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AGER2018

AMWAY GLOBAL ENTREPRENEURSHIP REPORTW H AT D R I V E S T H E E N T R E P R E N E U R I A L S P I R I T ?

AGER 2018 | PG.02

TELEPHONE

FACE-TO-FACE

48,998

MALES & FEMALES

SurveyedAGES 14-99 GfK Nuremberg, Germany

Asia: China, India, Japan, Korea, Malaysia, Taiwan, Thailand, and VietnamEuropean Union: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and SwedenLatin America: Brazil, Colombia and MexicoNorth America: Canada and USA

Due to geographical or political reasons, Norway, Russia, South Africa, Switzerland, Turkey and Ukraine cannot be referred to a specific region and are therefore only part of the global average.

May

June

Apri

l

44

Eighth

INTERVIEWS

COUNTRIES

EDITION

FIELDWORK INSTITUTE

FACTS & FIGURES

AT A GLANCE

38%

57%

52% A

C

B

D

E

47%

64%

QUESTION 3 • PG.07

Please imagine starting a business. With which of the following statements about yourself do you agree?

A. I can develop business ideas

B. I know how to raise money for my business idea

C. I am willing to take the risk of failing

D. I am willing to sacrifice my free time to work on my business idea

E. I think that my family and friends are supportive

60%

36%

57%

25%

54%

40%

64%

43%

75%

46%


Please imagine starting a business. How would you describe it? For each of the following pairs of statements please indicate which of these two statements applies more to you:

A

B

C

D

E

34%

48%

33%

40%

36%


If you think of yourself, do you agree with the following statements?

Desire: I consider starting a business as a desirable career opportunity for myself

Stability: My family or friends could never dissuade me from starting a business

Feasibility: I possess the necessary skills and resources for starting a business

47 3 49%

50%43%

AESI

100%


The following questions are about entrepreneurship. We define entrepreneurship as starting a business and providing a product or service to customers. With which of the following statements about your country do you agree?

For starting and running a business, ...

A. … dealing with taxes in my country is manageable

B. … my country provides rules and regulations that are easy to understand and follow

C. … the education system in my country teaches people the skills they need

D. … my country has technology available that makes entrepreneurship easier

E. … the economic situation in my country is beneficial

B18%

D15%

A13%

C23%

e20%


Please think of yourself. What would be most helpful for you, if you would start a business?

Support in …

A. … setting up my business idea

B. … identifying customers and marketing my products or services

C. … raising money for my business idea

D. … hiring the right people

E. … dealing with finances, taxes and regulations

AGER 2018 | PG.03

GLOBAL AVERAGESQUESTION

Profit-oriented

Hiring people

In the countryside

Serve customers digitally

Services

Social-oriented

Working alone

In a metropolitan area

Serve customers personally

Products

AGER 2018 | PG.04

“ PEOPLE BELIEVE IN AN

ENTREPRENEURIAL

FUTURE.”It’s clear that the entrepreneurial spirit is alive and well around the world. We’ve learned through the Amway Global Entrepreneurship Report (AGER) over the last several years that the majority of people surveyed across the globe are open to owning their own business. But what motivates them, and which external environmental factors or internal attributes play a role, are questions that warrant further examination. That’s why we devoted AGER 2018 to What Drives the Entrepreneurial Spirit?

We asked nearly 50,000 respondents in 44 countries about their attitudes and perceptions toward not just the concept of owning a business, but also toward the infrastructure in their country, the type of business they would start, how they assess their own capabilities for starting and running a business and what are the areas of support they seek most.

The results bode well for entrepreneurship and highlight some intriguing insights and opportunities. Those under 35 years old continue to be the most positive toward entrepreneurship overall. There remains great opportunity to better support women who are more risk averse to starting their own businesses. And even though the world is becoming increasingly more digital, most respondents prefer to serve customers personally rather than digitally.

Gaining a greater understanding of why people decide for or against owning a business is helpful for effectively fostering a world of entrepreneurs. This knowledge can help business and government leaders to make decisions and take actions that help more people start their own businesses and reach their full potential in this area. More entrepreneurs mean more opportunity, more economic growth and more prosperity for everyone.

