ENROLLMENT MANAGEMENTDIVISION FALL 2009KICK-OFF:“CONTINUING SUCCESS BY DOING THE BASICS BETTER”

Founded 1870 | Rolla, Missouri, USA

August 11, 2009

Kick-Off Agenda

Let’s use today for some serious discussion, planning and a good time with colleagues!

Welcome & Thanks 2008-09 Accomplishments 2009-10 Goals & Initiatives Strategic Planning for Our Future Opening Week Overview

2009 New Student Profile

enrollment.mst.edu

Founded 1870 | Rolla, Missouri

Insert Freshmen 2009 Picture at the Puck Here

Freshmen ClassOpening Week Profile - Fall 2009

Freshmen ClassOpening Week Profile - Fall 2009

NOTE: Opening Week data are UNOFFICIAL MISSOURI S&T enrollment figures and are intended for internal campus planning purposes. Official enrollment counts will be available after the fourth week of classes each semester.

1,121 Freshmen Enrolled or Deposited for Opening Week 296 New Transfer Students scheduled to Enroll

*One of the 3 largest and most talented new student classes in Missouri S&T history.

29 states represented (Massachusetts to California) +10 foreign countries represented

Ave. ACT: 27.7 (upper 8% in nation, four perfect ACT & one SAT scores)

Ave. HS GPA: 3.78 71% have a 3.5 GPA or higher 45% from upper 10% of high school class 80% from upper 30% of high school class 95 Valedictorians and Salutatorians 14% from non-

ranking schools

New Undergraduate Classes60% Growth Since Fall 2000

* Projected headcount for Fall 2009

NOTE: Opening Week data are UNOFFICIAL MISSOURI S&T enrollment figures and are intended for internal campus planning purposes. Official enrollment counts will be available after the fourth week of classes each semester.

EM Division Accomplishments

2008-2009

1. Met our core mission and goals: Exceeded the new student class targets for quantity, quality, and diversity

2. GREEN INITIATIVES: Over 14!!

3. WLI: Achieving 24% goal for freshman class and possibly the all-time total female enrollment record

4. SFA: Implementation of practices and data coordination produced $150,000 in additional aid, over $328,000 GO offsetting and 100,000 in additional loan funds

5. PRE COLLEGE: Expanded On and Off Camp offerings: 27 STEM camps for over 1600 1-12 grade students with significant diversity (20% minority and 26% female)

6. Improvements/enhancements to Joe SS: order and pay for official transcripts, contact data collection system for emergency contacts and e-loading freshmen math placement scores

7. SDP: Implemented three new retention programs

8. ADMISSIONS: Implemented new program and staff assessments resulting in a number of improvement plans

9. REPORTING and E-COMM: Website & graphic identity enhancements

“Succeeding while Swimming Against the Tide”

RECORD GROWTH DECLINING INTEREST

Strategic Enrollment Management (SEM)at Missouri S&T 2001-2009

Goals met and exceeded!

Enrollment diversity

2000 2001 2002 2003 2004 2005 2006 2007 20082000 -2008

changeUndergraduate 3698 3756 3849 4089 4120 4313 4515 4753 4912 33%Graduate 928 1127 1391 1370 1287 1289 1343 1414 1459 57%

TOTAL 4626 4883 5240 5459 5407 5602 5858 6167 6371 38%

Enrollment By LocationOn-Campus 4393 4575 4848 4983 4936 5101 5389 5649 5764 31%Distance or On-Line 233 308 392 476 471 501 469 518 607 161%

Enrollment By Ethnic GroupAmerican Indian/Alaskan Native 24 26 23 27 23 21 20 33 33 38%Asian-American 127 128 137 151 142 158 198 198 191 50%Black, Non-Hispanic 168 197 213 230 218 237 245 271 299 78%Hispanic-American 58 63 83 100 100 126 137 139 132 128%Non-Resident, International 590 723 819 749 600 565 585 619 674 14%Ethnicity Not Specified 171 179 209 253 298 253 250 242 248 45%White, Non-Hispanic 3,488 3,567 3,756 3,949 4,026 4,242 4,423 4,665 4,794 37%Total 4,626 4,883 5,240 5,459 5,407 5,602 5,858 6,167 6,371 38%

