Group leader : Ng Hong Bin

Group Members: Yong Sing Yew

Kong Zhen Chung

Welson Lum Wei Jiunn

Chong Yu Xuan

Chong Wai Loon

BAK KUT TEH

Compare Two Businesss – Bak Kut Teh

Restaurants

Ah Cham Bak Kut Teh -

Klang

Sun Fong Bak kut Teh – Kuala

Lumpur

Introduction

Ah Cham Bak Kut Teh• Located at Jalan Meru, Klang.

• Only has one generation and doesn’t have any branches yet.

• Founded by an old lady called Ah Cham, and her eldest son in

1995.

• The main product of this restaurant is Bak Kut Teh which serves

in soup and sauce form.

A three person clay pot Bak Kut

Teh (Soup) at RM 39.00

A one person clay pot Bak Kut

Teh (Sauce) at RM 14.00

Chinese Donuts (油条) at RM 1.00 Chinese Traditional Tea at RM5.00

During the early years, Ah Cham and her family was extremely

poor. Hence, Ah Cham opened a Bak Kut Teh restaurant to search

for prosperity.

For its recent development, Ah Cham’s business recently is not as

good as past few years.

Doesn’t have any future plan for her business.

Sun Fong Bak Kut Teh• Located at Jalan Imbi, Kuala Lumpur.

• There are totally 4 branches, 2 branches located at Kuala Lumpur,

Malaysia and 2 branches located at Jakarta, Indonesia.

• The business was established since 1971 by Mr Low Kok Cheng

which is the father of current owner.

They serve Bak Kut Teh in soup and sauce form.

They also serve other dishes like seafood, fried dishes,

porridge, and etc.

The reason he started this business is to let more people taste

the real traditional Bak Kut Teh.

Decide to open one more franchise in Jakarta and plan to

expand their business to Macau, Australia, and China.

Comparative Analysis of the

BusinessAh Cham Bak Kut

Teh

Sun Fong Bak Kut

Teh

• Approximately 500-1000

shops of competitors in

Klang.

• Jalan Imbi has only 3

shops of competitors.Top Competitors

Hon Ki Bak Kut Teh Ah Her Bak Kut Teh Ah Hee Bak Kut Teh Yu Yi Bak Kut Teh

The Competitors

Ah Cham Bak Kut Teh’s

competitors

Sun Fong Bak Kut Teh’s

competitors

• Hon Ki Bak Kut Teh

-does not provide good

services.

• Ah Her Bak Kut Teh

- new opening shop.

• Yu Yi Bak Kut Teh

- cheaper products.

- business hours 6 a.m. to

9 p.m.

• Ah Hee Bak Kut Teh

- business hours from

5 a.m. to 2 p.m.

- only weekdays.

Strategies Employed By the Business

Ah Cham Bak Kut Teh

• Open the shop early in the

morning

• Good services

• Cordial attitudes

Sun Fong Bak Kut Teh

• Open the shop early in the

morning.

• Has branches of shops.

• Promoting

Summary Table

Name of shop Ah Cham Bak Kut Teh Sun Fong Bak Kut Teh

Similarities 1) Both of them sell the same product --Bak Kut Teh.

2) Both of the restaurants do not rise their price at

will because they have their own regular customers.

Summary TableAh Cham Bak Kut Teh Sun Fong Bak Kut Teh

Differences Menu1) No proper menu 1) a nicely designed menu

is provided

Advertising2) None 2) social media, internet

and airplane catalogue

Summary TableAh Cham Bak Kut Teh Sun Fong Bak Kut Teh

Current

Branches3)None 3) 4 branches, 2 in Malaysia, 2 in

Jakarta, Indonesia.

Price4) The product price for single

person is RM13.

4) The product price for a single

person is RM15.

Summary TableAh Cham Bak Kut Teh Sun Fong Bak Kut Teh

Future plan 5) None 5) planning to expand to

Macau or China

Shop

Characteristic

6) outdoor shade ,does not

have air conditioning.

6) Separated into 2 parts, air

conditioned indoor rooms and

outdoor.

Obstacles Faced By New

Businesses

•Financing Problems

•Market Competitions

•Quality of the Food

•Getting Customers

Financing Problems

capital

rental fees

renovation fees

maintenance fees

Market Competitions

Klang

more than 500 shops

very challenging

Quality of the Food

communication with the food suppliers

fresher pork

originality taste

maintain their quality

Getting Customers

advertising

produce some special features

Recommendation

Ah Cham Bak Kut Teh

Improve skills and strategies to manage the business.

Provide a proper menu.

Serve different types of food.

Need to be renovated.

Sun Fong Bak Kut Teh

Open branches in western countries.

THANK YOU!!