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Embracing Design in Corporate Culture Kazuya Nakamura @LadiesThatUXAMS August 18, 2016

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Page 1: Embracing Design in Corporate Culture

Embracing Design in Corporate Culture

Kazuya Nakamura

@LadiesThatUXAMS August 18, 2016

Page 2: Embracing Design in Corporate Culture

Design as a Problem Solving Tool

@LadiesThatUXAMS August 18, 2016

Page 3: Embracing Design in Corporate Culture

Onboarding

Collaboration

Communication

@LadiesThatUXAMS August 18, 2016

Page 4: Embracing Design in Corporate Culture

Who is Kazuya Nakamura

1995 - 2013

Service Deign for Windows 95

@LadiesThatUXAMS August 18, 2016

Page 5: Embracing Design in Corporate Culture

Who is Kazuya Nakamura

Bindly (Android)

Service Diorama

2013 - Present

http://www.gameofdesigns.com

https://bind.ly

@LadiesThatUXAMS August 18, 2016

Page 6: Embracing Design in Corporate Culture

User Onboarding and Retention

Employee Onboarding and Retention

UX

Corporate

@LadiesThatUXAMS August 18, 2016

Page 7: Embracing Design in Corporate Culture

Value Proposition (Why?)

Required Action - CTA (What?)

Clear and Logical Sequence (How?)

and Feeling!

@LadiesThatUXAMS August 18, 2016

Page 8: Embracing Design in Corporate Culture

Van Maanen and Schein modelCollective vs. Individual

Formal vs. Informal

Sequential vs. Random

Fixed vs. Variable

Serial vs. Disjunctive

Investiture vs. Divestiture

Page 9: Embracing Design in Corporate Culture

OK. So what can I do? 🤔

@LadiesThatUXAMS August 18, 2016

Page 10: Embracing Design in Corporate Culture

Visual Language to collectively design UX

Service Diorama

http://www.gameofdesigns.com

@LadiesThatUXAMS August 18, 2016

Page 11: Embracing Design in Corporate Culture

😨

Page 12: Embracing Design in Corporate Culture

@LadiesThatUXAMS August 18, 2016

Page 13: Embracing Design in Corporate Culture

What do companies do?• Organization change

• Office renovation

• Innovation hub

• Intraneurship

• Meeting

• Training

😂

Page 14: Embracing Design in Corporate Culture

What do startups do?

AARRR! 📏 Measure 📐one metrics that matter!

@LadiesThatUXAMS August 18, 2016

Page 15: Embracing Design in Corporate Culture

Matching different group of people ex. Uber, Airbnb, KickstarterUX

Corporate Matching different group of people ex. Designers and Developers

@LadiesThatUXAMS August 18, 2016

Page 16: Embracing Design in Corporate Culture

@LadiesThatUXAMS

😱https://sites.google.com/site/ucinetsoftware/homeUCINET

Page 17: Embracing Design in Corporate Culture

Use heat map to understand engagement between UI and users

UX

Corporate User heat map to understand engagement between people

@LadiesThatUXAMS August 18, 2016

Page 18: Embracing Design in Corporate Culture

@LadiesThatUXAMS

Page 19: Embracing Design in Corporate Culture

@LadiesThatUXAMS August 18, 2016

Page 20: Embracing Design in Corporate Culture

@LadiesThatUXAMS

🙀

August 18, 2016

Page 21: Embracing Design in Corporate Culture

Tools

https://immersion.media.mit.edu/immersion

immersion

https://gephi.org/

Gephi

http://estimote.com/

Estimate

https://www.gameordesigns.com

Service Diorama

@LadiesThatUXAMS August 18, 2016

Page 22: Embracing Design in Corporate Culture

ContactKazuya Nakamura

[email protected] @kzynakamura

https://medium.com/@kzynakamura

Service Diorama Amsterdam

https://www.meetup.com/Service-Diorama-Amsterdam/

@LadiesThatUXAMS August 18, 2016