stephenpratley.com

Email List Building(For Rob Tyson’s SME Masterclass 13/12/2016)

Stephen Pratley, MA(Mktg) MIDMstephenpratley.com

stephenpratley.com

● 5 principles to turning your website into a list-building machine.● Some live examples● The toolkit I use

What you’ll learn today

stephenpratley.com

Hi, I’m Stephen Pratley

I’m a “dyed in the wool” direct response marketer.

I began with direct mail campaigns then became one of the early pioneers of commercial email marketing in the UK.

I’m a Trainer at IDM & Kingston University

I help education & training businesses to grow online sales

stephenpratley.com

stephenpratley.com

Let’s begin...

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The footer signup

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#1 - Be More Relevant

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Matching content

This incentive is used across most of my site

It does 4x better on this page where it matches the main content.

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Have as many opt-ins as you have services

stephenpratley.com/4-stages-marketing-automation-growth/

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#2 - Give More Value

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stephenpratley.com

#3 - Ask For Less Commitment

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Clicks < Forms

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Principles of Persuasion - Consistency

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#4 - Be More Intrusive

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stephenpratley.com

stephenpratley.com

SlideshareLeadshare

(Pre-Filled Data)

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The Power of Pop-Ups

This offer had been a banner

Site was converting at 1.2%

Now converts at 2%

Popup gets 5% of traffic

Email is the biggest sales driver

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#5 - More. Just More.

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stephenpratley.com

Recap1. More relevance

2. More Value

3. Less commitment

4. More intrusive

5. More forms

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My Toolkit

Wordpress

Thrive Leads

Thrive Landing Pages

ActiveCampaign

Non Wordpress

OptinMonster

SumoMe

Hellobar

Layered Popups (codecanyon)

Ouibounce

stephenpratley.com

stephenpratley.com