedela) 130000 14 April

Nash Dosug 25000 15 April Ego 25000 25 April

Zefir 100000Information will be in

June issue

Lisa 210000Information will be in

June issue

Natali 683221Information will be in

June issue Den 62500 15 April

Morror of the week (Zerkalo nedeli) 53200

23 April

Young Ukraine (Ukraina Moloda) 113518

9 и 11 April

Evening Kiev (Vecherniy Kiev) 30000 9 April Today (Segodna) 397400 8 и 9 April

Komsomolskaya Pravda in Ukraine 285000

14 April

Gazeta po-Kievski 207170 9 April Facti& Commentarii 485000 13 April

Bez tsenzuri 127000 15 April

FreeTime 50000 In June issue the review will be

FHM 50000 Information will be in June issue

Korrespondent 112000 15 April

Knyzhkoviy club 5000 In May issue the review will be

Book review 15000 In May issue the review will be

Regional mass mediaDonetsk

Salon Dona &Basa 346000 8 April Zhizn (Life) 108000 15 April

Odessa

Passazh 50000 In June issue the review will be

Lviv Postup 412000 15 April

Visokiy Zamok 125000 10 April


I am writing to you to tell you that The Zahir in English has just started its journey, beginning in the Uk and

Web-sites 17 Ukraine Literary Portal 18 Vercii 19 Site of the newspaper"Segonia" 20 Site of "ICTV" 21 Site of TV channel "1+1" 22 Maidan TV

23 НТН News at 22-00, 7-301+1 News at 19-30, 24-00, 7-00

24 ICTV 18-45; 23-45 News25 SТB 22-00, 5-30. Vikna (news)

Noviy Kanal 19-00; 24-00 (news)Tonis 19-00 (news)ТЕТ 20-00 (news)Kiev 19-00 (news)

27 5 channel The time of News19-00 (and further during the day every hour)

India and will travel to South Africa and America and finally to Australia over the next few months.




Best wishes and I hope to be able to get back to you soon with morefeedback,


Thank you for the report, but I'm afraid that this is not exactly what we wanted.

What we would like to receive is the comparison with the O Zahir sales withthe sales of Eleven Minutes during the same period.

We would like to see if we have grown and by how much, ie, how many copies of Eleven Minutes had been sold in the month after the launch and to compare this with the sales figures of Zahir during this first month.



10 de junio de 2005 de Oleg a Mônica

How are you? Here is your friend from the good old times writing to congratulate you on the success of 'The Zahir'. Looking at the sales results for two months, I would say that it's been a very good start. Long may it continue! For many more weeks. And you have every right to be proud, for it would be impossible without you. Not because you are indispensable - none of us are, we all come and go - but because for quite a few years now you've been the driving force behind Paulo's success. Every big writer should have someone like you by their side, yet not every big writer is so lucky. I've learned a lot from both of you, and this experience now helps me in my own work.

Talking of which, you might have heard that I've just started a new publishing house called 'Otkryti Mir ('Open World) Publishers' aka OM Publishers. I didn't start from scratch, for I took with me a few projects from Sophia, including the Bloomsbury book 'New Beginnings' - a compilation of opening chapters from new novels by major contemporary writers. If you remember, it was a charity project, with all proceeds going to tsunami relief fund.

We are now ready to publish this book. However, as far as I remember, there was a question of whether the first chapter from 'The Zahir' could be included in the Russian edition of 'New Beginnings'. So I just wanted to check if the situation has changed since then, seeing that Paulo's book has already come out and is selling well.

I wouldn't think that if 'New Beginnings' featured a chapter from 'The Zahir', it would interfere with the sales of Paulo's book. On the contrary, it should encourage readers of 'New Beginnings' to go and buy the book they've already started reading and got hooked on.

Please let me know what you think for I would like to send 'New Beginnings'to print quite soon.

Apart from that, I hope you are well and happy, and find enough time for little Gabriel. Kids grow so quick! I'm talking from experience cos yesterday my daughter, who is seventeen, passed her college exams. Come September, she will be a student of a PR and advertising college. So last night we had a big party, and are now trying to think of her as a grown-up (although she'll always be our baby!).

Now you know where I stand, both as a father and a publisher. I look ahead with optimism, and every day I learn something new.

Please give my love to Paulo when you next talk to him. I hope he's in good shape and enjoys all life's got to offer.


I thought you could mean this. Sorry for misunderstanding. Sophia willprepare this report for Russian edition by Tuesday. (Monday is a holidayhere).

14 de junio de Patricia a Oleg

I am writing to you on behalf of Mônica as she is the UK at the moment with Paulo. I am very happy that you are back at work, and I wish you the best of luck with your new project. Please send us all your details, (e-mail and address) for our files.

Regarding the publication of O Zahir in New Beginings, unfortunately, that will not be possible, as Paulo only gave permission for the English edition. It has not been published in French or Italian or in any other language.

Once again, I wish you the best of luck for the future.

14 de junio de Helen a Patricia

Yesterday I received a copy of The Fifth Mountain in Portuguese. Thank youvery much.

17 de junio de Oleg a Patricia

Thank you for your prompt reply to my letter re O Zahir publication inNewBeginnings and for your kind wishes. I hope they will come true! I didn'trealise that all non-English editions of New Beginnings were publishedwithout O Zahir, but now that I know it, it's no problem.

And here is my e-mail and full postal address for your files:

Otkryti Mir PublishersBuilding 118 Pavlovskaya StreetMoscow 115093

tel: (095) 789 8231e-mail: [email protected]

Good luck with your work!

CONFERENCIA

De cilia a Patricia:I am back from Russia, it was grate!Robin Sharma told me that Mr. Paulo Coelho is his friend, which is very nice. I am looking forward to work with Mr. Paulo Coelho. We had a special quest in Moscow from Turkey, he is a Publisher and he told that Paulo Celho's book Zahir is very popular in Turkey.We need material and topic what Paulo Coehlo wants to talk about.We need also from you all details; what Hall do you need, what kind of chairs stationary or not. What projectors, microphone, lights, equipment and so on.Thank you.

ESTONIA, PILGRIM GROUP

6 de junio de Tiina a Patricia

Sorry I my delay answer but we had very busy times here.Last week on 2. 06 we launched the Zahir in Estonia.I will send you photos concerning dispalys and posters in shops later on.By post I will send you the book and Apollo catalogue with generalinterwiew.Everything went super and Im already very glad to let you know that Zahir inEstonia is already in first position after last week 3 day sails sowe had very good results here.

