embassy of denmark, tokyo

UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK

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Skal jeg holde mig væk fra personer, som lige har været i Japan?

Der har ikke været så betydende udslip fra kernekraftværket, at der er risiko for, at personer er blevet forurenet med radioaktive stoffer. Så du kan roligt opholde dig sammen med personer, som har været i området. Mennesker kan heller ikke blive radioaktive af at være nær radioaktive

stoffer eller ved at blive udsat for stråling.

http://www.brs.dk/index.html


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Japan – Et marked for små og mellemstore danske virksomheder?

Jesper Vibe-Hansen”Handelsråd”

Kgl. Dansk Ambassade,Tokyo


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JAPAN ET MARKED NETOP NU?

Japan Key Information

Population: 127,433,494Number of million pop. cities: 14

Total Area: 377,873km2GDP: $4.91 trillion (2008 )

GDP / Capita: $38,457 (2008)

Greater Tokyo: 36

mill. peopleGreater Osaka:

22 mill. people


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=Around 127 million

people

http://en.wikipedia.org/wiki/File:Flag_of_Denmark.svg

http://upload.wikimedia.org/wikipedia/commons/9/9e/Flag_of_Japan.svg


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Small in size, but…

2002

2015

Kilde: Worldmapper.org

g



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Antal udtagne patenter

Kilde: Worldmapper.org

Perceptions and Myths

Only high-end luxury brands sells well in Japan.

Japan is a closed and complicated market with no short term profitability

perspectives

Japan has been in constant economic crisis since the bubble burst in the late ’80’ies

http://images.google.co.uk/imgres?imgurl=http://www.purseblog.com/images/louis-vuitton-neverfull.jpg&imgrefurl=http://www.purseblog.com/louis-vuitton/louis-vuitton-neverfull-gm-mm-pm.html&usg=__UKRn78sWwv5fWkml3LZGtflkBXY=&h=335&w=349&sz=32&hl=en&start=8&um=1&tbnid=L008giaziIW8-M:&tbnh=115&tbnw=120&prev=/images?q=louis+vuitton&hl=en&um=1

http://images.google.co.uk/imgres?imgurl=http://4.bp.blogspot.com/_t6XXVrt631U/R__fGclRziI/AAAAAAAAC0o/YIazNslYhSU/s400/coco+chanel.jpg&imgrefurl=http://ingenueperspective.blogspot.com/2008_04_01_archive.html&usg=__bmhUdZSVWuVWPEg8zgTf1vf4GY8=&h=400&w=293&sz=17&hl=en&start=34&um=1&tbnid=cqtrfjYSpMeKAM:&tbnh=124&tbnw=91&prev=/images?q=chanel&ndsp=20&hl=en&sa=N&start=20&um=1

http://images.google.co.uk/imgres?imgurl=http://cn1.kaboodle.com/hi/img/a/0/0/8/f/AAAACltjTswAAAAAAAj6og.jpg&imgrefurl=http://www.kaboodle.com/reviews/royal-copenhagen-blue-fluted-mega-dinner-plate-pattern-1--2381627&usg=__zsywjHpiAaMfi8Tj8lDafKLhNs0=&h=280&w=275&sz=17&hl=en&start=3&um=1&tbnid=iNS8BEfLBH12ZM:&tbnh=114&tbnw=112&prev=/images?q=royal+copenhagen&hl=en&um=1

http://images.google.co.uk/imgres?imgurl=http://creationwiki.org/pool/images/thumb/8/80/False_X_mark.png/200px-False_X_mark.png&imgrefurl=http://creationwiki.org/Falsification&usg=__juT4CdmUqxk2vKFTp-fgydL6KT8=&h=229&w=200&sz=11&hl=en&start=1&um=1&tbnid=xxma-uoSWljsqM:&tbnh=108&tbnw=94&prev=/images?q=false+mark&hl=en&um=1

http://images.google.co.uk/imgres?imgurl=http://www.clker.com/cliparts/e/2/a/d/1206574733930851359Ryan_Taylor_Green_Tick.svg.med.png&imgrefurl=http://www.clker.com/clipart-green-check-mark.html&usg=__OsZl0GKg7Z0lJGwJat-8FO-qgO4=&h=297&w=258&sz=7&hl=en&start=8&um=1&tbnid=lNPVPpVgL936UM:&tbnh=116&tbnw=101&prev=/images?q=check+mark&hl=en&um=1

http://images.google.co.uk/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/thumb/3/38/Japanese_stop_sign.svg/527px-Japanese_stop_sign.svg.png&imgrefurl=http://commons.wikimedia.org/wiki/File:Japanese_stop_sign.svg&usg=__rUd8DDYAbXK9dCI59kIdjVvwhyc=&h=471&w=527&sz=31&hl=en&start=7&um=1&tbnid=h6fVUI_dcKesjM:&tbnh=118&tbnw=132&prev=/images?q=japan+stop+sign&hl=en&um=1


http://images.google.co.uk/imgres?imgurl=http://media.economist.com/images/20090214/D0709FN2.jpg&imgrefurl=http://ianfu.blogspot.com/2009/03/deja-vu-of-lost-decade.html&usg=__oeOVFOpETqs-L3NiJpcVRiy4emY=&h=338&w=450&sz=55&hl=en&start=2&um=1&tbnid=GPmEgsURXl8GNM:&tbnh=95&tbnw=127&prev=/images?q=crisis+japan&hl=en&um=1


Perceptions and Myths

Japan is a very conservative and formal society, culturally and language wise very different. Rigid and not forward

moving.

