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All Rights Reserved @ EnglishCentral EnglishCentral Multi Multi Platform Platform English Language Learning English Language Learning http://www.englishcentral.com/academic

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All Rights Reserved @ EnglishCentralEnglishCentral

MultiMulti‐‐Platform Platform English Language LearningEnglish Language Learning

http://www.englishcentral.com/academic

Welcome to the Welcome to the EnglishCentralEnglishCentral Mobile AppMobile App

Learn Anytime, Anywhere!

All Rights Reserved @ EnglishCentralEnglishCentral

Two Observations

“I think about ninety percent of the problem in teaching, or maybe ninety‐eight percent, is just to help the students get interested.”

Noam Chomsky

Data from 30,000Englishcentral Users

“Students who study with mobile access are 2X more engaged than web only users.”

Mobile  ……………

motivating

accessible

functional

affective

responsive

costeffective

Why students like m‐learning

Very handy, already have mobile device so why not use it?

Flexible. Can do school work started at school or on a PC can be done on a phone.

Learning takes place without all the “preamble” and students can just get to it.

Learning is more effective: contextual and heuristic because learning is on the move.

www.originlearning.com

* Survey of 701, Kansai GaidaiFreshman (James Rogers); 54% iPhone; 39% Android

Multimodal Access a Key to Engagement• Old Theory: mobile not a learning device; it’s a personal device• It’s not just mobile. It’s learning on the go, on demand• Smartphone penetration of students growing exponentially • Mobile has less cognitive load, more focused learning experience• EnglishCentral users are twice as active with mobile*

How: Watch Videos

Over 9,000 of the best English learning videos lessons

Video on mobile now a reality

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How: Learn Words In Context

“Learning from context is so important that some studies suggest that first language learners learn most of their vocabulary in this way.” ‐ Paul Nation

Students mark words they don’t know, and EnglishCentral does the restTracking progress across devices

How: Just Don’t Sit there…Speak

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• Microphones are better and easier to set up on mobile• Speech Assessment Technology works better on mobile• More opportunities to practice: 250 million lines spoken

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Tracking ProgressKey is Synchronizing Progress Across Devices• Measure progress via vocabulary acquisition: watch, learn & speak• Measure engagement with activity points Game Dynamics

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100s of Universities worldwide using EnglishCentralOver 1,000,000 learners/students

Thank You!