Education for theEducation for the MICE Industry MICE Industry

張采崴曾沛琳吳佳錚吳 婕陳禹村Ellie

Bureau of Employment and Vocational Training 行政院勞委會職訓局

MICE Class Training for first

time job seekers Fees Course schedule Time: 1/5~4/26

http://www.tyvtc.gov.tw/

MEET TAIWAN經濟部台灣會展人才培育與認證計畫Ministry of Economic Affairs/Taiwan External Trade Development Council

Basic Certification Advanced

Certification Course schedule

and fees A series of books

http://mice.iti.org.tw/

Training in Schools

Most students are from departments of tourism

Faculty consists of full-time teachers & part-time teachers with practical experiences

Curriculum: theory, practice, and skills of MICE

Qualities of MICE staff

outgoing Planning &

management skills Fluency in foreign

languages

Unique Institutions for MICEChung Hua University offers first MICE Program in Taiwan in 2007

I-Shou University executes integrated project supported by E-United Group

When education is When education is put into practice…put into practice…

Related services for MICE

CONTACT Travel Agency EASTPOINT Entertainment EVERGREAT International System

CO. EVERGREEN International

Convention Center

Personnel and Training

No requirement on major Personality and passion Theory-oriented education,

little hands-on experience Lacking training in language

and skills for promotion

Imporant questions

WHAT are the staffs’ background?

Mostly from Leisure management and Food& Beverage management departments.

ANY professional trainings provide by the company?

Yes, through outsourcing or interior training.

ANY specific staff team organized for conventions?

Mostly not, because MICE is still new.

E.g. International Convention Center (Chung Yung-Fa Foundation)

Professional facilities & services

Combination of accommodation & food

Exhibition/Meeting Organizer Area

BOSSTAR International CO. TAIWAN Convention and

Exhibition Association VISIONARY International

Consulting CO.

Relation between business & school education

School education

Japan 1. Not enough 2. Lack experience

Hong Kong

1. Not enough 2. Lack experience

3. English ability

China 1. Foreign language

US 1. Not enough 2. Lack experience

Germany 1. Needs educated people

Training Program

Foreign companies

Training Program

Japan In-house training

Hong Kong Well-organized training for 3 yrsAcquiring experience quickly

China No training! (not efficient)

US No training! Learn by experience

Germany Provide additional trainingSelf-learning

The Specific Skills Forigen Companies are Looking For Ability to speak several languages

English is just a plus

Excellent knowledge of other

cultures

To understand customer's

expectations

True interest in the MICE business

For more efficiency

CONCLUSIONCONCLUSIONBecause of the gap between the educational system and companies' needs : Employees with key skills are scarce Growth of MICE business in 　　 Taiwan slowed