Emerging trends in engagement

Scott Warren Project Director, Elton Consulting 19 September 2018

» A Veris Company» 29 years young – NSW, Victoria,

Queensland, ACT and NorthernTerritory

» Communications and engagement» Urban and regional planning» Social sustainability» Design studio» Bid preparation

About EltonConsulting

Elton Consulting

aVeris

Company

Communications and engagement

Design studio

Social sustainibility

Urban and regional planning

Bid preparation

Countries by population1.  China 1.4 billion

2.  India 1.3 billion

3.  United States 324 million

5.  Brazil 209 million

4. Indonesia 263 million

53.  Australia 25 million

Global social networks

0 500 1000 1500 2000 2500

Pintrest

LinkedIn

Twitter

Instagram

Facebook Messenger

WhatsApp

YouTube

Facebook

Active users (in millions)Source: https://www.statista.com/statistics/272014/global‐social‐networks‐ranked‐by‐number‐of‐users/

What makes you choose one store over another?

Top 6 factors

1. Location

2. Hours of operation

3. Range of goods

4. Store presentation 

5. Customer service

6. Price

https://www.getup.org.au/campaigns/coal‐seam‐gas/csg‐ad/dont‐risk‐coal‐seam‐gas

Keeping it real• Methods vary depending on community 

type, size, age & sentiment

• Digital engagement has a growing role, but is not a silver bullet

• Engagement is about relationships & relationships flourish face‐to‐face Western Sydney Airport consultation

END