9 de junio de Patricia a Tiina





And

Thank you for your message and congratulations on the first position in the best sellers list! This is fantastic.

Please, keep us informed on the position of the book and its presence in the bookstores. How is the book being displayed at the point of sale?

I am not sure which poster you have distributed as the proposal that you have sent us hadn't been approved.

Could you send me the the image by mail for our files? Thanks! Anyway ,I would be grateful if you could send us the books and the promotional and press material for our files.


- What will you do with the video of the general interview? - Have you managed to download the photos of Paulo at home in France from our FTP?- I would be really grateful if you could send me the press release that you are using for our files together with a brief description in English if the text is in Estonian. Our advice is that you include the photos of Kazakhstan and a message from the publisher.- Did you receive the article by Cristina Lamb (The Sunday Times) which you could offer for publication?- Have you decided whether to create a minisite devoted to The Zahir or have you included information regarding the book on your web?

I hope to hear from you. Thank you in advance.

And



As I have not had a response to my last email, I am sending it to you again in case you hadn't received it. If you have, please excuse me for the inconvenience. I would be really grateful if you could get back to me about the points which we consider to be essential for the success of the launch.

In the next e-mail please find the colour ad of The Zahir, from Harper Collins, which has already appeared in The Guardian and last weekend's Times and Telegraph.

This advert is along the lines of a cinema campaign which they will be carrying out throughout the whole of the month of June.

Please visit our website for quotes that could be used for the promotion from the countries where the book has already been published:http://www.santjordi-asociados.com/zahir.htm

If articles or reviews have already been published about The Zahir, as well as sending these to us by post for our files, I would also be grateful if you could choose 3 quotes that actually talk about the book. Please, let meknow the name of the media and the publication date.

Please remember that we also have to be sent the complimentary copies as well as the promotional material.

14 de junio de Patricia a Monika (teatro)

This is Patricia Martin from Sant Jordi Asociados.

I am contacting you as Raquel Carlús no longer works here in Sant Jordi Asociados. She was working here covering my position while I was on maternity leave.

We have see from the royalty statements that the play "Veronika decides to Die" already started in January 2005. We are really happy about this.

Please ask Endla and Vanemuine to send us the promotional material for our files as well as any press reviews o write ups. How are the performances going ?

On the other hand, I would be really grateful if you could send an invitation to Paulo's publisher in Estonia, Ms. Tiina Ristimets, her e-mail address is: [email protected]

15 de junio de Tiina a Patricia

Sorry my delay answer,I wasnt near my computer several days.I sent by post books and some materials to you.Today I try to send also several photos concerning launch in Estonia.About your notes for our poster ,Im sorry but the 2 biggest bookshopschains made this selection and choosed this posterto use in their bookshops windows, this was the reason why we didnt changeddesigne.But If you still are not happy with our choice we will make in future ifZahir demands some additional advertisment support ( in september )new posters with new designes.


The photos look great, thanks! I hope to receive the package soon with thematerials and the books.

As far as the poster is concerned, we will leave this up to you. We thinkthat as Paulo is well-known, it is a good idea to work towards consolidatingand creating a "brand". A poster with a picture of the author is morepowerful. However, if you and the booksellers don't agree... I think thatyou should do what you think is best.

I wanted to make the following 2 comments.

We have recently made the contracts for Veronika and The Pilgrimage. I would be grateful if youcould get back to me about the date that you are planning to publish boththese titles, and I also wanted to remind you that we have to authorize thecovers and the back cover text.

The other point I wanted to go over is the representation of Veronika in thetheatre. According to the information that we have the, the play is beingperformed in Tallin since January. I have asked the theatre company to sendyou some invitations, but they still haven't replied.

If you have the opportunity to see the play then I would love to hear yourfeedback.

GEORGIA, BAKUR PUBLISHING HOUSE

9 de junio de Patricia a Tina



The author was at the Oxford Union on Tuesday (http://www.oxford-union.org/last) answering questions from a large group of university students which was a huge success. Yesterday he was at the Front Line Club, the war correspondents club in London at an event hosted by Emily

Buchanan, the award winning journalist and BBC broadcaster, for the official launch. The guests include journalists, influential members of the Front line Club and a selection of booksellers.



I am contacting you as I haven't heard from you and in theory the book will be launched tomorrow.

I would be grateful if you could send us an updated marketing plan; it is very important to carry out a good stategy with the press; you have the Genesis, the article by Christina Lamb from The Sunday Times, the general interview and the pre-publication of the first chapter.

I would also be grateful if you could let me know if the the video going to be broadcast and the details of the Internet campaign. Have you decided whether to create a minisite devoted to The Zahir or have you included information regarding the book on your web? Have you managed to download the photos of Paulo at home in France from our FTP?

I would be really grateful if you could send me the press release that you are using for our files together with a brief description in English if the text is in Georgian. Our advice is that you include the photos of Kazakhstan and a message from the publisher.

I would also be grateful if you send us the proofs of The Zahir as a PDF for our approval, including the copyright page. Please make sure you include the tribal symbol. Paulo wants it to be inserted in all the editions.

I would be grateful if you could indicate the exact page where you have inserted the symbol, so that we can find it easily.

On the other hand, Paulo would like the following for his website:

- Cover of the book (which I already have, but just I need it without the backcover)- First chapter (until p.27 in the original Portuguese manuscript, as far as "com tempo livre para tudo, inclusive...escrever um livro) in PDF.- The general interview translated into Georgian - The Génesis of O Zahir translated into Georgian


9 de junio de Tina a Patricia I'm sorry for not replying you on time - I've been working so hard to prepare the launch of O Zahir that had almost no time to sit down and write a message. Although we have changed the launch date, our marketing plan will be the same. As I have informed you the daily 24 Hours will publish the general interview and the Genesis of O Zahir, besides the 1st channel of Georgian radio dedicated a program to the launch of the Book which was broadcasted last week. We plan to present the book in the cafe Paulo tomorrow evening.All the journalists are invited and I hope that this will be one of the best presentations we ever had. On one of the TV channels there will be a quiz about Paulo's works, three times a next week. Different questions every time.

http://www.paulocoelho.com/

Unfortunately we will not be able to broadcast the interview at the moment, but I'll try to organize it later, nor make the internet campaign (in Georgia it is meaningless), but we will include the information about the book on our site. I have contacted the literary magazine suggesting to make a small gift booklet about O Zahir for their readers, but unfortunately could not persuade them. Instead they suggested that they will publish one of Paulo's novels in the magazine and give us a possibility to publish the ads in the biggest weekly newspaper with the circulation 80 000 copies. In fact it is the same cross-promotional campaign.Please, kindly advice what do you think about it. We will also make a special displays for Paulo's books for the bookshops (now working on its design, will send to you as soon as ready).