Total Minorities, Non-Caucasian US Citizens 377 414 456 508 483 542 600 641 655 74%% of Total 8% 8% 9% 9% 9% 10% 10% 10% 10%Under-Represented Minority US Citizens 250 286 319 357 341 384 402 443 464 86%% of Total 5% 6% 6% 7% 6% 7% 7% 7% 7%Non-Resident, International 590 723 819 749 600 565 585 619 674 14%% of Total 13% 15% 16% 14% 11% 10% 10% 10% 11%

Enrollment By GenderFemale 1,050 1,097 1,133 1,248 1,209 1,224 1,326 1391 1419 35%

23% 23% 22% 23% 22% 22% 23% 23% 22%Male 3576 3786 4107 4211 4198 4378 4532 4776 4952 38%

77% 77% 78% 77% 78% 78% 77% 77% 78%BOLD: Missouri S&T Record High

Enrollment diversity trendsFall 2000-2008

46% “Economy has Changed Which College Students will Attend”

SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

76% indicated they would be “somewhat” or “very likely” to consider the more expensive institution if it could deliver greater value

SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

Challenge: changes in the college-bound student markets The Midwest and Northeast will experience a 4% to 10% decline

in high school graduates between 2009 – 2014 (WICHE)

The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (NCES, WICHE, ACT, College Board)

The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (ACT, CIRP)

More full-time college freshmen are choosing to start at two-year colleges (IPED, MODHE)

More students are enrolling in more than one college at a time (National Student Clearinghouse)

Future student market growth will include more students requiring financial aid and loans to complete a degree (WICHE)

Enrollment Management Missionapproved: June 2001

The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals.

Research Recruitment Retention

SEM leadership & structure Missouri S&Teffective October 16, 2008

Enrollment Management Division

Registrar Student Financial Assistance Admissions and Visitor Center New Student Programs (Orientation &

IDs)

Student Diversity Programs Women’s Leadership Institute Center for Pre-College Programs Project Lead the Way

The Core Understandings of Enrollment Management:

1. We exist to help and serve students the best we can

2. Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know, but I will find out and get back to you.”

3. You are the University – everything you say, how you look and act will be the guests vision and image of Missouri S&T. Take your role and the responsibility that goes with it very seriously.

Core Enrollment Management Performance ExpectationsManagerial Philosophy:

Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you

Student Service Philosophy: Find ways to say “YES”

Operational Philosophy:Make data based decisions & do the basics better than everyone else

Core enrollment principles

No Enrollment Effort is Successful without QUALITY Academic Programs to Promote

Recruitment and Retention is an On-going, Multi-year PROCESS with Strong Access to Research and DATA

+80% of Enrollments come from REGIONAL student markets for BS/BA degrees

The Most Successful Recruitment Programs Clearly DIFFERENTIATE the Student Experience from Competitor’s Programs

The Most Successful Retention Programs Clearly Address Students’ Needs and Regularly ENGAGE Students in Academic and Non-Academic Programs

Quality

U.S. News: Best colleges as ranked by

the High School Counselors at

America’s Top 800 high schools:

Missouri S&T ranked 45th Overall

#12 public university

Ahead of, or tied with, every “Big 12”

institution

#5 technological research university

#2 in Missouri behind Washington

University

One of America’s great universities

Rolla, Missouri“The Middle of Everywhere”

SAFETY SAFETY S

AFETY

A Top Public UniversityMissouri S&T ranked 54th among the nation’s top public universities (U.S. News & World Report,

2008 America’s Best Colleges Guidebook, September 2008).

Top 15 Public Colleges for Getting Rich #1 in the Midwest!

Missouri S&T ranked 12th on Forbes magazine’s list of “Best Public Colleges for Getting Rich” (www.forbes.com, Aug. 2008)

Top 20 STEM Research University Missouri S&T named in Academic Analytics’ “Top 20 Specialized Research Universities - STEM”

(www.academicanalytics.com, Jan. 2008)

Top 25 Starting Salaries #1 in the Midwest! Missouri S&T named in payscale.com’s list of highest average starting salaries for graduates (www.payscale.com, Aug.

2008)

Top 25 Entrepreneurial Campus Missouri S&T ranked 22nd on Forbes ‘s list of “America’s Most Entrepreneurial Campuses” (www.forbes.com , Oct. 22, 2004).

Top 25 Connected Campus Missouri S&T named in Princeton Review’s “America’s 25 Most Connected Campuses” (www.forbes.com, Jan. 19, 2006).

Top 30 Safest College CampusesMissouri S&T ranked #27 in Reader’s Digest’s “Campus Safety Survey” (www.rd.com, 2008).

