科印传媒数据管理中心是科印传媒旗下各媒体机构长期以

来为印刷行业服务的结晶，是高度专业的印刷行业数据存储、集

成及处理机构，不仅可为用户提供基于分类的精准数据服务，还

可根据数据活动记录进行数据挖掘，提供更深层次的服务。

赢讯宝是科印传媒以数十年积累的海量数据为依托，为印

刷行业倾力打造的数据库精准营销工具。

精准的数据库资源、先进的数据库技术，以及完善的服务

体系，为客户提供全面、高效的数据信息服务。

Data Management Centre in Keyin Print Media is the fruit of various media

institutions, subordinated by Keyin Print Media, serving for printing industry for

a long time, is the institution of highly professional data storage, integration and

processing for printing industry. Data Management Centre provides users not only

accurate data service based on classification, but data development according to data

record as well, providing more deep-rooted service.

YingXunBao, relied on huge amounts of data accumulated by

Keyin Print Media for decades, is an database direct marketing tool

forged sincerely for printing industry.

Accurate database resource, advanced database technology and

perfect service system, which provides users comprehensive, high-

efficient data information service.

赢讯宝精准营销有什么

・赢讯宝拥有印刷、包装及相关行业各类数据超过15万条；

・赢讯宝对全国印刷企业的覆盖率超过80%；

・赢讯宝可按照所在地区、业务领域（如标签、纸包装、软包装、瓦楞包装、数码印刷、票据印刷等领域）、人员部门职务

等多个条件精确甄选数据；

・赢讯宝了解印刷，可提供优于其他普通数据机构的专业服务；

・赢讯宝常年保持稳定数量的数据处理人员及电话呼叫人员，以保证数据的有效性、数量的增长和服务质量的提升；

・赢讯宝能告诉您，您投入的每一分钱都花在了什么地方。

What does YingXunBao have?・The total number of data is above 150,000, including those of

printing, packaging and relevant industries;

・The coverage of China printing enterprises is over 80%;

・Accurate data selection could be realized according to some conditions, such

as area or type of business (such as label, paper packaging, flexible packaging,

corrugated packaging, digital printing and note printing) or position;

・Providing more professional service prior to other ordinary data

institutions due to its knowledge of printing;

・The team of data processing officers and phone call people will keep steady to

guarantee the effectiveness of data, the increase of data and promotion of service;

・YingXunbao could tell you where is every penny you spend;

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数据营销

赢讯宝YinXunBao

Data Marketing

印刷行业精准营销专家

Accurate marketing expert of printing industry

数据营销｜新媒体

48/45

市场分析

Market A

nalysis网络媒体

Netw

ork Media

平面媒体

Print Media

新媒体

New

Media

数据营销

Data M

arketing精品活动

Event

赢讯宝精准营销能做什么

DM——数据库商函直邮，直接将信息、产品准确传送

给真正的受众。

EDM——电子邮件发送，以较低的成本覆盖更多目标客

户，实现产品、信息推广。

SMS——手机短信定向推送，迅速、准确地将信息传递

给目标客户，实现一对一精准营销。

MMS——手机彩信定向推送，形式新颖、内容含量

大，是企业宣传、产品推广、活动介绍的高效形式。

EFAX——电子传真发送，将信息在短时间内，直接大

批量传送到目标客户的传真机终端，实现最低直销成本。

CALL CENTER——电话坐席呼叫，包括电话邀约，市

场调研，活动回访，直接与客户进行信息交流。

What can YingXunBao do?DM – Direct Mail, sending information or product to the real

audience directly and accurately.

EDM – Email Direct Mail, coverage of more targeted clients

using lower cost, realizing the promotion of information or

product.

SMS – Short Message Service, sending the information to

targeted audience timely, rapidly and accurately, realizing one-to-

one accurate marketing.

