EFFECTIVE ONLINE

MARKETING

MARKETING IS FREE !!!

“Whether you like it or not, most businesses are increasingly reliant on online marketing efforts in order to sustain or grow their business”

Jim Cockrum

also known as web marketing, internet marketing, webvertising, or e-marketing, is referred to as the Marketing (generally promotion) of products or services over the Internet.

Source : Wikipedia

WHAT IS ONLINE MARKETING?

- Provide Wider reach of audience

- Less Expense in advertising

- fast information relay

- 24 hours non stop

- Online is everything !!!

Advantages of Online Marketing

“Know thy self, know thy enemy. A thousand battles, a thousand victories”. --Sun Tsu

Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.

RULE 1 : Learn your target market

Pick keywords that are relevant to your business but also fairly easy to rank.

Tool can be used: Google Adwords

Rule 2 : Keyword Selection

Adword google

Prospects are more likely to buy from you establish yourself as one by creating

extraordinarily helpful content. Take decisive action to ensure prospective customers are attracted to your site as a place to find answers.

Tools can be used:BloggerWordpress

Rule 3 Content is King

Its develops Business Identity.

Its develop personal branding about your business.

Pictures gives expression and meaning to people.

Ebay said “Approximately 90% of all sold auctions on ebay

have detailed image”

Rule 4 Use Images or Pictures

Rule No 5 Use Video

Tool can be use You Tube - the most traffic sites in Video

•You’ll become more memorable•You can reach more of your target audience.•You can get people to come back to your site more frequently.•You can tap into the emotions of your audience.•You’ll make it easy for your viewers to pass on your message.•Video it creates viral information of your products or services to your prospects.•You can show your human side by posting a not-quiet-perfect video.•You can “show” instead of “tell.”

Creates easy access or navigation to your webpage

It creates lead generation to your online business

Rule 5 Use Links

Advantage of the Market Place Market Place Online have high traffic and

audience Big chance become number one in Google

Page rank (using one of our platform --the CARENET way!!!!)

Disadvantages Has restrictions/rules to be followed Always update your advertising Too much competition

Rule no 6 Use Market Place Online

Its Free !!! You can create genuine relationship to your prospect You can start anytime Remember, ‘be real’ and ‘be there’ to help the

community rather than to push products.

Tools can be used:TwitterFacebookLinkedIn

Rule No 7 Social Media

It’s easy to become discouraged and frustrated if Inbound Marketing is approached as a point solution. In reality, it’s a long term strategy, only rewarding to those who approach it with patience and tenacity.

It Creates Consistency

It Creates Habit one of the criteria successful Online Marketer

RULE NO 8:Patience & Tenacity

Handy and Accessible Cellphone is equivalent power of computer Now Cellphone outnumbered computers, mostly used. Text Marketing are using by other companies and

businesses

Rule 9 Smart Phones Are In

Worldwide smartphone users top 1 billion !!! yahoo news: report source:http://ph.news.yahoo.com/worldwide-smartphone-users-top-1-bn-report-103208369.html

“THERE ARE NO SATURATED MARKETS, ONLY UNTAPPED OPPORTUNITIES”

PHILIP KOTLER

Lead Nurturing  follow up calls to action with a ‘thank you’ email and a lead nurturing campaign that further entices leads down the sales funnel with additional  free offerings– this is a free opportunity to keep touch with a lead.

Example We have Open house this coming date we have

free dinner and food if you attend see our project and we provide discount buy one of our condo at the event.

Rule 10 Lead Nurturing

Coach Benjamin S. Palaroan Jr.Login to our website

www.1stworld philippines.com

Facebook.com http://www.facebook.com/CoachBenjie

Twitter https://twitter.com/coachBpalaroan

LinkedIn ph.linkedin.com/in/coachbenjiepalaroanjr

THANK YOU VERY MUCH !!!

PRICE : P 2500

Venue : TBA

Early Bird (P2000.00) For ACT (P2500.00)

Login to www.1stworldphilippines.com

PRACTICAL ONLINE MARKETING

QUESTION AND ANSWER