Top 50 Engineering SchoolMissouri S&T ranked 48th among the nation’s best engineering schools (U.S. News & World Report,

2007 America’s Best Colleges Guidebook, September 2006).

One of America’s great universities

Processes and Data Focused

Building blocks of SEM

“Data is a core to building and sustaining a strategic enrollment management program.”

Alicia Moore SEM 2007,

Central Oregon Community

College

27% planning to submit fewer applications

SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

Basic enrollment funnel

Do not discount the value of funnel management and analysis

ACT data makes the process much easier to engage on macro and micro levels

+1-15

+4

-5 +21

-14+13

+53+27

-9

+27

-23

+1

+1

+16

-8

-8

-2

-3

+22

+14

-4-2

-6

-6

-3

+2

-7

+10

-6

-6

-1+2

00

-12

-12

-6+1 +9

-3

-31

-6 -6 -8-14

-19

-17

-14

Source: Chronicle of Higher Education Almanac 2006-07

Projected change in high school graduates 2007-2017

> 20%+11% to +20%

0% to +10%

Decreases

+1

+10

WICHE, 2008

National vs.. Regional Trends

WICHE, 2008

Increasing the college going rate is key

Labor Demand vs.. Student Interests

Source: U.S. Department of Labor, Bureau of Labor Statistics, www.bls.gov/emp/home.htm

Source: CIRP

Change in Intended Major 1976-77 to 2006-07

0%

7%

14%

21%

28%

Business Engineering Education BiologicalSciences

ComputerScience

SocialSciences

Art, Music,Drama

HealthProfessions

76-77 86-87 96-97 06-07College Board, 2007

SOURCE: ACT EIS 2008

> 5%

20,000 fewer potential engineering majors

College Bound ACT Tested Students Interested in Any Engineering Field

Missouri’s 2008 student funnel for ALL engineering fields

High School Seniors: 72,467 High School Graduates: 61,752 ACT Testers/College Bound: 47,240 Any Engineering Interest (all testers): 1,768 Any Engineering Interest, (+21 testers): 1,256

(21 = MO average score / 50%) Engineering Interest, +24 comp. score: 961

(24 = UM minimum for auto admission) Missouri S&T Freshmen Engineering 681

Enrollees:

SOURCES: MODESE 2009, ACT EIS 2008, PeopleSoft

71% S&T market share

2001-2008 college-bound senior ACT test takers with engineering interest and 24+

Missouri ACT score senders to S&T

NEW CALL TO ACTION: STRESS IMPORTANCE OF FEMALE STUDENTS SENDING TEST SCORES

Percent For Whom Financing was a Major Concern 1992-93 to 2006-07 (Selected Years)

Source: CIRP

0%

5%

10%

15%

20%

25%

92-93 94-95 96-97 97-98 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07

Public Univ Private Univ Public 4-Yr Private (Non-Sect) 4-Yr

College Board, 2007

68% of families plan to finance their child’s college education through cash generated from family income

SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

35% increase in test senders with family incomes of $60,000+

SOURCE: ACT AIM, 2008

13% (+375) increase in FAFSA submissions over AY0925% (+641) increase in FAFAS submissions over AY07

Regional Markets

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By 2012, Missouri will have 4,000 fewer high school graduates each year

FS2008 Missouri First Time College Freshman

% change in Missouri population by county2000-2008

Source: USDA, Bureau of the CensusPublished by: University of Missouri Extension, April 2 2009

-14.4% - -0.1%

0% - 4.9%

5% - 9.9%

10% - 19.9%

20% - 39%

Missouri Average = 5.6%

Territory assignments: balancing service regions by interest density

The Trends are Diverse: Regions within Regions

Female Enrollments Exceed 57% of All College Students

SOURCE: NCES, The Condition of Education 2006, pg. 36

FS2008 Domestic First Time College Freshman

Fall 2009 Inquiries – FreshmenGraphed by 3 Digit Zip Code

National service regions

Differentiate from Competitors

Over 4200 Colleges & Universities:Heavy Competition for StudentsNumber of Colleges and Universities

SOURCE: U.S. Education Department

http://chronicle.com Section: The 2007-8 Almanac, Volume 54, Issue 1, Page 8

Focus on what makes us different!

Missouri S&T…… A Top 5 Technological Research University 6500 students: 5000 Undergrad, 1500 Graduate 90% majoring in Engineering, Science, Comp.

