Official Agent for

NTRODUCTIONDesigning marketing based on the brand target life-cycle

Company Profile| Ver.1.3 | 2018.04.18

Consulting over 500 clients in 2018

However, we are still fighting fiercely for differentiation

Introducing “Beaus Company”, Always finding new things.

#페이스북 #올인 #아이템 #겟잇뷰티

노다지시장

2013

#자극적 #충동구매 #과장 #B&A

일단 속이고 보자!

2014~

2015

#로아스감소 #오프라인진출 #광고거부감

· 온라인의 한계성· O2O 서비스

2016

#브래닝 #유튜브 #믿음 #글로우픽 #화해

양 < 질적인 서비스

2017

[INDEX]

WHO WE ARE- INTRODUCE

- HISTORY

- ORGANIZATION

WHAT WE DO- BUSINESS SCOPE

- CLIENTS

HOW WE DO PORTFOLIO

- INTRODUCE

- HISTORY

- ORGANIZATION

WHO WE ARE

• 2012 Grey Global Group Marketing Analyst

• 2013 SB group Marketer

• 2013 Newyork Artstidio Marketer

• 2014 Founder of Cosmetic Brand, Delight 18

• 2013. 09 Established Beaus Company

• 2018 Consulting for the renewal of Aritaum shop by Embrain

• 2018 Makeup in Seoul K-Beauty trend Analyst

E d u c a t i o n

• Baruch College Zicklin School of Business Bachelor DegreeAccountancy Major / Marketing Psychology Minor

• Baruch College Korean Society Association Student President

E x p e r i e n c e

BEAUS COMPANY CEOI1

Beaus Company, the 1st Generation Digital Marketing,

Beauty Marketing Agency

Analysis and insight on the beauty market through consulting with over 500 brandsAll-in-one service from marketing planning to social traffic and sales management, based on brand analysis of client’s needs and trends

Understanding of digital platform as an Agency and Media Inc.Retaining power channels in Facebook, Instagram, and Kakao Story 9.6 million followers in total.

1

2

Official Agent of Google & Facebook, Partnership with Naver & Kakao for media mix implementationPlanning and execution of various viral strategies for digital media by selection and investment, considering the characteristics of each media.

Not a simple content upload.

3

Establishment of Partnership with CJ E&M DIA TVEstablishment of cooperation system as overall beauty business agent and as a Beauty Creator

Relations for priority in original content production and new productions in the digital channels

4

BEAUS COMPANY INTRODUCEI1

9

12

Established Beauty Sketch

Established Beauty Sketch Channel

5

6

7

11

12

Annual Marketing Contract with 23 Years Old

Annual Marketing Contract with Babitalkof Yellow Mobile

Annual Marketing Contract with Leilani

Achieved 40 million KRW sales in one day

Annual Marketing Agency Contract with Sbenu

Achieved 80 million downloads for Samsung Gift Favorit

23 Years Old Achieving 1st place in monthly sales of

Nose pack in Olive Yong

Annual Marketing Agency Contract with SKINRxlab

Annual Marketing Agency Contract with SKINRx

Annual Marketing Agency Contract with Delight 18

Achieved complete sales of IU Cream

(A Month after the launch)