Japanese consumers are demanding, quality and service minded in the

extreme, detail oriented but once they are customers they are very loyal.



http://images.google.co.uk/imgres?imgurl=http://amysrobot.com/files/japanese.JPG&imgrefurl=http://amysrobot.com/archives/international/&usg=__HRXM787gkw5eM6RaCxHsExbNCz0=&h=259&w=350&sz=18&hl=en&start=1&um=1&tbnid=sycVUI2_DcAnCM:&tbnh=89&tbnw=120&prev=/images?q=japan+businessmen&hl=en&um=1


http://images.google.co.uk/imgres?imgurl=http://www.webdesign-guru.co.uk/icon/wp-content/uploads/quality.gif&imgrefurl=http://www.webdesign-guru.co.uk/icon/rubber-stamps-free-graphics/&usg=__DLmCmt6pZOcg0GA0juDhGV8w7Qo=&h=450&w=450&sz=30&hl=en&start=1&um=1&tbnid=Ijn-na5uwz-w9M:&tbnh=127&tbnw=127&prev=/images?q=quality&hl=en&um=1

http://images.google.co.uk/imgres?imgurl=http://sneakernews.com/wp-content/uploads/2008/08/osomatsu-kun-comme-des-garcons-derby-1.jpg&imgrefurl=http://sneakernews.com/2008/08/05/osomatsu-kun-x-comme-des-garcons-derby/&usg=__bPOXr5Ns_uC-WAMJiZQv4Yi0rTM=&h=385&w=500&sz=50&hl=en&start=13&um=1&tbnid=vwyz8CJp-EXX0M:&tbnh=100&tbnw=130&prev=/images?q=comme+de+garcons&hl=en&sa=N&um=1

http://images.google.co.uk/imgres?imgurl=http://www.doverstreetmarket.com/dsmpaper/images/tao_comme_des_garcons.jpg&imgrefurl=http://www.doverstreetmarket.com/dsmpaper/tao_comme_des_garcons.html&usg=__aTc6g255HQIbFWCcg4fZvh9Vir4=&h=878&w=770&sz=133&hl=en&start=3&um=1&tbnid=zt8tTGns7stltM:&tbnh=146&tbnw=128&prev=/images?q=comme+de+garcons&hl=en&sa=N&um=1

http://images.google.co.uk/imgres?imgurl=http://www.wrongwroks.com/blogpics/comme-1.jpg&imgrefurl=http://wrongwroks.wordpress.com/2008/08/18/comme-de-garcons-x-hm/&usg=__pai1nG5fJDDAg5hfMP-5OVGATGw=&h=586&w=500&sz=33&hl=en&start=22&um=1&tbnid=bmnegO1jO_9ndM:&tbnh=135&tbnw=115&prev=/images?q=comme+de+garcons&ndsp=20&hl=en&sa=N&start=20&um=1


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Trade Department Tokyo - Focus areas

Life SciencesFood and agriculture

Environment and energyCreative Denmark

ICTIndustry

http://images.google.co.uk/imgres?imgurl=http://www.homeaway.com/travel/site/media/webdav/site/ha/shared/SEO%20articles/NYFood_Pig.jpg&imgrefurl=http://www.homeaway.com/travel/site/ha/lucky-New-Years-foods&usg=__rLI_MLdPlgnhnQdRtux2f5k4b1Y=&h=299&w=402&sz=75&hl=en&start=103&um=1&tbnid=GCb7TaL9MxtzjM:&tbnh=92&tbnw=124&prev=/images?q=danish+pork&ndsp=20&hl=en&sa=N&start=100&um=1

http://images.google.co.uk/imgres?imgurl=http://thecuriousclan.files.wordpress.com/2008/04/egg-chair.jpg&imgrefurl=http://thecuriousclan.wordpress.com/2008/04/21/funky-chair-hunt-part-1/&usg=__X4aN2ZPBF29JXedBH3ijdo3-nvw=&h=472&w=500&sz=116&hl=en&start=5&um=1&tbnid=_dCPPt1LiEgm7M:&tbnh=123&tbnw=130&prev=/images?q=egg+chair&hl=en&um=1

http://novonordisk.com/images/press/photo_library/NovoPenEcho_Skins.tif

http://images.google.co.uk/imgres?imgurl=http://www.foejo.dk/publikation/fotos/logo.jpg&imgrefurl=http://www.foejo.dk/publikation/nyhedsbrev.html&usg=__XofTzw-xTJKpMujBNFNVEu-p2j4=&h=112&w=120&sz=5&hl=en&start=11&um=1&tbnid=GHtkOo0nkddhsM:&tbnh=82&tbnw=88&prev=/images?q=%C3%B8kologi+m%C3%A6rket&hl=en&sa=N&um=1