MMS – Multimedia Messaging Service, novel form and large

content, the effective form of company’s publicity, product’s

［职务分布 Position］ ［包装印刷数据 Packaging printing data］

［区域分布 Area］ ［业务类型分布Business Type］

39.98%

31.41%21.28% 4.39%

2.93%

塑料软包装Plastic flexible packaging

纸品包装Paper packaging

瓦楞纸箱Corrugated case

塑料容器Plastic container

印铁制罐Decorative printing

27.83%

13.66% 7.05%

24.03%

14.46%3.85%9.13%

出版印刷企业Publishing printing enterprise

商业印刷企业Commercial printing enterprise

数码印刷企业Digital printing enterprise

标签印刷企业Label printing enterprise

包装印刷企业Packaging printing enterprise

包装终端用户Packaging end user

政府，协会，院校Government,association,academy

25.65%

7.06%4.66%

3.14% 3.04% 1.56%24.54%

30.36%

华北North China

华东East China

华南South China

华中Central China

西南South West

西北North West

东北North East

港澳台Hong Kong,Macao,Taiwan

14.11%0.91% 4.27% 4.36%

53.37%

17.36%

5.62%

企业高层管理Senior management

市场部Marketing department

采购部Purchase department

生产部Product department

行政部Administrative department

业务部Business department

销售部Sales department

新媒体｜数据营销

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展会推广方案 Exhibition promotion proposal

展前宣传及听众召集Publicity before exhibition and audience

invitation

展中报道及宣传Report and publicity during the exhibition

展会回顾Review after exhibition

发送时间

Delivery time展会前1-3周

1-3 weeks before exhibition展会期间

During the exhibition展后一周

One week after exhibition

宣传方式

Publicity form

EDM 点对点短信

Point-to-point SMSEDM/点对点彩信

Point-to-point MMS

点对点短信

Point-to-point SMS点对点彩信

Point-to-point MMS点对点短信

Point-to-point SMS

发送对象

Delivery object数据库筛选目标客户群

Targeted client base chosen from database数据库筛选目标客户群

Targeted client base chosen from database

数据库筛选目标客户群

Targeted client base chosen from database

2015年重点展会 2015 Key Exhibition

2015年3月9-11日March 9-11, 2015 第二十二届华南国际印刷展览会 Printing South China 2015

2015年7月July, 2015 上海国际印刷周 Shanghai Int’l Printing Week

产品报价（Price）：

服务手段Service measure

价格Price

备注Memo

DM直邮 4.9元/封RMB 4.9/each

推荐DM只有印刷品，净重200克以内。报价不包含设计、印刷费用。设计费：1000元/1P，印刷费依据印刷情况而定。

Only presswork, net weight is 200g or less. Quotation is not included designing or printing fee. Design fee: RMB 1000/ 1p, printed fee is relied on printing situation.

EDM电子邮件 0.75元/封RMB 0.75/each

另收设计制作费用：500元/模板。个性化EDM设计及制作费用另行评估。Design fee: RMB 500/ version, personal designing and making fee are evaluated.

SMS手机短信 2元/条RMB 2/piece

字数限制最多70个汉字符；最低发送量：1000条，不足1000条按1000条计。No more than 70 character; minimum sending amount is 1000 pieces, less will counted on the basis of 1000 pieces.

MMS手机彩信 2.5元/条RMB 2.5/piece

另收设计费：200元/个；最低发送量：1000条，不足1000条按1000条计。Design fee: RMB 200/ piece; minimum sending amount is 1000 pieces, less will counted on the basis of 1000 pieces.

EFAX电子传真 2.5元/ A4页面RMB 2.5/A4

如果传真为2页A4页面，价格为5元，以此类推。If fax consists of two pages of A4, price is RMB 5, and the like.

电话呼叫

CALL CENTER面议

Negotiable承接市场调研、活动回访、产品推广

For marketing survey. event callback and product promotion

promotion as well as activity’s introduction.

EFax – E-Fax Delivery, information will be sent to fax

terminal of targeted audience in large volumes within a

short time, realizing the most effective promotion with the

lowest cost.

Call center – A contact center including call invitation,

marketing surey and event callback, making a direct information

exchange with customers.