2

3

6

7

8

11

12

Partnership Agreement with Pikicast

Achieved 1million sales of23 Years Old CarboxyBody Shaper

Marketing Partnership Agreement with Pandora TV

Marketing Agency Contract with Dearpackerof

LG Household & Health Care

Marketing Agency Contract with papa recipe

MOU with LeferiEntertainment

Marketing Agency Contract with Dr.Jart+

Marketing Agency Contract with International P&B Raw

1

2

3

5

6

7

8

10

11

12

Marketing Agency Contract with Lapothicellof KUKJE Pharma

Partnership with App <Sister’s pouch>

Marketing Agency Contract with DTRT

Partnership with Seedpost Magazine <Self Beauty>

Partnership with Web <Beauty Station>

Partnership with App <Women’s Talk>

Partnership with Show <THE Yeppeojija>

Marketing Agency Contract with

Code GlokolorXMoominof LG Household & Health Care

Marketing Agency Contract with

AuthentyqueBrand of LG Household & Health Care

Marketing Agency Contract with Bonne Color Buckat

Achieved 29.9 billion offline sales of 23Years Old products

at Olive Young

Achived3 place on Olive Young overall cream sales for

23Years Old Badecasil

Marketing and Planning Agency Contract with Skin79

Marketing and Planning Agency Contract with Neopharm

Marketing Agency Contract with Sampar

Marketing Agency Contract with Eucerin

Marketing Agency Contract with

Makeremakeof LG Household & Health Care

Marketing Agency Contract with Ipse Cosmetic

Partnership with App <Glowpick, Hwahae, Surprise>

1

2

3

4

5

6

7

8

9

10

11

12

Marketing Agency Contract with Frudia

Marketing Agency Contract with Coreana

Marketing Agency Contract with TS Shampoo

Marketing Agency Contract with Cosnori

Marketing Agency Contract with Etudehouse

Marketing Agency Contract with Ultrav

Marketing Agency Contract with Kissme

Marketing Agency Contract with Shingmulanra

Marketing Agency Contract with L’Occitane

Marketing Agency Contract with Dreamworks

Marketing Agency Contract with Erborian

Marketing Agency Contract with Canmake

Official Agency Contract with Facebook Korea

Marketing Agency Contract with Olive Young

PBMarketingAgency Contract with Enesti

Marketing Agency Contract with LAPCOS

Official Agency Contract with Google Korea

Marketing Agency Contract with Bodyfantasies

Marketing Agency Contract with Ta-da Cosmetic

Marketing Agency Contract with LG CNP

Marketing Agency Contract with CMS LAB

Partnership with CJ E&M DIA TV

Marketing Agency Contract with Botanic Heal boh

Marketing Agency Contract with LG Lacert

Marketing Agency Contract with Cellfusionc

1 Marketing agent contract with Michaa

Marketing agent contract with XTM

Contract with KEEP COOL

Extended contract with Eucerin

~ Currently in progress

201820172016201520142013

BEAUS COMPANY HISTORYI1

Through integrated and organic actions, we strive to satisfy the process and result in one accord

BEAUS COMPANY ORGANIZATIONI1

- BUSINESS SCOPE

- CLIENTS

WHAT WE DO

-Operation of Brand Owned Media(Facebook, Instagram, YouTube)-Operating company owned Facebook Powerpage

SOCIAL MEDIA

Establish an integrated marketing strategy that spans On/Off line to achieve optimal results from campaigns

IMC MARKETING-Professional viral team, conducting direct in-house viral marketing (Blog, Instagram, Cafe etc.)

VIRAL MARKETING-Digital-based ad execution and analysis required for Facebook&Instagram AD to Portal site keyword and retargeting ads.

ONLINE AD

-Planning and production of in-house contents(company introduction and viral videos) with quality equal to professional productions

CREATIVE CONTENTS

BEAUS COMPANY BUSINESS SCOPEI2

Cooperation with leading brands in Korea,

With social media professionals.

BEAUS COMPANY OUR CLIENTSI2

HOW WE DO

Step-by-step goals for successful marketing

Brand analysis and concept development

Analysis1

Strategic Planning and Timeline Production

Planning2

Viral marketing through Power Beauty Channels

Trend3

Provide Big Data Report

Big data4

1.Campaign Concept Planning

2.Integrated Marketing Strategy

3.Content Planning

4.Additional Viral Plan

BEAUS COMPANY PROCESSI3

Planning of strategic content schedule and contents production suitable for each channel

is proceeded by dissolving the content idea leading the trend in the communication concept

