el ambiente empresarial
DESCRIPTION
El Ambiente Empresarial (presentación de la asignatura Estrategia Empresarial - ESUMA Business School)TRANSCRIPT
![Page 1: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/1.jpg)
El ambienteempresarial
Carlos José Navas Alejo
![Page 2: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/2.jpg)
Entorno
Cultura
![Page 3: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/3.jpg)
Amenazas
![Page 4: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/4.jpg)
Oportunidades
![Page 5: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/5.jpg)
Entorno General
![Page 6: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/6.jpg)
Entorno Competitivo
![Page 7: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/7.jpg)
Análisis P.E.S.T.
![Page 8: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/8.jpg)
Político-legales
![Page 9: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/9.jpg)
Económicos
![Page 10: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/10.jpg)
Socio-culturales
![Page 11: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/11.jpg)
Tecnológicos
![Page 12: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/12.jpg)
Análisis P.E.S.T.
![Page 13: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/13.jpg)
Análisis P.E.S.T.E.L.
![Page 14: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/14.jpg)
Ecológicos o medioambientales
![Page 15: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/15.jpg)
Legales
![Page 16: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/16.jpg)
Análisis competitivo
![Page 17: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/17.jpg)
0
10
20
30
Pharma Restauración Petróleo Tr. Aéreo
Rentabilidad de distintos sectores (ROA en %) en el periodo 88-95
![Page 18: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/18.jpg)
![Page 19: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/19.jpg)
![Page 20: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/20.jpg)
![Page 21: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/21.jpg)
Nuevos Competidores
![Page 22: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/22.jpg)
Barreras de Entrada
![Page 23: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/23.jpg)
Reacción de los competidores
![Page 24: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/24.jpg)
Proveedores
![Page 25: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/25.jpg)
![Page 26: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/26.jpg)
![Page 27: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/27.jpg)
Clientes
![Page 28: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/28.jpg)
![Page 29: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/29.jpg)
![Page 30: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/30.jpg)
Sustitutivos
![Page 31: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/31.jpg)
Grado de sustitución
![Page 32: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/32.jpg)
Precio relativo
![Page 33: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/33.jpg)
![Page 34: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/34.jpg)
![Page 35: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/35.jpg)
Competidores
![Page 36: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/36.jpg)
![Page 37: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/37.jpg)
Complejidad
![Page 38: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/38.jpg)
Dinamismo
![Page 39: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/39.jpg)
Incertidumbre
![Page 40: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/40.jpg)
Entorno
Cultura
![Page 41: El Ambiente Empresarial](https://reader033.vdocuments.pub/reader033/viewer/2022052910/559c4b181a28abf6708b4692/html5/thumbnails/41.jpg)
Entorno
Cultura