You have already approved the copyright page, please, find attached the page with a symbol.




Thank you for your message. I can imagine that you are very busy with the launch. I will try to answer your questions but I have to tell you that I need some more information.

- Publication of the Genesis and the general interview in 24 Hours:Perfect! Congratulations. Could you tell me the date? Have you also considered the article by Christina Lamb from The Sunday Times?

- Presentation of the book in the cafe Paulo: I am sure that this will be fantastic. You could also show the video with the general interview and if you take photos then do please send them to us.

It is very important to send out a press release to the media which should include the following information:The general interview, the genesis, the photos of Kazakhstan, and a note from the publisher.

From our experience, if you send a press release along these guidelines, with a lot of carefully chosen information you get more attention from the media.

- Quiz on TV : Perfect.- Video: Why wasn't it possible to broadcast this in the end? The video is very professional.- Internet: Agree. please send me the link as soon as it is ready.

Please confirm that you have managed to download the photos of Paulo at home in France from our FTP. If not, I can send you an CD by post.

You could offer the pre-publication of the first chapter to 24hours, if the magazine doesn't want to publish it.

Anyway, we agree that they can publish The Alchemist in the magazine in exchange for ads in the biggest weekly newspaper.

For your reference, I will send you in my next message the colour ad of The Zahir, from Harper Collins, which has already appeared in The Guardian and will be in this weekend's Times and Telegraph. This advert is along the lines of a cinema campaign which the will be carrying out throughout the whole of the month of June.

Displays: thank you, we really appreciate the effort. Please send us for our aproval.


I presume that the book presentation took place last weekend in the CaféPaulo, and the book has been published.

Please keep us informed on the position of the book and its presence in thebookstores. How is the presence of the book or how is the book beingdisplayed at the point of sale? I was wondering if you have received anyfeedback yet from the booksellers on their feelings towards the novel?

On the other hand,I would be grateful if you could send us the books and thepromotional and press material for our files.

I would be grateful if you send us the proofs of The Zahir as a PDFincluding the copyright page.

Please remember that Paulo would like the following for his website (veryurgent):

- Cover of the book (which I already have, but just I need it without thebackcover)- First chapter (until p.27 in the original Portuguese manuscript, as far as"com tempo livre para tudo, inclusive...escrever um livro) in PDF.- The general interview translated into Georgian- The Génesis of O Zahir translated into Georgian


LATVIA, JANIS ROZE

8 de junio de Patricia a Renate

I am writing to you as I was hoping to have been sent your Marketing Planfor O Zahir. I would also be grateful if you could let me know when you areplanning to publish this title.

I would be grateful if you could send me this information as soon aspossible so that we can plan the marketing strategy with enough time andanticipation.






And


10 de junio de Renate de Patricia

obviously I have to make major virus-catch in my PC - I have sent themarketing plan to your last Friday as attachment, but it seems there isagain some devilish virus hiding in brains of my e-mail and eating theletters with attachments as plenty of them had been bumped back to me thisweek 9but not yours, so I considered that everything was ok). I am terriblysorry - please, find my previous attachment copied into this message - Ihope it will work this time!

As to the back cover - we would like to make our text in very much the samemanner as the back cover for English edition: The sentence: "Zahir - thestory about love, longing and obsession"; brief introduction into the storyand explanation of what is "zahir".

Looking forward to hear from you soon.

Have a nice weekend!


If you look at page 250 from the original manuscript of O Zahir in Portugese you will notice that there is a bracket with the following text [desenho do símbolo]. Eu reparei que todos tinham o mesmo símbolo [desenho do símbolo] em algum lugar de suas roupas. Às vezes era um broche, ou um aplique de metal, ou algo bordado, ou até mesmo um desenho com caneta feito no tecido. Please find attached the corresponding symbol, which you need to include in your edition of O Zahir. It has to be 3 cm. high. It is very important for Paulo that you include it in the corresponding page. Please confirm that you have received it and that you will insert the design.

14 de junio de Patricia a Renate I would be grateful if you send us the proofs of The Zahir as a PDF for our approval, including the copyright page. Please make sure you include the tribal symbol that we sent you in December 2004. Paulo wants it to be inserted in all the editions.



- Cover of the book - First chapter (until p.27 in the original Portuguese manuscript, as far as "com tempo livre para tudo, inclusive...escrever um livro) in PDF.- The general interview translated into Latvian- The Génesis of O Zahir translated into Latvian


Thank you for your message and for the marketing plan. We hope this launch will make Paulo stronger in Latvia and increase the sales. We really appreciate the effort this implies.

I wanted to make the following comments:

- Date of publication: VERY IMPORTANT! 15th July does not seem like an appropriate date for us. July is a holiday month, no publishing house launches during the holidays. Our suggestion is that the launch should be at the end of August or at the beginning of September.

I would be grateful if you could tell me the initial print run as well as the retail price.

Slogan: fantastic! We are agree with your suggestions for the cover. Please, go ahead! Choosing a slogan is important and it should be added to all promotional materials, like posters or ads.

Pre publication info: ads in bookstores; fantastic! Remember that we need approve all materials before printing.Could you confirm which newspaper or magazine will be publishing the first chapter? Will it be published as an editorial piece or as a teaser? It is important that the media mentions the publication of the first chapter on the cover.

Our advice is that the first chapter be published a few days before the launch - not 15 days, that way it creates expectation, and people do not lose interest or they don't forget about it.

On publication: Fantastic. In the press release please include the photos of Kazakhstan, information of our website and aswell as a letter from the editor, as in the case on Rocco in Brazil.

Could you confirm that you did receive the photos of Kazakhstan? Paulo would like these to be used on the back coverand on the promotional material.

Please visit our website for quotes that could be used for the promotion from the countries where the book has already been published: http://www.santjordi-asociados.com/zahir.htm

I would be really grateful if you could send me the press release that you are using for our files together with a brief description in English

As well as using this material in the press release, will you also be offering it to a newspaper or a magazine ?It would be a good idea to offer Génesis to the press as it creates expectation amongst the readers.

