Eco Zone-- your easiest access to eco life

Team: HUIBAI

OK:Chun Jiwon

OC:Chen Shibo

OJ:Haruka Aikawa

continuously

willinglyEco Points!The way to let people protect the environment

and

Why SHOULD I protect the environment?

People lose their enthusiasm easily

An encouragement system is needed

Protect the environment

Get no reward

Lose enthusiasm

Get Eco point in return

Carry on doing

What do we mainly do?

Play as a platform

Link small eco producers to customersAnd earn commission fees and website ad. Fees

$

$

$

$

Engage people to

by giving encouragement

Protect the environment

Gain customer loyalty by the Eco points system

Ways to make profits in detail

Cost $5 Price $10 10 buyers Earn $25

Cost $5 Price $8 20 buyers

With our platform

Earn $40

We take certain percentage from the profit as commission fees

We charge website advertisement fees from small producers

In the long run, we earn price spreads by reselling products

$$

$$$

How to get Eco Points?

1. Buy eco products from our website

2. Send us pictures about environmental protection actions

3. Plant trees through our connection with the voluntary organizations

4. Take public transportations and send the invoices to us

5. Stay online on our website

6. Any other proof of environmental protection

How to use Eco Points?

There are two systems

Exchange system Aggregation system

Exchange for little gifts

Exchange for cash coupons or credits of cooperate companies

Aggregation system

The more the total points gained, the higher the level

Higher level -> higher discountsOr even IC card credits

Market Analysis

According to a survey (by Chinese Ministry of Environmental Protection)

When considering eco products

The is the most important factorConvenience1)2) 90% think highly of eco products

3) Knowing a product is eco product, 59% are willing to pay 10% more

by 10%

Market Analysis

Estimation of Potential Market in Beijing

41%59%

Beijing’s population: 20.69 million

of those are willing to pay morei.e. When price is equal59%

buy eco products

95% 5% * $757

monthly expenditure on eco productsWith an average salary 5%

of $75720.69 million * 59% * 5% * $757 = 462.04 millionPotential Market/month

Only one of the three

Core competitiveness: our comparison

VS

Social Effects Customers’ Loyalty

Role played Consumers’ Utility

Fulfillment

Only utility from goods

Specific Action Plan

Short term(1st~2nd year)

Mid term(3rd~5th year)

Long term(6 years later)

Contact eco producers & make deals

Set up office in Beijing, design our website and found related links

Promotion through website, SNS, customer gathering system

Short-term quality control system

Gain trust and satisfaction from customers

Increase advertisement fees

Start a new reselling business model

Loan money from banks

Expand outside China

A more professional quality control system

SMART ANALYSIS

Specific

Achievable

Measurable

Relevant

Time bound

- What? – broker, supplier, environmental protector- Where? – Online- Why? -- Make profits preserve planet Earth

Financial condition (improving) & more people getting eco points

Make contracts with over 150 companies & get 30,000 members by promotion

1. Earn money2. Encourage people take

eco actions

-Reach break-even point in 2 years -On the 23rd month, the NPV start to be above 0

-Provide goods from 150 companies in 5 years-7.5% of eco-friendly companies deal with Eco zone

Cash flow in 5 years

Net Present Value (NPV) of cash flow by months

Break-even Point

Thank you for your time!