Åpne dører

Energy Communication Conference, 11. mars 2014

Kjetil Hjertvik, kommunikasjonsdirektør E.ON E&P

Innhold

Energi i Europa

E.ON i energibildet

Energidebatten i Storbritannia

BBC – En uke i frislipp på Babbage

Sky – Live fra 05.30 – 21.00 til hele verden

Hvorfor?

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Kilde: The Economist

E.ON SE

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E.ON Exploration and Production

E.ON i Storbritannia

En av de seks største

energileverandørene

Fem millioner strømkunder

Kraftverk

Gass

Biomasse

Kull

Vind, offshore og onshore

Olje og gass

12.000 ansatte

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The big six

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Kilde: PRWeek

The big six

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Våren 2013

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Forespørselen

BBC ønsket

live-sendinger fra en plattform over flere

dager, primært for BBC Look East

Historier om

industriutvikling

livet om bord på en plattform

Behovet for arbeidskraft

Våre tv-stjerner

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Felix Lerch

VP Production

Huw Roberts

Drilling Manager

Azra Kovac

Geologist

Kenneth McIntosh

Frac Team Leader

Graeme Fitches

Offshore Installation

Manager

Naomi Baxter

Environmental

Advisor

Stewart Purcell

Senior Operations

Technician

Yasmin Ali

Engineer

To dager før utreise…

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BBC News

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BBC1 Breakfast – (7 millioner seere)

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Journalist og fotograf aktive på Twitter

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Dekningen

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BBC TV News x 4

Look East

x4

Breakfast

Look East

x2

Look East

x3

BBC Radio 5 Live

Humb’side

Norfolk

Suffolk

Linc’shire

Norfolk

Suffolk

Linc’shire

Suffolk

Linc’shire

Suffolk

Norfolk

BBC Website Business

Norfolk Norfolk Norfolk Norfolk

BBC social

media feeds6

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Fri 22 Sat 23 Sun 24 Mon 25 Tue 26 Wed 27 Thu 28 Fri 29

Høsten 2013

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Forespørselen

Sky News ville

ha plattformbesøk som en del av en

energidag på kanalen

Kjøre live fra Babbage gjennom en

hel dag, fra morgen til kveld

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Budskap (1/2)

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Time Quote Key message #

0.29 Studio: Tell us about this facility and why its so

important...

1) Long-term player

2) Investment needed

0.47 …to see the kinds of pressures they are under to bring

out as much gas out of british gas fields as possible...2) Investment needed

0.57 …enough gas down there to fuel homes and

businesses in the UK for the next 20 years, but of

course, it costs millions of pounds to bring out...

1) Long-term player

2) Investment needed

1.30 …one day’s production of gas here is enough gas to

supply hundreds of thousands of homes...3) Importance of supply

2.00 … how its playing its part in securing our energy

future…1) Long-term player

2) Investment needed

2.27 …the wells are as long as 5 km each…2) Investment needed

Budskap (2/2)

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Time Quote Message #

2.42 …there’s potential here for another four gas wells and

that could be good news...1) Long-term player

2) Investment needed

3.17 ….You realise how significant a gas platform like this

is...enough to supply 350 000 homes a day with gas…3) Importance of supply

4.07 …wells cost tens of million of pounds to drill…2) Investment needed

4.17 … and somewhere in the middle of this complex

equation, the customer still expects value...1) Long-term player

2) Investment needed

4.34 … this is an expensive business...2) Investment needed

5.11 … this plattform and reservoir below it costs £270

million to drill and extract…2) Investment needed

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En av toppsakene på nett gjennom hele dagen

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Interaktiv plattform på nettbrett og nett

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Hvorfor?

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The feedback we have had from our viewers is that it opened

up the whole issue of energy; where it comes from, the

investment and effort required and the issues we face in the

future.

E.ON Exploration & Productionwww.eon.com/ep