DOUG DEVOSPresident

STEVE VAN ANDELChairman

EXTRINSIC FACTORS: BUSINESS ENVIRONMENTQUESTION 1The following questions are about entrepreneurship. We define entrepreneurship as starting a business and providing a product or service to customers. With which of the following statements about your country do you agree?

For starting and running a business, ...

A. … dealing with taxes in my country is manageable

B. … my country provides rules and regulations that are easy to understand and follow

C. … the education system in my country teaches people the skills they need

D. … my country has technology available that makes entrepreneurship easier

E. … the economic situation in my country is beneficial

GLOBAL AVERAGES

34%

48%

33%

40%

36%

A

B

C

D

E

REGION AVERAGES

AGER 2018 | PG.05

NORTH AMERICAA. 58%B. 51%C. 52% D. 78%E. 62%

LATIN AMERICAA. 20%B. 33%C. 30% D. 49%E. 20%

EUA. 26%B. 26%C. 36% D. 44%E. 29%

ASIAA. 53%B. 56%C. 53% D. 55%E. 51%

COUNTRY AVERAGES

AUSTRIA

B24%

D32%

A29%

C31%

E40%

CANADA

B57%

D77% A

61% C

60%

E67%

BELGIUM

B31%

D63%

A27%

C42%

E47%

CHINA

B79%

D76% A

70%

C79%

E80%

BRAZIL

B27%

D53%

A16%

C19%

E16%

COLOMBIA

B50%

D58%

A30%

C42% E

32%

BULGARIA

B15%

D20%

A18%

C17% E

9%

CROATIA

B11%

D22% A

12%

C24%

E5%

DENMARK

B34%

D77%

A40%

C45%

E52%

CZECH

B28%

D41% A

32%

C45% E

34%

FINLAND

B32%

D58% A

47%

C54%

E28%

ESTONIA

B59%

D68%

A48%

C62% E

49%

FRANCE

B8%

D37%

A5%

C27% E

10%

HUNGARY

B9%

D25% A

14% C

13% E

10%

GERMANY

B20%

D41%

A22% C

35%

E45%

INDIA

B82% D

66% A

64%

C71%

E69%

GREAT BRITAIN

B25%

D40%

A21%

C25%

E21%

IRELAND

B49%

D65%

A45%

C62% E

56%

GREECE

B12%

D16% A

5%

C15% E

6%

ITALY

B15%

D29%

A9%

C20% E

4%

LITHUANIA

B30%

D54%

A32%

C47% E

30%

LATVIA

B33%

D55%

A31%

C51%

E22%

KOREA

B45%

D43%

A53% C

40% E

22%

JAPAN

B14%

D14%

A12%

C13%

E44%

MALAYSIA

B77%

D73% A

65%

C73% E

61%

POLAND

B13%

D24% A

13%

C21%

E23%

MEXICO

B21%

D35%

A14%

C29% E

12%

PORTUGAL

B26%

D52%

A16%

C43%

E15%

NETHERLANDS

B50%

D79%

A55%

C51%

E75%

NORWAY

B42%

D61%

A56%

C31%

E58%

ROMANIA

B25%

D29%

A26%

C35% E

21%

RUSSIA

B25%

D23%

A22%

C31% E

19%

SPAIN

B16%

D34%

A12%

C23% E

8%

SOUTH AFRICA

B46%

D48% A

38%

C51% E

39%

SLOVENIA

B27%

D42% A

27%

C44%

E44%

SLOVAKIA

B10%

D17%

A15%

C18%

E18%

SWEDEN

B46%

D71%

A41%

C62%

E63%

SWITZERLAND

B50%

D75% A

63%

C72%

E72%

TAIWAN

B40%

D58% A

44% C34% E

27%

THAILAND

B43%

D45% A

37%

C50% E

36%

TURKEY

B40%

D46% A

39% C

39%

E43%

UKRAINE

B6%

D4%

A7%

C10% E

2%

USA

B44%

D79%

A55% C

43%

E57%

VIETNAM

B64%

D67%

A77% C

62%

E71%

KEY FINDINGS: Entrepreneurship is more than just officially launching a business – it is about people’s attitude and motivation. The business environment as an extrinsic factor influences the entrepreneurial spirit. Asked, how respondents rate five different external aspects regarding starting and running a business in their country, the top-three aspects globally are technology availability (48%), supportive education system (40%) and beneficial economic situation (36%).