http://images.google.co.uk/imgres?imgurl=http://www.savoir-faire.com/pws/images/catalogue/products/3shj082011000/large/3shj082011000_1.jpg&imgrefurl=http://www.savoir-faire.com/fcp/product/Ultimate-Luxury-Gifts/Jewellery/Kid's-Star-of-Shamballa-White-Gold-and-Onyx-Bracelet/276&usg=__b9REBTbDGv9IDwkp6-LFbZ0BG-E=&h=280&w=280&sz=8&hl=en&start=5&um=1&tbnid=Jt-Jbb-kaTx4KM:&tbnh=114&tbnw=114&prev=/images?q=shamballa+jewel&hl=en&um=1


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Særlige udfordinger

- Kommunikation- Geografisk/kulturel afstand - Beslutningsprocessor

JAP

DK


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Kritiske succeskriterier

- “Flødebolleeffekten”

- Hold ud - Spis brød til – gab ikke over for meget- “Finding Mr. Endo”


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Hvad kan Ambassaden gøre for dig?

- En indledende screening

- Partneridentifikation

- Markedsundersøgelse

- Business Center/Inkubator faciliteter

- X, Y og Z


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Trade Department Tokyo - Key products and job examples

Incubator

Market entry

Global Public Affairs

Rent an employee Market survey

Customer access/ residence events

Homepage

General market support

SecretariatPublic diplomacy

http://images.google.co.uk/imgres?imgurl=http://etec.vub.ac.be/EPE/EPE-WECS-2009/Images/Vestas-Logo.gif&imgrefurl=http://etec.vub.ac.be/EPE/EPE-WECS-2009/15_Sponsors.htm&usg=__TeDPxGBiz5Tvz1p_GMwtbTxkq4I=&h=84&w=431&sz=5&hl=en&start=10&um=1&tbnid=vc0bjU_kO4jTLM:&tbnh=25&tbnw=126&prev=/images?q=vestas+logo&hl=en&um=1

http://images.google.co.uk/imgres?imgurl=http://www.fingad.com/images/0000/0665/novo_nordisk_logo.jpg&imgrefurl=http://www.fingad.com/review/show/investing_in_sin_7_recession_proof_stock_pic_ks_part_i&usg=__LJn7Usl3T9_U4C7KChuu5JAwCZA=&h=334&w=405&sz=70&hl=en&start=5&um=1&tbnid=kycIzufEuzvGFM:&tbnh=102&tbnw=124&prev=/images?q=novo+nordisk&hl=en&um=1

http://www.bsp-pharma.com/Default.aspx

http://www.stibo.com/Default.aspx?AreaID=38

http://images.google.co.uk/imgres?imgurl=http://www.establishoffshore.com/images/saxo_solo_logo_7gdd.jpg&imgrefurl=http://www.establishoffshore.com/&usg=__9gCUqSL2aJ7EafJoTSyrjCgQo4Y=&h=477&w=652&sz=120&hl=en&start=3&um=1&tbnid=0GzQp0MwuEL6uM:&tbnh=101&tbnw=138&prev=/images?q=saxo+bank+logo&hl=en&um=1

http://images.google.co.uk/imgres?imgurl=http://www.simc-jp.com/simc_blog/COP15-CYCLING-TOUR.jpg&imgrefurl=http://www.simc-jp.com/simc_blog/2009/04/cop15_.html&usg=__EYERnYfX1in0BFYbFmf1EaDLCb4=&h=326&w=300&sz=36&hl=en&start=6&um=1&tbnid=ikehD9OxBBT97M:&tbnh=118&tbnw=109&prev=/images?q=cop+15+cycling+tour&hl=en&um=1


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Hvad kan Udenrigsministeriet gøre for dig og din virksmhed?

- Henrik P.

- ESP

- ETC


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“The positive views reported in the sales and profitability forecasts are also reflected in the strategies of the foreign companies in Japan and 73% of the respondents continue to see Japan as a market with room to expand in the long term”

”For a small company Japan can be a challenge, but with the help of the embassy our products are now sold in two of the most prominent departments stores” Dan Schumacher, Owner of Schumacher Snaps

Don’t take our word for it…

“Enavigo Consult” being a small consultant company has been able to penetrate a very conservative part of Japanese business thanks to the support and help we have received from the Danish embassy” Steen Pedersen, Partner

“The embassy has opened up a lot of doors for us and created access to a lot of new clients and market segments”

Ole Gerlich, Business Development Manager, Grundfos Japan


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Trade Department Tokyo - examples of other services

Crash Course on Japanese Business Culture

Rental of the embassy’s conference facilities

Events at the ambassador’s recidence


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Strong regional collaboration


http://en.wikipedia.org/wiki/File:Flag_of_South_Korea.svg


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Japan – Et marked for små og mellemstore danske virksomheder?

Afgjort JA !

men er det noget for dig?


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Creative Embassy


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?-25%

by 2020!

embassy of denmark, tokyo

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