Oct.2016

Comprehensive Solution for Advertisers

• The powerful combination of abundant traffic from both NativeX (reach of over 1B mobile users) and Mobvista (coverage of 2B user devices)

• Big data & tech integration between NativeX's brilliant native ads technology and self-developed native ads mediation platform by Mobvista

The Leading Native ad Technology for

mobile apps & games

Specialist Analytics for Mobile Game

Developers

• Optimize user image and user targeting skills

• Provide game developers with references on player retention and traffic monetization

Who we areGlobal Deployment

12 Offices

Who we areGlobal Deployment

(NEEQ Stock Code:834299)

400+ 40% $1B $169.5MEmployees

Employeesfrom R&D Market Value

Revenuein 2015

GuangzhouBeijingSan Francisco Minneapolis

Sartell CopenhagenLondon

New Delhi

SingaporeHong Kong

Jakarta

Seoul

Awards

Who we areIndustry Recognition

15,000+ Global Apps

User data optimization

1. Advanced Algorithm with Anti-Fraud Tech

2. Big Data Collected: User Targeting Optimization

Post-install events

Pricing Models:CPI

CPM CPC

CPCVCPIV

CPA/CPE

Campaign Data

Native Ads

ClickInstallAction

Search & Social

Who We AreWorkflow

Advertiser User

• Improve your App discovery• Impact higher organic downloads• Stronger ROI

Boost Advertising Solutions

• Achieve higher keyword ranking

• Halo effect can improve other keywords and rankings

Search Ranking Solutions

• Cooperated with over 1,000 Apps globally

• Direct and Exclusive ad inventory• Native,custom in-app ad placements

Performance-Based Ads

OurSolutions

Performance-Based AdsScale

Gaming

Two Dots Crossy Road Hill Climb Racing

Lara Croft: Relic RunNazara Star Chef Zombie Gunship

Utility

SHAREitGo MessageLeo Privacy360 Security

Camera360 Hola Launcher Apus Launcher

10BDaily

Impressions

243Countries &

regions

250MSDK DAU

2BGlobal

User Data

Performance-Based Ads Top SDK Supply

360 Security Camera 360

200M global users

Top GEOs: US, India, South Korea, Thailand, Japan

500M global users

Top GEOs: Indonesia, Thailand, Vietnam, Japan, Brazil

Crossy Road Hill Racing Climbing

120M global users

Top GEOs: US, UK, South Korea, AU, Singapore

100M global users

Top GEOs: US, India, Russia, Germany, Mexico

Category:Anti-virus Utility

Category:Photography Utility

Category:Casual Game

Category:Racing Game

• Non-Rewarded Native Feeds Ads• Non-Rewarded App Wall• Non-Rewarded Native Interstitial• Non-Rewarded Splash Ads• Rewarded Video• Offer Wall

SSPAd Formats

Performance-Based Ads Placement and Ad Formats

Native Feeds

Performance-Based Ads Native Feeds Ads

• User Initiated• Non-rewarded• Generates users who actively

want your product

User and App Targeted

Native List

• Experience similar to offer wall but natively

• Integrated in the experience of app for stronger performance

Run of Network

• Non-Rewarded List for recommendation

• Generates users who actively want your product

Click to the landing page on the right

Performance-Based Ads Native App Walls

Customized icon to

engage users

InterstitialCustomizable UI that integrates beautifully in apps with call-to-action

Ad Formats Native Interstitial

• Promo Image• Icon• Name/Title• Star Rating• Short Description• Call to Action• Custom &Default Backgrounds

Ad Formats Native Splash Ads

Splash AdsImmersive full screen display and call-to-action button to drive downloads

• Promo Image• Icon• Name/Title• Star Rating• Short Description• Call to Action• Custom &Default Backgrounds

Lightning Play™ Video (reward views)• Instant playability of video ads – no buffering or delay

• Short 15 to 30 second videos optimized for engagement

• Full video production and post production services available

Performance-Based Ads Rewarded Video

Google AdWordsPSP & DVIP Partner Program

FacebookMarketing API Standard Access

Performance-Based Ads Social & Search Advertising

• One-stop solution to reach your highest value customers & ensure maximum ROI• Years of experience with advertising on Facebook, Google AdWords, Twitter & Instgram.

Performance-Based AdsAnti-Fraud Tech Expert

• Threat Detection & Termination

• Fraud Detection & Prevention

• AuthenticityChecking

PROTECTS AGAINST

Anti-FraudTech Expert

Domain Masking

Damage toBrand Safety

Bots &Malware

Human Generated

FraudMobvista

Fraud Detection

Performance-Based Ads Precise Targeting Pipeline

Distributed Computing System. Include

1TB+ log data / day

1TB+ log data / day

0.5TB+ log data / day

User-feature-Based TargetingFeatures as GEO/Interest/etc from big log data bring best effects to campaigns based on location.

Powered by Nearly 3TB Data Big log data from Mobvista/GA/NativeX ensures ample statistic analysis of user profiles.

Advanced AlgorithmWorkflow automated and optimized by advanced algorithm.

App Feature FTRL Model

User Profile

GlobalizationDeployment

Big Data

GEO FeatureTime Feature

Statistic

LR Model

GBDT Model

Machine learning

PrecisionTargeting

Boost Advertising SolutionsChart Ranking

• Improved your app discovery

• Increased Organic Downloads

• Stronger ROI

Boost Advertising SolutionsCase Studies

iOS Exclusive Burst

Burst Flight: 5 days

Total Installs: 250K

Results:•#3 US Top Free•#2 US Top Games•#1 US Strategy Games•OM = 1:1

Android Exclusive Burst

Burst Flight: 5 days

Total Installs: 180k

Results:•#10 US Top Free•#2 US Top Games•#1 US Strategy Games•OM = 5:1

*As of July 2015

User Searches App Store Using Keyword

To Find Your App

You VerifyThe Install

You Fire the Attributed Install Postback To Us

We VerifySearch Is

Completed

We Fire Your Click Postback

From Server

Success!Search Ranking ImprovementsHelp Users Discover Your App

Search Ranking SolutionsWorkflow

• Achieve higher keyword ranking

• Boost your app visibility

• Impact higher organic downloads

• Halo effect can improve other keywords and rankings

Flexible Pricing ModelsCPI & More

CPMCPC

CPCVCPIV

CPA/CPE

CPI

CPI, the most effective pricing model for generating quality users

HighlightsTop Advertisers

Mobvista has been running app user acquisition campaign for us since February 2015 and we are

very happy with the quality service they have provided.

Kyra Srisukri @ Lazada

Head of Mobile Marketing

Mobvista is an experienced network that works around the clock. It is one of our biggest

partners that helped us to grow as a company through the years.

Wesley Grevink @Creative Clicks

Director of Marketing & Sales

Our Clients Testimonials

www.mobvista.com

For Advertisermarketing@mobvista.com

Activate the True Value of What You Create

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