Excellent news about the radio.

Point of sale: displays, flyers and announcements in the Janis Roze bookstores, great!

Mônica and I would like to make the following suggestions knowing that they have worked successfully for other launches and it would be great if you could do the same:

- Minisite devoted to "The Zahir"- Internet and online promotion:

Nowadays, Internet is not just a "complement" or a simple "banner", it is now an essential tool for launching many products and advertising campaigns.

It is important to plan an ad campaign placing pop-ups and banners on the most popular sites. We also think it would be a good idea to prepare a special site for The Zahir.

Please find a list of the addresses of other publishers who have created a minisite. I would appreciate it if you could have a look at them.

France: www.lezahir.comCzech Republic: www.argo.cz/coelho-zahirItaly: http://rcslibri.corriere.it/bompiani/_minisiti/coelho/zahir/Mexico: www.elzahir.com.mx/index.phpLatino America: www.elzahir.net

Flammarion's site is excellent and is very successful. It has the first chapter, the genesis, the interview, photos, the video and a competition... It is very complete.

I am sending the following materials to you by post as you may find them useful:

Interview:As already mentioned, the general interview has been recorded as a professional video. The quality is wonderful as it has been recorded by a professional TV cameraman, and it has scenes of Paulo at his computer, at home by the fire place and practising archery. It is 17' 49" long.

In the recording, Paulo is giving the answers in Portuguese and all you will have to do is insert the translation of the questions in Latvian and add the Latvian subtitles. We think it will be great for people to listen to Paulo in his mother-tongue, Portuguese. As Paulo didn't read out the answers but answered spontaneously, the answers are slightly different from the ones he gave in the written interview, but they are almost the same.

Our idea is that you can use it in different ways:

- Planeta in Spain is editing a special DVD with images from Kazakhstan, and an outline of the book with Paulo's interview. The whole video takes around 7 minutes and it will be sent as a special teaser package to booksellers including the book and a leaflet with the history sales of Coelho's books in Spain. The DVD will also be sent to a selection of journalists. They are evaluating to give it to readers who buy the book on the publication date in one major book shop in Madrid (special promotion agreement with this shop).

- Bompiani in Italy has produced a video using this interview and they broadcast it at the sales representative conference.- It can be broadcast on TV.- Place part of it in the special The Zahir mini-site.

Once you have seen the interview, if you are interested in broadcasting it on TV, please let us know and we will give you the contact details of the producer of the recording, so that you can order him a copy of the interview in the system required by the TV channel. This video has been shown on TV in Russian and Bulgaria.

The CD that I am sending you also contains recent photos of Paulo taken recently in St. Martin, France. You can offer these to the press.

The cd also contains the HC UK cinema campaign as well as their colour ad which has already appeared in The Guardian, The Times and The Telegraph.

And

I would be grateful if you send us the proofs of The Zahir as a PDF for our approval, including the copyright page. Please make sure you include the tribal symbol that we sent you in December 2004. Paulo wants it to be inserted in all the editions.



- Cover of the book (which I already have)

- First chapter (until p.27 in the original Portuguese manuscript, as far as "com tempo livre para tudo, inclusive...escrever um livro) in PDF.- The general interview translated into Latvian. - The Génesis of O Zahir translated into Latvian.


15 de junio de Renate a Patricia

I will take into account all requirements and will send the materials forthe web-site on Monday or Tueasday at latest.

And

thank you for your feed-back. I would not fully agree with your commentsconcerning the July as the vacation month - the situation is slightlydifferent here in Latvia where people go on vacations in various times as wedo not have very warm weather all through summer. In fact, the mostproblematic period for general booksellers is the second part of August andbeginning of Septemeber, when most of customers' spendings go to educationalpublishers and distributors of other school products. But I will discussthis matter once more not only with my marketing people but also with someof biggest booksellers, and will come back to you next week when alsomaterials requested will be ready for you.


Thank you. Of course, the final decision is up to you. I just wanted to makesure that the launch is carried out in the best possible way and I hope thatit is a great success. For Paulo, this is one of his most important books,not just another title.

LITHUANIA, VAGA PUBLISHERS

7 de junio de Vaida a Patricia

thank you for the quick reply as concerns the cover of THE ZAHIR. Thank youfor your comments. Now I have attached the projects of the poster and thebags. Waiting for your confirmation.We have changed the slogan into the one you have indicated, i.e. French one"One has never gone so far for love", just in Lithuanian we have changed theword order.

7 de junio de Patricia a Vaida

Thank you for your message. Do you agree with our comments regarding the cover? Could you send us the final proposal including the back cover design?

As far as the materials are concerned, our idea is to add Paulo's photo as we thought that he has a strong image and the readers recognize him. At least this would be a good idea for the posters.

Some publishers put the cover of the book on one side of the bag and an image of the author on the other.

I'm enclosing in the follow message, examples like the ones used in Argentina, France or Italy which demonstrate this idea perfectly.

I am sending you another message about the marketing plan.

Envío los posters


As you have mentioned to Mônica, we respect your decision to publish on 30th of June.

First of all I wanted to remind you of what we have asked to see:

I would be grateful if you send us the proofs of The Zahir as a PDF for our approval, including the copyright page. Please make sure you include the tribal symbol. I would be grateful if you could indicate the exact page where you have inserted the symbol, so that we can find it easily.

On the other hand, the author would like the following for his website:

- Cover of the book- First chapter (until p.27 in the original Portuguese manuscript, as far as "com tempo livre para tudo, inclusive...escrever um livro) in PDF.- The general interview translated into Lithuanian- The Génesis of O Zahir translated into Lithuanian


There are still some details of the marketing plan that need to be dealt with:

- A list of the materials which you are planning to create for the point of sale, a part from the bags and the posters.- mini-site devoted O Zahir- Press work: I am still not really sure which paper or magazine will be publishing the firstchapter of O Zahir and in what format (teaser or as an editorial). Are you offering the general interview or will it be included in the Press Release? - Video:We will be sending you a CD by post which contains the general interview that could be broadcast on the TV or could be sent to the book sellers or to the press.

Could you confirm that you have managed to download the photographs from the FTP site. Could you also let me know if you have the photos of Kazahistan as Paulo would like these to be used in the promotion?

