Welcome Chinese Program

2014 CITIE Post Event Report

欢迎中国项目2014 CITIE 简报

www.welcomechinese.com.cn

General Review of CITIE 2014

CITIE Official Website: http://www.citie.gov.cn/en/default.html

WTF 2014 introduction: http://www.citie.gov.cn/en/about/

China (Guangdong) International Tourism Industry Expo (CITTIE GUANGDONG), is one of the supporting activities held during Guangdong International Tourism Culture Festival, being run successfully for nine sessions since 2005. Nowadays, CITTIE GUANGDONG has become an international tourism fair in China with the most exhibitors, the biggest trade volume and the most comprehensive exhibits on tourism.

CITIE 2014 sets 10 theme exhibition halls with a total exhibition area of 100,000 sqm and 5,000 standard booths, attracting 3,000 exhibitors from 50 foreign countries and regions, 5,000 hosted buyers and 500,000 visitors also attracted to come. During the exhibition, 41 tourism investment and trade cooperation projects of a total amount of 122.7 billion Yuan has been signed. CITIE provied a good platform of communication and business cooperation for exhibitor and buyers. Meanwhile the concurrent events are various and fascinating, especially industrial and B2B activities.

CITIE 2014 Facts & Figure

CITIE 2014 Facts & Figure

CITIE 2014 Facts & Figure

“ Welcome Chinese ” Engagement & Exposure

“欢迎中国”展会现场直击

Welcome Chinese Engagement & Exposure

Booth exposure during CITIE

Welcome Chinese Engagement & Exposure

Printing Materials of the event

Event Review

活动回顾

OPENING

President Jacopo Sertoli

“Welcome Chinese”Presentation in CITIE 30 Aug 2014

New Hospitality Standard for International Travel Market

WELCOMING

11 media

Attendees from GZL International Travel Service

Visitors

Day 1 – 29 Aug

The Introduce of “Welcome Chinese”

Grace Liu – Sales & Marketing of Welcome Chinese

Interview on CITIE 2014 Guang zhou TV news

Guang dong TV station

Sina website

Guang zhou TV station

Day 1 – 29 Aug

The Introduction of “Italo” Promotion for certified participants

Crystal Zhang – Sales of Italo

Day 1 – 29 Aug

The Introduction of “Baglioni” Promotion for certified participants

Viola Chen– Representative

Welcome Chinese Weibo and Weichat Account

Interactive conversation with visitors

The Introduce of “Welcome Chinese”

Grace Liu – Sales and Marketing of Welcome Chinese

Day 2 – 30 Aug

A glance of On Site Ceremony

Visitors are attracting by the promotion

Day 2 – 30 Aug

The Introduction of “Italo”

Pam Pan – Sales of Italo

Numbers of WTF 2014

• 127 Name cards that gathered

• 300 Welcome Chinese brochures have been distributed

• 300 Baglioni Hotel introduction have been distributed

• 500 NTV-Italo leaflets have been distributed

• 323 followers increased on social media platforms (Weibo & Wechat)

• 11 media are reporting Welcome Chinese Program

• Another 4 media reproduced the NEWS

• The total media value achieves >114,750 EURO

• Follow up leads after CITIE

**Details see following media clipping report

Media Clipping WTF 2014

媒体报道

Publication 人民网 广东频道/ gd.people.com.cn

Title “欢迎中国”在世界刮起旅游中国风

Issue 2014-08-30

Link http://gd.people.com.cn/n/2014/0830/c123932-22160593.html

Circulation 1,500,000

Value ( EU) 1,250

Publication 新浪网 广东频道/ /gd.sina.com.cn

Title 全球旅游业刮起中国风32个国家“欢迎中国”

Issue 2014-09-18

Link http://gd.sina.com.cn/travel/2014-09-18/2125127258.html

Circulation 2,200,000

Value ( EU) 27,500

Publication 网易财经/ money.163.com

Title “欢迎中国”在世界范围刮起旅游中国风

Issue 2014-08-30

Link http://money.163.com/14/0830/19/A4TTLC3V00254TI5.html

Circulation 250,000,000

Value (EU) 27,500

Publication 网易新闻/ news.163.com

Title “欢迎中国”在世界范围刮起旅游中国风

Issue 2014-08-30

Link http://news.163.com/14/0830/19/A4TTL9SS00014JB6.html

Circulation 384,000,000

Value ( EU) 16,250

Publication 金羊网旅游频道/lvyou.ycwb.com

Title “欢迎中国”未来中国游客定制旅游的领军者

Issue 2014-09-03

Link http://lvyou.ycwb.com/?mdl=info&do=view&id=8697

Circulation 35,000,000

Value ( EU) 250

Publication 中国旅游信息网新闻/news.cthy.com

Title “欢迎中国”在世界范围刮起旅游中国风

Issue 2014-09-17

Link http://news.cthy.com/Allnews/20306.html

Circulation 500,000

Value ( EU) 687.5

Publication 广州日报/gzdaily.dayoo.com

Title 出游播报 境外游服务标准“欢迎中国”认证启动

Issue 2014-09-02

Link http://gzdaily.dayoo.com/html/2014-09/02/content_2739206.htm

Circulation 1,850,000

Value ( EU) 5,500

Publication 羊城晚报 / www.ycwb.com

Title “欢迎中国”推境外旅游服务新标准

Issue 2014-09-01

Link http://www.ycwb.com/ePaper/ycwb/html/2014-09/01/content_530624.htm?div=-1

Circulation 1,800,000

Value ( EU) 4,762.5

Publication 中国旅游报/ www. ctnews.toptour.cn

Title “欢迎中国”亮相广州

Issue 2014-09-05

Link http://ctnews.toptour.cn/zglyb/html/2014-09/05/content_95080.htm?div=-1

Circulation 150,000

Value(EU) 1,875

Publication 广州电视台/Guangzhou TV News

Title 境外旅游认准“欢迎中国”

Issue 2014-08-29

Link Video

Circulation 612,000

Value(EU) 19 ,175

Publication 广东电视台 《纵横天下游》/GuangDong TV News

Title 境外旅游认准“欢迎中国”

Issue 2014-08-29

Link Video

Circulation 2,300,850

Value(EU) 12,000

Thank you

谢谢

Contact us:

www.welcomechinese.com.cn

info@welcomechinese.com.cn