Science Ave. Student ACT/SAT: upper 10% in nation +60% of Freshmen from upper 20% of HS class 20% Out-of-State and International Enrollment +90% 5 Year Average Placement Rate at

Graduation Ave. Starting Salary in 2009: +$56,000

Missouri S&T: 90% engineering, science & computing majors

21st in Nation for Largest Undergraduate Engineering Enrollment (Prism 2008)23rd in Nation for Number of BS Engineering Degrees Granted (Prism 2009)

UndergraduateGraduate

2003 $ 47,305 $ 52,744

2004 $ 46,567 $ 52,945

2005 $ 49,181 $ 53,042

2006 $ 51,059 $ 58,120

2007 $ 53,669 $ 62,751

2008 $ 55,975 $ 63,640

2009 $ 57,521 $ 67,567

Focus on outcomesAverage starting salaries for graduates

Center for Pre-College Programsby 2008, 26% of S&T’s freshman class attended an on-campus pre-college program

S&T Pre-College Programs by Grade Level

  Summer Programs 1 2 3 4 5 6 7 8 910

11

12

College Freshmen

C Camp Invention (1 week)                          

R Aerospace Camp (4 days)                          

R Robotics Camp (3 days)                          

RMissouri Academy for Youth Advancement (MAYA) (1 month)                          

R It's A Girl Thing! (3 day)                          

R Summer Solutions (girls) (1 week)                          

R Summer Research Experience                          

R Summer Research Academy                          

R Summer Transportation Instit. (1 month)                          

R Business Tech Week                          

R Jackling Introduction to Engineering (1 week)                          

RMinority Introduction to Technology & Engineering (1 week)                          

R Nuclear Engineering Camps (1 week)                          

RC.H.I.P. Camp Computer Highly Interactive Program (4 days)                          

R Materials Camp (1 week)                          

R Explosives (1 week)                          

R Hit the Ground Running (3 weeks)                          

Technological research universities distinguish themselves by having a mission-based commitment to improving lives and the world through the study and application of advanced science and technology.

Most of today’s prestigious technological universities have a reputation for providing superior education and research programs in the sciences, technology, engineering, mathematics (STEM), the humanities and business management fields.

What is a technological research university?

Student body at least 25% engineering

Student body at least 50% engineering, business, science and mathematics

Intensive research institution

Cutting-edge graduate program

What is a technological research university?Operational Definition for Strategic Plan

Missouri S&T

Michigan Tech

Colorado School of Mines

SD School of Mines

New Mexico Inst Mining & Tech

Illinois Inst. of

Tech

CalTech

Florida Institute of Technology

GeorgiaTech

Clarkson Univ

New JerseyInstitute of Tech

Stevens Institute of Technology

PolytechnicUniversity

MIT

WPIRPI

U.S. technological research universities

Fall 2008

RI

49

74

1

2

51

2258

212

54

124

43

3

26

4,433

61

9115

11

5

21

16

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15

21

16

23

19 16

6

12

9

175

11

12

22

3

151

5

14

40 or more students

10 - 39 students

Legend

1 - 9 students

No students

Total Enrollment

» 47 states & 51 nations

» 70% Missouri residents

» 10% minority students

» 9% international students

DC 2

2

Students’ home states

1. University of Missouri-Columbia2. Missouri State University3. Truman State University4. Washington University in St. Louis5. St. Louis University6. Southeast Missouri State University

Missouri S&T’s top in-state competitors

1. Technological Research Universities Massachusetts Institute of Technology (MIT) California Institute of Technology (Cal Tech) Georgia Tech Rensselaer Polytechnic Institute (RPI) Worchester Polytechnic Institute (WPI) Colorado School of Mines Florida Institute of Technology Illinois Institute of Technology

2. University of Illinois at Urbana-Champaign3. University of Texas, Austin4. University of Michigan5. University of Oklahoma6. Purdue University7. University of Arkansas8. University of Kansas

Missouri S&T out-of-state comparators

Engage Students

SOURCE: Bob Wilkinson

Graduation Rates 2000 2005

General Student Body: 52% 64%

Student retention60% of S&T’s growth since 2004 has been due to increased retention

ACT’s national benchmarks

SOURCE: ACT, 2008

Identifying interests of incoming students

SOURCE: ACT’s AIM 2008

Incoming students’ self-identified interests and needs

SOURCE: ACT’s AIM 2008

S&T’s Strategic Plan

CHART SOURCE: Noel-Levitz

Mission

The mission of Missouri S&T is to integrate education and

research to solve problems for our state and the technological world.

