eng + epc intergrared chinese herbal slides
TRANSCRIPT
CHINESE MEDICAL HALL中药铺
THE ORIGIN OF CHINESE HERBS
始源
FOUNDER OF CHINESE MEDICAL HERBS
2800 BCSHEN NONG
EMPEROR OF THE FIVE GRAINS
EMPEROR OF CHINA
DISCOVERS AND CLASSIFIES
CHINESE MEDICAL HERBS
HISTORY OFTRADITIONAL CHINESE MEDICINE
中药历史
TIMELINE2697 BC PERIOD OF THE
YELLOW EMPEROR
19TH
CENTURY
YEAR1949
DEVELOP OF WESTERN MEDICINE
PEOPLE’S REPUBLIC OF CHINA
TRADITIONAL CHINESE MEDICAL HALL
Traditional Medical Treatment
Only sell Chinese Herbs & Medicine
Traditional Method Of Storage
MODERN CHINESE MEDICAL HALL
Sells Sundry & Chinese Herbs
Sells Western Medicine
Computerized system
BUSINESS DESCRIPTION药铺简介
CZE KONG MEDICAL HALL & SUNDRY
Jalan Medan Midah, Taman Midah, 56000, Kuala Lumpur
LOCATION FOUNDER
OPERATING PERIOD
1990-2015
CURRENT BUSINESS
MR. LIEW CZE KONG
MR. LIEW CZE KONG & HIS WIFE
BRIEF DESCRIPTION
HISTORY<1990 1990 2000
Mr. Liew Cze Kong Worked At A
Chinese HerbalShop
Learned all the Knowledge And Gained Interest
Work with his wife Along With One
Employee
Shifted His Shopfrom Ampang
To Cheras
Mr. Liew Cze Kong Founded
The Business
Opened His First Chinese Medical Hall
At Ampang
CHOP YAN TUCK MEDICAL HALL
LOCATION FOUNDER
Jalan Munawir, Bandar Seremban, 70000, Seremban, Negeri Sembilan.
BRIEF DESCRIPTION
CURRENT BUSINESS
MR. CHONG YAN TUCK
MR. CHONG NGAI SOONG
OPERATING PERIOD
1944-2015
HISTORY1944 1988 1995
Started Their ownChinese Medical Hall During The Invasion
Of The Japanese.
Eldest Son, Mr. Chong Ngai Soong
Took Over The Business.
Stop Selling Sundry To Focus On
Selling TraditionalChinese Herbs.
Mr.Chong’sGrandparents worked
At Eu Yan Sang.
Started To Sell Sundry
His Brother,Mr.Chong Ngai Loong
Joins RunningThe Business.
COMPARATIVE ANALYSIS药铺简介
COMPETITORSOF CZE KONG MEDICAL HALL & SUNDRY
EU YAN SHANG KIM LOI MEDICAL HALL & SUNDRY
BAN SOON HENGMEDICAL HALL & SUNDRY
COMPETITOR 1 # EU YAN SANG
• Recently Opened
• Huge Variety Of Products
• Promotions
• Talks and Activities
COMPETITOR 2 # KIM LOY MEDICAL HALL & SUNDRY
• Located Next To Cze Kong
• Modern Renovations
• More Variety Of Products
• Long Working Hours
COMPETITOR 3 # BAN SOON HENG MEDICAL HALL & SUNDRY
• Located Next To Main Road
• Long Working Hours
• Higher Price
• Sells Variety Of Sundry
COMPETITORSOF CHOP YAN TUCK MEDICAL HALL
EU YAN SHANG CHEOON LIN MEDICAL HALL
LIFECARE CHINESE MEDICAL HALL
COMPETITOR 1 # EU YAN SANG
• Located Next To Main Road
• Quality Guaranteed Products
• Loyal Customers
• Membership Promotions
COMPETITOR 2 # CHEOON LIN MEDICAL HALL
• Located Behind Chop Yan Tuck
• Sells Liquor
• Similar Herbs
• Modern Interior
COMPETITOR 3 # LIFECARE CHINESE MEDICAL HALL
• Provide Medical Diagnosis And Treatments
• Provides Acupuncture
• Remedial Massage
• Exercise And Breathing Therapy
COMPETITION STRATEGY 竞争策略
CZE KONG MEDICAL HALL & SUNDRY
CHOP YAN TUCK MEDICAL HALL
SERVICES PRICING
PRODUCT
COMPETITION STRATEGY 1 # SERVICESCZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY 1 # SERVICESCHOP YAN TUCK MEDICAL HALL
COMPETITION STRATEGY 2 # PRICINGCZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY 2 # PRICINGCHOP YAN TUCK MEDICAL HALL
COMPETITION STRATEGY 3 # PRODUCTCZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY 3 # PRODUCTCHOP YAN TUCK MEDICAL HALL
OBSTACLES FACES BY NEW BUSINESSBY MR. LIEW CZE KONG
• Have real passion & interest
• Long working hours
• Traditional field
• Gaining customer’s trust
OBSTACLES FACES BY NEW BUSINESSBY MR. CHONG NGAI LOONG
• Process of gaining license
• Huge amount of capital
• Wide knowledge
• Compete with stabilized Chinese Medical Hall
SIMILARITIES共同点
FUTURE PLANS TARGETED MARKET BRANCHES
FAMILY BUSINESS ADVERTISING MOTIVE
DIFFERENCES差别
DIFFERENCE 1 # HISTORY
DIFFERENCE 2 # LOCATION
DIFFERENCE 3 #EMPLOYEES
DIFFERENCE 4 # WORKING HOURS
DIFFERENCE 5 # NO. OF CUSTOMERS
DIFFERENCE 6 # SHOP LAYOUT & ATMOSPHERE
DIFFERENCE 7 # ANNUAL REVENUE
DIFFERENCE 8 # SERVICES
DIFFERENCE 9 # MAIN PRODUCTS
DIFFERENCE 10 # MEANS OF CALCUALTIONS
DIFFERENCE 11 #MEANS OF WEIGHING
RECOMMENDATIONS建议
RECOMMENDATIONSCZE KONG MEDICAL HALL & SUNDRY
AUTOMATICSLIDING DOOR
MOREMANPOWER
MORECABINETS
RECOMMENDATIONSCHOP YAN TUCK MEDICAL HALL
USE MODERNTECHNOLOGY
POLICY OF UNIFORM
PROPER ROOMFOR
CONSULTATION
CONCLUSION结论
THANK YOU