GLOBAL AVERAGES

AMWAY ENTREPRENEURIALSPIRIT INDEX (AESI)

If you think of yourself, do you agree with the following statements?

Desire: I consider starting a business as a desirable career opportunity for myself

Stability: My family or friends could never dissuade me from starting a business

Feasibility: I possess the necessary skills and resources for starting a business 47

3 49% Desire

50% Stability

43% Feasibility

AESI incorporates three equally weighted dimensions: desire, feasibility and stability. Countries are ranked by AESI score – decimal numbers are not illustrated in the data.

KEY FINDINGS: The Amway Entrepreneurial Spirit Index (AESI) has been measured for the third time and it reveals differences and allows to compare the entrepreneurial desire, the confidence in own abilities and the perceived social stability of respondents in surveyed countries. The average global AESI score of all 44 participating countries equals 47 and therefore is slightly lower than in 2016.

AESI

QUESTION 2

AGER 2018 | PG.06

REGION AVERAGES

25%

25%

50%

50%

75%

75%

100%

100%

COUNTRY AVERAGES

AGER 2018 | PG.06

NORTH AMERICA

5251%46%60%

100%

2EU

4241%48%37%

100%

3LATIN AMERICA

5773%48%50%

100%

7ASIA

6169%60%55%

100%

2

NETHERLANDS

GERMANY

DENMARK

RUSSIA

SLOVENIA

CROATIA

PORTUGAL

HUNGARY

USA

FRANCE

LITHUANIA

KOREA

COLOMBIA

GREAT BRITAIN

BRAZIL

SLOVAKIA

MEXICO

ITALY

SWEDEN

BELGIUM

THAILAND

TAIWAN

SOUTH AFRICA

SPAIN

MALAYSIA

IRELAND

CHINA

GREECE

INDIA

SWITZERLAND

VIETNAM

NORWAY

CANADA

AUSTRIA

FINLAND

ROMANIA

LATVIA

POLAND

CZECH

JAPAN

TURKEY

BULGARIA

ESTONIA

UKRAINE

100%

41%41%55%

4641%49%44%

4541%60%30%

4439%52%41%

4442%47%45%

4458%36%35%

4337%47%38%

4141%45%36%

4142%49%30%

4032%38%46%

3944%38%36%

3923%47%38%

3633%49%23%

3526%41%34%

3439%36%21%

3224%39%29%

3126%35%28%

2923%43%20%

2922%33%26%

2738%27%11%

2524%24%19%

2221%26%15%

21

92%83%77%

8491%78%74%

8186%72%82%

8081%72%63%

7271%72%69%

7165%71%63%

6661%58%56%

5970%60%45%

5866%50%53%

5683%33%53%

5676%57%33%

5557%46%60%

5456%53%49%

5352%56%52%

5358%47%48%

5144%58%51%

5144%46%59%

5043%65%42%

5050%61%40%

5054%57%36%

4950%53%41%

4852%47%41%

47AESI

Sc

ore

AESI

Sc

ore 1 0 7 0 5 7 5 5 7 11 9 11 4 6 1 3 7 4 5 1 4 12

3 1 6 2 3 11 5 6 15 1 4 2 7 6 1 4 1 3 3 3 4 3

Arrows indicate change of AESI compared to 2016.

Please imagine starting a business. With which of the following statements about yourself do you agree?