BEAUS COMPANY Detailed ProcessI3

BEAUS COMPANY Branding&IMC AnalysisI3

BEAUS COMPANY Contents ReferenceI3

BEAUS COMPANY Beauty InfluencerI3

Producing contents with highly reliable Beauty

InfluencersCreator connection such as CJ DIA TV, DMIL and

etc.*Close communication with

middle-class creators of CJ DIA TV(300,000 followers) CJ DIA TV

PORTFOLIO

PERFORMANCE 주요실적I4

Key Performance

Official Agency of Facebook (Beaus Company is the only vertical agency among 17 agencies)

Official Agency of Google (41 Agencies / Beaus Company is only agency to have relations with both Google and Facebook)

Official cooperating partner with CJ DIA TV. Business and Sales agent for MCN under 300,000 Youtube subscribers. Right for pre-sales of original contents.

General digital marketing agent for global brand Eucerin / 2 years in progress

General digital marketing agent for Dr. Jart / 2 years in progress- Planning and progression of Digital marketing for Penguin Project

General digital marketing agent for Kiss-me promotion in summer of 2017

Agent for new promotion and micro influencer project for Etude House

Marketing Agent for Olive Young PB, Shigmulnara & Dream Works & Botanic Heal and etc.

General digital marketing agent for 23Years old / 4 years in progress- Air-Laynic pore mask : 1st place in Olive Young / Badecasil : 3rd place in Olive Young, fist half year

General digital Marketing agent for Papa_recipe / 18 months in progress- Bombi Honey Bumble / Ripping out ugliness series

Initial setting of Me Factory

General digital marketing agent for MICHAA / Special set product and BI renewal project

Dr. Jart, brand of Have＆Be Inc.Key message of “Dry-less Power Ceramidin” and alining online marketing.Using reliable media and creators to promote renewed Ceramidin toattract existing and new targets who are worried about skin conditionsin the winter season.

Objective

Planning and operation of online marketing, creator marketing, vlog,production of Naver posts, various beauty App posting＆experiencegroup, spread marketing through Power pages, etc.

Activities

Campaign to achieve positive public opinion on the productAchieved more than 60% of positive public opinion (Excluding neutral figures such as simple comments)

PERFORMANCE Dr. Jart_Ceremidin CampaignI4

Emphasizing trendiness and expressing various colors and brand value through collaboration with Sihyunhada, who specializes in expressing colors, and acting as a medium

Missha, which the existing 2030 customers were the maincustomers, we organized a brand renewal and collaborated withSihyunhada, an influencer who leads the trend of theidentification photo market, targeting the trendy Millenniumgeneration.

Objective

Based on the new product of Missha and Sihyunhada, we willproceed a makeover and photo shoot event for customer.Planning an Offline event for photo shooting.

Activities

PERFORMANCE Missha _SihyunhadaCampaignI4

Campaign to bring the Ocean World’s target audience to the Mascara’s target audienceLeading to purchase by engaging waterproof through politicizing the “Ocean World”

Kiss Me, brand of MP Hankang Inc.Promoting water-proof features by using free admissions to theOcean World in the summer as a Kiss Me package. Acting as amarketing agent to position Kiss Me as strong player in water-proof area.

Objective

Planning and operation of online campaign,Affiliate Media Post, YouTube Video Marketing, Influencer O2OLive Video Production, Producing videos appealing the strengthof the product, spread marketing through Facebook.