Finally, I would be grateful if you could send me the press release that you are preparing to send to the media.It would be helpful if you could send this in English as we could then help you with possible suggestions. We would also like this for our files.


thank you for the comments. We have reduced the pink shade a little bit.Actually we would like the cover to be more pink than orange as such coverwill be better visible in the bookshops. I hope you will agree to that.I will send you the proofs of the copyright page together with the backcover in a few days time as I will have to receive the data for the bookfrom our central library.

We agree to change the poster and include the photo of the author. It is agreat idea. You are right to see the face of the author is really importantto the readers. We liked the Flammarion design of the poster and I believethe arrangement will be something similar. The photo will appear at the backcover as well. But here I would like to as for your recommendation whichphoto would be most suitable.

I have received the photos you have recently send and sucessfully downloadedthem. But I do not have the ones from the Afganistan.


Yes, we agree with your proposal, please send me the final cover. I hope tosee the proofs when possible.

Please visit Paulo's website and you will be able to see the compositionthey are making for the different editions.

I am sending you the photos of Kazakhistan,(not from Afganistan)now withthis mail.

Have you read the book? What are your feelings?

Please go over my message and as soon as you possibly can, could you getback to me about the points I have mentioned.

8 de junio Vaida me confirma las fotos de Kazahistan: Thank you. I have received the photos.




The author was at the Oxford Union on Tuesday (http://www.oxford-union.org/last)answering questions from a large group of university students which was a huge success. Yesterday he was at the Front Line Club, the war correspondents club in London at an event hosted by Emily Buchanan, the award winning journalist and BBC broadcaster, for the official launch. The guests include journalists, influential members of the Front line Club and a selection of booksellers.

We will of course keep you all posted with all interesting information that we receive. There is a CD on its way to you with the video interview with Paulo.


And



I have attached the cover, the poster for THE ZAHIR and the copyright page.


The cover and the poster are fantastic! The copyright page is correct.

Please, go ahead.

And

Attached please find the colour ad of The Zahir, from Harper Collins, whichhas already appeared in The Guardian and will be in this weekend's Times andTelegraph.



First of all I wanted to remind you of what we would like to see:

I would be grateful if you send us the proofs of The Zahir as a PDF for our approval. Please make sure you include the tribal symbol.

For the Paulo's website we need the following materials:

- First chapter (until p.27 in the original Portuguese manuscript, as far as "com tempo livre para tudo, inclusive...escrever um livro) in PDF.- The general interview translated into Lithuanian- The Génesis of O Zahir translated into Lithuanian

There are still some details of the marketing plan that still need to be dealtwith:

- A list of the materials which you are planning to create for the point of sale, a part from the bags and the posters.- mini-site devoted O Zahir- Press work: I am still not really sure which paper or magazine will be publishing the first chapter of O Zahir and in what format (teaser or as an editorial piece). Are you offering the general interview or will it be included in the Press Release?- Press release: I would be grateful if you could send me the press release that you are preparing to send to the media.It would be helpful if you could send this in English as we could then help you with possible suggestions. We would also like this for our files. Our advice is that you include the photos of Kazakhstan and a message from thepublisher, the Genesis, and the general interview.

- Video:We will be sending you a CD by post which contains the general interview that could be broadcast on the TV or could be sent to the book sellers or to the press. Please, let us know how this will be used.


Thank you for your letter. I will return to you with our marketing plandetails. At the moment I would like you to clarify what is meant by proofsof The Zahir, do you mean the Lithuanian text?Le confirmo que sí

15 de junio

Me envía los proofs

Thank you! I would be grateful if you could indicate the exact page where you have inserted the symbol, so that we can find it easily.

KAZAHISTAN

8 de junio de Dmitry a Mônica

I received a permission from Paulo to provide a 3-4 pages from the Englishlanguage edition of "The Zahir" (extract where Kazakh hero tells a storyabout his country, Aral sea, etc in the restaurant) for the publication inthe so-called "State book" of Kazakhstan. Could you, please, help me inobtaining this extract in electronic form? I will be very greatful becausethe publishers of the book want to print it before Nazarbaev's birthday(early July) and keep bothering me.

8 de junio de Mônica a Dmitry

Thank you for your message. Mônica is in London at the moment.

Of course, I can send you the English version of O Zahir, and you can choose theextract. The English version will follow in the next e-mail.

9 de junio de Patricia a Ms Beisembaya




9 de junio de Patricia a Ms Beisembaya



EUROPA DEL ESTE

ESLOVAQUIA/REPÚBLICA CHECA

SOFA

Sin novedades

ARGO

9 de junio de Patricia a Milan





And


9 de junio de Milan a Patricia

doesn’t matter, I am confuse all my life :). We will see in Barcelona, soon.


Well I hope some things are clear! I am not sure if we will be able to seeeach other. Mônica has organized the meeting for Saturday and I am not sureif that will be possible for me (I have small children). However, if you arestill here on Monday or Tuesday it would be a pleasure to see you and tomeet Marcela.


I hope that you enjoyed your trip to Barcelona.I am sending you the images that you mentioned to Mônica: The islands fromMéxico and the display from Portugal.

Here is the link for the Paulo's web (writer to the author)

http://www.paulocoelho.com/engl/fale.shtml

SALES ARGO

Period month Onze Minutes month Zahir1st month 10 13196 4 210622nd month 11 7181 5 30753rd month 12 6388Others 15143

In total 41908 24137

Se las envío a Paulo

ALBANIA, TOENA PUBLISHING HOUSE

7 de junio de Patricia a Irena

I would be grateful if you could answer this mail with the contact proposalfor O Zahir.

We cannot go ahead with the publication if you haven't confirmed the termsand you haven't presented the marketing plan.

9 de junio de Irena a Patricia

Thank you for your messages. I am sorry for the delayed reply. Meanwhile Iconsulted Fatmir about the conditions of the agreement that you proposed.

We totally agree with all your conditions except the term of the advancedpayment of 1000 EURO.

We please you to reconsider this term. We can pay as for the otheragreements an advanced payment of 500 EURO.

We just arrived back in Tirana from the yearly Book Fair of Prishtina.

"Buzuku" Publishing House continues to exhibit and trade the books of PauloCoelho: "The Alchimist", "Eleven minutes", "The manual of the light warrior"and this obstructs seriously the sale of our books.

This is one of the reasons that Coelho's books cannot be sold in a highcirculation from us.

According to the promoting plan of the book "O Zahir" within two days I willsend you a detailed promoting plan.