A. I can develop business ideas

B. I know how to raise money for my business idea

C. I am willing to take the risk of failing

D. I am willing to sacrifice my free time to work on my business idea

E. I think that my family and friends are supportive

GLOBAL AVERAGES

A. 65% B. 43% C. 67% D. 70% E. 70%

A. 80% B. 52% C. 73% D. 77% E. 89%

A. 62% B. 56% C. 55% D. 66% E. 67%

A. 47% B. 31% C. 41% D. 53% E. 62%

ASIA

EU

NORTH AMERICA

LATIN AMERICA

52% 38% 47% 57% 64%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

83% 81%90%86%82%

73% 89%87%72%48%

49% 70%46%42%36%

59% 60%54%47%49%

89% 87%90%89%61%

78% 89%74%71%49%

62% 80%72%45%74%

64% 87%78%58%49%

26% 35%23%21%16%

10% 14%10%7%5%

36% 44%45%42%18%

82% 88%79%74%54%

26% 48%27%12%9%

50% 70%51%43%30%

72% 86%85%69%51%

45% 48%54%33%36%

33% 40%28%20%24%

31% 56%51%35%17%

16% 42%21%14%10%

64% 85%79%67%63%

73% 88%85%74%48%

50% 53%37%26%34%

81% 89%83%76%76%

56% 76%68%54%45%

36% 45%33%19%21%

68% 83%69%61%46%

44% 60%54%35%33%

66% 45%71%73%54%

20% 27%24%17%14%

38% 52%41%33%25%

21% 44%32%22%14%

17% 30%31%12%8%

40% 52%42%29%40%

48% 58%55%47%27%

57% 65%63%44%31%

46% 50%43%41%37%

68% 78%78%70%41%

68% 83%65%63%54%

89% 89%91%88%78%

39% 55%45%24%21%

35% 52%39%14%12%

69% 87%75%66%59%

70% 80%76%70%50%

50% 57%48%42%29%

INTRINSIC FACTORS: SELF-ASSESSMENTQUESTION 3

AGER 2018 | PG.07

REGION AVERAGES

CANADA

USA

BRAZIL

COLOMBIA

MEXICO

AUSTRIA

BELGIUM

BULGARIA

CROATIA

CZECH

DENMARK

ESTONIA

FINLAND

FRANCE

GERMANY

GREAT BRITAIN

GREECE

HUNGARY

IRELAND

ITALY

LATVIA

LITHUANIA

NETHERLANDS

POLAND

PORTUGAL

ROMANIA

SLOVAKIA

SLOVENIA

SPAIN

SWEDEN

CHINA

INDIA

JAPAN

KOREA

MALAYSIA

TAIWAN

THAILAND

VIETNAM

NORWAY

RUSSIA

SOUTH AFRICA

SWITZERLAND

TURKEY

UKRAINE

A B C D ECOUNTRY AVERAGES

A B C D E

KEY FINDINGS: The self-assessment of own capabilities regarding starting and running a business is a major intrinsic factor that influences a person’s decision to venture into business ownership. The majority of respondents perceive themselves as socially supported (64%), committed to their prospective business (57%), and able to generate ideas (52%). The willingness to take the risk of failing (47%) and the ability to raise money for a business idea (38%) display lower approval rates.

INTRINSIC FACTORS: NEED FOR SUPPORTQUESTION 4

REGION AVERAGES

COUNTRY AVERAGES

Please think of yourself. What would be most helpful for you, if you would start a business?

