effective ways to build your brand

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Upload: kyle-lai

Post on 02-Dec-2014

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Marketing


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DESCRIPTION

“Your brand is what other people say about you when you’re not in the room.” 
Jeff Bezos, founder of Amazon.com These slides tells effective ways to build your hipster brand, starting with understanding what appeals to them, why and how to cultivate an idea of core principles behind in hipster-friendly brands.

TRANSCRIPT

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