13 de junio de Patricia a Irena

We have considered your proposal but we have to keep to the advance we hadrequested: 1000 euros.

We are sure that Buzuku will no sell The Zahir, and for us the book is ofutmost importance that has to be valued appropriately, and I cannot see thatwe could accept a lower advance than this.

Our suggestion is that you take legal action against the distribution of theeditions by Buzuku.

I hope you can understand our position.

CROACIA Y BOSNIA, VBZ

9 de junio de Patricia a Sandra





And

I hope you are fine. How the launch is going?

Please, keep us informed on the position of the book and its presence in the bookstores. How is the presence of the book /or how is the book being displayed at the point of sale? I was wondering if you have received any feedback yet from the booksellers on their feelings towards the novel?

Also,I would be grateful if you could send us the books and the promotional and original press material for our files. How is the minisite going?


- Have you managed to download the photos of Paulo at home in France from our FTP?- I would be really grateful if you could send me the press release that you are using for our files together with a brief description in English if the text is in Croatian. Have you use the photos from Kazahistan in the press release?- Will Vjesnik publish the Genesis?

On the other hand, I would be really grateful if you could send us 3 of your favourite quotes that have been published about Paulo's new book as soon as you possibly can, as we need to collect information on "International Praise for THE ZAHIR." (Please visit our website for quotes that could be used for the promotion from the countries where the book has already been published: http://www.santjordi-asociados.com/zahir.htm). Please add the name of the media and the publication date.

9 de junio de Sandra a Patricia

thank you for your email. I am happy to inform you that The Zahir is No.2 on bestsellers list published today in Jutarnji list. We'll see whether the book will make No. 1 next week. We are waiting to see today the TV show "Half an Hour on culture". We hope it will be No.2 there as well. We are satisfied with the way the books are displayed at the bookstores and we are sure their position will be even best after the today's top list in Bestseller issue of "Jutarnji list". The booksellers here were all waiting for the book to be published. They all have big posters and our sale representatives informed me that most of the booksellers have put the posters in their bookstores.I'm going to send you photos of books displayed in VBZ bookshops.I am happy to say that Bosko is satisfied with the way the book is launched. The Genesis text should be published on Sunday in Vjesnik. I'm waiting for the call from the editor of Vjesnik to confirm the publication on Sunday. We sent them Paulo's photos from Kazakhstan. In the next email I'm going to send you Croatian translation of the genesis and the interview.

And

please find enclosed the translation of the interview and Paulo's text (genesis). We are going to send you the copies of the novel and reviews published so far tomorrow. With best regards,


The Instituto Paulo Coelho has informed us that they have received thefollowing newsstand copies of the following:The Pilgrimage, The Alchemist, The Fifht Mountain, Veronika decides to Dieand Eleven Minutes (5 of each one).

Apart from saying thank you for sending these copies, I also wanted tomention that we only have one copy of The Alchemist and "Eleven Minutes";We would need at least 2 copies of each title.

I would be really grateful if you could look into this.

10 de junio de Sandra a Patricia

thank you for your email.We sent to books to your address the same day when they were sent to Instituto Portugues.I don't know what happened. It seems that they arrived earlier to Brazil than to Spain.We can only check with the post office what happened.


Fantastic news! I hope that the book will reach nº 1 very soon! Congratulations to you and for all the people at VBZ!

Is the video of Paulo going to be shown on this TV programme?

I have received the Croatian translation of the genesis and the interview, thank you.

I am sorry to insist, but we think that it is very important to confirm that your press release has included all the the information that we have been sending you in order to get the best coverage. a message from the publisher, the first chapter, the genesis, the interview, the photos of Kazakhstan, etc...

Do you have the photos of Paulo at home in France which are on our FTP?

I am sending you the colour ad which has already appeared in The Guardian and will be in this weekend's Times and Telegraph.

Finally, I would be grateful if you could let me know when the minisite is ready.

Thank you in advance and have a nice weekend.

SERBIA, PAIDEIA

9 de junio de Patricia a Petar





And



14 de junio de Petar a Patricia

on solair.eunet.yu/~paideia you can see the working version (on English) of the web site Zahir.It will be on our, Serbian language. You can see our ideas and the main structure of the site.We are open for all your suggestions. Please, it would be great, if you can send us on CD or DVD (by DHL, or ordinary mail) interviews, films, and all other materials (in high resolution), so we can use it for promotion purposes. As Attachment we are sending to you one of the first announcement of the Zahir in the most popular and respected daily news in Serbia Politika (circulation 180.000 copies)Politika also published the article about the confiscation of Zahir in Iran, and everything about our support to Iranian publisher. Politika also published the information that everything turned out OK for Iranian publisher one week later.

16 de junio de 2005 de Patricia a Petar

Nice to hear you! I hope that you are well and the affair of the tribunalsand the piracy is being sorted out. Your site proposal is an excellent idea. The only suggestion we would haveis that it is not that active as far as the readers are concerned. How aboutadding a quiz like on the Flammarion site, and a section where you can writeto the author. Please visit the web page of Flammarion: www.lezahir.com It would also be a good idea to include the genesis, the general interviewand the first chapter. You could do this once the book has been launched.

On the other hand, I would be grateful if you could send us an update of themarketing campaign in order to be able to finalize the details of the launchduring the month of July. Looking forward hear from you soon.

http://solair.eunet.yu/~paideia

OBSIDIAN, BULGARIA

7 de junio de 2005 de Katia a Patricia

Just a quick message to see if you have received this message and if you have seen our comments regarding the website. Will you let us know when it is due to become active?


I have just conveyed all your recomendations to our web designer in Thailand. Hope the site will be active by the end of the week.Will let you know as soon as it becomes active,

9 de junio de Patricia a Chrisitne/Dimitrine






And



HUNGRÍA, ATHENAEUM 2000

9 de junio de Patricia a Gergely






And



I hope you received my message from last week about The Pilgrimage.

I have had a look at your website dedicated to Paulo, and I think that youcould add some more interesting information for the readers.

I am sending you the websites that have been created by some of the otherpublishers so that you can have a look at them and get some good ideas likefor example "write to the author" or "a quiz":


Taking advantage of the moment of popularity after Paulo's visit and of thesuccessful launch of "The Zahir", perhaps now is a good moment to take upthe possibility of publishing the genesis in the press, as at the time ofthe launch this was not possible.


Paulo writes a weekly column which is published in several different newspapers and magazines around the world. The columns are timeless as they deal with our everyday questions, through them, Paulo shares some of the moments he has lived, reflex and stories.