Vision

The vision of Missouri S&T is to be recognized as one of the top five technological research

universities.

S&T’s strategic plan

S&T’s strategic objectives

1. Enrich the Student Experience

2. Manage the Academic Portfolio and Increase Enrollment

3. Expand and Elevate Research Performance and Reputation

4. Identify Opportunities and Secure Resources from External Constituencies

Increase enrollment and manage the academic portfolio:

Missouri S&T will increase its enrollment by improving access, expanding diversity, increasing retention, expanding extended learning activities, controlling tuition, and providing more endowed scholarships.

Missouri S&T will balance the academic portfolio and the student experience by increasing market share in areas such as life sciences and biotechnology, energy, business and management, communication, the liberal arts, and education in science, technology, engineering and mathematics.

Tactical Plan Strategic Objective 2: Broaden the Academic Portfolio and Increase Enrollment

Goal: 2.1 Grow overall enrollment to 6,550 by 2012 with diversity that reflects the State of Missouri and the global environment in which we compete.

Action 2.1.1: Improve 2nd-to-3rd year retention by 90%. Action 2.1.2: Increase graduate enrollments to 30% of

total enrollment. Action 2.1.3: Increase total female enrollment to 26%. Action 2.1.4: Increase total minority enrollment to 11%. Action 2.1.5: Increase 1st-to-2nd year retention to 90%.

Goal: 2.5: Maintain affordability at 2007 levels by increasing student financial assistance, scholarship programs and other cost reduction efforts.

Actual    Goals2000 2005 2006 2007 2008   2012

Total Enrollment 4,626 5,602 5,858 6,167 6,371  6,550Undergraduate Students 3,698 4,313 4,515 4,753 4,912  4,800Graduate Students 928 1,289 1,343 1,414 1,459  1,750               Freshmen Class 696 914 977 1,051 1,056  975Transfer Class 210 314 266 276 286  300               American Indian/Alaskan Native 24  20 20 33 33  36Asian-American 117  131 198 198 191  240Black, Non-Hispanic 159  200 245 271 299  335Hispanic-American 53  104 137 139 132  190               Total Female 1,071 1,224 1,326 1,391 1,419  1,500Undergraduate Female 860 945 1,016 1,052 1,101  1,135Graduate Female 211 279 310 339 318  365Freshman Female 196 168 221 215 273  275Transfer Female 45 91 70 74 67  90               On-campus 4,393 5,101 5,389 5,649 5,768  5,825Distance Education 233 501 469 518 603  725

GOAL 2.1: Grow overall enrollment to 6,550 by 2011-12 with diversity that reflects the State of Missouri and the global environment in which we compete.

Strategic Plan

An ideal Missouri S&T freshman class990 to 1030 students with the following profile:

Academic Preparedness: 27 average ACT score (upper 10% in nation)90% having completed the full Missouri college-prep

curriculum 50% from the upper 20% of high school class

Geography: 70% in-state 25% out-of-state 5% internationalGender:           30% female 70% male Ethnicity:  13% under-represented minority studentsMajors: 70% Engineering (all programs) 

5% Liberal Arts (psychology, history, English, technical communication, philosophy)

8% Business, Information Technology and Economics

9% Natural Sciences and Mathematics (biology, chemistry, physics)

8% Computer ScienceSuccess Rate: 90% first to second year retention rate

80% return for third year65-70% graduate in six years

Increase Success of Students Retention Rates Graduation Rates

Increase College Going Rate & Access1. Access & Affordability2. Pipeline of College Ready Students3. Strategic Partnerships4. Outreach/Education5. Scholarships

Expanding Current Markets & Capturing New Markets1. Out-of-state students2. Transfer Students3. Female Students4. Underrepresented Minority Students5. International Students6. Graduate Students7. Nontraditional Students

Strategic Enrollment Management Plan 2007-2011

2009-2010 Division Updates and Initiatives

New Catalog Schedule New Transcript and Application Fees Imaging Implementation New GI Bill and Yellow Ribbon Benefits MOHELA Loan Forgiveness Program MSEP Update (Indiana-YES & ILL-No) Budget Update PeopleSoft 9.0 Upgrade New Publications and Image Update – Brad Opening Week Update - Patty

Open Discussion

THANK YOU!!!!