Support in …

A. … setting up my business idea

B. … identifying customers and marketing my products or services

C. … raising money for my business idea

D. … hiring the right people

E. … dealing with finances, taxes and regulations

GLOBAL AVERAGES

B18%

D15%

A13%

C23%

e20%

NORTH AMERICAA. 10%B. 21%C. 21% D. 22%E. 23%

LATIN AMERICAA. 16%B. 20%C. 26% D. 18%E. 15%

EUA. 13%B. 15%C. 23% D. 13%E. 24%

ASIAA. 14%B. 29%C. 28% D. 15%E. 10%

10%

11%

15%

17%

12%

A

B

C

D

E

13%

18%

17%

15%

31%

A

B

C

D

E

19%

19%

14%

29%

12%

A

B

C

D

E

14%

7%

17%

24%

27%

A

B

C

D

E

15%

17%

7%

28%

22%

A

B

C

D

E

7%

13%

11%

36%

17%

A

B

C

D

E

24%

18%

16%

19%

21%

A

B

C

D

E

29%

12%

14%

35%

7%

A

B

C

D

E

22%

20%

9%

19%

24%

A

B

C

D

E

15%

12%

8%

21%

41%

A

B

C

D

E

11%

4%

12%

23%

29%

A

B

C

D

E

10%

19%

17%

14%

25%

A

B

C

D

E

21%

15%

11%

11%

31%

A

B

C

D

E

19%

15%

19%

20%

22%

A

B

C

D

E

18%

35%

3%

38%

6%

A

B

C

D

E

13%

8%

8%

35%

20%

A

B

C

D

E

18%

14%

10%

33%

22%

A

B

C

D

E

19%

10%

11%

15%

19%

A

B

C

D

E

17%

13%

12%

28%

18%

A

B

C

D

E

15%

8%

14%

20%

22%

A

B

C

D

E

12%

18%

19%

12%

36%

A

B

C

D

E

16%

21%

7%

19%

35%

A

B

C

D

E

28%

8%

27%

25%

4%

A

B

C

D

E

19%

16%

14%

24%

19%

A

B

C

D

E

17%

10%

21%

13%

36%

A

B

C

D

E

17%

18%

19%

30%

11%

A

B

C

D

E

42%

13%

11%

20%

13%

A

B

C

D

E

17%

12%

18%

34%

12%

A

B

C

D

E

11%

8%

13%

28%

14%

A

B

C

D

E

20%

15%

11%

21%

28%

A

B

C

D

E

19%

27%

8%

16%

25%

A

B

C

D

E

10%

16%

8%

25%

16%

A

B

C

D

E

13%

18%

12%

20%

15%

A

B

C

D

E

8%

11%

8%

42%

10%

A

B

C

D

E

16%

14%

18%

26%

15%

A

B

C

D

E

17%

19%

19%

20%

13%

A

B

C

D

E

30%

12%

13%

30%

9%

A

B

C

D

E

37%

19%

12%

21%

9%

A

B

C

D

E

16%

12%

13%

22%

35%

A

B

C

D

E

23%

16%

8%

11%

36%

A

B

C

D

E

30%

8%

20%

27%

14%

A

B

C

D

E

20%

24%

10%

23%

22%

A

B

C

D

E

7%

5%

7%

9%

6%

A

B

C

D

E

21%

19%

20%

20%

20%

A

B

C

D

E

AGER 2018 | PG.08

BULGARIABELGIUM BRAZILAUSTRIA CZECHCROATIACOLOMBIACHINACANADA

DENMARK GERMANYFRANCEFINLANDESTONIA INDIAHUNGARYGREECEGREAT BRITAIN

ITALYIRELAND LITHUANIALATVIAKOREAJAPAN NETHERLANDSMEXICOMALAYSIA

PORTUGALPOLANDNORWAY SLOVENIASLOVAKIARUSSIAROMANIA SPAINSOUTH AFRICA

THAILANDTAIWANSWITZERLANDSWEDEN VIETNAMUSAUKRAINETURKEY

KEY FINDINGS: Respondents were asked in which area for starting a business support would be most helpful, by selecting one of five alternative answers. The results reveal where entrepreneurial support should be intensified. Globally, the top-three areas respondents wish for support are raising money (23%); help with finances, taxes and regulations (20%); and marketing and identifying customers (18%).

RUSS

IA

73%

43%64%

30%50%

27%

57%36%

70%50%

ROM

ANIA

49%

42%64%

22%44%

51%

58%36%

78%56%

MAL

AYSI

A

MEX

ICO

NETH

ERLA

NDS

NORW

AY

POLA

ND

PORT

UGAL

54%

37%45%

47%50%

46%

63%55%

53%50%

39%

22%64%

21%40%

61%

78%36%

79%60%

77%

33%43%

24%54%

23%

67%57%

76%46%

45%

37%60%

11%60%

55%

63%40%

89%40%

70%

34%39%

23%65%

30%

66%61%

77%35%

78%

35%53%

15%49%

22%

65%47%

85%51%

IREL

AND

ITAL

Y

JAPA

N

KORE

A

80%

44%65%

33%58%

20%

56%35%

67%42%

63%

30%55%

19%44%

37%

70%45%

81%56%

64%

62%64%

34%66%

36%

38%36%

66%34%

80%

35%54%

24%43%

20%

65%46%

76%57%

GREE

CE

45%

39%67%

25%40%

55%

61%33%

75%60%GR

EAT

BRIT

AIN 61%

38%54%

33%62%

39%

62%46%

67%38%

FRAN

CE

GERM

ANY

40%

52%65%

15%67%

60%

48%35%

85%33%

68%

35%50%

20%58%

32%

65%50%

80%42%

CROA

TIA

53%

42%56%

19%55%

47%

58%44%

81%45%

Please imagine starting a business. How would you describe it? For each of the following pairs of statements please indicate which of these two statements applies more to you:

Profit-oriented

Hiring people

In the countryside


Services

Social-oriented

Working alone

In a metropolitan area


Products

QUESTION 5

REGION AVERAGES

COUNTRY AVERAGES

AUST

RIA

HUNG

ARY

SLOV

AKIA

TURK

EY68%

37%

69%

69% 61% 55%

59%

56%

41%

38%

47%

34%

56% 37% 38%

40%

32%

47%

46%

47%

30%

59% 53% 63%

50%

56%

58%

25%

25%

32%

28% 19% 23%

21%

47%

13%

42%

49%

61%

50% 48% 65%

67%

50%

65%

BELG

IUM

DENM

ARK

INDI

A

SLOV

ENIA

UKRA

INE

BRAZ

IL

ESTO

NIA

SOUT

H AF

RICA

USA

BULG

ARIA

FINL

AND

SPAI

N

VIET

NAM

CANA

DA

SWED

EN

CHIN

A

SWIT

ZERL

AND

COLO

MBI

A

LATV

IA

TAIW

AN

LITH

UANI

A

THAI

LAND

32%

31%

31% 39% 45%

41%

44%

59%

62%

66%

44% 63% 62%

60%

68%

53%

54%

70%

41% 47% 37%

50%

44%

42%

75%

68%

72% 81% 77%

79%

53%

87%

58%

63%

53%53%

75%51%

39%

76%

19%77%

17%44%

24%

81%23%

83%56%

54%

45%54%

16%58%

46%

55%46%

84%42%

46%

35%62%

20%58%

54%

65%38%

80%42%

63%

9%70%

26%49%

37%

91%30%

74%51%

51%

46%58%

25%55%

49%

54%42%

75%45%

81%

52%57%

38%54%

19%

48%43%

62%46%

50%

64%

32%54%

28%62%

36%

68%46%

72%38%

57%

13%59%

26%43%

43%

87%41%

74%57%

43%

36%56%

21%66%

57%

64%44%

79%34%

52%

51%

40%44%

17%66%

49%

60%56%

83%34%

61%

29%62%

14%54%

39%

71%38%

86%46%

56%

11%68%

24%42%

44%

89%32%

76%58%

35%

33%

50%

35%

46%

20%75%

19%45%

54%

80%25%

81%55%

73%

35%59%

22%60%

27%

65%41%

78%40%

65%

19%67%

46%54%

35%

81%33%

54%46%

59%

34%79%

24%63%

41%

66%21%

76%37%

58%

27%41%

30%32%

42%

73%59%

70%68%

CZEC

H

66%

33%36%

30%58%

34%

67%64%

70%42%

AGER 2018 | PG.09

60%57%

36%

75%

46%

25%

40% 43%

64% 54%

Social-oriented

In the countryside



Products

Hiring People

Profit-oriented

Working alone

In a metropolitan area ServicesGLOBAL AVERAGES

VISION OF IDEAL BUSINESS

49%

37%

59%

22%

65%

51% SocialProfit

Hiring people

Countryside

Digitally

Services

63% Metropolitan

41% Working alone

78% Personally

35% Products

51%

33%

66%

23%

45%

60%

38%

54%

23%

56%

62%

29%

58%

35%

48%

49% Social 40% Social 38% SocialProfit Profit Profit

Hiring people Hiring people Hiring people

Countryside Countryside Countryside

Digitally Digitally Digitally

Services Services Services

67% Metropolitan 62% Metropolitan 71% Metropolitan

34% Working alone 46% Working alone 42% Working alone

77% Personally 77% Personally 65% Personally

55% Products 44% Products 52% Products

NORTH AMERICA LATIN AMERICA EU ASIA

KEY FINDINGS: The question about the ideal business reveals which kind of business the respondents actually would like to run. They could choose out of two options in five categories. Globally, most respondents prefer a profit-oriented business (60%) in which they sell a service (54%) personally (75%) to customers. Furthermore, they want to run a business in a metropolitan area (64%) with hired staff (57%). The preferences, though, vary by countries.

empresario verslininkas - amwayglobal.com america: brazil, colombia and mexico north america ......

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