enterprise 2.0 i praksis

Virksomhet 2.0 i praksis

Fredrik Matheson

23. september 2009

Side 1

Måten vi skaper og bruker informasjon har forandret seg helt

Side 2

Dengang da

Vi er publikum

“Ferdig” er bra

Publisering er formelt

Redaktører filtrerer innhold for oss

Lav endringstakt

Begrenset båndbredde

Inngangsbarrierene er høye

Alt nytt og ugjort

Det skjer på andres premisser

= Produsenten skaper verdi

Nå i dag

Vi er deltakere og medskapere

Kontinuerlig forbedring er bra

Publisering er personlig

Vi må filtrere innholdet selv

Kontinuerlige revideringer

Information overload

Inngangsbarrierene finnes knapt

Vi står på kjempenes skuldre

Det skjer på våre premisser

= Nettverket skaper verdi

→

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Bryce Glass’ Flickr overview

Side 3

Kilde: http://www.flickr.com/photos/bryce/58299511/

Conversations, conversations

Forrester: participation ladder

Side 5Kilde: Forrester

Forrester: stats about online participatin

Side 6Kilde: “The Broad Reach Of Social Technologies“, Forrester, August 25, 2009

McKinsey: Measurable gains

Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432

McKinsey: Most important practices


McKinsey: a mix of technologies


Hinchcliffe: Enterprise 2.0 marketplace in 2009

Kilde: Dion Hinchcliffe

Jeg skal snakke om tre ting

Kilde: Dion Hinchcliffe http:// flickr.com/photos/dionh

Web 2.0 “Networked applications

that explicitly leverage network effects.”

O’reilly’s åtte mønstre for Web 2.0

Harnessing collective intelligence

Create an architecture of participation that uses network effects and

algorithms to produce software that gets better the more people use it.

Data is the next “Intel inside”

Use unique, hard-to-recreate data sources to become the “Intel Inside”

for this era in which data has become as important as function.

Innovation in assembly

Build platforms to foster innovation in assembly, where remixing of data

and services creates new opportunities and markets.

Kilde: http://radar.oreilly.com/research/web2-report.html

O’reilly’s åtte mønstre for Web 2.0, forts.

Rich user experiences

Go beyond traditional web-page metaphors to deliver rich user

experiences combining the best of desktop and online software.

Software above the level of a single device

Create software that spans Internet-connected devices and builds on the

growing pervasiveness of online experience.

Perpetual Beta

Move away from old models of software development and adoption in

favor of online, continuously updated, software as a service (SaaS)

models.


O’reilly’s åtte mønstre for Web 2.0, forts.

Leveraging the long tail

Capture niche markets profitably through the low-cost economics and

broad reach enabled by the Internet.

Lightweight models and cost-effective scalability

Use lightweight business- and software-development models to build

products and businesses quickly and cost-effectively.


Github: aslak hellesoy / cucumber front page

Side 16

Github: Cucumber commit history

Side 17

Github: Cucumber wiki

Side 18

Github: Aslakhellesoy

Side 19Kilde: github.com

Github: People watching aslakhellesoy

Side 20Kilde: github.com

Github: Eivindw

Side 21

Flickr: recent activity

Side 22

Socialcast

3 types of network topologies

Kilde: http://www.rand.org/pubs/research_memoranda/RM3420/RM3420.chapter1.html

Formal structure

Informal structure, revealed by SNA

http://marumushi.com/apps/socialcircles/socialcircles.cfm

Social circles

Trampoline’s visualization of Enron comms

IBM Atlas

Enron Explorer

Knowledge Cartographies

The bucket

Kilde: http://gobigalways.com/anatomy-of-the-enterprise-octopus/

Fasilitering fremfor styring

Kil

de:

Sco

tt H

irsc

h,

Ma

na

gem

ent

Infr

ma

tin

Gro

up

Innocentive

Spørsmål på Twitter

Side 41

Svar på Twitter

Side 42

Hva sier folk om IT-tinget i dag?

Side 43

Foto: Operaen i Oslo

Side 44

Silverfast / Lasersoft forum

Side 45

Disapproved by the moderator

Side 46

You are receiving this notification because your topic "Licensing problem for bundled Silverfast SE software" at "LaserSoft Imaging" was disapproved by a moderator or administrator.

Going nuclear

Side 47

GetSatisfaction > Spotify

Side 48

GetSatisfaction > Error code 117

Side 49

Kjapt svar på Spotify

Side 50

Thumbs up

Side 51

John Gabriel sin teori

Side 52Kilde: Penny Arcade / http://sc.tri-bit.com/John_Gabriel's_Greater_Internet_Fuckwad_Theory

Sam Lawrence sin teori

Side 53Kilde:http://gobigalways.com/on-social-networks-nobody-thinks-youre-a-dog/

Hva skjer på jobben? Vet/ikke

Side 54

Les denne boken!

Side 55

Blurb: In "Collaboration", author Morten Hansen takes aim at what many leaders inherently know: in today's competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized.

In fact, most cross-unit collaborative efforts end up wasting time, money, and resources. How can managers avoid the costly traps of collaboration and instead start getting the results they need?

In this book, Hansen shows managers how to get collaboration right through 'disciplined collaboration'.

Based on the author's long-running research, in-depth case studies, and company interviews, "Collaboration" delivers practical advice and tools to help your organization collaborate for real results.

http://amazon.com/o/ASIN/1422115151

1. barriere: Not-invented-here

Side 56Kilde: Morten T Hansen: Collaboration (2009), s. 51 | http://amazon.com/o/ASIN/1422115151

2. barriere: Hoarding


3. barriere: Søk er vanskelig


4. barriere: Overføringsvansker


Et botemiddel:


BEKK CONSULTING ASSKUR 39, VIPPETANGEN. P.O. BOX 134 SENTRUM, 0102 OSLO, NORWAY. WWW.BEKK.NO

Fredrik Matheson

Fagleder, Virksomhet 2.0

+47 982 19 313 | [email protected]

twitter.com/movito | movito.net

enterprise 2.0 i praksis

Technology

oreillys tte

getsatisfaction

intel inside

kilde

models

data

software

cost