Activities

PERFORMANCE Kissme_kissme mascara in the summer campaignI4

Loccitane Korea Inc.Marketing agent operation focused on creating and spreading highquality contents to attract potential customers to the store and leadingto actual purchases by giving reminiscent of ‘gift=Loccitane’ in theholiday season, which is a peak period for cosmetic brands

Objective

Planning and operation of online campaign,Powder Room Post, O2O video productions starring models, Accumulation ofreviews from Instagram and Blog, spread marketing through viral marketing inFacebook and Cafe

Activities

Videos to imprint the image as a Christmas giftMore than 600 comments among 1500 comments were about purchases

PERFORMANCE Loccitane_HolidayCampaignI4

Eucerin, brand of Beiersdorf Inc.Marketing project delivering key message, alining new product “ElasticityLine” and big model Ji-hye Seo‘s image, on/off-line

Objective

Planning and operation of online campaign,Influencer seeding, YouTuber marketing, Accumulation of reviews fromInstagram reviewers, politicization in Cafe, related searches, spreadmarketing through viral marketing in Facebook and Cafe

Activities

Once again appealing the merits of the product leading to purchase by using big model Ji-hye, Seoto make issues + familiar YouTuber

PERFORMANCE Eucerin_ElasticityCampaignI4

-The beginning of Papa RecipeCommunication based on brand identity 'cosmetics made by father'Increase the amount of papa recipe retrieval through 'I am father'content viral and establish a friendly father brand image

Objective

-Planning and operation of online campaigns, production ofcontents and spread in FacebookInfluencer Viral and etc.

ActivitiesSearch volume of Papa Recipe increased sharply after the ‘Ripping out

ugliness’ campaign

PERFORMANCE Papa Recipe _Brand Identity IdeationI4

As a project to cultivate the 23 years old’s best selling product, weproposed Black Paint Rubar(cleansing product) to different category fromBadecasil, an existing popular product.Rather than claiming to be ‘recommended’ or ‘liked’ in the brandchannel of stick-type cleansing market,

Objective

IMC, which used the beauty YouTubers as a main promotion methodand connecting community areas, Naver Editor areas, and Instagrampromotion.

ActivitiesBy providing various information and interesting contents, page itself served as a homepage. Achieved a significantly higher KPI than the previous figures and operated as an active page

PERFORMANCE 23years old_Black Rubar CampaignI4

-Colorgram, PB brand of Olive YoungJust like Bbia of Lohbs, in order to solidify the image as emergingcolor make up brand of Olive Young, we selected Yeondukong as thekey model, who has the highest recognition and preference toteenagers. Marketing operation to increase the recognition.

Objective

- Planning and operation of online campaigns, Affiliate mediaarticle advertisement, Influencer Viral etc.

ActivitiesProduct viral through Yeondukong, meeting the eye levels of teenagers to

eliminate repulsion

PERFORMANCE Colorgram _Big Model YeondukongCampaignI4

Eucerin, brand of Beiersdorf Inc.Since the launch of company’s Facebook and Instagram, we have beenoperating the pages steadily. Operating in different characteristic in eachchannels, it serves to deliver luxurious image of Eucerin

Objective

Planning and operation of various layouts such as GIF, Card News, Videoand Images to emphasize the usage and advantages of the product.- Luxurious concept for Instagram and relatively friendly image ofFacebook

Activities

INSTAGRAMFACEBOOk

Focusing on to Aline the brand concept to Online Maintaining a luxurious image while conveying variety of information

PERFORMANCE Eucerin_Company Facebook ＆ Instagram OperationI4

Botanic Heal, brand of CJ Olive Networks Inc.Operation of Facebook as the main communication channel due toabsence of separate homepage. Since the main communication withusers need to be made through the channel, we focused on enhancingthe engagement and resulted in 200% growth rate in 2 months

Objective

Content planning and operation by responding quickly to the seasonthrough events, videos and images to introduce various products ofBotanic Heal and promoting the sales

ActivitiesBy providing various information and interesting contents, page itself served as a homepage. Achieved a significantly higher KPI than the previous figures and operated as an active page.

PERFORMANCE Botanic Heal Boh_Company Facebook OperationI4

CONTACT US_Address. 6th Floor, Charles Building, Yeoksam-ro 216, Gangnamgu, Seoul

E-mail. beautysketchkorea@gmail.com

Tel. 070-4042-4340