elec2017 3.3 b. aures - game design for a lean (food) simulation at audi ag

Bernd Aures, AUDI AG, Ingolstadt, Germany

[email protected]

https://www.xing.com/profile/Bernd_Aures

Twitter: @bernd_aures

GameDesign for a Lean (Food) Simulation at AUDI AG

mailto:[email protected]

https://www.xing.com/profile/Bernd_Aures

https://twitter.com/bernd_aures

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Audi Group

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Product line up AUDI AG, >50 models, >1,800,000/a

each individually configured by customer(Jan 2017)

R8

R8 Coupé

R8 Spyder

TT

TT Roadster

TTS Coupé

TTS Roadster

TT RS Coupé

TT Coupé

TT RS Roadster

Q7

Q7

Q7 e-tronquattro

SQ7

Q5

Q5

SQ5

Q3

Q3

Q2

Q2

A8

A8 L

A8 L W12

S8

S8 plus

A8

A7

S7 Sportback

RS 7 SB performance

A7 Sportback

A6

RS6 Avant

A6 Avant

A6 allroadquattro

S6 Limousine

S6 Avant

A6 Limousine

RS6 Avantperformance

A5

S5 Cabriolet

A5 Sportback

A5 Cabriolet

S5 Coupé

S5 Sportback

A5 Coupé

A4

A4 Avant

A4 allroadquattro

S4 Limousine

S4 Avant

A4

A3

A3 Sportback

A3 SB e-tron

A3 Limousine

A3 Cabriolet

S3

S3 Sportback

S3 Limousine

S3 Cabriolet

RS3 Limousine

A3

A1

A1

A1 Sportback

S1

S1 Sportback

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used senses in training try something unusual

Typical: touch, see, hear Unusual: taste, smell

AUDI AG, All rights reserved.

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Finding the key element – far enough for a game – close enough for portability

• suitable for „production“ through participants

• suitable for “individualization” trough customer

• suitable for “improvement” in product & process

• low cost for ingredients and tools

• …

List and weight the elements to teach and find an

“element” to show and transport this information

Focus: Idea: individual ordered sandwiches


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Customer-driven design – try to derive aspects from real problems

• typical automotive (press, body, paint, assembly, …)

• administrative processes

• process & product design

• point-KAIZEN & system-KAIZEN

step into participants view: list and transfer typical

issues from shopfloor and office into your game

product – building order:

• using a toothpick for fixation – mount it in bodyshop

> causes waste in paint-shop

> can later be transferred to assembly

(where it’s really needed)

Necessary Elements: Example:


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CIP means optimization – can you make it happen?

• once or repeatable?

• how to show the optimization?

• how many stages?

• time needed?

use of 3 stages:

• basis

• point-KAIZEN (5S, optimum reach, in/out)

• system-KAIZEN (layout, balancing, FIFO, …)

Building the puzzle Example:


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Keeping the balance – overall view

• overall process – could it work at all?

• balancing (e.g. cycle times) – in all stages

• interdependencies – what side effects are possible?

• clear message – still on track?

• …

take a look and adjust, change elements from the

overall perspective

press-shop:

• cycle-time way to fast in comparison to other jobs

> should produce inventory (waste)

• Idea: integration of a little oven?

+ will rise taste of sandwich

- will rise cycle-time > not suitable for stage 1/2

+ can visualize the batch-process at stage 1/2

- will arise the need for a flow-oven in stage 3

- will rise invest cost, need for power-supply

- risk of hot surface, injuries

decision: don’t integrate

Tasks: Example:


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Integrating theory

• is additional theory necessary?

• how is it linked to the game?

• can it be explained directly in the game or are

additional slides necessary?

• blocked or geared model theory/game?

Idea:

• make the participants to employees, link the need of

optimization directly to the results of the recent phase

of the game

Examples:

• disorder in delivery?

> „Customers complain because of not being served in

the right order!“

• explanation of the power of a target

> „Our target is a lead time of 2min!“

Aspects: Example:


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MVP – the art of prototyping

• will it work at all?

• which tools, material, etc. do we need around the basic

elements?

• test the rules and premises > will it lead to the

expected results?

• get a first participants feedback!

• …

and don’t forget to have fun!

• sandwiches – which bread to use?

• purchasing – what exactly in which packaging?

• use ceramic or paper-plates?

Aspects: Examples:


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Role of the trainer, rules, etc. – how to lead the game!

• is the storyline working?

• how to explain what to do?

• how far/narrow set the rules?

• how to get the participants involved?

• develop possible interventions for typical situations

• …

get in touch to the variety of different groups!

• how many “help” is useful to get the participant to an

“expected next step”?

• how to react to unexpected solutions?

Aspects: Examples:


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Keep the learnings – support & spread the trainers knowledge

• which elements are stable and can therefore be fixed?

• typical optimization material available?

• for what is explanation necessary, which can be learned

by reading?

• are visual instructions possible?

• 5S, standards & co

• what are the core ideas to tell?

• explanation of the “logic” of the game

(typically this can’t be observed!)

• coach and discuss the recent situations and how to

react on them

be free to accept similar, but individual ways to do the

training – each trainer/training is unique!

Supporting material: Train the trainer:


Merci.

Thank you.

Bedankt.

Tack så mycket.

Danke.

elec2017 3.3 b. aures - game design for a lean (food) simulation at audi ag

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