DESIGN CHALLENGE: to redesign the school to work transition | Design Thinking Action Lab ‘13

The Problem

The stakeholder & starting planning the interview(s)

Gralha - Brazil

Professor, Engineering

Sakura - Japan

Professor, Business

* Future professor (?)

Pokemon- Japan

Research, Science

Late internship (only in the end)

Engineering students always get a job

Science students have best opportunities if they get a PhD

There are many students in universities, but not so many

opportunities in big companies

If you study in a top university, you always get a job

Top university leads to better jobs

Students only want to work in big companies – they are not

flexible

Top business students are not motivated to be entrepreneurs

JP and BR have good unemployment rate now

Students can’t visualize a realistic future

Previous experience is very important for companies

Lack of creativity in interviews – students always say

the same

Professors don’t have an important role

Only if they have more connections in

companies they could help students

They could help, but not so much

Students don’t need help from professors to

find a job

Friends who are working in companies can

give better advise than professors

The university has the main role to get a job

(agreement with companies)

Students have fear of taking risk

Professors don’t feel comfortable to recommend students

(unfairness – good students and students who really need a job)

Students misunderstand (or don’t believe on) professor’s advise

Professors don’t feel responsible for helping students to get a

job

Sakura helps her students if they ask for advise

Gralha gives advise about the differences between

school and companies in his classes

Pokemon is a scientist and also a Dj

Sakura is a professor of business in a top university in Japan.

She needs a way to encourage her students to be entrepreneurs, due

to the lack of both many opportunities in big companies and weak

entrepreneurship spirit among students. Entrepreneurship could keep

rising the economy and help to avoid unemployment / create new job

opportunities.

Empathize and Define | Design Thinking Action Lab – 2013 | Rosana Vasques

Insights

Professors need to be more aware about their role on student’s employment

Students need to be more confident on self-employment

Students need to learn “taking risks” before going to the real world

Entrepreneurship versus unemployment

Go out of your comfort zone (students and professors!!!!!)