These columns are very successful, with a faithful following. In some countries, this collaboration has been going on for 7 consecutive years now, as in the case O' Globo (Brazil), Reforma (México) or Ecuador (El Universo) in a weekly basis. He has also been collaborating with El Semanal (Spain) and Ta Nea (Greece), TV Hören + Sehen (Germany) or Freizer -Kurier- (Austria) for several years. Please check our web page for detailshttp://www.santjordi-asociados.com/articles.htm#columns

We would love to include Hungary with the syndication of these articles. We would like to present this collaboration to an important newspaper, like Magyar for example. We have a package of 8 articles aimed the summer season. The price for the package is 750 euros (negotiable).

I would be grateful if you could send me the contact for the editor in chief at Magyar or of another newspaper that could be interested in this offer.

http://www.santjordi-asociados.com/articles.htm#columns

RUMANÍA, HUMANITAS

7 de junio de Simona a Patricia

I just had a meeting with Evenimentul Zilei who plan to have a column of famous authors every day of the week. They are considering at first a six months contract for weekly columns of each author and would like to start as of the 20th of June. I told them that a column costs between 50 and 100 USD, to allow room for negotiation. I offered them of course Coelho. The extent of the column they are looking at is of 2000/2500 signs, but should the column be longer it could be published in 2 or 3 parts. Please send me a selection of 24 of the most recent columns also mentioning in which paper they have been published in.They asked me to inform them re. the newspapers where Paulo gets published, as they'd like to mention it as a matter of prestige. They want actually to publish more recent articles, to be able to mention that they publish columns which last week where published by New York Times, for instance. I'm looking forward to be hearing from you soonest.

Le paso el trabajo a Gemma para que lo gestione ella

9 de junio de Patricia a Simona





And


17 de junio de Simona a Gemma

Evenimentuil zilei will publish a presentation article re. the publicationof Paulo's columns and they need the following informaiton urgently as the article is planned for Sunday, a sort of history of Paulo's column writing:1. since when is Paulo publishing the columns in O Globo2. if there is every day, or every week a column by Paulo

3. general information of O Globo - is it h biggest daily inbrazia,circulation woudl be great4. if tehre is anything else important and sensational relatred to O Globoand Paulo publishing his columns there, reactions to his on-going columnpublication.5. If there are newspapers publishing regularely his columns, which ones? ciculation?

They have received the photos of Paulo you have sent for Humanitas - could you please provide a text, as of whom is present in the photos, if there is a sort of "story" of the photos. When was he in Afgansistan?

EZ have received from Humanitas the presentation text about Paulo, thecover of O Zahir, information about his success in Romania andinternationally.

If there is anything else important, newsworthy please send.

17 de junio de Patricia a Simona

Gemma is not in the office today, but I can help you.

All the information about the columns is on our web page:http://www.santjordi-asociados.com/articles.htm#columns

1. Since March 982. It is a weekly column3. O'Globo is one of the major communications groups in Brazil, I'm notsure, but they have newspapers and a TV station. I am also sending a copy ofthis message to Mônica as she will be able to give you more information.4. Unfortunately, I don't have this information. I presume that after so thecolumn must be very well received.5. I am including a list of the countries. To this list you should also takeinto account the columns that are sent directly from the Insituto inBrazil.I will send them your message so that they can answer you directly.

Paulo went to Kazakhstan on a private visit last year.

I am sending you the press release by Flammarion presenting the book whichis extremely well structured. It is in French, but you shouldn't have anyproblems understanding it.

I am also sending you the article by Cristina Lamb that was published in theThe Sunday Times (UK) which may help with the promotion of the book also.

I will speak to Mônica, who is travelling today and with the Instituto sothat they can send the rest of the information.

With best regards,

MACEDONIA- TRI

10 de junio de Patricia a Aleksander


For your information, we sent the "O Zahir" contract for publication in Macedonia two days ago. I hope that you will receive it in a few days and I would be grateful if you could let me know when it arrives.

Regarding the book, we hope this launch will make Paulo even stronger in Macedonia and increase the sales. With each launch we need to consolidate and increase the readership.

For your information, the rights for O Zahir have been sold in 45 languages. Please see our web page: http://www.santjordi-asociados.com/zahir.htm#editions

Regarding the publication date, September is fine for us, and we will co-ordinate the launch with the Serbian edition, even though their exact launch date has not been fixed.

For this launch, we believe it is necessary to secure a strong campaign to raise awareness for the book at the moment of publication. Most of the campaigns presented to us so far work in this direction of getting total coverage of the market at the moment of publication.

When the book enters the bestsellers lists, it is very important to spread this news to highlight the achieved success among booksellers and readers.

I would like to share some ideas with you, which complement the ideas that I have already sent to you :

Some details:Date of publication: SeptemberNumber of copies printed in the first edition: 1,000Retail price: 6,5Euros

Slogan:I am including some of the slogan proposals from other publishers:Flammarion, France: "Jamais on n'a été aussi loin par amour." (One has never gone so far for love).Planeta: "The Zahir lies within you."Diogenes, Switzerland: "Every love story is a journey."Random House Mondadori, Mexico and Central America: "Let the Zahir occupyall your thoughts."

Choosing a slogan is important and it should be added to all materials, like billboards and press ads.

Publicity and press work:Paulo is not considering granting many interviews for the launch of O Zahir. It is for this reason that Paulo has assembled and is providing some material to cover the needs of the press. The idea is not to concentrate all these materials in one media, but to get spaces in the different media, aiming at different target readers.I will provide you with the following materials.

Interview:The author has made a general interview about this title to be distributed in all countries, similar to the one for Eleven Minutes, and you may arrange its publication in a newspaper, a bookstore catalogue or in another media.

This interview has also been recorded as a video. The quality is wonderful as it has been recorded by a professional TV cameraman, and it has inserts of images of Paulo at his computer, at home by the fire place and practising archery. It is 17' 49" long.

In the recording, Paulo is giving the answers in Portuguese and all you will have to do is insert the translation of the questions in Macedonian and add the Macedonian subtitles. We think it will be great for people to listen to Paulo in his mother-tongue, Portuguese. As Paulo didn't read out the answers but answered spontaneously, the answers are slightly different from the ones he gave in the written interview, but they are almost the same.

