Engnice Product strategy

3 Marketing mix strategy• Product strategy

Price strategy

• Place strategy

• Promotion strategy

1 company describe

2 Product positioning

company describe

湖南英氏营养食品有限公司 Is a collection of scientific research, production, sales and service in a body comprehensive enterprise, China's baby is dedicated to provide you with first-class infant and young child nutrition food brands, products and services. Now has "Engnice" brand, covering the rice in the field of infant and young child nutrition food, lowering the treasure, nutrition noodles, biscuits, flesh crisp, glucose and so on more than one category.

Product positioning

• We focus on the target consumers in the high-income white-collar family of teachers, they need to find a safe and nutritious milk for the baby, the baby market to the basis of age 0-3 years old baby

• ----------- after market research and market development trend. Product positioning for high-end products ensure parity in nutrition and health and safety

•

4P 战略分析表Price strategy：Engnice set out a year 1.5 billion plan, in order to complete this year 1.5 billion plan, we will further expand the product line, the development of other new baby products, can expand the sales of the enterprise. The same product is a different prices for wholesale and retail, in expanding the product line. To reduce the price of some products, these prices reflect a strategy: 1, attract the ideal channel partners, 1, from the babbling, baby bear companion other to seize market share.

Product strategy：A good brand building, in the process of development, Engnice has always attached great importance to product development and innovation, combined with the Canadian well-known genetic and developmental research institutions, research and clinical trials on the field of nutrition, has introduced various types of infant nutrition food science advanced, safe and delicious, and from all aspects of production, logistics, sales and service strictly, ensure the advanced research results to improve the transfer to consumers.

Table 4P analysis strategy

4P 战略分析表

Place strategy：Our channel strategy is through the distribution channel, the entity shop and network vendors to sell. Engnice  has been increasing channel partners. Until the cover most important market, and make the product appear mainly in the electronic product catalogs and on the internet .Through the national each big stores and Internet retailers sell Engnice baby products. Engnice provides description of product color pictures and videos on the site

Promotion strategy: By integrating all kinds of infant information, Engnice will strengthen the brand names and product difference. Help us advertising agency in the prior to product launch and launch process selection can effectively influence the appropriate media and the time of potential customers. The ads will be repeated and concentrate resources, to maintain brand awareness to highlight the product features. With good communication with consumers

thank you 何梦 ----LIST谢秀梅 ---company describe马金明 ---Product positioning 李莉 --- Product strategy and Price strategy 朱梦 ---Place strategy and Promotion strategy张欣怡 --- division of labor