Our idea is that you can use it in different ways:

- Planeta in Spain is editing a special DVD with images from Kazakhstan, and an outline of the book with Paulo's interview. The whole video takes around 7 minutes and it will be sent as a special teaser package to booksellers including the book and a leaflet with the history sales of Coelho's books in Spain. The DVD will also be sent to a selection of journalists. They are evaluating to give it to readers who buy the book on the publication date in one major book shop in Madrid (special promotion agreement with this shop).

- Bompiani in Italy has produced a video using this interview and they broadcast it at the sales representative conference.- It can be broadcast on TV.- Place part of it in the special The Zahir mini-site.

I am sending you a copy of the video by post.

Once you have seen the interview, if you are interested in broadcasting it on TV, please let us know and we will give you the contact details of the producer of the recording, so that you can order him a copy of the interview in the system required by the TV channel. This video has been shown on TV in Russian and Bulgaria.

Genesis of O Zahir:Paulo has written a two-page article for the Brazilian magazine "Isto É" describing his feelings about the publication of O Zahir 4 days before the launch of the book. I really like the article; the repercussions this piece had in Brazil were enormous. I am forwarding it to you for publication inthe next e-mails.

The first chapter of O Zahir as a booklet or as an editorial piece: The booklet or the first chapter should be published some days before the launch to capture the readers' attention. Would it be possible negotiate an announcement on the cover of the magazine?

The teaser has to be negotiated or an exchange with some media; we don't want Tri to spend money on this, we would prefer you to invest it on radio commercials or adverts instead.

For your reference, in France, 3 weeks before the publication, the first chapter and interview will be serialized and diffused in partnership with the most widely read French weekly magazine, FEMINA, which has a circulationof 4,2 million nationwide and a readership of over 9 million people.

The article from Sunday Times:This was written by Christina Lamb, a war correspondent, published in the Sunday Times some weeks ago which made front cover on the News Review. It would be great to be able get this article published in Macedonia as it would be fantastic support for the O Zahir launch. I strongly recommend reading it. In the next e-mail, you will find the article and the weblinkwith the article. The rights obviously, belong to The Sunday Times. We have heard that it is being circulated via the news agencies.

Online:It would be important that you plan a promotional campaign and adverts for Internet. A mini-site dedicated to the book, for instance, and the insertion of banners in the main sites of Macedonia.

Please find a list of the addresses of other publishers who have created a minisite. I would appreciate it if you could have a look at them.


Apart from the website and banners, we think it would be great to buy an alert to subscribers of news/cultural newsletters of one of the major platforms. For instance, Terra online which is

aimed at the Spanish-speaking community has a list of more than 500,000 subscribers in Spain. We have heard this kind of promotion is very effective because it reaches theaudience that is interested in books and the percentage of people readingthe newsletter is really high.

An individual campaign with the book chains and booksellers:Occupying space at the point of sales is essential: you can produce special materials such as a display, posters, bookmarks, bags, postcards. Do souvenirs for readers work in Macedonia? You could also plan to do an individual advertising campaign with the book chains or prominent bookstores, as well as outdoor and indoor decoration and catalogues.

I will now send you in various mails with materials that have been created by other publishers which have worked extremely well at the POS. I will send these with explanations which you may find interesting.

Advertising campaign:My proposal is that you consider advertisements in magazines/newspapers and especially radio ads. I will send one colour ad from Harper Collins UK, which has already appeared in The Guardian and will be in this weekend's Times and Telegraph

Radio:The radio promotion is very good. I don't know how radio works in Macedonia, but in any case, I would like to share some ideas with you.

In France and Spain radio is extraordinary for book promotion. The publishing houses in both countries have devised a very strong radio campaign. Let me give you more details about the Spanish one. On the same day of the launch they will have 18 mentions in different formats: commercial breaks (spots), sponsorship, and live mentions. They will reach agreements with different radio stations, so that there are direct mentions made by the presenters of the most popular programmes. They of course pay to the stations for it as for the spots, however, since the stations don't agree to this kind of promotion more than a few times a year, it creates an additional impact. Since the format is spontaneous, it is usually alwayslonger than the spot. It will be the first time that live mentions promotion is carried out for Paulo's books. However, even without having checked the results, I believe maybe this is a good idea to share with you.

In Poland the book was read on the radio, and there was also a Paulo Coelho evening organized.

Finally, there is another idea I would like you to consider that may work for O Zahir. You could send a copy of the book to some personalities besides the media before publication in order to get quotes. Can you please let me know your thoughts?

I will also send you photographs for the press, of the author for the promotion, as well as some materials for the book itself.

I will send you the Portuguese and the English version of the book, which I am not sure if you have had the opportunity to read yet but I look forward to hearing your opinion.

That is all for the time being.

Envío materiales:

Press release de FlammarionIdea bookletSímboloCubiertaFotos kazahistanFotos St. MartinDisplay Francia, Portugal, Italia

Poster Francia y ArgentinaAd UKMaterial prensa: génesis, entrevista, Sunday Times

13 de junio de Aleksander a Patricia

I’ve received all the suggestions and promo materials considering O Zahir. Thanks for supplying us with quality articles, press releases and photos useful for proper promotion. We have considered your proposals for the promotion of the book and we assure you that in cooperation with our associates A1 television and Vreme newspaper it will be properly introduced. In the meantime we will work out our strategy and provide you with the detailed marketing plan.Thank you for sending us the copy of the book, but we have received only the Portugal versions of the book so could you please send us as soon as possible the English hardcopy version. We would also like to ask you to send us more promotion material in English.

13 de junio de Patricia a Aleksander


The publication date is September. You would have to take in to account thatas there are Summer holidays in between, we would have to make sure thateverything was well prepared (or at least the most important part) in Julyor during the first week of August.

I am sending you the materials for the press already translated intoEnglish. For other information please visit pur website where you will beable to find information regarding sales, international quotes, informationon where the book has already been launched, etc...: www.santjordi-asociados.com

Let us stay in contact and I will send you a copy by post of an uncorrectedproof, as we still don't have the published copy as it has just come out.

Best regards,---------------------------

A los que estaban preprando lanzamientos diversos materiales:

Anuncios de ItaliaDisplay italiaDisplay y poster flammarionBox display de Portugal

A todo el mundo también la entrevista de Paulo en la CNNY los mateirales de UK (anuncio a color)

ec2-54-232-126-233.sa-east-1.compute.amazonaws.comec2-54-232-126-233.sa-east-1.compute.amazonaws.com/adm/... ·...

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